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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 383 Documents
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The Effectiveness of Social Assistance Programs in Reducing EconomicInequality Widiana Indah Permata; Jooner Rambe
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 5 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/pp45ey37

Abstract

Economic inequality remains a fundamental challenge in Indonesia's development process. This study analyzes the effectiveness of social assistance programs in reducing economic inequality in Indonesia from 2019 to 2024. Social assistance programs such as the Family Hope Program (PKH), Non-Cash Food Assistance (BPNT), and Direct Cash Assistance (BLT) have become the government's primary instruments for addressing poverty and inequality. Using secondary data from the Central Statistics Agency (BPS) and the Ministry of Social Affairs, this research evaluates the impact of social assistance on the decline in the Gini ratio and poverty rates. The results show that social assistance programs make a significant contribution to reducing economic inequality, with the Gini ratio decreasing from 0.388 in 2023 to 0.379 in March 2024. Poverty rates also declined from 16.66% in 2004 to 8.57% in September 2024. However, disparities between urban and rural areas persist. The PKH and BPNT programs proved more effective, with graduation rates reaching 8% in 2019. This research recommends improving coordination between programs and refining targeting systems to achieve optimal results.
Measurement and Strategy to Improve Information Security Awareness with The Hais-Q (Human Aspect Information Security Questionnaire) and AHP Case of E-Commerce Users Romy Aziz Risaldi; Catur Edi Widodo; Bayu Surarso
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 4 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/4z4qs153

Abstract

Rapid growth in e-commerce has made information security awareness (ISA) increasingly critical, particularly following major breaches such as the 2020 Tokopedia incident, which compromised the personal data of approximately 91 million Indonesian users. This vulnerability is compounded by the sharp rise in e-commerce transactions since the Covid-19 pandemic, widening the attack surface for threats such as phishing and account takeover. This study aims to measure the level of ISA among e-commerce users in Purwokerto City and to formulate a strategy for improving it. A quantitative descriptive survey was conducted using the HAIS-Q instrument, assessing users' Knowledge, Attitude, and Behavior (KAB) across seven focus areas, combined with the Analytic Hierarchy Process (AHP) to prioritize those areas through expert comparison. Data were collected from 71 active users of Tokopedia, Shopee, Blibli, and Lazada using a 70-item questionnaire. The overall ISA score was 78.12, classified as "Average," with knowledge scoring highest and behavior lowest. Two focus areas reached the "Good" category, while five remained "Average," indicating that improving ISA requires strategies targeting behavioral change, offering an empirical, priority-based basis for platform providers, regulators, and users.
The Influence of TikTok's Affiliate Marketing Program on Consumer Purchase Decisions Adam Hernawan; Mamduh Rihadatul Aisy
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/zt6qjg70

Abstract

The rapid proliferation of social commerce platforms has fundamentally transformed consumer purchasing behavior, with TikTok emerging as a dominant channel for affiliate marketing in Southeast Asia. Despite the platform’s growing commercial significance, empirical understanding of how its affiliate programs influence Indonesian consumer purchase decisions remains limited. This study aims to analyze the influence of affiliate marketing programs conducted by influencers on TikTok on consumer purchase decisions in Indonesia, and to evaluate key factors determining program effectiveness, including content format, influencer engagement, and audience interaction mechanisms. A qualitative approach with an exploratory descriptive design was employed. Data were collected through in-depth semi-structured interviews with TikTok platform management representatives and licensed affiliate employees (n=30), supplemented by systematic participatory observation of 50 TikTok videos featuring affiliate marketing content. Thematic analysis was applied to identify recurring patterns across data sources. Influencers with authentic and emotionally resonant audience relationships demonstrated substantially higher conversion rates. Engagement-driven content elements, including call-to-action prompts and promo codes embedded in concise video formats (15–30 seconds), were identified as primary drivers of purchase decisions. The findings offer practical guidance for marketers in optimizing affiliate campaign design on TikTok and advance the theoretical understanding of social commerce dynamics and influencer-mediated consumer behavior in emerging digital economies. Future research should employ mixed-methods or quantitative designs with broader samples to validate and extend these findings.
Dimensions of Systemic Failure in Traditional Market Waste Management: A Scoping Review of Empirical Studies in Bandung Raya Metropolitan Area Tri Widarmanti; Agus Rahayu; Lili Adi Wibowo; Nurul Aziz Pratiwi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 6 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/8rr8ss52

