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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 11 Februari 2022" : 9 Documents clear
Pengaruh Persepsi Harga Dan Tingkat Kepercayaan Terhadap Keputusan Pembelian Pada Mahasiswa Pengguna Shopee Di Kota Malang Dyah Putri Anggraini; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of price perception, and the level of trust in purchasing decisions on shopee users in Malang city. The population in this study are students who use shopee in the city of Malang. This research includes explanatory research with a quantitative approach. The sampling used is purposive sampling, with a sample of 65 respondents. Data collection techniques using questionnaires via google form. The population in this study were students at the Islamic University of Malang, University of Muhammadiyah Malang, State University of Malang. The results of the study partially show that price perceptions affect purchasing decisions, the level of trust affects purchasing decisions.  Keywords: Price Perception, Trust Level, Purchase Decision
Pengaruh Promosi, Pelayanan, Dan Trust Terhadap Keputusan Pengambilan Kredit Usaha Rakyat (KUR) Super Mikro PT BRI Unit Polehan (Studi Kasus Pada UMKM Wilayah Polehan) Andy Prasetya Budy Nugroho; Nurhidayah Nurhidayah; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of promotion, service, and trust on the decision to take Super Micro People's Business Credit (KUR) at PT BRI Unit Polehan (Case Study on MSMEs in the Polehan Region). This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. The population in this study are all MSMEs that have used or are currently using Super Micro KUR in the Polehan Village area. The sampling technique used in this study used a purposive sampling technique. The criteria for sampling are MSMEs that have or are currently taking Super Micro KUR. Samples were taken using the Malhotra formula so that a sample of 75 samples was obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the t test there is a partial influence between the variables of promotion, service, and trust on the decision variables of credit makers. Adjusted R Square of 48.2% to the dependent variable, namely the decision to take credit can be explained by the variables of promotion (X1), service (X2), trust (X3) while 51.8% is explained by other variables outside the research model. Keywords: Credit Decision Making, Promotion, Service, Trust
Pengaruh Daya Tarik, Keahlian, dan Kepercayaan Selebgram Terhadap Minat Beli Konsumen Pada Produk Scarlett Whitening (Studi Kasus Pada Mahasiswi Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Kanaya Aquilla; Muhammad Ridwan Basalamah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this research is to analyze the effect of attractiveness, expertise and trust of celebrities on consumer buying interest in Scarlett Whitening products. This study uses an explanatory research type using a quantitative approach. The sampling technique and the population used a non-probability sampling technique with a purposive sampling approach. Sources of data used in this study is primary data. Respondents in this study were students of the Islamic University of Malang Management Study Program Class of 2018-2019. The number of respondents 86 people. The analysis technique used in this research is multiple linear regression. Based on the results of research analysis, the variables of attractiveness, expertise, and trust have a simultaneous effect on consumer buying interest. There is a partial influence of the attractiveness, expertise, and trust variables on buying interest. Keywords: Attractiveness, Expertise, Trust,Purchase intention 
Pengaruh Promosi, Kualitas Produk, Dan Brand Image Terhadap Minat Beli Konsumen Di Koperasi Sinau Andandai Ekonomi (SAE) Pujon Muhammad Fatchur Rohman; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of promotion, product quality, and brand image on consumer buying interest in the Koperasi SAE Pujon. This research uses explanatory research and quantitative approach. Maholtra's theory was used to take samples, namely the number of items x 5 so that a total sample of 80 people was found. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The study used multiple linear analysis with the help of SPSS 25.0 The results of this study are the variables Promotion, Product Quality, and Brand Image affect consumer buying interest simultaneously, partially Promotion, Product Quality, and Brand Image variables affect consumer buying interest in the Koperasi SAE Pujon. Keywords: Promotion, Product Quality, Brand Image
Pengaruh Kualitas Produk, Customer Trust, Dan Online Customer Rating Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Pada Customer Shopee di Malang) Dhimas Aji Prakoso; Budi Wahono; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of this study was to determine how the influence of Price Profitability, Service Quality and Promotion on Purchase Decisions for Shopee Food Delivery in Malang City. The population in this study were all shopee food application users in the city of Malang.This research uses quantitative data and the method of collecting it is by using a questionnaire via google form and measured by a Likert scale.. show Keywords : Product Quality, Customer Trust, And Online Customer 
