JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi is a journal that publishes research results, both theoretical and field studies, in general, and specifically related to economics, business, management, and accounting.
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175 Documents
PENGARUH STORE ATMOSPHERE DAN CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN MIXUE: (Studi Pada Mahasiswa di Kota Medan)
Sauhur Destia Waruwu;
Ainun Mardhiyah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA
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The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example that can provide a different experience to consumers. Store atmosphere is something that customers pay attention to when going to the store. In increasing competitiveness, customer value is also needed. Customer value is defined as the value or benefit felt by customers from a product or service compared to the sacrifices made to get it. This study aims to analyze the influence of store atmosphere and customer value on Mixue customer satisfaction for students in Medan City. The effect between store atmosphere and customer value will be analyzed partially and simultaneously on customer satisfaction.The research method used is quantitative research with an associative approach. Sampling was done through purposive sampling technique and used 100 respondents as samples. Primary data in this study were obtained by distributing questionnaires, while secondary data were obtained through literature studies. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the store atmosphere and customer value variables had a significant effect both partially and simultaneously on customer satisfaction. The coefficient of determination test shows that there is a fairly close relationship between store atmosphere and customer value on customer satisfaction with an R value of 0.714. Through the adjusted R square value, it is also known that store atmosphere and customer value variables contribute 71.4% to the purchase satisfaction variable while the remaining 28.6% is influenced by other variables not discussed in this study.
PENGARUH ONLINE CONSUMER REVIEW DAN IKLAN TEHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA: (Studi Pada Mahasiswa Jurusan Administrasi Niaga Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang)
Mashita Sekar Dewi;
Asminah Rachmi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA
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The internet has changed people's lifestyles. This is an opportunity for the e-commerce company Tokopedia to create an online selling platform that functions to meet people's demands and supply. By providing the best offers, the Tokopedia company is able to compete and attract consumers' interest. This study aimed to determine the effect of online consumer reviews and advertisements on purchasing decisions on the Tokopedia marketplace. This research is quantitative. The data collection method used was distributing questionnaires to 102 respondents with the purposive sampling technique. The analysis of the research data was conducted with multiple regression analysis and hypothesis testing. Online consumer review and advertising variables partially have a positive effect on the purchasing decisions. Then the results of testing the F hypothesis (simultaneous) explained that online consumer review, and the advertising variables together have a positive effect on purchasing decisions. The online reviews feature quality and increase purchases as well as optimize the display of advertisements that are unique and of high quality in order to attract consumers' interest.
PENGARUH STRUKTUR MODAL DAN KEPUTUSAN INVESTASI TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR CONSUMER NON-CYCLICALS YANG TERDAFTAR DI BEI PERIODE 2018-2022
Syukria Mardhatillah;
Novera Martilova
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
Publisher : CV. ADIBA AISHA AMIRA
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This study aims to determine and analyze how much influence capital structure and investment decisions have on firm value in manufacturing companies in the Consumer Non Cylicals sector listed on the IDX for the 2018-2022 period. The type of research used is quantitative method and the type of data is secondary data accessed through the official website of the Indonesia Stock Exchange (www.idx.co.id). The sampling technique used in this study was purposive sampling method with a total sample of 28 companies. The data analysis technique uses descriptive statistical analysis, classical assumption test, multiple linear analysis, coefficient of determination (R2) test, and hypothesis testing. The results of this study partially show that the Capital Structure variable has no significant effect on firm value as evidenced by the tcount < ttable (1.015 < 2.05183) with a significant value of 0.319 > 0.05. Investment decisions have a significant effect on firm value as evidenced by the results of tcount> ttable (2.540> 2.0518) with a significant value of 0.017 <0.05. Capital Structure and Investment Decision simultaneously have a significant effect on firm value as evidenced by the results of hypothesis testing which shows 0.014 <0.05 and comparison of fcount > ftabel, (5.019 > 3.35). The coefficient of determination test shows that the Adjusted R Square value (Coefficient of Determination) is 0.271. This means that the influence of the independent variables (Capital Structure and Investment Decision) is 27.1% and the remaining 72,9% is influenced by other variables.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN : STUDI KASUS: BNI KCP UNIVERSITAS BRAWIJAYA MALANG
Sang Arya Wiratama;
Fullchis Nurtjahyani
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 5 (2024): SEPTEMBER
Publisher : CV. ADIBA AISHA AMIRA
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In improving and enhancing services to consumers, business organizations must continue to innovate in maintaining the satisfaction of existing customers. The best way to build relationships with customers can be realized by building customer relationship management. In general, the aim of this research is to find out whether customer relationship management and service quality simultaneously influence customer purchasing decisions at BNI KCP Universitas Brawijaya Malang. The approach in this research is a quantitative approach using multiple linear regression analysis methods. Based on the research results, it is known that customer relationship management partially has a positive and significant effect on purchasing decisions, and service quality also partially has a significant effect on purchasing decisions at BNI KCP Universitas Brawijaya Malang. Furthermore, if tests are carried out on these two variables, it is known that customer relationship management and service quality together have a positive and significant effect on purchasing decisions at BNI KCP Universitas Brawijaya Malang.
