Applied Quantitative Analysis (AQA)
Applied Quantitative Analysis (AQA) provides practician, academicians, and other relevant professionals throughout the world with the opportunity to exchanges and disseminates theoretical and practice-oriented papers for the advancement of quantitative methodology. The focus and scope of AQA are but not limited to quantitative tools, such as linear optimization, stochastic process, dynamic programming, econometrics, time series analysis, multivariate/frequentist statistics, bayesian statistics, machine learning algorithm, game theory, data science. The context of the research include but not limited to Accounting, Business and International Management, Industrial Relations, Management Information Systems, Management of Technology and Innovation, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Tourism, Leisure and Hospitality Management, Industrial and Manufacturing Engineering, Control and Systems Engineering, Applied Mathematics, Computational Mathematics, Control and Optimization, Modeling and Simulation, Numerical Analysis, Decision Sciences, Management Science and Operations Research, Operations Management, Statistics, Probability and Uncertainty, Information Systems and Management, Economics, Econometrics and Finance, Multidisciplinary.
Articles
67 Documents
<![CDATA[Enhancing Retail Supermarket Financial Performance Through Market Basket Analytics Using Apriori Algorithm in Indonesia Market Case ]]>
<![CDATA[Heikal, Jerry]]>;
<![CDATA[Gandhi, Ayu]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 1 (2024): January - June 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2153
<![CDATA[Market Basket Analysis is a powerful technique in data mining and retail analytics that explores associations and patterns among items frequently purchased together by consumers. This technique reveals insights into consumer purchasing behaviour and facilitates the creation of compelling product bundles. This study identifies five distinct product bundling strategies tailored to diverse consumer personas prevalent in the Indonesian market, such as "Health enthusiast", "Exotic Flavor Explorer", "Food Enthusiast", "Fitness Freak", and "Budget-conscious Home Cook". These product bundling strategies leverage market basket analysis to enhance the shopping experience, meeting Indonesian consumers' diverse preferences and lifestyles in the retail supermarket landscape. The analysis provides a basis for effective promotional campaigns and personalized marketing efforts. By recognizing associations between products, supermarkets in Indonesia can design targeted promotions, encouraging customers to explore complementary items and potentially increase their overall spending.]]>
<![CDATA[The Effect of Nurturing Program, Boarding School, and The Use of Social Media on The Character Building of Politeknik Ilmu Pelayaran Semarang Cadets ]]>
<![CDATA[Hermanto, Andy Wahyu]]>;
<![CDATA[Nugraheni, Ariyanti Sri]]>;
<![CDATA[Sudarmoyo, Dhadhang Tri]]>;
<![CDATA[Ridwan, Achmad]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2318
<![CDATA[Character building is very essential for cadets. As future leaders and officers on commercial ships, they are expected to have strong personalities, be disciplined, be responsible, have high integrity, and be able to work together in a team. Based on this issue, this research aims to analyze the effect of nurturing programs, boarding schools, and social media on the character-building of Politeknik Ilmu Pelayaran (PIP) Semarang cadets. This research used a quantitative method with respondents PIP Semarang cadets from the Nautical Studies, Marine Engineering, and Port and Shipping Management Study Program with a sample of 200 cadets. Sampling was conducted using a questionnaire via Google Form with a Likert scale of 1 to 4. Data obtained from the questionnaire were analyzed using the SPSS 21st version program. The results of this research show that the nurturing program has a very significant influence on the character-building of cadets. Thus, if the nurturing program can be implemented well and correctly according to established norms and regulations, the character of the cadets will be built well and meet the expectations of PIP Semarang. In addition, the boarding school system has a significant influence on the character-building of cadets. A well-built Boarding School system will assist in shaping the characters of PIP Semarang cadets. Lastly, the use of social media does not significantly influence cadets' character-building since there is a regulation related to the limitation of the use of communication devices and the internet.]]>
<![CDATA[Positive Character and Academic Achievement: The Moderating Role of Family Function ]]>
<![CDATA[Hasanuddin, Hasanuddin]]>;
<![CDATA[Lubis, Rahmi]]>;
<![CDATA[Tafonao, Lince Kristina]]>;
