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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 592 Documents
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The Influence of Organizational Commitment and Work Motivation on Organizational Citizenship Behavior among Civil Servants at UPTD Puskesmas Serasan, Natuna Regency Rafli Rafli; Eru Ahmadia
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1170

Abstract

This study aims to analyze the influence of organizational commitment and work motivation on Organizational Citizenship Behavior (OCB) among civil servants at UPTD Puskesmas Serasan, Natuna Regency. The study employed a quantitative approach using a saturated sampling technique involving 38 respondents. Data were analyzed using multiple linear regression. The results indicate that, simultaneously, organizational commitment and work motivation have a positive and significant effect on Organizational Citizenship Behavior (OCB). Partially, organizational commitment has a positive and significant effect on Organizational Citizenship Behavior, while work motivation does not have a significant effect on Organizational Citizenship Behavior. These findings suggest that extra-role behavior among civil servants at UPTD Puskesmas Serasan is more strongly influenced by organizational commitment than by work motivation. This study implies that strengthening organizational commitment is a key factor in encouraging Organizational Citizenship Behavior, particularly in healthcare institutions located in island and border areas. Future research is recommended to incorporate additional variables, such as leadership style and organizational support, to provide a more comprehensive understanding of the factors influencing Organizational Citizenship Behavior.
The Influence of Product, Digital Marketing, and Customer Experience on Repurchase Intention at Catering Bunda Agus in Pontianak City Riharda, Ridho; Fachri, Helman
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1301

Abstract

This study aims to analyze the effect of Product, Digital Marketing, and Customer Experience on the Repurchase Intention of consumers of CV Catering Bunda Agus in Pontianak City. The study employed a quantitative associative approach with purposive sampling involving 100 respondents who had previously purchased catering products from Bunda Agus. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression (SPSS 25). The results show that Product has a positive and significant effect on Repurchase Intention (β = 0,386; p = 0,005), Digital Marketing has a positive and significant effect (β = 0,032; p = 0,032), and Customer Experience has a positive and significant effect (β = 0,281; p = 0,014). Simultaneously, the three variables have a significant effect on Repurchase Intention (F = 28,190; p 0,001) with the model’s explanatory power of 46,8% (R² = 0,468). These findings indicate that the increase in repurchase intention is mainly influenced by strengthening product aspects and customer experience, while digital marketing serves as a supporting reinforcement. The managerial implication is that CV Catering Bunda Agus needs to prioritize consistency in quality and menu variety, strengthen the service experience (ease of ordering, responsiveness, and handling special requests), and optimize digital content and interactions to strengthen consumer engagement.
The Influence of Work-Life Balance and Work Motivation on the Job Satisfaction of Harvest Employees at PT Rezeki Kencana Estate Deras Mubarok, Husni; Ahmadia, Eru
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1271

Abstract

This study analyzes the influence of work-life balance and work motivation on the job satisfaction of harvest employees at PT Rezeki Kencana Estate Deras. The research aims to understand how the alignment between work responsibilities and personal life, along with motivational conditions, shapes employee satisfaction in a labor-intensive plantation environment. A quantitative associative design was used, involving the entire population of permanent daily workers assigned to harvesting activities, totaling 109 respondents. Primary data were collected through interviews with the personnel department and structured questionnaires, while secondary data were obtained from company reports on production, attendance, and employee composition. All measurement items met the required standards of validity and reliability, and the dataset fulfilled the assumptions for regression analysis. The results indicate that work-life balance and work motivation each have a positive and significant effect on job satisfaction, and both variables collectively explain 30 percent of its variation. These findings highlight the importance of workplace policies that support a healthy balance between work and personal life, as well as motivational practices that maintain employee engagement and well-being. The study contributes to the literature by providing empirical evidence from the plantation sector, a context that remains underrepresented in job satisfaction research. Future studies are encouraged to include additional organizational and individual factors or employ longitudinal approaches to capture changes in employee attitudes over time.
The Influence of Price and Product Quality on Customer Satisfaction at Giu Snack Store in Pontianak City Indri Wella Apriyanti; Muhammad Ebuziyya Alif Ramadhan
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1176