Abstract

This study examines the persistent challenges of waste management in traditional markets within the Bandung Raya metropolitan area, Indonesia. Traditional markets contribute significantly to urban waste generation, particularly organic waste, which creates environmental, health, and governance concerns. The study aims to analyze the dimensions of systemic failure in traditional market waste management by synthesizing empirical findings from previous studies conducted across various market locations in Bandung Raya. This research employed a scoping review design following the PRISMA-ScR framework. Data were collected from Google Scholar, Garuda, SINTA, and Scopus databases, resulting in twelve empirical studies published between 2014 and 2025 that met the inclusion criteria. Thematic synthesis was used to identify recurring patterns and dimensions of failure across the studies. The findings reveal five interconnected dimensions of systemic failure: technical-operational gaps, behavior-awareness gaps, participation-incentive gaps, governance-coordination gaps, and institutional-regulatory gaps. Inadequate infrastructure, weak stakeholder coordination, low waste-sorting participation, and limited policy implementation were consistently identified across market locations. The study also highlights the potential of a circular economy model to transform waste management from a financial burden into an economic opportunity, particularly through organic waste processing. In conclusion, improving traditional market waste management requires integrated interventions addressing all five systemic dimensions simultaneously. The study provides an evidence-based foundation for future policy development and research on sustainable urban waste governance.
The Role of The Agricultural Sector in Driving Sustainable Economic Development Ary Andrian; Rudi Bratamanggala
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 6 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/2ftsk026

Abstract

The agricultural sector plays a strategic role in Indonesia's economic development through its contributions to Gross Domestic Product (GDP), employment absorption, and national food security. This study analyses the role of the agricultural sector in promoting sustainable economic development in Indonesia using secondary data from Statistics Indonesia (Badan Pusat Statistik, BPS) and the Ministry of Agriculture covering the period 2020–2024. A descriptive analysis method is employed to describe the agricultural sector's contribution to the national economy. The results show that the agricultural sector contributed 12.4% to national GDP in 2022, with a value reaching Rp1,134.5 trillion in 2023. The Farmer Terms of Trade (Nilai Tukar Petani, NTP) shows a positive trend, with the highest recorded value of 120.97 in February 2024, indicating improved farmer welfare. Rice production reached 53.63 million tonnes in 2023, with a harvested area of 10.20 million hectares. The agricultural sector has proven to be a resilient economic pillar, particularly during the pandemic period, recording growth of 1.84% in 2021. Agricultural technology development, production diversification, and improvements in competitiveness are identified as key factors in strengthening the agricultural sector's role in sustainable economic development.
Measurement of Soil Thermal Conductivity as A Basis for Selecting Soil Types for Photovoltaic Passive Cooling Systems Abdurrohman; Rindi Wulandari
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 6 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/fkkmjc39

Abstract

This study aims to measure and analyse the thermal conductivity of clay and sandy soils as potential media for passive cooling systems in photovoltaic modules. A quantitative experimental approach was employed using the Transient Line Heat Source (TLS) method, which utilises the temperature response over time due to a linear heat source. The measurement system was developed using an ESP32 microcontroller integrated with a DS18B20 temperature sensor capable of real-time data acquisition. The results indicate that the system operates in an integrated manner and produces stable data for thermal conductivity calculations. The thermal conductivity of clay soil was found to be 1.133 W/mK at a moisture content of 74.25%, while coastal sandy soil exhibited a higher value of 1.595 W/mK at a moisture content of 81.25%. Sandy soil demonstrated approximately 40.78% higher heat transfer capability compared to clay soil. These findings suggest that, in addition to soil type, moisture content plays a significant role in determining thermal conductivity. Soils with higher moisture content therefore hold greater potential as passive cooling media for enhancing the efficiency of photovoltaic systems.
The Determinants of Tourism Industry Competitiveness in Asean Countriesfor the Period 2019-2024 Fransiskus Handoko; Heru Subiyantoro; Pudji Astuty
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 7 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/sd1wfh55

Abstract

The tourism industry is a pivotal economic sector for ASEAN countries, significantly contributing to regional GDP and employment. However, the competitiveness of tourism industries across the region has shown considerable variation between 2019 and 2024, influenced by divergent recovery paths from the COVID-19 pandemic and differing national capacities in infrastructure and policy. This study aims to analyze the influence of Tourism Infrastructure, Price Competitiveness, Tourism Policy, and Business Conditions on the competitiveness of the tourism industry in ASEAN countries. The research employed a quantitative approach using panel data regression analysis. The sample covers 10 ASEAN member countries observed annually from 2019 to 2024, with data primarily sourced from the World Economic Forum's Travel & Tourism Development Index (TTDI) and other international databases. The results of the panel data regression indicate that Tourism Infrastructure, Price Competitiveness, Tourism Policy, and Business Conditions collectively have a significant and positive effect on the competitiveness of the tourism industry in the region. Partially, each independent variable also demonstrates a significant positive influence. These findings suggest that improvements in physical infrastructure, attractive pricing, supportive government policies, and a conducive business environment are key determinants in enhancing a nation's tourism competitiveness. The study underscores the necessity for integrated regional strategies and sustained investment in these critical areas to strengthen ASEAN's position as a premier global tourist destination.
Digital Marketing Strategies for Entrepreneurs in the Creative Industry Dwi Narsih; Bambang Bernanthos
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 7 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/4jy04258

