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Aghnia Nadhira Aliya Putri
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International Journal of Entrepreneurship and Sustainability Studies
Published by Research Synergy Foundation
ISSN : 28071778     EISSN : 28071778     DOI : 10.31098/ijeass.v1i1
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
International Journal of Entrepreneurship and Sustainability Studies (IJEASS) focus to publish research papers in the fields of Business, Accounting, Economics and Banking, Entrepreneurship, Finance, Marketing, Supply Chain and Logistics, Tourism, Hospitality, Islamic Economics and Banking, Islamic Accounting, Tax, E-Commerce, Consumer Behavior, Human Resource, Economic Development, Islamic Stock Market, Organizational Behavior, Operations Research, Urban and Rural Development, Natural Resource Management, Small Medium Enterprises and Cooperatives, Microfinance, Sustainability Development, Leadership, Accounting Information System, Management Information System, Risk Management, Business Ethics, Contemporary Issues in Digital Accounting and Management, Knowledge Management, Monetary Economics, Regional Economics, Innovative and Creative Industry, Financial Literacy, Auditing, Financial Accounting, Management Accounting, Public Accounting, Green Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 2 (2022): December 2022" : 6 Documents clear
What do Consumers really want? Online Vs Offline Shopping for Fashion Products Sisca Sisca; Andy Wijaya; Ernest Grace; Debi Eka Putri; Novelyne Sidabutar
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.714

Abstract

Digitalization has changed human behavior in carrying out various activities, one of which is consumer behavior in shopping. Nowadays, many consumers often make purchases of products online. However, certain products actually require a more in-depth product evaluation before consumers decide to buy the product, which can only be done by shopping offline, one of them is fashion products. This research is conducted to identify the factors that motivate consumers in Indonesia to shop online or offline and determine whether there are differences between these motivating factors based on the demographic characteristics of consumers. Data collection is carried out by distributing questionnaires online through whatsapp and telegram groups during June-July 2021, which resulted in 162 responses. Chi-Square, Mann-Whitney, and Kruskal-Wallis tests are used to test the hypothesis. The results prove that the relationship between the motivating factors to shop offline and preferred shopping method with the consumer demographic characteristics, most of them show insignificant results. Different results are shown in the relationship between the motivating factors to shop online with the consumer demographic characteristics, which most of them show significant results (age group, marital status and education level). Furthermore, research data also shows that more than half of the respondents still prefer to shop for fashion products offline rather than online although in the Covid-19 pandemic situation because they want to evaluate the product physically. Suggestions for future researchs to adopt a more representative sampling technique to replicate this research and adopt different product categories to explore how consumers behave in other product categories. This research provides a deeper understanding of consumer shopping behavior for fashion products both online and offline as well as provides an overview that there is still a future for offline fashion product stores to survive in competition with online stores by improving themselves to deal with consumer purchases in this new normal era.
Stimulant Adoption of Mobile Game Services in Indonesia Acai Sudirman; Darwin Lie; Nana Triapnita Nainggolan; Sherly Sherly; Martin Yehezkiel Sianipar
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.715

Abstract

The rapid development of information technology corresponds to the development of humans who increasingly need technology to facilitate their business. Currently, in addition to business development, the development of mobile games has also experienced a significant increase in terms of the number of users. The increasingly rapid development of game enthusiasts has an impact on the behavior of generation Z and the millennial generation in choosing the quality of the games they want. The main objective of this research is to analyze the determinants of mobile game adoption among Generation Z and Millennials. The study tool was an online survey that was given to 210 participants, all of whom were Millennial and Generation Z players of mobile game services. The researchers then put the theory to the test by utilizing the Partial Least Square (PLS) type of structural equation modeling (SEM) and the SmartPLS version 3.0 program to examine it. The study's findings demonstrate that perceived enjoyment, perceived ease of use, and habit have a significant and positive impact on usage intention. The managerial implications of this research conclude that one of the biggest effects of playing games service is to make people happy. Of course they feel happy because when they play games, they don't feel the pressures of life. As if they are in another world that makes them the main character.
An Overview of The Psychological Well-Being Of Entrepreneurs In Riau Province Sri Maryatmi Anastasia; Yudi Hardiyanto
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.878