Abstract

This study aims to examine the influence of price and product quality on customer satisfaction at Giu Snack Store in Pontianak City. The research employed a quantitative associative approach, with primary data collected through questionnaires distributed to 100 respondents determined using the Rao Purba formula and the purposive sampling technique. Data were analyzed using multiple linear regression after all research instruments were confirmed to be valid, reliable, and met the classical assumption tests. The results reveal a strong relationship between price and product quality with customer satisfaction (R = 0.710), with a coefficient of determination of 50.4% (R² = 0.504), indicating that the model explains more than half of the variation in customer satisfaction. Simultaneously, both independent variables have a positive and significant effect on customer satisfaction, while partially, price and product quality each show a positive and significant influence. These findings emphasize that fair price perception and consistent product quality are key factors in enhancing customer satisfaction. Future studies are recommended to include additional variables such as service quality, promotion, and brand image, expand the sample size and coverage, and employ a longitudinal approach to achieve more comprehensive and in-depth results.
The Effect of Ease of Use and Online Consumer Reviews on Repurchase Intention for Specs Futsal Shoes with Customer Engagement as an Intervening Variable: A Study of Shopee Users in Pontianak Rasendriyo, Muhammad Dzaki; Ramadhan, Muhammad Ebuziyya Alif
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1319

Abstract

This study aims to analyze the effect of Ease of Use and Online Customer Review on Repurchase Intention, with Customer Engagement as an intervening variable among consumers of Specs futsal shoes on Shopee in Pontianak City. This study uses a quantitative approach with an associative design involving 100 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3. The results show that Ease of Use has a positive and significant effect on Customer Engagement but does not have a significant effect on Repurchase Intention. Online Customer Review has a positive and significant effect on Repurchase Intention but does not have a significant effect on Customer Engagement. Customer Engagement has a positive and significant effect on Repurchase Intention, but it does not mediate the effects of Ease of Use or Online Customer Review. These findings indicate that repurchase intention for futsal shoes in marketplaces is more strongly influenced by the quality of customer reviews and the level of customer engagement than by perceived platform ease of use alone. This study is expected to provide empirical contributions to the development of digital consumer behavior research, particularly for performance-based sports products.
Enhancing Cognitive Learning Outcomes through STEM-Based Instruction: Evidence from High School Reaction Rate Learning Dewi, Ucia Mahya; Muliaman, Agus
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1390

Abstract

This study examined the effect of the STEM learning model on improving students’ cognitive learning outcomes in reaction rate topics using a quantitative experimental approach with a non-equivalent control group design. Two pre-existing classes were assigned as the experimental group (STEM) and the control group (Direct Instruction), both of which were given pretest and posttest assessments. The sample consisted of 70 Grade 11 students selected through purposive sampling, with 35 students in each group. The instrument used was a cognitive learning outcomes test measuring content, context, and cognitive competencies. Data were analyzed using descriptive statistics, normality testing, and the Mann–Whitney U Test at a significance level of 0.05. The results showed that the STEM group achieved a higher mean N-gain score (0.63) compared to the control group (0.38), with a statistically significant difference (p 0.05). These findings indicate that the STEM learning model has a positive and significant effect on improving students’ cognitive learning outcomes in reaction rate topics.
The Impact of Inflation Rate, Leverage, and Firm Size on Banking Financial Performance Isnawan, Delfihanna Permata; Supratiwi, Wiwik
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1276