Abstract

Indonesia's creative industry is a key economic driver, contributing Rp1.28 quadrillion to GDP in 2022. This research aims to analyze effective digital marketing strategies adopted by entrepreneurs within Indonesia’s creative industry and evaluate their impact on business growth and competitiveness. This research employed a qualitative research approach through literature reviews, document analysis, and case studies of creative small and medium-sized enterprises (SMEs) that have successfully implemented digital marketing practices. The findings reveal that the integration of social media platforms, e-commerce channels, and digital branding initiatives significantly enhances product visibility and customer engagement. Businesses that effectively utilize digital marketing strategies experience an average increase of 65% in product visibility and approximately 40% growth in sales performance. Platforms such as Instagram, TikTok, and local online marketplaces have become essential tools for promoting creative products and building customer relationships. The study identifies three key pillars of successful digital marketing strategies: optimization of digital platforms, development of engaging and innovative content, and utilization of consumer data analytics for decision-making. However, several challenges remain, including limited technical skills, inadequate digital literacy, and difficulties in understanding rapidly changing platform algorithms. The research concludes by recommending an integrated digital marketing framework that combines technology adoption, continuous skill development, and data-driven strategies to maximize the potential of Indonesia’s creative economy in the digital era.
System Shift Risk, Chokepoint Severity, and Macroeconomic Resilience: Quarter-Level Exploratory Evidence from A Configuration-Based Framework Raymond Rubianto Tjandrawinata
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 6 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/be88z728

Abstract

This study develops and evaluates the System Shift Economics framework as a configuration-based approach for diagnosing macroeconomic vulnerability and adaptive resilience. The framework proposes that forward-looking macroeconomic outcomes are shaped not only by current status categories, but by the interaction between structural pressure and adaptive capacity. Using 203 quarter-level macroeconomic observations — with forward-looking outcomes available for 199 observations — the study constructs a System Shift Risk Score from seven coded variables: System Condition, Domain Lock, Actor Complexity, Chokepoint Severity, Position Quality, Strategy Quality, and Feedback Maturity. The primary outcomes assessed are four-quarter-ahead GDP loss, crisis status, progression toward adaptive recovery, and overall success. The results provide exploratory support for the framework. Chokepoint Severity significantly predicts both four-quarter-ahead GDP loss and crisis probability. Strategy Quality and Feedback Maturity significantly predict Success and Progression in logistic models. The System Shift Risk Score outperforms the baseline status classification across all outcomes, improving explanatory power for GDP loss and discriminatory performance for crisis, success, and progression. Random Forest feature importance analysis identifies the composite risk score and Feedback Maturity as consistently relevant predictors. Cluster analysis further reveals three theoretically coherent regimes: Adaptive/low-risk, Transitional/medium-risk, and Stagnant/high-risk. The findings suggest that macroeconomic resilience is better understood as a system configuration rather than a static status condition. As the framework is newly operationalised, the evidence should be interpreted as exploratory rather than confirmatory; future validation will require independent samples, robustness checks, and external forecasting benchmarks.
Analysis of Soil Heat Propagation Properties for Determining the Optimal Soil Type in Passive Photovoltaic Cooling Systems Abdurrohman Abdurrohman; Rindi Wulandari
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 4 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/a0webg44

Abstract

Rising photovoltaic (PV) module operating temperature substantially reduces conversion efficiency, motivating passive, low-cost cooling strategies that avoid extra electrical energy consumption. Grounding-based passive cooling, using surrounding soil as a heat-dissipating medium, offers a promising alternative; however, prior studies have mostly characterized soil thermal properties in isolation rather than directly comparing soil types under a unified, real-time measurement protocol relevant to PV cooling. This study aims to analyze and compare the thermal conductivity of clay and coastal sandy soil as candidate passive-cooling media, while examining how moisture content and pH influence heat propagation. A quantitative experimental approach was employed using the Transient Line Heat Source (TLHS) technique, implemented through an ESP32 microcontroller integrated with a DS18B20 temperature sensor and a soil moisture/pH probe for automatic, real-time data acquisition. The system operated stably in an integrated manner, producing consistent temperature-time data for conductivity calculation. Results showed clay had an average thermal conductivity of 1.133 W/mK at 74.25% moisture content, while coastal sandy soil reached 1.595 W/mK at 81.25% moisture content, an increase of about 40.78%, indicating moisture content, alongside soil type, is a key determinant of heat propagation. These findings imply soils with higher natural moisture retention are more promising passive-cooling media, offering practical guidance for designing low-cost, energy-independent cooling solutions for tropical, ground-coupled PV installations.

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