Abstract

At this time when competition in the economy is increasing and the COVID-19 pandemic situation, not all entrepreneurs in entrepreneurship are able to reach the level of psychological well-being because no one can guarantee whether the business will be successful or not. This study aims to give the description of psychological well-being on entrepreneurs in Riau Province during the COVID-19 pandemic and to determine the differences on psychological well-being among entrepreneurs in Riau Province base on the demographic data of entrepreneurs. The method used to collect the data of psychological well-being and a demographic scale is distribute the questioners to 130 entrepreneurs in Riau Province. The sampling technique used is cluster random sampling. The analytical method used is descriptive analysis and different test using program SPSS 23.0. Based on the analysis test, it was found that the level of psychological well-being in entrepreneurs in Riau Province was classified as moderate. The dimensions of self-acceptance, positive relationships with others, autonomy, purpose in life and environmental mastery in entrepreneurship in Riau Province are moderate, while the dimensions of personal growth in entrepreneurship in Riau Province are high. The results also show that the hypothesis is rejected with no significant difference in the psychological well- being of Riau Province entrepreneurs based on the demographic factors tested.
Consumer Acceptance Testing of Nipa (Nypa fruiticans) Marmalade Filled Roll (NMFR) for Product Development Perlita R. Israel
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.938

Abstract

This research will lead to commercializing the technology generated by the Aklan State University (ASU) - Ibajay, Aklan, Philippines. The investigation aims to find the consumers’ acceptance of the nipa (Nypa fruiticants) marmalade-filled roll for product development. The descriptive method was employed in the study. The data was gathered from the participants of the Regional Science and Technology Week (RSTW) at the Iloilo Convention Center (ICON), Iloilo City, Philippines. The 150 tasters were selected through purposive sampling. Based on the results, the tasters represent various age groups, gender, and occupations. The sensory testing revealed that the product was liked very much by tasters in terms of appearance, flavor, texture, aroma, and overall acceptability. The tasters had a positive first reaction to the product and rated its innovativeness as “very innovative”. Similarly, the tasters disclosed that “very likely” they will buy the product if it is available for sale and will tend to recommend it to their colleagues. Moreover, the results further revealed that the gender of the tasters and their tendency to buy the product has a significant correlation. Consequently, occupation and innovativeness, and occupation and tendency to recommend the product were found to have significant correlations, respectively. Likewise, the taste of the product satisfied the tasters. However, the tasters revealed that packaging should be improved. Further study along with this, specifically on shelf life and proximate analysis, is recommended before bringing the product to a bigger market.
Open Innovation Strategy in Goods Manufacturing and Service Industries Raden Roro Shafira Meisy Sudarsono; Harimukti Wandebori; Anggun Siwi Murwati; Atik Aprianingsih
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.1193

Abstract

Globalization and digitalization have increased the necessity for open innovation (OI) as a strategy for businesses to understand customers' needs better. The OI paradigm has gathered importance in academic research and industrial applications. Simultaneously, both goods manufacturing and service industries have been invested in OI in order to improve productivity and meet market demands. Considering this interest, this paper aims to synthetize findings, outline the focus application of OI within the goods manufacturing and service goods research domain, and suggest a future research agenda. Our analysis reveals that in the literature, OI in the manufacturing sector have tendencies of adopting both inbound and outbound OI in their practices. Meanwhile, service industries are inclined to adopt inbound OI than outbound OI.
Strengthening Entrepreneurship: Sharia Empowerment for MSMEs Amidst the Covid-19 Pandemic Ramadhani Irma Tripalupi; Prameshwara Anggahegari
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.1228

Abstract

This study aims to explain the strengthening of entrepreneurship based on sharia empowerment for micro, small and medium enterprises (MSMEs) in dealing with the impact of the Covid-19 pandemic. This research focuses on three things: 1) Indonesian MSMEs, 2) Moslem entrepreneurship, and 3) Sharia empowerment. Using qualitative approaches, descriptive methods, and exploratory analysis, this research tries to provide the rationale for strengthening MSMEs using the spectacle of sharia empowerment amidst the pandemic. Despite the halt of business operations in this pandemic, we found that many MSMEs, which are home-based businesses, have sprung up but need an empowerment process to survive and thrive. This condition is seen as a major challenge for sharia empowerment programs. This paper provides a conceptual framework to understand how sharia empowerment can strengthen the MSMEs. However, this research has some limitations, one of which is the inability to validate the findings directly; therefore, we encourage further research to cover these matters.

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