<![CDATA[Adawiyah, Zain]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2380
<![CDATA[Student academic achievement is an indicator of success in studying in college. Student habits in carrying out tasks reflected in personal character will impact student learning achievement. However, the positive character does not always influence learning achievement. Other factors that can weaken the role of positive character in academic achievement include family function. This research examines the moderating role of family function in determining the strength of the influence of positive character on student academic achievement. The 201 students majoring in natural sciences selected using stratified random sampling were involved in this explanatory quantitative research. Researchers employed the family function, the noble character scales, and the student cumulative achievement index. Data analysis used the Jamovi statistical software moderation test version 2.0.0. The results show that family function determines the magnitude of the influence of positive character on academic achievement. For students with high family function, character determines significantly academic achievement. On the contrary, for students with low family function. The study is beneficial for educational counsellors in overcoming the problem of low academic achievement by focusing on developing character and improving family function.]]>
<![CDATA[Multi-Criteria Decision-Making for Cement Plant Location Selection Using SMART Method: A Case Study of PT. RKB ]]>
<![CDATA[Sihombing, Toman Nico Felani]]>;
<![CDATA[Putro, Utomo Sarjono]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2430
<![CDATA[The strategic selection of a cement plant location is crucial for optimizing operational efficiency, sustainability, and market positioning. This study examines the optimal location for PT. RKB's new cement plant in West Java, Indonesia, uses the quantitative Simple Multi-Attribute Rating Technique (SMART) within a Multi-Criteria Decision-Analysis (MCDA) framework. The SMART method transforms various criteria into measurable insights, ensuring a systematic evaluation of alternative sites. Key criteria included economic viability, technical feasibility, environmental impact, and socio-economic considerations. A comprehensive analysis of three potential sites revealed Location C as the most suitable, offering the best balance of economic benefits, technical advantages, manageable environmental impacts, and strong community support. Sensitivity analysis confirmed the robustness of this decision under various scenarios. This study provides a data-driven methodology for strategic site selection in the cement industry, contributing to PT. RKB's sustainable growth and competitive positioning. Theoretically, this research advances the application of MCDA in industrial site selection, while practically, it offers a replicable model for decision-makers in similar industries.]]>
<![CDATA[Analyzing The Impact of Online Marketing on Students' Purchase Decisions on Shopee E-Commerce in Tasikmalaya, Indonesia ]]>
<![CDATA[Dewi, Lati Sari]]>;
<![CDATA[Barkah, Risman]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2440
<![CDATA[The study was driven by the growing trend of online shopping among students and the need to understand how digital marketing strategies impact their purchasing decisions on e-commerce platforms like Shopee. This research aims to evaluate the influence of online marketing on the purchasing decisions of students at STIE Latifah Mubarokiyah Suryalaya, in Tasikmalaya, Indonesia, specifically using the Shopee platform. Online marketing facilitates the transaction of goods and services via the Internet, providing the convenience of shopping without time and space constraints and allowing consumers to select products based on their preferences. The study employs a descriptive quantitative approach, involving 77 respondents selected through purposive random sampling. Data collection includes both primary and secondary sources, which are analyzed using simple regression, correlation analysis, determination analysis, and hypothesis testing. The findings reveal that online marketing strategies significantly influence students' purchasing behaviour on e-commerce platforms, with a correlation coefficient of 0.694 and a determination coefficient of 48.1%. This indicates that nearly half of the variability in student purchase decisions can be attributed to online marketing strategies. Moreover, the study offers new insights into how specific online marketing tactics, such as targeted advertisements and social media promotions, uniquely influence student preferences and purchasing patterns. These findings highlight the importance of personalized marketing approaches in shaping consumer behaviour. The study also suggests that further research should explore additional factors influencing consumer behaviour in e-commerce to achieve a more comprehensive understanding.]]>
