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Contact Name
Amelia
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melameliaaa99@gmail.com
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+6281324556621
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publisheralmakki@gmail.com
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https://jetbis.al-makkipublisher.com/index.php/al/editorial-team
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Kab. cirebon,
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INDONESIA
Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Articles 341 Documents
Metaverse Economy: Redefining Consumer Experience and Business Models Yuningrat, Nova
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 4 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/544p0m43

Abstract

The development of immersive technologies such as virtual reality (VR) and augmented reality (AR) has given birth to the metaverse phenomenon that redefines consumer interaction with brands and companies. The metaverse not only offers new experiences based on presence, avatars, and co-creation, but also drives the transformation of digital business models. However, empirical evidence on how consumer experience affects loyalty and monetization mechanisms in the context of the metaverse is still limited. This research aims to identify the factors that shape the consumer experience in the metaverse, analyze the relationship between technology adoption, immersive experience, and business model performance, and formulate strategic design guidelines for companies. The research method uses a quantitative approach with a survey of 200 metaverse users in Indonesia. The analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the support of qualitative interview data to strengthen interpretation. The results showed that presence, embodiment, and co-creation had a significant effect on engagement with a contribution of 64%. Technology acceptance factors (performance expectancy, social influence, and facilitating conditions) explain 58% of loyalty variance. In addition, the configuration of business models based on experience-as-a-service, community subscriptions, and tokenization was able to explain the 61% variance of willingness to pay. The implications of this study confirm that the metaverse economy is not just a technological phenomenon, but a new economic system that requires companies to design consumer experience strategies, technology acceptance, and business models in an integrated manner
Sharing Economy-Based Business Model Innovation: Challenges and Opportunities in the Society 5.0 Era Amelia, Amelia
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 1 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/k7g0mz04

Abstract

The sharing economy has become a global phenomenon that is able to change the traditional business paradigm towards a collaboration-based model. In the context of Society 5.0, the sharing economy is not only seen as a technological innovation, but also as a human-centered society development strategy that emphasizes a balance between economic progress and social problem solving. This research aims to: (1) identify potential sharing economy business model innovations, (2) analyze implementation challenges and opportunities, and (3) formulate synergy strategies with Society 5.0. The research method used is qualitative descriptive, with data collection through in-depth interviews, observations, and documentation studies. Data analysis was carried out using Miles & Huberman's interactive model which includes data reduction, data presentation, and conclusion drawn. The results of the study show that innovations such as pay-per-use, peer-to-peer lending, ride sharing, and coworking space dominate the development of the sharing economy. The main challenges in implementation lie in regulations, digital literacy gaps, limited human resources, and low public trust. However, greater opportunities open up through the use of cutting-edge technology, increased digital literacy, and the implementation of adaptive regulations. The implications of this study show that with strategies to strengthen regulations, inclusive digital transformation, and increase technology-based trust, the sharing economy can be the main driving force for inclusive and sustainable economic development within the framework of Society 5.0.
Digital Business Models In The Development Of Modern Agriculture: An Empirical Study In Farmer Communities Falah, Zidnal
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 1 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/ktnn7r30

Abstract

This research aims to analyze the application of digital business models in the development of modern agriculture, with a focus on the farming community in Cirebon Regency. The background of the research is based on the fact that the agricultural sector in Indonesia still faces various challenges such as low productivity, limited market access, and dependence on traditional distribution chains. Digital transformation is believed to be able to be a strategic solution to increase efficiency, expand market access, and strengthen the competitiveness of smallholders. This study uses a qualitative approach with a case study design. Data was collected through in-depth interviews with farmer group leaders and digital assistants, distribution of questionnaires to farmers who have participated in digitalization training, and field observations during one planting cycle. The results of the study show that the digital business model provides real benefits in the form of increased online market access, production recording efficiency, and local innovation opportunities. However, significant barriers remain, especially the limitations of digital literacy, internet infrastructure, and social resistance. Community-based adaptation strategies, such as the role of millennial farmers as digital agents and peer learning systems, have proven effective in supporting the transformation process. This study concludes that digital business models have great potential in strengthening the sustainability of modern agriculture, noting that there is more comprehensive ecosystem support.
AgriPreneurship and Digital Accounting: Redefining Business Models for Sustainable Agriculture Safii, Nur Muhamad
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 3 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/9yhb6694

