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Journal of Business, Management and Social Studies
Published by APPS Publications
ISSN : -     EISSN : 27986209     DOI : https://doi.org/10.53748/jbms.v1i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency of JBMS is quarterly (every 3 months). JBMS provides immediate open access to its content on the principle that providing research freely available to the public supports a greater global exchange of knowledge. Every manuscript submitted to JBMS will not have any Article Processing Charges and Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining and archiving, and allows immediate access to the full-text versions of the articles.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 88 Documents
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Chatbots and Customer Satisfaction in E-Commerce: An Exploratory Study Kamelia, Kamelia; Nawawie, Gerald Haryadi; Satriana, Imelda; Sucipto, Anthony Joshua
Journal of Business, Management, and Social Studies Vol. 4 No. 4 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i4.107

Abstract

This study tries to analyze how the implementation of chatbots, with their capabilities for fast responsiveness and personalized service, influences customer satisfaction in the e-commerce context. Given the nature of the research question, the study could potentially employ a quantitative methodology to measure and analyze the relationship between chatbot features (like responsiveness and personalization) and customer satisfaction levels. This might involve surveys – Collecting data from e-commerce customers about their experiences with chatbots and their overall satisfaction. The study’s findings indicate a significant positive correlation between chatbot usage and key e-commerce outcomes, revealing that chatbots enhance customer satisfaction through fast, responsive, user-friendly, and personalized services, which in turn drives increased site revisits, repurchase intentions, and positive word-of-mouth. Therefore, the effective implementation of chatbots is crucial for boosting customer satisfaction and fostering positive consumer behavior in the e-commerce sector. Based on the provided findings and the suggestion for future research, the novelty of this study appears to lie in empirically demonstrating the multifaceted positive impact of chatbot implementation on crucial e-commerce metrics – specifically customer satisfaction, repurchase intentions, site revisits, and word-of-mouth – by highlighting the mediating role of enhanced service qualities like speed, responsiveness, ease of use, and personalization.
How Product Knowledge Shapes the Impact of Artificial Intelligence on Spotify Brand Relationship and Loyalty Kalyani, Meisianny Citta; Su, Kellyn; Putri, Jovannia Grisella Eka; Nizwan, Akira Gempita
Journal of Business, Management, and Social Studies Vol. 4 No. 4 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i4.109

Abstract

The main focus of this research is to find out whether the use of Artificial Intelligence has an effect on Spotify’s Customer Brand Relationship and Customer Loyalty, on the other hand it is also mediated by Product Knowledge. This research uses quantitative methods which are distributed through questionnaires and processed using SmartPLS. Respondent requirements include (1) Spotify users, (2) aged 12 – 45 years, and (3) domiciled on the island of Java. The data analysis process involves validity testing which is considered relevant if the value is more than 0.5 (> 0.5), reliability testing which is considered relevant if the value is more than 0.7 (> 0.7), and hypothesis testing which is considered significant if it has value more than 1.96 (> 1.96). From a total of 195 respondents, the research results explain that the Artificial Intelligence variable influences Spotify’s Customer Brand Relationship and Customer Loyalty, which shows a positive and significant influence. Similar results were also obtained if mediation from Product Knowledge was added. Examining the impact of Artificial Intelligence specifically within the context of Spotify and its users is a relatively focused area. While AI is increasingly prevalent, research delving into its direct influence on customer brand relationships and loyalty for a specific digital service like Spotify might offer unique insights.
How Micro-Influencers, Brand Ambassadors, and Brand Communities Drive E-Commerce Sales Octavianus, Vincent; Wijaya, Helidorus Fourtiando; Lestari, Shellda
Journal of Business, Management, and Social Studies Vol. 4 No. 4 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i4.110

Abstract

This study tries to measure the influence of micro influencers, brand ambassadors and brand communities on luxury brand sales in e-commerce. To analyze the influence and relationships between the variables and potentially generalize findings, a quantitative research design is the method that involves collecting numerical data and using statistical analysis to identify patterns and test hypotheses. A survey method using questionnaires is a strong possibility for collecting data from a large enough sample of consumers who purchase luxury brands on e-commerce platforms. The study employs purposive sampling to target individuals who meet specific criteria, such as those who follow micro-influencers and brand ambassadors, are part of brand communities related to luxury brands, and have made luxury brand purchases on e-commerce platforms. This research found that micro-influencers, brand ambassadors, and brand communities each positively and significantly influence luxury brand purchasing behavior in e-commerce. Furthermore, the combined use of these three marketing strategies has a substantial positive impact on driving luxury brand sales online. While individual roles of micro-influencers, brand ambassadors, and brand communities might have been studied separately, this research provides empirical evidence for their combined and complementary influence on luxury brand purchasing behavior specifically within the e-commerce context.
Personality, Lifestyle, and Values as Predictors of Behavioral Intention towards Generative AI among Generation Z Christiano, Bryan; Wijaya, Jasen; Sanjaya, Budianto; Tantowi, Sebastian
Journal of Business, Management, and Social Studies Vol. 4 No. 4 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i4.111

