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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 06 Agustus 2022" : 8 Documents clear
Pengaruh Kualitas Produk, Kualitas Layanan, Dan Harga Terhadap Keputusan Pembelian (Study Pada Pelanggan Toko Aneka Sport Di Jl.Kalpataru Kota Malang) Arman Tijar; Agus Widarko; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of product quality, service quality, and price on purchasing decisions. The independent variables used are product quality, service quality, and price, while the dependent variable is purchasing decisions. The sample used in this study was 75 respondents. Keywords : Product Quality, Service Quality, Price, Purchase Decision
Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Minat Beli Ms Glow Pada Masa Pandemi ( Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2018 ) Milda Olivia; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The condition of the State of Indonesia is currently experiencing a crisis that is quite worrying. The emergence of COVID-19 which is busy in various parts of the world has had a negative impact on various sectors of the country. One of them is in the field of the country's economy. The use of cosmetics and other beauty care activities is also decreasing because people are more often at home. In addition to avoiding the transmission of the corona virus, various economic problems have also become a reason for people to temporarily leave the beauty treatment ritual that costs quite a lot. The skin is the outermost and widest defense organ of the human body so it is important to maintain its health. This is the reason people use beauty products more regularly in order to maintain the health of their skin. In addition, the increased use of skincare products can be seen based on the results of interviews with sellers of MS Glow products. Sales of MS beauty cosmetics are 50 percent compared to before the pandemic. The purpose of this study was to determine digital marketing and product quality simultaneously on interest in buying Ms Glow's products during the pandemic. The population in the study were active students of FEB 2018 Islamic University Malang and users of Ms Glow products. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 65 respondents. The results of the research show that partially digital marketing and product quality have a significant effect on buying interest. Meanwhile, simultaneously digital marketing and product quality have a significant effect on buying interest. Keywords: Digital Marketing, Product Quality and Buying Interest.
Pengaruh Suasana Toko, Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Di Ramayana Mall Dinoyo (Studi Kasus Pada Mahasiswa FEB UNISMA) Lutfi Zainul Hasan; Nur Hidayati; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract The purpose of this study was to determine the effect of store atmosphere, service quality and product quality on customer satisfaction at Ramayana Mall Dinoyo, and to see how much customer satisfaction, especially for FEB UNISMA students who visited Ramayana Mall Dinoyo, as many as 90 respondents as a sample using the Maholtra formula. . The method in this study uses an Explanatory Research approach. With the results of the F test analysis test, it shows that the X variable (store atmosphere, service quality and product quality) simultaneously has a significant positive effect on the Y variable (customer satisfaction) at Ramayana Mall Dinoyo and the results of the t test analysis show that the X variable (store atmosphere, service quality and product quality) partially have a significant positive effect on the Y variable (customer satisfaction) at Ramayana Mall Dinoyo. Keyword : Store Atmosphere, Product Quality, Service Quality, Costumer Satisfaction
The Relationship Of Leadership Style, Communication, And Work Discipline To The Performance Of Employees PT. Telekomunikasi Indonesia Siti Megawati Dahlan; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract PT Telkom Indonesia (Persero) Tbk is a State-Owned Enterprise (BUMN) engaged in telecommunications services with the primary function and goal of increasing access to adequate communication for the community. This study aims to determine the effect of Leadership Style—communication and work discipline- on PT Telkom employees' performance. The sample used in this study was 42 employees. This study uses a quantitative approach method. This study's data used a Likert scale questionnaire using the multiple linear analysis methods with the help of SPSS software. The results show that leadership style, communication, and work discipline simultaneously have a significant effect on employee performance, leadership style partially has a significant effect on employee performance, communication partially has a significant effect on employee performance, work discipline partially has a significant effect on employee performance. Keywords: Leadership Style, Communication, Work Discipline, and Employee Performance
Pengaruh Beban Kerja Dan Gaya Kepemimpinan Birokratis Terhadap Kinerja Karyawan Pada UB Guest House Juniar Sofyan Syah; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effect of workload and bureaucratic leadership style on the performance of UB Guest House employees. The theory that is used in this research is Workload Theory, Social Exchange Theory, and Bureaucratic Leadership. The researcher uses Social Exchange Theory to identify the relationship between employees and leaders. This research uses descriptive quantitative analysis method and statistical analysis method by implementing Multiple Regression Test. Based on the collected data, it shows a positive influence of workload and bureaucratic leadership style on employee performance either partially or simultaneously. Keywords : Workload, Bureaucratic Leadership Style, Employee Performance, UB Guest House
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Daya Beli Pada PT. Sidosemi Berkah Abadi Muhammad Nur Aziz; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of product quality, price and promotion on purchasing power at PT. Sidosemi Berkah Abadi. The population in this study is the people of Malang City who have ordered catering PT. Sidosemi Berkah Abadi. in the last four months, March 2022-July 2022. The data collection method in this study used a questionnaire with a sample of 65 respondents. The independent variable in this study is the effect of Product Quality, Price and Promotion. While the dependent variable is Purchasing Power. The analytical method used in this study is multiple linear regression analysis and processed using SPSS version 22. The results of this study show that product quality, price and promotion have a significant positive effect simultaneously on purchasing power. Partially Product Quality and Promotion have a positive and significant effect on purchasing power. The price has a negative effect on purchasing power. Keywords: Product Quality, Price, Promotion, Purchasing Power.
Pengaruh Tingkat Pendidikan, Masa Kerja Dan Komitmen Terhadap Kinerja Karyawan Di Radio Republik Indonesia Kota Malang Rachmaudinah Hilda Safitri; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of education level, tenure and commitment to employee performance at Radio Republik Indonesia Malang City. The sample in this study amounted to 75 respondents who are employees of Radio Republik Indonesia Malang City. The sampling technique used was saturated sampling or census. The data used in this study used primary data and secondary data obtained from the distribution of questionnaires to employees of Radio Republik Indonesia Malang City. The method used is data analysis with validity, reliability, normality, multicollinearity test, heteroscedasticity test, multiple regression analysis test, f test, t test and coefficient of determination. With the results of the study showed that simultaneously the level of education, tenure, commitment affect employee performance, while partially education level, tenure, commitment affect employee performance at Radio Republik Indonesia Malang City. Kata kunci : Tingkat Pendidikan, Masa Kerja, Komitmen, Kinerja Karyawan
Analisis Perbandingan Brand Equity E-Commerce Shopee Dan Lazada Di Kalangan Mahasiswa Unisma Radha Maudyna R; Siti Asiyah; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The implementation of social restrictions during the pandemic encourages consumers to take advantage of online shopping, thereby encouraging the growth of online shopping facilities. Two brands that are known by the public are Shopee and Lazada. This phenomenon provides the basis for this research, namely to compare the brand equity of the two brands.This study aims to examine and analyze: 1) Shopee and Lazada online shopping service brand awareness, Shopee and Lazada online shopping service quality perceptions, Shopee and Lazada online shopping service brand associations, Shopee and Lazada online shopping service brand loyalty.The study used a quantitative descriptive approach with purposive sampling technique in order to obtain as many as 86 respondents. The analysis technique used paired sample t-test.The results showed that there were 1) significant differences between shopee's brand awareness compared to lazada, 2) significant differences between shopee's brand associations and lazada's, 3) significant differences between shopee's perceived quality and lazada, 4) there is no significant difference between shopee and lazada brand loyalty. Keywords : Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty

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