Abstract

Digital transformation in the agricultural sector has opened up new opportunities for agripreneurs to improve business efficiency and competitiveness in the global market. Digital accounting is present as an important instrument, not only in recording transactions, but also in building transparency, access to financing, and strengthening sustainable business models. However, the adoption of this technology still faces challenges in the form of low digital literacy, implementation costs, and human resource resistance. This study aims to map the driving factors and obstacles to the adoption of digital accounting in agricultural SMEs, examine the role of the integration of Farm Financial Accounts (FFA) and Farm Management Information Systems (FMIS), and formulate a framework for redefining agripreneurship business models towards sustainability. The research uses a qualitative approach with exploratory case studies on agricultural SMEs in West Java. Data were collected through semi-structured interviews, questionnaires, field observations, and digital financial statement documentation, then analyzed by thematic analysis and triangulation techniques. The findings show that the use of digital accounting increases the speed of financial reporting, strengthens credibility in the eyes of financial institutions, and facilitates the integration of Environmental, Social, and Governance (ESG) indicators in business practices. The adoption of digital accounting has also been proven to expand access to financing through banks and fintech, as well as encourage data-driven business model innovation. This research confirms that digital accounting is a strategic catalyst in redefining sustainable agripreneurship business models. The results of the research can be a reference for business actors, technology providers, and policymakers to strengthen digital literacy, provide technology incentives, and integrate ESG principles in agricultural policies.
The Utilization of Funnel Marketing in Increasing Customer Lifetime Value at LKP Syntax Training Center Askarno, Askarno
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 9 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/282nng40

Abstract

In the era of digital transformation, training institutions are required not only to attract new participants but also to build long-term relationships. Funnel marketing is an effective strategy, directing potential participants from awareness to becoming loyal customers. This study explores the application of funnel marketing to increase customer lifetime value (CLV) at LKP Syntax Training Centre, a certified training institution in Indonesia. Using a blended approach with a case study design, data was collected through digital marketing and management team interviews, promotional documentation analysis, and CRM data related to conversions, retention, and repurchases. The results show that at each stage of the funnel—awareness through educational content and digital advertising, interest through webinars and email nurturing, decisions through certification promo programs, and retention through loyalty programs and communication automation—can increase CLV, with retention being the most crucial stage, contributing 35% to repeat revenue. Research confirms that a systematic funnel marketing strategy can create a more meaningful participant experience, encourage repurchase, and extend relationships with institutions. Practical implications include strengthening content in the early stages to attract relevant participants as well as leveraging automation and data analytics to maintain loyalty. These findings are expected to be a strategic reference for other training institutions in optimizing digital marketing with a long-term impact.
Analysis Of Technology Needs Of Msmes In The Fisheries Industry In Pekalongan City: A Digital Transformation-Based Approach And Increasing Competitiveness Angkasa, Wisman Indra; Tabrani, Tabrani
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 10 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/05fcqx71

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in local economic development, including the fisheries sector in Pekalongan City. However, low adoption of modern technology hampers productivity and competitiveness of fisheries MSMEs in this region. This study aims to identify the most pressing technological needs and assess the readiness of fisheries MSMEs to adopt digital transformation. The research method used a mixed methods approach through a survey of 30 MSMEs, in-depth interviews with stakeholders, and field observations. Data were analyzed using descriptive statistics, GAP analysis, Technology Readiness Level (TRL), and SWOT analysis. The research results show that the majority of MSMEs (86%) have not utilized digital technology in their production, packaging, or marketing processes. Three key technological needs identified include: (1) renewable energy-based drying machines to increase production efficiency; (2) vacuum packaging equipment to maintain product quality and extend shelf life; and (3) digital marketing and e-commerce platforms to expand market access. The main inhibiting factors are low digital literacy, limited capital for technology investment, and minimal training and technical assistance. These findings align with previous studies that emphasized the importance of digital transformation as a key to improving the competitiveness of fisheries MSMEs. This research recommends several strategies, including routine technology-based training, facilitating financing for technological equipment procurement, and strengthening partnerships between MSMEs, the government, and local technology startups. In conclusion, accelerating digital transformation through appropriate technology can significantly increase the productivity and competitiveness of fisheries MSMEs in Pekalongan City, as well as support the achievement of sustainable development goals (SDGs) in the areas of industrial innovation and decent work.
Indonesian Islamic Banking and Finance: Responding to Digital Disruption Through Maqosid Integration and Product Innovation Nurbaidah, Siti Umi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 10 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mrw92j79

Abstract

Indonesian Islamic banking and finance face major challenges amid digital disruption driven by fintech, blockchain, open banking, and crypto assets. These rapid developments create opportunities for financial inclusion and product innovation but also introduce risks of sharianon-compliance, weak regulation, and declining public trust. This study explores Islamic banking strategies in responding to these challenges through the integration of maqosid al syari'ah product innovation, while recommending therenewal of OJK regulations and DSN-MUI fatwas. Using a qualitative approach with SWOT analysis on academic literature, regulatory reports, and shariafatwas, this research identifies that the main strength of Islamic banking lies in its sharialegitimacy and support from the Muslim community. However, weaknesses persist in low shariadigital literacy and regulatory lag. Opportunities arise from blockchain technology, digital payments, and hybrid instruments like digital sukuk, whereas threats emerge from conventional fintech competition and shariareputation risks. Integrating maqosid al syari'ah strengthens digital product innovation through principles of property protection (hifz al-mal), intellectual protection (hifz al-mal), and life protection (hifz al-mal). The findings highlight the need for maqosid based, technology-adaptive regulations and responsive shariafatwasto ensure compliance and innovation. Consequently, Indonesian Islamic banking can sustain growth, enhance competitiveness, and strategically navigate the evolving digital landscape.
Analysis of Determinant Factors of Operational Efficiency of Mass Transportation Modes and Their Implications for Social Welfare (Case Study of Urban Transport Networks) Sutrisna, Dwi Winahyo
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 11 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/4b4v4426