<![CDATA[Communication Skills and Timely Delivery of NGO Projects in Lagos State: A Study of Female Project Managers ]]>
<![CDATA[Tiamiyu, Riyanat Olasumbo]]>;
<![CDATA[Lawal, Yusuf Adedayo]]>;
<![CDATA[Olabode, Segun Oluwaseun]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2614
<![CDATA[The timely delivery of projects is a critical factor in the success of nongovernmental organizations (NGOs), particularly in dynamic environments like Lagos State, Nigeria. However, many NGOs face challenges in meeting project deadlines because of ineffective communication among project managers. This study specifically focuses on female project managers because they have been shown to bring unique perspectives to project management, yet their role in the timely delivery of NGO projects has been underexplored. This study examined the influence of female project managers’ communication skills on the timely delivery of NGO projects in the Alimosho Local Government Area of Lagos State. Adopting a survey research design, the study targeted female project managers at NGOs, with a sample size of 57, of which 49 valid responses were used for analysis. The study employed a questionnaire as the primary research instrument, and the reliability of the instrument was assessed using a test-retest method, while content and face validity were used to measure its validity. A simple linear regression analysis was used to test the hypothesis. The results revealed a significant positive relationship between female project managers’ communication skills and timely delivery of NGO projects (R² = .590, p-value = .000). The findings highlight the critical role of communication skills in ensuring the success of NGO projects. Based on these results, it is recommended that NGOs in Lagos State prioritize the development and enhancement of communication skills in female project managers through targeted training programs, enabling them to navigate project complexities, foster collaboration, and ultimately achieve more timely and impactful project outcomes that contribute to sustainable social change within their communities.]]>
<![CDATA[Employees’ Work-Life Balance and Career Contentment in a Philippine Local Government Unit ]]>
<![CDATA[Concepcion, Bryle Jhon W]]>;
<![CDATA[Cruz, Lemuelle Bea O]]>;
<![CDATA[Chavez, Anne Lorraine A]]>;
<![CDATA[Briones, Jesus P]]>;
<![CDATA[Abante, Marmelo V]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2760
<![CDATA[Work-life balance (WLB) is crucial for employee well-being and career satisfaction, particularly among government employees. This study examined the relationship between WLB and career contentment within the Philippine Local Government Unit (LGU), assessed the levels of both factors, explored their interaction, and recommended strategies to enhance WLB. Using a quantitative-descriptive research method, data were collected from 133 employees from a Philippine LGU through an adapted questionnaire formatted in Google Forms and distributed via electronic mail and Messenger. The data were analyzed using frequency, percentage, weighted mean, standard deviation, and linear regression. Findings revealed that the WLB level among Philippine LGU employees is high. Moreover, the study also showed that LGU employees are generally contented with their careers. However, the findings also suggest no significant relationship between the two variables, where improvements in WLB may not always align with increased career contentment, although job satisfaction and performance are presumably enhanced. The road map strategy proposed by the researchers is recommended as a guide to improve WLB, thereby enhancing employee satisfaction and LGU employee performance. The study findings are significant because they shed light on the intricate relationship between WLB and career contentment within a specific context, thus offering valuable insights for Filipino LGUs. Thus, this study can serve as a reference for public sector organizations that prioritize the well-being of their employees and seek to further improve the workplace environment for more engaging and productive employees.]]>
<![CDATA[The Relationship Between Sense of Competence and Parental Involvement in Caring for Children with Special Needs ]]>
<![CDATA[Herlina, Herlina]]>;
<![CDATA[Kosasih, Ismawati]]>;
<![CDATA[Ihsan, Helli]]>;
<![CDATA[Damaianti, Lira Fessia]]>;
<![CDATA[Baihaqi, MIF]]>
<![CDATA[ Applied Quantitative Analysis Vol. 5 No. 1 (2025): January - June Issue ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2353
