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INDONESIA
Indonesian Journal Economic Review (IJER)
Published by Lembaga Mitra Solusi Teknologi Informasi
ISSN : 28082176     EISSN : 28081129     DOI : https://doi.org/10.35870/ijer
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 2 (2024): October" : 6 Documents clear
Analysis of Digital Marketing Strategies in MSMEs in Banda Aceh to Increase Competitiveness in the Post-Pandemic Era Wanda, Edi; Maulidar; Hijriatin, Maudi
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.424

Abstract

Digital transformation has become one of the main challenges for Micro, Small and Medium Enterprises (MSMEs) in Indonesia, especially in dealing with post-pandemic market dynamics. This study aims to analyze the digital marketing strategies implemented by MSMEs in Banda Aceh in order to increase competitiveness in the digital era. The research method used is a descriptive method with a quantitative approach. Primary data was collected through a survey of 50 MSME players who actively use digital platforms, such as social media, marketplaces, and business applications. Secondary data was obtained from related agency reports and literature studies. The results showed that the majority of MSMEs in Banda Aceh have utilized social media, such as Instagram and WhatsApp Business, as the main channel for digital marketing. The most commonly used strategies include visual promotional content, time-based discounts and direct interaction with customers. However, significant challenges remain, such as limited understanding of technology, limited marketing budgets, and low utilization of customer data for consumer behavior analysis. This study concludes that the adoption of digital marketing can significantly improve MSME competitiveness, especially in expanding market reach and increasing customer loyalty. Strategic recommendations include improving digital literacy through training, utilizing analytics tools to understand consumer behavior, and collaborating with local communities to strengthen business networks. The findings are expected to provide practical contributions for MSME players in Banda Aceh as well as a reference for policy makers in supporting digital transformation in the MSME sector.
Factors Influencing the Dimensions of Service Quality at Bank Central Asia Syariah Banda Aceh Branch Hajriyanti, Rahmi; Al Bahri, Fauzan Putraga; Zahra, Rita
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.427

Abstract

In order to improve the quality of service to customers, Bank Central Asia Syariah Banda Aceh Branch tries to identify the needs and desires of customers by creating good and superior service quality and trying to provide satisfactory service to customers, seen from cultural factors between customers and the magnitude of service quality, so that all problems and obstacles are handled well and detected quickly and the risks that may be faced will be reduced. Therefore, several problems were identified whether cultural factors affect the dimensions of service quality at Bank Central Asia Syariah Banda Aceh Branch and which cultural dimension factors are dominant in influencing the dimensions of service quality at Bank Central Asia Syariah Banda Aceh Branch To obtain data and information, the author conducted a study by taking a location at. Bank Central Asia Syariah Banda Aceh Branch Jl. T. Nyak Arief while the object of this study is research on factors that affect the dimensions of service quality in this case is the cultural dimension factor carried out in the city of Banda Aceh. The population in this study were all customers of Bank Central Asia Syariah Banda Aceh Branch. While the sample in this study was determined by the sampling method. The sampling method used is Quota Sampling with a total of 50 respondents. Based on the results of the discussion, it is obtained a hypothesis that accepts the alternative hypothesis as part of the factors that influence the dimensions of service quality of Bank Central Asia Syariah Banda Aceh Branch, because the results of simultaneous testing obtained F count of 10,426 while F table at the significance level α = 5% is 2,427. This shows that F count> F table, with a significance of 0.000. This proves that the variables of Power Distance, Individualism, Masculinity, Uncertainty Avoidance and Long-Term Orientation together have a significant effect on the service quality dimensions of Bank Central Asia Syariah Banda Aceh Branch. From the results of the t-test (partially) it shows that only three variables are significant, namely the Power Distance variable, the Individualism variable and the Long-Term Orientation variable and each independent variable has a significant effect on the dependent variable (Factors that influence the service quality dimensions of Bank Central Asia Syariah Banda Aceh Branch because it has a t-count value that is greater than the t-table value and the other two variables, namely the Masculinity variable and the Uncertainty Avoidance variable, have a low significance value to influence the service quality dimensions of Bank Central Asia Syariah Banda Aceh Branch.
The Effectiveness of CSR Programs in Banking Companies in Banda Aceh in Increasing Customer Loyalty Sarno; Ardiansyah; Diman, Banta
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.432