PENGARUH TINGKAT PERTUMBUHAN PENJUALAN, PERPUTARAN PIUTANG, DAN PERPUTARAN KAS TERHADAP TINGKAT LIKUIDITAS PERUSAHAAN (STUDI KASUS PERUSAHAAN PERHOTELAN YANG TERDAFTAR DI BEI PERIODE 2017-2022)
Nurzammi Annisak;
Khadijah Nurani
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA
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This research aims to find out and analyze how much influence the level of sales growth, receivables turnover and cash turnover has on the level of company liquidity in hotel companies listed on the IDX for the 2017-2022 period. This type of research is quantitative research, the type of data is secondary data which is accessed via the official website of the Indonesia Stock Exchange (www.idx.co.id) and the websites of each company. The sampling technique used in this research was the purposive sampling method with a total sample of 14 companies. Data analysis techniques use descriptive statistical tests, classical assumption tests, multiple linear regression analysis, hypothesis testing and coefficient of determination tests. The results of this research partially show that the Sales Growth Rate variable has a positive and significant influence on the Liquidity Level as evidenced by the results of the tcount > ttable test (3.029 > 2.026). Receivables Turnover has a negative and significant effect on Liquidity Levels as proven by the results of the tcount < ttable test (-7.633 < 2.056). Cash Turnover has a positive and significant effect on Liquidity Levels as proven by the results of the tcount > table test (3.819 > 2.056). Sales Growth Rate, Receivables Turnover, and Cash Turnover together have a positive and significant effect on the Liquidity Level as proven by the results of the hypothesis test which shows a significance value of 0.000 < 0.05 and a comparison of the value of fcount > ftable (24.108 > 2.980) meaning Ho rejected.
MARKETING STRATEGY FOR STREET FOOD VENDORS IN CIDU MARKET, MAKASSAR
Rahmadhani Rahman;
Marhawati Najib;
Muhammad Jufri
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA
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This research aims to examine the marketing strategies implemented by street vendors, specifically food vendors selling suki-suki at Cidu Market in Makassar, with the goal of increasing their sales revenue. Therefore, the researcher aims to conduct an in-depth analysis of the Marketing Strategy of Suki-suki Street Food Vendors at Cidu Market in Makassar. The research method used is a qualitative exploration method with SWOT analysis as its framework. The results of this study indicate that based on the analysis using the previously processed and presented SWOT diagram, the data analysis shows that the Suki-Suki business is in quadrant I, which is dynamic growth or a strategic position of strength-opportunity. In other words, it uses its strengths to take advantage of opportunities in decision-making. This indicates that there is an opportunity to develop the Suki-Suki food business, where it not only has greater strengths than weaknesses but also has greater opportunities than threats.
ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMPERTAHANKAN DAN MENINGKATKAN JUMLAH NASABAH PEMBIAYAAN MITRAGUNA PADA BANK SYARIAH INDONESIA (BSI) KCP PULAU PUNJUNG
Fiki Pramita;
Sandra Dewi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA
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PT. Bank Syariah Indonesia KCP Pulau Punjung is a sharia-based bank located in pulau punjung sub-district whose working area covers the Dharmasraya district. PT.Bank Syariah Indonesia KCP Pulau Punjung is not the only bank on pulau punjung and customer’knowledge of the new tecnology applied by Bank Syariah Indonesia KCP Pulau Punjung and ATM is often hampered by network problems. The purpose of this research is to find out how to apply Customer Relationship Management Implementation Analysis in maintaining and increasing the number of Mitraguna Financing customer and the obstacles in implementing Customer Relationship Management. This research is descriptive qualitative research. The subjects of this research were 4 BSI employes and 1 BSI customer. The data sources used are primary data and secondary data. The data collection mthods used are observation, interviews, and docomentation mhetods. The result of this reserch indicate that customer Relationship Management helps PT. Bank Syariah Indonesia KCP Pulau Punjung to improve good relation with increasing the number of Mitragu financing customer. The obstacle in implementing thisis that BSI cannot provide financing to ASN, PPPK, PNS if their salaries are notpayroll at BSI because the financing requirements at Mitaguna, the customer’s salary must be payroll at BSI
ANALISIS KAUSALITAS ANTARA BELANJA DAERAH DAN PENDAPATAN ASLI DAERAH DI PROVINSI KALIMANTAN TIMUR PADA TAHUN 2011-2024
Angelika Sinania;
Alexandra Hukom
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA
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Regional autonomy is an improvement in welfare and services for the community that is carried out fairly, equitably, and in order to create a good relationship between one region and another. Local governments in East Kalimantan Province have rights and obligations in managing regional revenues and managing Regional Original Revenue. Regional expenditure aims to increase the development of various capital accommodations. Infrastructure development and accommodation are carried out to increase investment attractiveness. Infrastructure development has a real impact on the increase in Regional Original Income (PAD). This study is aimed at analyzing the causality between regional expenditure and local native income in East Kalimantan province in 2011-2024. The analytical methods used in this study are Cointegration Test, Unit Root Test and Granger Causality Test. From the results of data analysis, it shows that Regional Expenditure and Regional Original Income in East Kalimantan Province are fluctuating during the period 2011-2024. The results of the cointegration test analysis show that there is no long-term balance relationship between economic growth and external debt. Meanwhile, according to the results of the root test analysis, it is known that the variables Regional Expenditure and Regional Original Income are declared stationary. Then through the analysis of Granger's causality test showed that there was no significant effect of Regional Original Income (PAD) on Regional Expenditure (BD). From these two results, it can be concluded that there is no influence between Regional Original Income (PAD) and Regional Expenditure so that there is no significant influence between the two.
