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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 12 Agustus 2022" : 9 Documents clear
Pengaruh Kepercayaan Merek, Promosi Dankepuasan Konsumen Terhadap Keputusan Pembelian Sepeda Motor Honda (Studi Kasus Pada Mahasiswa Manajemen Universitas Islam Malang Angkatan 2018) Muhammad Risky Syahdillah; Siti Asiyah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze, describe and determine the effect of brand trust, promotion and consumer satisfaction on purchasing decisions for Honda motorcycles, a case study on undergraduate students of Management Faculty of Economics and Business class of 2018 Islamic University of Malang. This type of research uses explanatory research using a quantitative approach and data collection techniques used in this study are questionnaire data and use statistics as an analysis technique. In this study, the sample used is 106 students who will be the object of research. In this study the number of population is not known with certainty so that in determining the number of samples using the formula from Malhotra. Where according to Asnawi and Masyhuri (2011:143) the Malhotra formula sets the number of samples or populations that are not counted at least 4 or 5 x the number of indicators used in this study. The number of variables set is 4 variables, which are 3 independent variables and 1 dependent variable. From the number of variables obtained a total of 15 indicators. Then the calculation of the number of samples required are: 15 x 5 = 75 samples. In this study using a porposive sampling technique. Where the results of this study indicate that brand trust, promotion and purchasing decisions simultaneously and significantly affect the satisfaction of purchasing decisions for Honda motorcycles, brand trust has a significant effect on purchasing decisions on Honda motorcycles, promotion has no significant effect on customer satisfaction on brand motorcycles. Honda, and consumer satisfaction has no significant effect on customer satisfaction on Honda motorcycles. Keywords: Brand Trust, Promotion And Consumer Satisfaction And Purchase Decisions
Pengaruh Leadership, Motivasi Dan Disiplin Dalam Berorganisasi Terhadap Komitmen Organisasi (Pada Himpunan Mahasiswa Kota Baru (HIMAKO) Malang) Hasanuddin Hasanuddin; Hadi Sunaryo; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted at the Kotabaru Student Association in Malang City, which is a regional organization that accommodates South Kalimantan Kotabaru students who are actively registered in universities in Malang. The purpose of the study was to determine whether Leadership, Motivation and Discipline in Organizations Against Organizational Commitment. The type of research used was quantitative research with the method of distributing questionnaires. The sample in this study were 48 respondents and data processing using SPSS computer program. The variable used in this study is Organizational Commitment (dependent variable), while the independent variables are Leadership, Motivation and Discipline in Organization. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. Suggestions for further researchers who are interested in the same topic, it is better to do further research on other variables that can affect the organizational commitment variable, as well as examine more references to the factors that cause the decline in organizational commitment. Keywords: Leadership, Motivation, Discipline in Organization, Organizational Commitmen 
Implementasi Strategi Pemasaran Dengan Menggunakan Metode Swot Dalam Upaya Meningkatkan Penjualan Produk Di CV. Maju Djaya Beton Muhammad Ikhsan; Muhammad Mansur; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Companies need to have more effective and efficient strategies so as not to lose consumers to sell their products. CV. Maju Djaya Beton said the company was experiencing several problems related to the marketing of its products. Therefore, several new strategies are needed to further increase the advantages and minimize the disadvantages that have a negative impact on the company. The purpose of this study was to determine the marketing strategy of CV. Maju Djaya Beton using SWOT analysis. This study uses data collection methods directly in the field by means of interviews and observations. Based on the results of the analysis, it can be seen that CV. Maju Djaya Beton is in quadrant I position which is a favorable condition for the company. Opportunities can be obtained by maximizing existing strengths. So it can be concluded that the best strategy that must be applied is to use the Growth Oriented Strategy. Keywords: Marketing Strategy, SWOT Analysis, Sale.
Pengaruh Komitmen, Motivasi Dan Budaya Kerja Terhadap Kinerja Pegawai Kantor Kecamatan Arjasa Kabupaten Sumenep Ahmad Fajri; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This examination is directed to determine the impact of the impact of responsibility, inspiration, and work culture on the presentation of representatives at the Arjasa District Office, Sumenep Regency. This research uses research with quantitative methodology. The strategy used in this study was multiple direct relapse examinations with the help of the SPSS 20 program and using the immersion test of 36 people.The consequence of this research is that the overall responsibility, inspiration, and work culture have a significant effect on the presentation of representatives at the Arjasa District Office, Sumenep Regency. Keywords: Commitment, Motivation, Work Culture and Employee Performance.