Abstract

The aim of the study is to explore and understand the multifaceted and reciprocal relationship between users (specifically highlighting Generation Z) and the rapidly growing field of Generative AI, including its impact on both users and the technology’s development, while also emphasizing the importance of ethical considerations and the need for a balanced approach grounded in psychometric theory. This quantitative study investigates the influence of personality, lifestyle, and values (independent variables) on the behavioral intention to adopt generative AI products (dependent variable) among Generation Z individuals aged 17-25 in the JABODETABEK area of Indonesia, utilizing online questionnaires with Likert and nominal scales, and analyzing the collected data through multiple linear regression and PLS-SEM. The methodology involves purposive random sampling to target Gen Z users of generative AI within the specified demographic and geographic criteria for data collection and subsequent statistical analysis to test the hypothesized relationships between the variables. Consumer personality, consumer lifestyle, and consumer values all have a positive and significant effect on the behavioral intention to use generative AI-based products. This indicates that individuals with certain personality traits, lifestyles, and value systems are more inclined to adopt and use these AI tools. The majority of respondents were aged 20-22 and resided in the JABODETABEK area, with a very high percentage (93.8%) reporting usage of generative AI products and an even higher percentage (94.5%) specifically using ChatGPT. The specific combination of examining the complex, reciprocal relationship between Gen Z and Generative AI, coupled with the emphasis on ethical implications, appears to be the novel contribution highlighted in this introduction.
The Impact of Social Media Marketing on Jenius Lambert, Joseph; Vanderssen, Felix; Sanjaya, Christnaldy; Yulianto, Yulianto
Journal of Business, Management, and Social Studies Vol. 4 No. 4 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i4.112

Abstract

Objective – The aim of the study is to investigate the influence of social media marketing activities on the development of brand love for the Jenius digital banking brand among its target audience. Methodology – This study employs a quantitative research approach, likely using surveys or analyzing digital engagement metrics, to examine the relationship between specific social media marketing activities of Jenius and the level of brand love experienced by its consumers. Statistical analysis will be used to determine the strength and direction of this influence. Findings – The findings of this study would likely demonstrate a statistically significant positive relationship between specific social media marketing activities employed by Jenius (such as engaging content and WOM campaigns) and the level of brand love experienced by its consumers. This suggests that Jenius's social media strategies are effective in fostering emotional attachment and positive feelings towards the brand. Novelty – The novelty of this study lies in its specific examination of how social media marketing cultivates brand love within the unique context of a digital banking brand (Jenius) and its Indonesian consumer base.
ETIKA HAKIM DAN PENALARAN MORAL DALAM FILSAFAT HUKUM: TINJAUAN DEONTOLOGIS DAN UTILITARIAN TERHADAP KASUS HARVEY MOEIS Rasji, Rasji; Akhir, Akhirudin
Journal of Business, Management, and Social Studies Vol. 5 No. 1 (2025): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v5i1.113

Abstract

The purpose of this study is to explore the alignment between judicial decisions and ethical principles through the lens of legal philosophy, using the Harvey Moeis corruption case as a focal point. This research employs a descriptive qualitative method with juridical-normative and philosophical approaches. It involves the analysis of judicial decisions, legal norms, and ethical codes such as KEPPH, combined with theoretical frameworks from deontology, utilitarianism, and virtue ethics. The study finds that while the court’s decision attempted to uphold justice, concerns remain regarding judicial integrity and impartiality. The ruling emphasizes deterrence but reflects the need for stronger adherence to ethical and philosophical principles. This study contributes a philosophical-ethical analysis of a contemporary judicial case in Indonesia, highlighting the moral dimension of legal reasoning often overlooked in procedural legal analysis.
english: english Permatasari, Yofi; Silalahi, Wilma
Journal of Business, Management, and Social Studies Vol. 5 No. 1 (2025): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v5i1.114

Abstract

This research aims to obtain research results on Daya Anagata Nusantara in relation to strategic investment reforms for Indonesia’s economic growth. The author uses normative research with the aim of obtaining analysis results based on legal rules, legal principles by analyzing problems with descriptive research. The existence of Danantara as an Investment Management Agency (BPI) provides a new change in terms of national strategic investment management. The establishment of Danantara is a strategic investment reform that is expected to be able to maximize state assets as a form of directed investment based on strong law. The existence of Danantara can have a significant impact that can potentially increase the layers of hierarchy that can extend the bureaucratic process. By employing normative research grounded in legal rules and principles and applying it to the practical context of Danantara, the research offers a novel bridge between legal theory and real-world strategic investment reform in Indonesia. It likely explores how specific legal frameworks underpin and potentially shape the effectiveness of Danantara.
Danantara in the Light of Legal Theories: A Normative Assessment of Indonesia’s Sovereign Wealth Fund Princes, Elfindah; Silalahi, Wilma
Journal of Business, Management, and Social Studies Vol. 5 No. 1 (2025): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v5i1.116

