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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 592 Documents
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The Influence of Product Quality and Price Perception on the Purchase Decision of Emina Products at Scovia Store in Pontianak Gonela, Maria; Samsuddin, Samsuddin
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1273

Abstract

This study aims to analyze the influence of product quality and price perception on the purchase decision of Emina products at Scovia Store in Pontianak, in response to the decline in sales from 2022 to 2024. Using a quantitative associative approach, the research involved 100 respondents selected through purposive sampling, with criteria including consumers aged at least 17 years and having purchased Emina products more than once. Primary data were obtained through interviews and structured questionnaires, while secondary data were sourced from internal documents related to product types, prices, and sales records. Instrument testing showed that all questionnaire items met validity and reliability requirements. The data were analyzed using multiple linear regression, supported by classical assumption tests. The results indicate that both product quality and price perception have a positive and significant influence on purchase decisions, with product quality contributing the strongest effect. The regression model explains 48.5% of the variance in purchase decisions, while the remaining 51.5% is influenced by other factors outside this study. These findings highlight the importance of maintaining product quality and aligning pricing strategies with consumer value perceptions to strengthen consumer purchasing decisions. The study provides practical insights for retail management and contributes empirically to consumer behavior literature, particularly in the cosmetics industry. Future research may extend the model by incorporating variables such as brand image, promotion, or service quality to obtain a more comprehensive explanation of consumer decision-making.
Education Policy as a Participatory Space: Reading Community Engagement Beyond Formal Approaches Muhammad Zein; Muhammad Yunus; Bayanudin Sudin; Abdullah Abubakar; Adrian Kader
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1338

Abstract

This research aims to analyze education policy as a participatory space by examining community involvement outside of formal approaches. The research uses a qualitative approach with a policy study design. Data was collected thru field observations, in-depth interviews with education actors and community members, and a review of relevant policy documents. The research results indicate that community participation in formal education policies is still dominated by procedural and administrative mechanisms, thus not providing adequate space for substantive involvement in decision-making. The relationship between schools and society tends to be hierarchical, which limits the bargaining power of society in determining the direction of education policy. On the other hand, more meaningful community participation is actually developing outside of formal approaches thru contextual and responsive community-based education initiatives that address local needs. This finding confirms that education policy needs to be understood as a social process that demands recognition and integration of community-based educational practices in order to create democratic and sustainable education policies.
Exploring Digital Dialogue Dynamics : A Study On User Engagement and Physchological Response In Social Media Communication Auliya N, Cut Tari; Deria, Hamidah Dwi Desy; Marliani, Indah Limy
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1366

Abstract

Social media has transformed human communication from a one-way message exchange into an interactive form of digital dialogue that is fast-paced, fluid, and emotionally charged. Digital conversations are no longer limited to information sharing, but have evolved into spaces for meaning-making, identity construction, and psychological attachment. This study aims to examine the dynamics of digital dialogue in social media communication by focusing on user engagement and psychological responses that emerge during interaction. A qualitative case study approach was employed through in-depth interviews and digital observation of active young adult social media users. The findings indicate that user engagement is influenced not only by content characteristics, but also by emotional factors, social perceptions, and the need for recognition. Psychological responses such as feelings of connection, self-validation, and digital anxiety arise as consequences of interaction intensity. These findings emphasize that social media communication is complex, symbolic, and deeply embedded in users’ psychological experiences, shaping their communication behavior over time.
Determinants of Customer Loyalty with Customer Satisfaction as a Mediation Variable Among Users of Online Food Delivery Service Applications in Indonesia Widuri, Intan Lidiya; Bangsawan, Satria; Roslina, Roslina
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1353

Abstract

The rapid growth of online food delivery (OFD) services in Indonesia has intensified competition among platforms, making customer loyalty a critical issue for sustainability. This study aims to analyze the influence of price, service quality, food quality, and delivery time efficiency on customer loyalty in online food delivery services in Indonesia, with customer satisfaction as a mediating variable. A quantitative approach was employed using a survey method, with questionnaires distributed to 220 active users of online food delivery services in Indonesia. The collected data were analyzed using Structural Equation Modeling (SEM). The results indicate that price, food quality, and delivery time efficiency have a significant effect on customer satisfaction, while service quality does not show a significant influence. Furthermore, price, food quality, and delivery time efficiency significantly affect customer loyalty, whereas service quality does not have a direct significant effect on customer loyalty. Customer satisfaction is proven to mediate the relationship between price, food quality, and delivery time efficiency on customer loyalty, but it does not mediate the effect of service quality on customer loyalty. These findings suggest that customer loyalty in Indonesia’s online food delivery services is primarily driven by perceived price value, food quality, and delivery timeliness. The study provides managerial implications for OFD platforms to prioritize pricing strategies, food quality control, and delivery efficiency in order to enhance customer loyalty.
The Influence of Perceived Benefit, Perceived Ease of Use, and Perceived Security on GoPay User Satisfaction: A Case Study of Students at Universitas Muhammadiyah Pontianak Nazarullah, Nazarullah; Sukardi, Sukardi
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1299

