cover
Contact Name
Kasri
Contact Email
kasri@unhas.ac.id
Phone
+6285396151017
Journal Mail Official
ponggawa.fikp@unhas.ac.id
Editorial Address
Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin
Location
Kota makassar,
Sulawesi selatan
INDONESIA
PONGGAWA : Journal of Fisheries Socio-Economic
Published by Universitas Hasanuddin
ISSN : -     EISSN : 27757196     DOI : -
Core Subject : Economy, Social,
PONGGAWA : Journal of Fisheries Socio-Economic merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Sosial Ekonomi Perikanan, Departemen Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin. Jurnal ini memuat hasil penelitian yang berkaitan dengan bidang sosial ekonomi perikanan dan bertujuan untuk menyebarluaskan karya ilmiah khususnya pada bidang sosial ekonomi perikanan. Setiap artikel yang dimuat diharapkan mampu memberikan kontribusi dalam pengembangan ilmu dan teknologi pada bidang sosial ekonomi perikanan. PONGGAWA : Journal of Fisheries Socio-Economic diterbitkan sebanyak dua kali dala setahun, yaitu pada bulan Mei dan November. Jurnal ini memuat artikel ilmiah dalam bidang : Sosiologi dan Kelembagaan Masyarakat Pesisir dan Pulau-Pulau Kecil Ekonomi Sumber Daya Perikanan Ekonomi dan Manajemen Wisata Bahari Penyuluhan dan Komunikasi Perikanan Kebijakan Perikanan dan Kelautan Manajemen Bisnis dan Industri Perikanan dan Kelautan Tataniaga dan Manajemen Pemasaran Hasil Perikanan dan Kelautan
Articles 4 Documents
Search results for , issue "VOLUME 6, NOMOR 1, MAY 2026" : 4 Documents clear
Resilience of Anchovy Fishermen (Pa'perre-Perre) in Maccini Sombala Village, North Galesong District, Takalar Regency Shofi Dzakwani; Firman Firman; M. Chasyim Hasani; Mardiana E. Fachry; Abdul Wahid; M. Irham Ilyas; Alpiani Alpiani
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 1, MAY 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i1.49920

Abstract

Resilience is the ability of a community to adapt, survive, and recover from various challenges and pressures faced, whether from environmental, social, or economic factors. This study aims to identify the forms of resilience and adaptation strategies carried out by the pa'perre-perre fishing community in Maccini Sombala Village, as well as to determine the supporting and inhibiting factors of resilience in the pa'perre-perre fishing community in Maccini Sombala Village. This study was conducted in December 2024-January 2025. This study uses a qualitative descriptive analysis method, and the determination of informants uses a purposive sampling method with data collection through in-depth interviews, observations, and literature studies, and documentation. The results of the study show resilience to modernization through ecological, social, and economic adaptation. Adaptation strategies include adjusting fishing patterns, strengthening community solidarity based on Siri' na Pacce values, and utilizing technology such as GPS and LED lights. This innovation increases the efficiency of anchovy fishing, although fishermen still face challenges such as limited capital and digital literacy.
Economic Valuation of the Mangrove Ecosystem in Banua Pangka, Bawalipu Village, Wotu District, East Luwu Regency Firiah Fatmaridha; Hamzah Tahang; Amiluddin Amiluddin; Muhammad Dalvi Mustafa; Kasri Kasri; Aris Baso
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 1, MAY 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i1.49921

Abstract

This study aims to analyze the economic value of the mangrove ecosystem in Banua Pangka, Bawalipu Village, Wotu Subdistrict, East Luwu Regency. The study was conducted from January to February 2025. The research employed a survey method, involving field observations and face-to-face interviews with respondents, as well as the use of questionnaires as data collection tools. There are four types of potential and utilization in Banua Pangka: direct benefits (fish, crabs), indirect benefits such as erosion control, ecotourism and carbon sequestration, presence value, and option value. The total economic value of the mangrove ecosystem in Banua Pangka consists of direct benefits of Rp. 762,850,000, indirect benefits amounting to Rp. 2,657,005,488, choice value of Rp. 3,682,125, and existence value of Rp. 680,000; thus, the total value of the mangrove ecosystem amounts to Rp. 3,424,217,613. These results indicate that the local community is highly dependent on the mangrove ecosystem and understands the functions and roles of mangroves as an economic ecosystem and as a barrier against coastal erosion.
Digital Marketing to Increase Sales of Fishery Products for MSMEs in Biringkanaya District Muh Rifkhi Ramadhan; Sri Suro Adhawati; Amiluddin Amiluddin; Arie Syahruni Cangara
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 1, MAY 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i1.49923

Abstract

Digital marketing has proven to be an effective solution for boosting sales of fishery products by MSMEs in Biringkanaya District, Makassar City. This study aims to analyze the implementation of digital marketing strategies by MSMEs, measure their impact on sales growth, and identify the factors influencing their implementation. This study employs a quantitative descriptive method, involving 11 MSMEs operators with data collected through questionnaires, in-depth interviews, and observations. Data analysis utilized multiple linear regression to test the significance of digital marketing’s role. The results indicate that 82% of MSMEs have adopted digital marketing, with some businesses experiencing a significant revenue increase of up to 860%. However, challenges such as a lack of technical training and internet infrastructure remain barriers. The results of the partial T-test indicate that sales effectiveness (X2) and marketing techniques (X4) have a significant impact on digital marketing, while the other four variables do not. This confirms that the success of digital marketing is more influenced by marketing strategies than by the educational background or age of the business owners. These findings highlight the importance of ongoing training, mentoring, and infrastructure improvements to support the digital transformation of MSMEs. This study makes a strategic contribution to supporting the development of digital marketing to enhance the competitiveness of MSMEs in the fisheries sector.
Small-Scale Fishermen's Perceptions of the Use of Information Technology in Livelihood Activities in Pallameang Village, Mattirosompe District, Pinrang Regency Annisa Maulid Wina; Andi Adri Arief; Muhammad Dalvi Mustafa; Andi Amri
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 1, MAY 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i1.49924

Abstract

This study aims to determine the type of information technology used and the perception of small-scale fishermen towards its use in livelihood activities in Pallameang Village, Mattirosompe District, Pinrang Regency. The study was conducted in January–February 2025 using a mix method approach, namely a combination of qualitative and quantitative methods. The number of samples of 30 fishermen was determined through cluster random sampling techniques. Primary data were obtained through observation, in-depth interviews, and questionnaires, while secondary data were obtained from documents and literature studies. Data analysis was carried out descriptively and using a Likert scale to measure the level of perception. The results showed that the type of information technology most widely used by fishermen was mobile phones (100%) as the main communication tool, followed by GPS (67%) which was used to determine fishing locations. The Windy application is used by 27% of respondents, the Asia & Africa HD application by 10%, while the compass is only used by 7% of respondents. Fishermen's perception of the use of information technology in fishing activities is very good, but its use in marketing the catch is still relatively low. The obstacles faced by fishermen include limited costs, limited internet networks, and low digital literacy. However, all fishermen stated that they strongly agree and are interested in participating in training related to information technology. Therefore, support from various parties is needed to improve access and skills in information technology for fishermen in order to support their work efficiency and welfare in a sustainable manner.

Page 1 of 1 | Total Record : 4