Abstract

This study examines the effect of inflation, leverage, and firm size on the financial performance of the banking sector. The research employs a quantitative approach using secondary data obtained from the annual financial statements of banks listed on the Indonesia Stock Exchange. The sample consists of 258 observations analyzed through multiple linear regression using SPSS software. The findings indicate that the inflation rate does not have a significant effect on financial performance. Leverage has a negative and significant effect, meaning that higher levels of debt tend to reduce bank performance. Meanwhile, firm size has a positive and significant effect on financial performance, suggesting that banks with larger asset scales tend to achieve better performance. The novelty of this study lies in the integration of agency theory and signaling theory to simultaneously explain the influence of macroeconomic factors and internal firm characteristics on banking financial performance during the post-pandemic recovery period of 2019–2024. These findings imply that internal factors, such as capital structure and firm scale, play a more substantial role in influencing bank performance compared to macroeconomic factors such as inflation.
Study on Marketing Transformation through the Adoption of Artificial Intelligence in Communication Sustainability: A Case Study on e-Commerce TikTok Shop Suci Awwalya Mahardini; Yosephin Sandy Cristy
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1199

Abstract

The purpose of this research is to assist the authors in analyzing the role of artificial intelligence in transforming marketing communication on the TikTok Shop platform, assessing the influence of artificial intelligence on sustainable communication so as to formulate well-digitalized and effective marketing strategies, and analyzing ethical challenges in the use of artificial intelligence aimed at transforming marketing communication. The results of this study indicate that the presence of TikTok Shop, which acts as an e-commerce platform, has successfully adopted sophisticated technology. AI enables TikTok Shop to analyze consumer behavior data in real time, such as products viewed, purchased, and user interactions with content presented on the platform. Based on this data analysis, AI on TikTok Shop can estimate consumer preferences and present more relevant product recommendations.
THE PRACTICE OF MISUSING PERSONAL DATA (NIK) IN THE REGISTRATION OF POLITICAL PARTIES PARTICIPATING IN THE 2024 GENERAL ELECTION AT BAWASLU KUDUS REGENCY ACCORDING TO POSITIVE LAW AND ISLAMIC CRIMINAL LAW Jundan Muhammad Abda'u
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.790

Abstract

Personal data can be defined as all information related to a person's identity. In Indonesia, the National Identification Number (NIK) is part of personal data, which is unique and inherently attached to an individual. However, during the registration process for the 2024 General Election (Pemilu), the Election Supervisory Body (Bawaslu) of Kudus Regency discovered misuse of NIK personal data. This misuse involved using citizens’ NIKs to register them as members of political parties in order to meet the requirements for political party participation in the election, without the data owners' knowledge. This study aims to understand how the misuse of NIK personal data occurred in the registration of political parties participating in the 2024 election at Bawaslu Kudus Regency, and how this practice is viewed under positive law and Islamic criminal law. This research is a qualitative study in the form of empirical juridical analysis. The data is sourced from interviews and literature. Once collected, the data is analyzed and presented using a descriptive-analytical method. The study found that political parties obtained personal NIK data from activities that required participants to bring copies of their Identity Cards (KTP). These data were then misused by registering them as part of the membership requirements for political parties participating in the election. According to Law Number 27 of 2022 concerning Personal Data Protection, such actions are punishable by imprisonment and/or fines, which can be imposed on individuals or corporations. Under Islamic law, the misuse of personal data is subject to ta'zir punishment, which includes imprisonment and additional sanctions in the form of fines. 
The Influence of Price and Service Quality on Repurchase Intention at Ara Coffee in Pontianak City Rendi Rendi; Ananda Archie
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1171

Abstract

This study aims to analyze the influence of price and service quality on consumer repurchase intention at Ara Coffee, Pontianak. A quantitative approach using multiple linear regression was employed to analyze data obtained from 150 respondents selected through purposive sampling. Data were collected via questionnaires distributed to Ara Coffee customers. The results show that price and service quality have a positive and significant influence on repurchase intention, with a coefficient of determination (R²) of 47.9%, indicating that these two variables explain nearly half of the variation in repurchase intention. These findings suggest that affordable pricing and responsive, consistent service quality play a crucial role in increasing customer loyalty. This research contributes to the development of consumer behavior and service management theory and provides practical insights for Ara Coffee in formulating more effective pricing and service strategies to enhance customer satisfaction and loyalty.

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