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INDONESIA
Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : -     EISSN : 29639247     DOI : https://doi.org/10.53977/pyt
Core Subject : Humanities, Social,
Humanities Social Sciences
Paryaṭaka is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of tourism, culture, and religion. We invite scientists, scholars, researchers, and students to develop their scientific and publish the results of their research after the selection mechanism of the manuscript, review of peer reviewers, and editing process. This Scientific journal published twice a year, the period of February and August.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 42 Documents
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STRATEGI PENGEMBANGAN EKOWISATA BERKELANJUTAN DI KALIMANTAN TENGAH: TINJAUAN KONSEPTUAL DAN EMPIRIS Saputra, Putu Wisnu
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i1.2836

Abstract

Ecotourism is a form of sustainable tourism that emphasizes environmental conservation and the enhancement of local community welfare. This article explores the development of ecotourism in Central Kalimantan using a literature review approach to examine its potential, challenges, and strategies through collaborative and digital-based models. Central Kalimantan possesses rich biodiversity, distinctive local culture, and conservation areas such as Tanjung Puting and Sebangau National Parks, making it a promising region for ecotourism development. The study reveals existing gaps between policy, implementation, and community participation. Therefore, a shift is needed from a top-down to an integrative approach involving government, local communities, private sector, academia, and digital technology utilization. This model is believed to enhance the ecological, social, and economic resilience of local communities. The article contributes theoretically to the discourse of ecotourism management and provides practical policy implications to support the development of locally-based, adaptive, and sustainable tourism destinations. The findings highlight that the success of ecotourism strongly relies on multi-stakeholder synergy and strategically integrated digital adoption. Keywords : Development, Ecotourism, Sustainable.
VIRALITAS MEDIA SOSIAL DALAM KOMUNIKASI PARIWISATA DI LOMBOK Sudanayasa, I Nengah; Suardana, I Ketut Putu
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media has become one of the main instruments in modern tourism communication. The phenomenon of virality creates new opportunities for destinations to gain rapid and widespread recognition, including on Lombok Island. However, behind these opportunities lie challenges such as unbalanced promotion, inadequate infrastructure, and the degradation of local cultural values. This article examines the issue of social media virality within the context of tourism communication in Lombok using a descriptive-qualitative approach through literature review and online media observation. The analysis shows that virality can strengthen destination images based on nature and culture, but it also poses risks of overexposure, value distortion, and dependence on short-term popularity. Therefore, the communication strategy for Lombok’s tourism should be directed toward ethical, participatory, and sustainable digital narratives.

Page 5 of 5 | Total Record : 42

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