Abstract

Corporate Social Responsibility (CSR) is a crucial strategy employed by financial institutions to enhance client connections. This study seeks to evaluate the efficacy of CSR initiatives executed by banking institutions in Banda Aceh in enhancing customer loyalty. The employed research method is a quantitative approach utilizing a survey design. Data were gathered via questionnaires administered to 50 respondents, comprising bank customers who have engaged with the CSR initiative. The analytical method employed linear regression to examine the correlation between customer perceptions of CSR and customer loyalty. The findings indicated that CSR initiatives substantially impact customer loyalty. Elements of CSR encompassing social responsibility towards society, environmental stewardship, and business ethics have been demonstrated to enhance customers' favorable opinions of the company. Respondents expressed significant gratitude for CSR projects in education and health. The findings also reveal that customer loyalty is not just driven by service quality, but also by a company's commitment to social and environmental sustainability. This study concludes that strategically relevant CSR programs can effectively enhance consumer loyalty. Banking enterprises in Banda Aceh are recommended to continue strengthening CSR initiatives with a sustainable and participatory approach, in order to produce greater social impact and preserve consumer trust and loyalty.
The Influence of Marketing Mix Variables on Consumer Decisions to Choose Panasonic Brand LED Television In Banda Aceh City Jamil, Muhammad; Ismail
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.439

Abstract

This research is descriptive in nature, namely to reveal the problems that arise especially in the marketing world of electronic television products produced and marketed by PT. Panasonic Indonesia. The purpose of this study is to determine how much influence the marketing mix variable has on consumer decisions to choose Panasonic Brand Televisions in Banda Aceh City. The scope of this study is the field of marketing science that focuses on the marketing mix on consumer behavior in choosing products and the location of the research is in Banda Aceh City. The number of research samples was 100 people taken by Purposive Sampling. The results of the F Test (overall) show that the product factors (x1), price (x2), distribution (x3), Promotion (x4), together have a significant effect on the decision to purchase Panasonic products in Banda Aceh City, this can be seen from the F count of 31.511 and F table 2.467. This means that statistically it proves that the alternative hypothesis (Ha) proposed can be accepted and rejects the null hypothesis (Ho). While partially the price variable does not have a significant effect on the decision to purchase Panasonic products, while the product distribution and promotion variables have a significant effect on the decision to purchase Panasonic products in Banda Aceh City.
The Effect of Employee Loyalty on Employee Work Discipline at The Department of Education and Culture of Banda Aceh City Rizal, Syamsul; Umar, Nyak
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.440

Abstract

The Banda Aceh City Education Office is one of the government agencies whose existence has made a very large contribution to improving education in Banda Aceh City. The purpose of this study was to determine the effect of loyalty on improving work discipline of employees of the Banda Aceh City Education Office. Loyalty is a very important element in an organization/agency to improve employee work discipline. With high loyalty from the employees, their work discipline will also increase. Based on the research results obtained, they were then processed using multiple linear regression analysis with the help of the SPSS program, so that the research results were obtained, namely: Y = 1.630 + 0.169X1 + 0.124X2 + 0.073X3 + 0.122X4 + 0.107X5 + e The results of the study showed that there was a correlation or relationship between the independent variables and the dependent variables, namely with a correlation coefficient (R) of 0.870 or 87%, which means that the two variables have a strong relationship. The magnitude of the influence of the five loyalty variables on work discipline is known by the coefficient of determination (R2) which is 0.756 or 75.6% and the remaining 24.4% is influenced by other variables outside this study. Meanwhile, based on the results of the F-test, it is known that the five loyalty variables as a whole significantly affect employee work discipline. This can be seen from the F-count which is greater than the F-table, namely 39.694> 2.358. In this study, the author used a statistical test with a confidence level of 95% (α = 0.05). Based on the description above, it can be concluded that the five loyalty variables have a significant influence on employee work discipline, which means accepting Ha and rejecting Ho, this shows that loyalty shows a positive effect on employee work discipline at the Banda Aceh City Education Office.
Factors Influencing Consumer Decisions Towards The Purchase Of Straw Mushrooms In Banda Aceh City wani, cut eva; Wiriani, Erni
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.445

Abstract

This research is descriptive in nature, namely to explain the problems that arise especially in the world of Straw Mushroom Cultivation Business in Banda Aceh City and its Marketing process. The purpose of this study is to determine how much influence Consumer Decisions have on Straw Mushroom Purchases in Banda Aceh City. The scope of this study is the field of marketing science that focuses on the marketing mix on consumer behavior in choosing to buy Straw Mushrooms, the location of the study is in Banda Aceh City. The number of research samples was 100 people taken by Purposive Sampling. The results of the F Test (overall) show that the product factors (x1), price (x2), distribution (x3), Promotion (x4), together have a significant effect on the decision to purchase Straw Mushrooms in Banda Aceh City, this can be seen from the F count of 0.166 and F table 0.288. This means that statistically it proves that the alternative hypothesis (Ha) proposed can be accepted and rejects the null hypothesis (Ho). Meanwhile, partially, the price variable does not have a significant effect on the decision to purchase Straw Mushrooms in Banda Aceh City, while the product, distribution and promotion variables have a significant effect on influencing the decision to purchase Straw Mushrooms in Banda Aceh City.

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