Abstract

This study aims to analyze the effect of perceived benefit, perceived ease of use, and perceived security on GoPay user satisfaction among students of Universitas Muhammadiyah Pontianak. The study employs a quantitative approach with an associative design. Data were collected through the distribution of questionnaires using a Likert scale to 100 respondents selected using purposive sampling, with the criteria that respondents were students who had used GoPay at least once. Data were analyzed using instrument testing, classical assumption tests, and multiple linear regression analysis. The results show that simultaneously perceived benefit, perceived ease of use, and perceived security have a positive and significant effect on GoPay user satisfaction. Partially, all three variables also have a significant effect, with perceived security being the most dominant variable, followed by perceived ease of use and perceived benefit. The research model is able to explain more than half of the variation in user satisfaction, indicating that these three factors are important determinants in shaping the user experience of digital wallet services. These findings provide a theoretical contribution by strengthening the understanding that fintech user satisfaction is formed by simultaneous evaluations of benefits, ease of use, and security. Practically, the results can serve as a basis for GoPay service providers to prioritize strengthening security aspects without neglecting ease of use and perceived benefits. Future research is recommended to include additional variables and to expand the research objects and respondent characteristics in order to enrich studies on user satisfaction in digital payment services.
Analysis of the Effect of Product and Price on Purchasing Decisions at Jaya Murni Gold Shop in Sintang Regency Setyawan, Romeo Anarchy; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1269

Abstract

This study aims to analyze the effect of product and price on purchasing decisions at Jaya Murni Gold Shop in Sintang Regency. The research uses a quantitative associative approach with a case study conducted at a single gold shop. Primary data were obtained through interviews with the owner and the distribution of Likert-scale questionnaires to 100 consumers selected using a purposive sampling technique. Secondary data include the number of gold shops in Sintang Regency, price lists per gram based on gold purity levels, and annual sales revenue data. Data analysis was carried out using validity tests, reliability tests, classical assumption tests, and multiple linear regression using SPSS. The results show that simultaneously, product and price have a significant effect on purchasing decisions (F count 8.511; sig. 0.000). Partially, price has a positive and significant effect on purchasing decisions, while product does not have a significant effect. The R² value of 0.149 indicates that the two variables only explain 14.9% of the variation in purchasing decisions, while 85.1% is influenced by other factors outside the model. These findings confirm that gold consumers at Jaya Murni Gold Shop are more sensitive to price aspects than product aspects. Practically, shop management needs to focus strategies on competitive and transparent pricing, accompanied by product management as a supporting factor. Future research is suggested to include variables such as store image, service quality, and trust, as well as to expand the object to several gold shops so that the depiction of gold purchasing behavior becomes broader and more in-depth.
The Influence of Price and Promotion on Consumers’ Repurchase Intention in the Double Date Program on Shopee Marketplace: A Study on Shopee Customers in Pontianak City Rama Yupani; Ananda Archie
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1174

Abstract

This study aims to evaluate the influence of price and promotion variables on consumers’ repurchase intention during the double-date promotional program on the Shopee platform, focusing on users in Pontianak City. The research adopts an associative quantitative method, applied through a case study involving active Shopee users in the region. Primary data were collected through questionnaires distributed to 150 selected respondents using a purposive sampling technique, while secondary data were obtained from official sources such as Shopee reports, Katadata, and Statista. The collected data were analyzed using multiple linear regression with the aid of IBM SPSS version 25, accompanied by validity, reliability, and classical assumption tests to ensure the robustness of the analytical model. The results reveal that both price and promotion have a positive and significant effect on consumers’ repurchase intention, whether examined jointly or individually. The coefficient of determination (R² = 0.385) indicates that 38.5% of the variation in repurchase intention is explained by these two factors. This finding highlights that rational pricing strategies and attractive promotional activities such as discounts, cashback programs, and interactive features like Shopee Live play an important role in strengthening customer loyalty and encouraging repeat purchases. Theoretically, this study contributes to the understanding of consumer behavior in the digital marketing era, particularly in the context of large-scale e-commerce promotional campaigns. Practically, the findings provide strategic insights for marketplace companies in formulating adaptive pricing and promotional policies aimed at enhancing customer retention and improving competitiveness within the digital economy landscape.
The Influence of User Satisfaction and Perceived Security on the Intention to Use QRIS Merchant among MSMEs in Kubu Raya Regency Sukardi, Sukardi
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v%vi%i.1307

