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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 10 Februari 2022" : 7 Documents clear
Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa Terhadap Kepuasan Konsumen Mie Gacoan Nada Lina Hanim; Hadi Sunaryo; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study aims to describe service quality, price perception, taste, customer satisfaction and analyze the effect of service quality, price perception, taste on consumer satisfaction of Mie Gacoan. The method of data collection in this study was done by distributing online questionnaires using snowball sampling. The sample used in this study were 91 students of the Faculty of Business Economics, Islamic University of Malang, Class of 2018 from the management, accounting, and Islamic banking study programs. The results showed that simultaneously the variables of service quality, price perception, and taste had a positive and significant effect on consumer satisfaction of Mie Gacoan. The results of this study also found that service quality variables affect customer satisfaction. The price perception variable was found to have an effect on consumer satisfaction. The taste variable was found to have an effect on consumer satisfaction. Keywords: Service Quality, Price Perception, Taste, and Consumer Satisfaction 
Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk 3 Second Kota Malang (Studi Kasus Pada Mahasiswa UNISMA) Sindi Puji Lestari; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of brand image, product quality and price on product purchasing decisions 3Second Malang City. The location of this research was carried out on UNISMA students who became consumers of 3Second Malang City. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to UNISMA students who were selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 75 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysis, the results of the F test indicate that brand image, product quality and price have a significant and positive effect on purchasing decisions and affect purchasing decisions for 3Second products in Malang City. Furthermore, the results of the t-test indicate that brand image, product quality and price partially have a significant and positive effect on purchasing decisions for 3Second products in Malang City. The results of the determination test show that the percentage is 69.1%, which is where purchasing decisions can be influenced by brand image, product quality and price. Management should pay more attention to consumer attitudes and behavior in the purchase stage, one of which is by providing good quality products so that consumers will easily buy 3Second products more precisely and quickly. Keywords: Purchase Decision, Brand Image, Product Quality, Price
Pengaruh Islamic Branding Dan Customer Religiosity Terhadap Keputusan Pembelian Produk Pada Minimarket Al-Khaibar Milhan Nur Kholiq; Jeni Susyanti; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The number of businesses in the retail sector at this time makes entrepreneurs to implement better marketing strategies, not only preparing accurate marketing strategies but also need to provide brands that are suitable for the characteristics of consumers, such as the Al-Khaibar minimarket which uses Islamic branding as an identity. in providing or offering products that are in accordance with consumer needs. Seeing Indonesia as a Muslim country with the highest population level makes this a very good marketing strategy.In this study using a quantitative approach with primary data. This research was conducted by distributing questionnaires to consumers of the Al-Khaibar minimarket. The total sample in this study was 95 respondents and then processed using SPSS statistical software and then using multiple linear regression. The analysis used in this study included measurements of validity and reliability tests as well as classical assumptions.The findings in this study indicate that Islamic branding and religiosity have a significant influence on purchasing decisions, both simultaneously and partially. So it can be concluded that the stronger the Islamic branding created and the higher the level of buyer religiosity, the purchasing decisions will also increase. Keywords: Islamic branding, Religiossty, Purchasing decision.
Pengaruh Kualitas Layanan, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Tiket Pesawat Melalui Traveloka (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Tahun Angkatan 2018) Ahmad Khoiru Rozikin; Muhammad Mansur; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to test the influence of service quality, price and lifestyle on airfare purchasing decisions through Traveloka case study on students of the Faculty of Economics and Business of the Islamic University of Malang Year 2018. This study used the Malhotra formula to determine the number of samples so that 85 samples were obtained. Sampling techniques using accidental sampling methods obtained samples as many as 85 respondents. The data collection method in this study used questionnaires, data analysis techniques in this study using multiple linear regression analysis. The results showed that the quality of service, price and lifestyle simultaneously influenced the decision to purchase air tickets through Traveloka in students of the Faculty of Economics and Business of the Islamic University of Malang in 2018. In this study also showed that partially the quality of service, price and lifestyle influences the decision to buy air tickets through Traveloka on students of the Faculty of Economics and Business of the Islamic University of Malang in 2018. Keywords: quality of service, price, lifestyle, purchasing decision.
Pengaruh Kualitas Layanan, Kepercayaan, Dan Citra Perusahaan Terhadap Kepuasan Nasabah (Studi Pada Nasabah PT. Bank BPR UMKM JATIM Cabang Mojokerto) Laidia Himmatul Ulya; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine and analyze the effect of service quality, trust and corporate image on customer satisfaction. The population in this study were customers of PT. Bank BPR UMKM East Java Mojokerto Branch that uses products/services at PT. Bank BPR UMKM East Java Mojokerto Branch with a total sample of 100 respondents. The analysis method uses multiple linear regression analysis. Sampling technique with non probability sampling technique with purposive sampling method. The results showed that the variables of service quality, trust and corporate image simultaneously affect customer satisfaction. The variables of service quality, trust and company image partially have a positive and significant effect on customer satisfaction. Keywords: Service Quality, Trust, Company Image, Customer Satisfaction. 
Pengaruh Harga, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Iphone Di Kota Malang (Studi Kasus Pada Konsumen Iphone FineApple_ID) Muhammad Syahrul Ansori; Muhammad Mansur; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of price, brand image and product quality on iPhone purchasing decisions in the city of Malang. The population in this study are iPhone consumers who have purchased products at Fineapple id. The data collection method in this study used a questionnaire with a sample of 75 respondents. The independent variable in this study is the effect of price, brand image and product quality and the dependent variable is the purchase decision. The analytical method used in this study is multiple linear regression analysis and processed using SPSS 26. The results of this study simultaneously show that the effect of price, brand image and product quality has a positive and significant effect on purchasing decisions. Partially, Brand Image and Product Quality have a significant effect on iPhone Purchase Decisions, while Price has no effect on iPhone Purchase Decisions Keywords: Price, Brand Image, Product Quality and Purchase Decision.
Pengaruh Penggunaan Aplikasi Tiktok Dan Brand Awareness Terhadap Minat Beli Produk Kecantikan Implora Di Malang Risma Khoyrunnisa; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of the use of Tiktok Applications and Brand Awareness on Interest in Buying Implora Beauty Products in Malang. The type of research used is explanatory research with the method of distributing questionnaires. The sample in this study were 72 people and data processing using the SPSS program. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. The variables used in this study are the dependent variable, buying interest, and the independent variable, namely the use of the Tiktok application and brand awareness. The results of the study concluded that the variables of the use of Tiktok Applications and Brand Awareness had a positive effect on the Buying Interest of Implora Beauty Products in Malang. Keywords: Purchase intention, Tiktok Application Usage and Brand Awareness

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