Pengaruh Influencer, Content Marketing Dan Customer Experience Terhadap Purchase Intention Pada Brand Roughneck 1991 (Studi Kasus Pada Mahasiswa Feb Unisma) Muh. Fadel Akbar Sukarno; Agus Widarko; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of Influencer, Content Marketing and Customer Experience to Purchase Intention on Brand Roughneck 1991 variable for FEB students at the Islamic University of Malang. The type of research used is quantitative research with questionnaire distribution method. The sample in this study were 90 respondents and data processing using the SPSS computer program. This study has met the requirements of validity and reliability. The data analysis used in this study is the classical assumption test, multiple linear regression, hypothesis testing and coefficient of determination analysis. The variables used in this study are the Purchase Intention (the dependent variable), while the independent variables are Influencer, Content Marketing and Customer Experience. The results of this study conclude that the variables of Influencer, Content Marketing and Customer Experience have an effect both simultaneously and partially on Purchase Intention. The results of this study conclude that the variables of Influencer, Content Marketing and Customer Experience have an effect both simultaneously and partially on Purchase Intention. Keywords : Influencer, Content Marketing, Customer Experience, Purchase Intention 
Pengaruh Pengembangan Karir, Kompetensi, dan Motivasi Terhadap Kinerja Karyawan Pada PT. Cubiespot Pilar Data Nusantara di Kota Pasuruan Muhammad Khoirul Fata; Abdul Kodir Djaelani; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and explain the effect of career development, competence, and motivation on employee performance at PT Cubiespot Pilar Data Nusantara in Pasuruan City. This research is an associative research type with a quantitative approach. The method used is multiple linear regression. The sampling technique of this research is using purposive sampling technique. Purposive sampling is a data sampling technique based on certain considerations. If the subject is less than 100, it is better to take all of them. On the other hand, if the subject is greater than 100, it can be taken between 10-15% or 20-25%. From this explanation, the researcher took 35 samples of all respondents. To solve the problem in this study using SPSS assistance with validity test, reliability test, instrument test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously the variables of the influence of career development, competence, and motivation had an effect on employee performance. And there is a partial influence between the variables of career development, competence, and motivation on employee performance. Keywords: Career Development, Competence, Motivation, Employee Performance
Penerapan Strategi Pemasaran Dalam Mempertahankan Bisnis Umkm Di Jombang Pada Masa Pandemi (Studi UMKM Toko Bunga Ibin Menganto) Ahmad Habib Alaydrus; Agus Widarko; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the marketing strategy in maintaining business at the Ibin Menganto Flower Shop during the COVID-19 pandemic using a marketing mix strategy that can be applied to business actors. This study uses a qualitative method, namely a case study that produces descriptive data set out in words. Sources of data in this study using data collection techniques in this study the authors made a direct visit to the Ibin Menganto Flower Shop to conduct personal interviews with the owner, Mr. Sudarmono. Equipped with sales data for the past few years. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy applied to the Ibin Menganto Flower Shop is the Marketing Mix (Product, Promotion, Price, and Place). Product strategy in the form of innovation of bougainvillea cuttings, skull cuttings, and rose cuttings. The Price Strategy is that every purchase of a bouquet gets a bonus mask, and the Place Strategy a comfortable and cool atmosphere because it is naturally planted with many trees. Promotion strategies are in the form of price discounts, banners, social media, although they cannot be implemented optimally due to the lack of community digital levels. Then, the business solution at the Ibin Menganto Flower Shop in dealing with COVID-19 is to maintain cash flow, product innovation and maximize social media Keywords: Marketing Strategy, Marketing Mix, Covid-19 Pandemic.
Analisa faktor yang berpengaruh pada volume ekspor komoditas kopi Jawa Timur
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of the study is to analyze the factors that affect the export volume of coffee commodities in East Java related to the influence of the US dollar exchange rate, domestic prices, export prices and production on export volumes both partially and simultaneously before Covid-19 and during Covid-19 . The results of the study from 58 samples showed that the USD exchange rate, domestic price, export price, and production simultaneously had a significant effect on export volume before Covid-19 and had no effect during Covid-19. Partially, the results showed that the USD exchange rate had a negative and insignificant effect on export volume before and during Covid-19. Domestic prices have a positive and significant effect on export volume before Covid-19 but during Covid-19 it does not have a significant effect. Meanwhile, export prices have a positive and significant effect on export volume before Covid-19, but during Covid-19 it has a negative and insignificant effect. The results of the study also illustrate that production has a positive but not significant effect during Covid-19 and a negative and insignificant effect during Covid-19. Keywords: USD Exchange Rate, Domestic Prices, Export Prices Production On The Volume Of Exports

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