Abstract

This study aims to analyze the influence of user satisfaction and perceived security on the intention to use QRIS merchant among MSMEs in Kubu Raya Regency. The research employs a quantitative approach with an associative design. The population consists of all MSME actors using QRIS merchants in Kubu Raya Regency totaling 47,100 merchants. The sample size was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents selected through purposive sampling with the following criteria: active QRIS merchants, having used QRIS for at least three months, and directly involved in managing business transactions. Primary data were collected through questionnaires distributed to MSME actors using QRIS merchants, while secondary data were obtained from official publications related to the development of QRIS merchants. Data analysis was conducted using SPSS through instrument testing (validity and reliability), classical assumption tests (normality, linearity, and multicollinearity), and multiple linear regression. The results show the regression equation Y = 1.516 + 0.263X₁ + 0.248X₂, with a correlation coefficient R = 0.580 (moderate relationship) and a coefficient of determination R² = 0.337, meaning that 33.7% of the variation in intention to use is explained by user satisfaction and perceived security. The simultaneous test indicates that user satisfaction and perceived security jointly have a significant effect on intention to use. The partial test indicates that user satisfaction and perceived security have a positive and significant effect on intention to use. In conclusion, improving the quality of user experience and strengthening transaction security aspects are key factors in maintaining the sustainability of QRIS merchant usage among MSMEs in Kubu Raya Regency.
The Influence of Organizational Climate and Self-Esteem on Job Satisfaction of Civil Servants at the Office of Public Housing, Settlement Areas, and Environment of Ketapang Regency Lestari, Kenanga Bunga; Mahdi, Irfan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1274

Abstract

This study aims to examine the influence of organizational climate and self-esteem on the job satisfaction of civil servants at the Office of Public Housing, Settlement Areas and Environment of Ketapang Regency. A quantitative approach with an associative design was applied. The population consisted of 69 civil servants, all of whom were included as respondents through a census sampling technique. Primary data were obtained from interviews with the Office Secretary and through Likert-scale questionnaires, while secondary data were collected from staffing records, attendance reports, disciplinary documents and performance evaluations. The research instrument was assessed through validity and reliability testing, and the data were analyzed using multiple linear regression to identify partial and simultaneous effects. The results indicate that organizational climate and self-esteem both have a positive and significant effect on job satisfaction. The coefficient of determination shows that these two variables explain 46.7% of the variation in job satisfaction, while the remainder is influenced by factors outside the model. The findings highlight the importance of work environment conditions and internal psychological states as key determinants of job satisfaction in public organizations. Practically, the institution is encouraged to strengthen its organizational climate and enhance employees’ self-confidence through development and empowerment programs. Future studies may incorporate additional variables such as work motivation, workload, leadership style or work-life balance, or expand the research setting to provide a broader understanding of the factors influencing job satisfaction in government institutions.
The Influence of Location and Price on Parents’ Decision-Making in Selecting Educational Services at Muhammadiyah 2 Senior High School Pontianak Mutadilla Astiasih; Samsuddin Samsuddin
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1179

Abstract

This study aims to analyze the influence of location and price on parents’ decision-making in choosing Muhammadiyah 2 Senior High School Pontianak. The study employs a quantitative associative approach. Data were collected through questionnaires distributed to parents of students, with a total of 108 respondents selected using a saturated sampling technique. The results indicate that location and price have a positive and significant effect on parents’ decision-making. Simultaneously, the regression model shows statistically significant results with an F value of 30.844 (p = 0.000), a correlation coefficient (R) of 0.608, and a coefficient of determination (R²) of 0.370. These findings indicate that 37% of parents’ decision-making is influenced by location and price, while the remaining proportion is affected by other factors outside this study. This research provides empirical evidence regarding the role of location and pricing policies in shaping parents’ decisions within the context of faith-based private secondary schools. Practically, schools are encouraged to improve accessibility and environmental safety, as well as to implement transparent educational cost policies. Future studies are recommended to incorporate additional variables such as service quality, school image, and promotional strategies to obtain a more comprehensive understanding of parents’ school choice decisions.

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