<![CDATA[This research was conducted to determine the relationship between competent parental involvement in caring for, handling, and educating children with birth impairment children. It involved 185 Bandung-based parents of children with a birth impairment. Skala Evaluasi Diri Kompetensi-Anak Berkebutuhan Khusus or SEDKO-ABK (Self-Evaluation Competence Scale for Parents with Children with Special Needs) was used as the instrument to measure the sense of competence, while parental involvement was measured using Kuesioner Keterlibatan Orang Tua dalam Pengasuhan Anak or KUKOPA (Questionnaire on Parental Involvement in Caring for Children). The results show that parental involvement in caring for, handling, and educating children with special needs. Based on the results of this research, training for parents is important to their understanding and skills in caring for children with a birth impairment.]]>
<![CDATA[Board Performance of Fisheries Graduates: Logistic Regression Analysis for Curriculum Enhancement ]]>
<![CDATA[Matusalem, Nora M]]>;
<![CDATA[Bandoy, Marcial M]]>;
<![CDATA[Buama, Chester Alexis C]]>;
<![CDATA[Manaig, Karen A]]>;
<![CDATA[Yazon, Alberto D]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2620
<![CDATA[This study investigates the factors affecting the board performance of Bachelor of Science in Fisheries (BSFi) graduates in the fisheries technologists licensure exams in a specific region of the Philippines. The impetus for this research arose from observed variations in exam performance among graduates, prompting an examination of educational and institutional influences on success. The study used a purposive sampling technique to gather data from 138 respondents across State Universities and Colleges (SUCs) who took their first licensure exam from October 2018 to October 2023. A validated online survey questionnaire assessed academic performance, teaching methods, curriculum, faculty qualifications, library resources, laboratory facilities, and student characteristics. Logistic regression analysis was employed to analyze the relationship between these independent variables and licensure exam performance. The findings of this study are of profound importance, as they reveal strong correlations between faculty qualifications and exam outcomes, emphasizing the need for continuous professional development. Moreover, the study identifies improved laboratory facilities and a robust curriculum as critical factors contributing to student success. These insights have the potential to significantly impact stakeholders, informing them about essential areas for intervention and improvement. Ultimately, they aim to elevate the educational experience and licensure performance of BSFi graduates, thus supporting their professional trajectories in the fisheries sector.]]>
<![CDATA[E-Business Online Experience, Satisfaction and Trust: Basis for Customer Loyalty among Selected SMEs in Bulacan ]]>
<![CDATA[Pleno, Allan B]]>;
<![CDATA[Reclusado, Araceli M]]>
<![CDATA[ Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024 ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/quant.2647
<![CDATA[This research paper investigates the relationship between e-business online experience, satisfaction, and trust as predictors of customer loyalty among small and medium enterprises (SMEs) in a selected area of Bulacan. Considering the increasing reliance on digital platforms for e-commerce, issues surrounding online security and user privacy have arisen, raising concerns about consumer trust in e-business environments. Employing a quantitative research methodology, the study utilizes a quantitative descriptive and correlational design to measure and identify the mean and standard deviation of online experience, satisfaction, and trust as independent variables, with customer loyalty as the dependent variable. The findings reveal that SMEs in Bulacan have a strongly positive perception of their e-business online experience, particularly highlighting the simplicity, visual appeal, and effectiveness of the websites they use. They appreciate the quality of information provided by these e-business platforms, which facilitates e-purchases through up-to-date content and straightforward transactions. The study also indicates a strong agreement among SMEs regarding the effectiveness of e-business websites in meeting consumer expectations for repeat purchases, while also identifying areas for improvement in online performance features. Moreover, SMEs generally perceive a high level of security regarding e-business platforms, particularly regarding information transmission and electronic payment safety. However, there was a slightly lower perception of user privacy concerns. The regression analysis indicates that both e-business online experience and customer satisfaction are significant predictors of customer loyalty, underscoring the importance of enhancing these aspects to cultivate lasting customer relationships.]]>