Abstract

The purpose of this study is to analyze the legal, ethical, and institutional dimensions of Danantara, Indonesia’s newly launched Sovereign Wealth Fund (SWF), using a multidimensional legal theoretical framework. This paper examines how the establishment of Danantara aligns with or deviates from core legal theories, and explores its implications for governance and public legitimacy. This study employs a qualitative, normative legal research method using a doctrinal approach. Primary and secondary legal sources were analyzed, including government regulations, official reports, academic literature, and media commentaries. The analytical framework is built upon five legal theories: Legal Positivism, Natural Law, Rule of Law, Critical Legal Studies, and Good Governance Theory. The findings show that while Danantara fulfills the requirements of formal legality, it suffers from a lack of societal legitimacy and accountability due to governance opacity, politically affiliated leadership, and absence of independent oversight. These issues highlight inconsistencies with ethical standards and democratic values promoted by the selected legal theories. This paper provides a unique comparative analysis of Danantara by integrating five major legal theories into a single analytical framework—an approach rarely applied to sovereign wealth funds. It contributes to legal scholarship by revealing how formal legal instruments may reproduce structural inequality and democratic deficits if not grounded in ethical and participatory principles.
Beyond Engagement: How Social Media Marketing Drives Trust, Image, and Purchase Intention in Cosmetic Brands Siringoringo, Marilyn Cynthia Margaretha
Journal of Business, Management, and Social Studies Vol. 5 No. 1 (2025): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v5i1.117

Abstract

The rapid growth of internet usage significantly impacts customers’ habits, reshaping their behaviors in various ways. Correspondingly, this evolution has also transformed social media from a communication platform to a marketing tool. Today, social media marketing plays a crucial role in cultivating brand trust and shaping brand image, significantly influencing consumers’ purchase intentions. By using the theory of planned behavior, this study aims to explore the influence of social media marketing activities on purchase intentions, focusing on cosmetic brands in DKI Jakarta. This research used a quantitative approach, focuses on a sample of 177 residents of Jakarta. It aims to analyze the direct and indirect effects of social media marketing activities, brand trust, and brand image on purchase intention. The study utilizes the Smart-PLS software to evaluate the proposed hypotheses. The findings of this study reveal a notable and positive correlation between social media marketing activities, brand trust, brand image, and purchase intention. By investigating the impact of these variables on purchase intention, this research adds to the existing body of knowledge. The outcomes provide valuable insights for skincare brand management, enabling them to devise effective marketing strategies to succeed in a highly competitive market. The study suggests that managers should maximize the potential of social media marketing activities to enhance brand trust and cultivate a positive brand image, thereby promoting a favorable impact on purchase intention.
Consumer Conformity and Continuance Intention: A Study Case Approach of Facebook and WhatsApp Princes, Elfindah; So, Idris Gautama; Abdinagoro, Sri Bramantoro; Manurung, Adler Haymans
Journal of Business, Management, and Social Studies Vol. 5 No. 1 (2025): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v5i1.118

Abstract

ABSTRACT Purpose - This study aims to explore the phenomenon of consumer conformity and its impact on the continuance and reuse intention of digital communication platforms, particularly in the context of policy changes that force users into making critical decisions. Using the recent case of WhatsApp and Facebook's policy updates as a backdrop, this study examines how consumer conformity influences user behavior and intentions to continue or abandon a service. Methodology - The research is conceptual in nature, employing an integrative approach based on the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). A comparative analysis is conducted through two proposed scenarios to understand user decisions following sudden policy changes, emphasizing the psychological factors of conformity, perceived value, trust, and perceived risk. Findings - The findings suggest that when consumers are faced with limited choices, such as accepting unfavorable terms or discontinuing service, informational and normative conformity significantly influence continuance intention. Factors such as perceived security, service quality, satisfaction, and perceived usefulness are found to moderate the relationship between conformity and continuance intention. Additionally, previous experience, trust, and self-efficacy emerge as strong determinants of users' willingness to reuse or abandon the service after policy disruptions. Novelty - Unlike previous studies that treat continuance intention purely as a result of satisfaction and usefulness, this study introduces the element of forced conformity and policy-driven decision-making into the behavioral model. It proposes a dynamic framework that incorporates psychological contract violation, trust restoration strategies, and conformity types (informational and normative) in explaining consumer behavior in digital platforms.

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