Pengaruh Brand Image dan Electronic Word Of Mouth Terhadap Purchase Intention (Studi Pada Konsumen Angkringan Pinarak Mojokerto) Krisna Tiknanda Arman; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This type of research is an explanatory research with a quantitative approach. This research was conducted in Angkringan Pinarak, Mojokerto. The population in this study is not known with certainty. The sampling technique used snowball sampling so that the sample in this study amounted to 90 respondents. The variables used in this study are brand image and electronic word of mouth as the dependent variable, purchase intention as the independent variable. For the measurement of these variables, which is used to measure the responses of respondents in this study using a Likert Scale by testing the validity and reliability tests first. Data analysis was carried out, namely descriptive statistical analysis analysis consisting of classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination using SPSS 25. This study finds that Brand image and Electronic word of mouth (eWOM) have a simultaneous effect on Purchase Intention at Angkringan Pinarak Mojokerto. Brand image has a partial effect on Purchase Intention at Angkringan Pinarak Mojokerto. Electronic word of mouth has a partial effect on purchase intention at Angkringan Pinarak Mojokerto. Keyword : Brand Image, Electronic Word Of Mouth, Purchase Intentiom.
Pendapatan Keuangan Dan Pengetahuan Keuangan Terhadap Perilaku Keuangan Karyawan Di Lingkungan PT. CS2 Pola Sehat Pasuruan Ahmad Wanto Baihaki; Nurhidayah Nurhidayah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to analyze and test the effect of Financial Income and Financial Knowledge on the Financial Behavior of employees. This study uses an explanatory research approach. The location of this research was conducted at the company PT CS 2 Healthy Patterns Pasuruan. This research will be conducted in December October 2021 until it is completed. The population in this study were employees of PT CS 2 Healthy Pattern Pasuruan. Sampling was carried out based on the census method, with a total sample of 33 samples. The results of the study stated that Financial Income and Financial Knowledge had a positive and significant effect on Financial Behavior, Financial Income had a positive and significant effect on Financial Behavior and Financial Knowledge had a positive and significant effect on Financial Behavior. Keywords: Financial Behavior, Financial Income and Financial Knowledge
Pengaruh Reward, Punishment Dan Komitmen Organisasi Terhadap Kinerja Karyawan (Studi Kasus pada Hotel Wyndham Sundancer Resort Lombok) Elsie Az Zaahra; Budi Wahono; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study aims to determine the effect of reward, punishment and organizational commitment on employee performance at the Wyndham Sundancer Resort Lombok. The location of this research was conducted on employees who work at the Wyndham Sundancer Resort Lombok. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to employees who work at the Wyndham Sundancer Resort Lombok, which were selected by purposive sampling. Determination of the number of samples using the Slovin formula and the results obtained were 125 respondents. Data were analyzed using multiple linear regression and determination test. Based on the results of data analysis, the results of the F test indicate that reward, punishment and organizational commitment simultaneously have a significant and positive effect on the performance of the employees of the Wyndham Sundancer Resort Lombok Hotel. Furthermore, the results of the t test show that reward, punishment and organizational commitment have a significant and partially positive effect on the performance of the employees of the Wyndham Sundancer Resort Lombok Hotel. The results of the determination test show that the percentage is 82%, where employee performance is able to be influenced by reward, punishment and organizational commitment. Keywords: Employee Performance, Reward, Punishment, Organizational Commitment 
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian (CV. Surya Perkasa Mandiri Malang) Nanda Aris Pratama Aji; N. Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims the effect of price and promotion on purchasing decisions (CV. Surya Perkasa Mandiri Malang). The population in this study were all CV. Surya Perkasa Mandiri Malang. The sampling technique was calculated using the Slovin formula so that a sample of 70 respondents was obtained. The method of data collection in this study used a questionnaire. The results showed that simultaneously price and promotion had an effect on purchasing decisions. partially price and promotion have a positive and significant effect on the decision. Keywords: Price, promotion, consumer purchasing decisions 
Pengaruh Instagram Ads, Desain Grafis Dan Promosi Penjualan Terhadap Minat Beli Konsumen Di PT. Sayur Box Ahmad Alvin Febryansyah; Siti Asiyah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this research is to describe interest in buying, instagram ads, graphic design and promotion and to know the influence of instagram ads, graphic design and promotion to interest in buying on SayurBox user. The method in this research is using quantitative method. The sample of this research is housewife in Malang City by using non probability sampling that is purposive sampling, that is counted 60 respondents. Methods in using data using questionnaires. The analysis process used in this research is the multiple regression analysis. The result of this research indicate that simultaneously  instagram ads, graphic design and promotion has positive and significant effect to interest in buying on SayurBox user. While partially Instagram Ads has positive and significant effect to interest in buying,graphic design has negative and not significant effect to interest in buying and promotion has positive and significant effect to interest in buying on SayurBox user. Keywords : Interest in Buying, Instagram Ads, Graphic Design, Promotion

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