Abstract

The operational efficiency of mass transportation is a critical factor in urban mobility, with significant implications for social welfare. However, many cities in developing countries face challenges in achieving optimal efficiency, impacting service quality and community accessibility. This study aims to analyze the determinant factors of operational efficiency in urban mass transportation modes and examine their implications for social welfare in the context of Indonesian cities. Employing a quantitative approach, this research utilized Data Envelopment Analysis (DEA) and multiple regression methods to evaluate 15 urban transportation corridors across Jakarta, Surabaya, and Bandung during the 2022-2024 period. Data were collected through direct observation, surveys of 1,200 passengers, and in-depth interviews with operators and regulators. The analysis revealed that service frequency, load factor ratio, and fleet quality are the dominant factors affecting operational efficiency, collectively contributing 68.4% to efficiency variations. Operational efficiency demonstrated a strong positive correlation with accessibility for low-income populations (r=0.742) and contributed to reducing household transportation costs by up to 23.6%. Furthermore, efficient corridors showed significantly lower carbon emissions (0.68 kg CO? per passenger-km) compared to inefficient corridors. The findings underscore the crucial relationship between transportation operational efficiency and social welfare outcomes. To maximize both efficiency and social benefits, policymakers should prioritize fleet modernization, optimize operational schedules, and enhance system integration through coordinated tariff structures and infrastructure development.
Effectivenessof Micro-Influencer Collaboration on Engagement and Brand Awareness: A Case Study of the Instagram Account of LSPDitekindo (@ditekindo) Astuti, Aurelia Widya; Rafli Firmansah, Satrio; Rihadatul Aisy, Mamduh; Slamet Riyadi, Rega
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 10 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/2a0xvw25

Abstract

Professional Certification Institutions (LSP) require effective digital communication strategies to reach their target audiences in the digital age. LSP Ditekindo's Instagram performance is not yet optimal, with low engagement rates and limited awareness conversion, thus requiring the right influencer collaboration strategy. This study aims to identify and describe the collaboration strategy between LSP Ditekindo and influencers in improving Instagram account performance, as well as evaluate the effectiveness of collaborative content in building engagement and brand awareness. The study uses a mixed-method approach, collecting quantitative data from Instagram Insights and qualitative data through interviews. The analysis was conducted using a descriptive comparative method, calculating the engagement rate using the formula (Total Interactions/Total Reach & Impressions) × 100%. The collaboration with influencer Lukman Acep Nul Hakim resulted in significant improvements: followers increased by 190 (0.81%), likes surged by 5,050%, Reach & Impressions rose by 277%, and the total engagement rate increased from 0.02% to 4.78%. LSP Ditekindo achieved an “Excellent” status across three industry benchmarking indicators in the B2B sector. The results validate the Trust Transfer Theory, Social Proof Theory, and Uses and Gratifications Theory, with key success factors including the accuracy of influencer selection, the authenticity of message delivery, and strategic timing.
Generation Z's Perceptions of the Practicality and Convenience of Online Shopping Budiana, Budiana; Faujiah, Fitri; Aldiansyah, Aldiansyah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 11 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/n62g1640

Abstract

This study aims to analyze Generation Z's perceptions of the practicality and convenience of online shopping through various e-commerce platforms such as Shopee and TikTok Shop. Generation Z is known as a generation of digital natives who are familiar with technology and have a high tendency to shop online because it is considered faster, easier, and more efficient than conventional shopping. The research method used was descriptive qualitative with five respondents selected by purposive sampling. Data were collected through an open questionnaire containing ten questions about experiences, views, and motivations for online shopping. The results showed that practicality, time efficiency, and promotions were the dominant factors that increased the convenience of shopping. The respondents considered that online shopping facilitated their daily activities because it could be done anytime without having to leave the house. Trust factors, such as transaction security and product review reliability, also played an important role in shaping positive perceptions of online shopping. In addition, the availability of promotions, discounts, and free shipping had a significant influence on purchasing decisions. This study concludes that the combination of ease of access, economic value, and security are the main factors that shape Generation Z's perception of the convenience and practicality of online shopping in the digital age.

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