PERAN MEDIASI PERSON-ORGANIZATION FIT PADA PENGARUH SUPPORTIVE WORK ENVIRONMENT TERHADAP EMPLOYEE RETENTION
Rini Juni Astuti;
Nur Baiti, Lathifah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA
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This research aims to analyze the influence of a supportive work environment on employee retention with the mediating role of person-organization fit at XX Yogyakarta Dental Clinic. The type of data used in this research is primary data taken from nurses at the XX Yogyakarta Dental Clinic. The technique used was non-probability sampling with purposive sampling type and with 119 nurses as respondents. The data analysis tool used in this research is the SPSS version 25 application. Data collection uses a questionnaire or Google Form. The method used in this research is multiple linear regression and mediation testing using the Sobel Tes application. The results of this test can be concluded that the Supportive Work Environment has a positive effect on Employee Retention, the Supportive Work Environment has a positive effect on Person-Organization Fit, Person-Organization Fit has a positive effect on Employee Retention and Person-Organization Fit mediates the effect of Supportive Work Environment on Employee Retention. Objectives: 1) Analyze the influence of a supportive work environment on employee retention. 2) Analyze the influence of a supportive work environment on person-organization fit. 3) Analyze the influence of person-organization fit on employee retention. 4) Analyze the influence of person-organization fit which mediates a supportive work environment on employee retention. Methodology: Respondent data was collected using a questionnaire with a total of 20 statement items with 120 respondents. Data processing uses the SPSS version 25 application using classical assumption testing techniques, path analysis and Sobel tests. Research Results: 1) Supportive Work Environment has a positive effect on Employee Retention. 2) Supportive Work Environment has a positive effect on Person-Organization Fit. 3) Person-Organization Fit has a positive influence on Employee Retention. 4) Person-Organization Fit is able to mediate the relationship between Supportive Work Environment and Employee Retention. Research Contribution: Research is expected to provide scientific contributions in the field of human resource management, especially in understanding the positive impact of a supportive work environment, employee retention and person-organization fit. Implications: Able to identify and see the influence of a supportive work environment on employee retention and person-organization fit as a mediating variable. Research limitations: The research locations are spread throughout the Yogyakarta area and there is a possibility that respondents do not understand or have difficulty understanding the statements in the questionnaire so that respondents fill in as they are.
ANTESEDEN DAN KONSEKUENSI LOYALITAS KARYAWAN
Rini Juni Astuti;
Dian Syafiqah Siregar, Haura
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA
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The purpose of this study is to investigate the factors that influence employee loyalty at Bank XX North Sumatra Trade Branch Office as antecedents. These factors include transformational leadership and organizational trust. And the impact or consequence on employee performance. The method used in this research is quantitative descriptive method. This research is expected to contribute in both theoretical and practical fields. Data processing and hypothesis testing of this study using SEM-PLS software and SmartPLS 4. This shows that the results of transformational leadership have a positive and significant effect on employee loyalty. Organizational trust has a positive and significant effect on employee loyalty. Employee loyalty has a positive and significant effect on employee performance. Employee loyalty has a positive and significant effect on employee performance. The results of the study providea more effective humanresource management strategy to improve employee loyalty and performance. Suggestions that can be given in this study are to increase concern for employees' lives, provide opportunities to give opinions, uphold the company's vision and mission, and improve their performance in completing tasks.