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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 991 Documents
Constructing sociological student identity through personal branding on TikTok: A study of sociology students at Sriwijaya University Lisya Septiani Putri; Kurnia Asni Sari; Nabila Tahira; Deska Fitriyani
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.1716

Abstract

The rapid development of social media has created new spaces for individuals to construct and present their identities in digital environments. This study aims to examine how sociology students construct their academic identity through personal branding practices on TikTok, with particular attention to how they translate sociological knowledge, manage self-presentation, and negotiate platform dynamics. A qualitative phenomenological approach was employed, involving in-depth interviews and observations of TikTok accounts belonging to sociology students at Universitas Sriwijaya, who actively produce content related to social issues. The findings reveal that TikTok functions as a digital stage where students strategically construct their academic identities by transforming sociological perspectives into accessible and engaging content. This process involves three interconnected dimensions: the translation of academic knowledge into digital formats, the use of impression-management strategies through language, visuals, and communication styles, and the negotiation between maintaining academic authenticity and adapting to algorithmic visibility. Audience interactions, such as likes, comments, and follower growth, play a significant role in legitimizing the identity performed by students, while algorithmic structures shape how knowledge is presented and distributed. This study concludes that personal branding on TikTok is not merely a form of self-expression but a reflexive and strategic process of identity construction within algorithm-driven public spaces. By highlighting the role of students as emerging intellectual actors, this study contributes to the development of digital sociology, particularly in understanding how academic identity and knowledge dissemination are transformed in contemporary digital culture.
Urban workers’ experiences in consuming C-Drama: An interpretative phenomenological analysis approach Muhammad Rizky; Edoardo Irfan
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.1729

Abstract

The rise of Chinese micro-dramas on digital streaming platforms has created a genuinely new mode of urban media consumption—one that has barely been studied. This paper examines how office workers in Greater Jakarta (Jabodetabek) experience consuming Chinese micro-dramas, paying particular attention to how this format functions as a tool for escapism, emotional regulation, and identity negotiation within demanding professional routines. Using an Interpretative Phenomenological Analysis (IPA) design, data were gathered through in-depth semi-structured interviews with two purposively selected participants: an HR Generalist and an Accounting Assistant Manager, both active consumers of micro-drama content on platforms including TikTok, WeTV, and YouTube Shorts. Analysis produced four superordinate themes: (1) Motivational Escapism and Emotional Regulation, in which micro-dramas operate as psychological safe spaces through predictable, wish-fulfilling narratives; (2) Interstitial Consumption Patterns, reflecting a multi-platform viewing practice that slots viewing into the fragmented gaps of urban professional schedules; (3) Resonance of Materialism and Career Themes, in which the dominant visual economy of wealth and instant social mobility functions as aspirational compensation for rigid corporate realities; and (4) Identity Tensions and Critical Reflection, revealing productive tensions between entertainment satisfaction, productivity guilt, and gender-based social barriers to disclosure. The findings extend the growing literature on transnational media reception in Southeast Asia and carry practical implications for digital media industry localization strategies.
The Influence of Self-Image and Social Media Tiktok Brand Image on Korean-Style Fashion Purchasing Decisions on Gen Z in Kalapanunggal Fitriyani Fitriyani; Yuli Novitasari; Riani Winarni
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.1757

Abstract

The rise of social media platforms, particularly TikTok, has significantly impacted Generation Z’s consumption patterns, especially in the Korean-themed fashion sector. This study aimed to evaluate the individual and collective influences of TikTok, self-perception, and brand image on the purchase choices of Korean-style clothing among Generation Z residents of Kalapanunggal Subdistrict. Using an associative quantitative methodology, data were collected through a questionnaire from 100 respondents. The analytical framework involved assessing the validity and reliability. Empirical findings indicate that TikTok usage significantly and positively influences purchasing behavior, with a t-value of 3.755 (p < 0.001). Similarly, self-image showed a substantial positive correlation with a t-value of 2.090 (p = 0.039), and brand image emerged as the primary determinant with a t-value of 3.892 (p < 0.001). Collectively, these three variables significantly influenced purchasing decisions, as evidenced by an F-statistic of 121.629 (p < 0.001). Furthermore, the adjusted R-squared value of 0.785 indicates that 78.5% of the variance in consumer decisions can be attributed to the examined predictors, while the remaining 21.5% is influenced by external variables beyond this study’s scope.
Indications of manufactured incompetence: Neopatrimonial governance and public service erosion in Indonesia's Free Nutritious Meal Program Tegar Bimantoro; Ahmad Bagus Sasongko; Afi Kamilia
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.1761

Abstract

Welfare policy failures in developing countries are commonly attributed to state capacity constraints. However, this study argues that in certain contexts, incompetence does not merely emerge as a systemic failure; rather, it can be actively produced as a governance strategy. This article examines the governance pathologies of Indonesia’s Free Nutritious Meal (MBG) Program (2024–2026) using a Critical Policy Analysis design, an interdisciplinary qualitative approach, and an evidence grading framework. The findings identify a structural anomaly wherein massive fiscal allocations coincide with relaxed institutional oversight. The study advances two main theoretical contributions. First, it introduces the Asymmetric Governance Paradox—a condition of inverted accountability where regular sectors face strict oversight while capital-intensive programs operate with excessive discretion. Second, it formulates the Neopatrimonial Governance Loop model, illustrating how populist narratives function as Discursive Insulation to blunt criticism, thereby facilitating Institutional Capture and the systemic reproduction of Manufactured Incompetence. Early empirical signals during the implementation phase reveal service quality deficits and institutional disruptions, confirming the operation of these mechanisms at the operational level. These findings indicate that within neopatrimonial contexts, governance failures do not necessarily reflect state failure; rather, they may function as mechanisms of power reproduction. The findings underscore the necessity of structural interventions—particularly real-time preventive audits and merit-based standards—to disrupt the reproduction of incompetence in welfare governance.
City of God and Pancasila: How divine value influences legal products in Indonesia Alfido Fiqri Arsy Adhiem; Katherine Amalia Lussiana Olislager; Tamara Setiana; Sahara Meriola Putri
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.1769

Abstract

Oneness of God is one of the basic philosophies in Pancasila that serves as the basic norm for the formation of all legal products in Indonesia. Interestingly, the philosophy of Oneness of God is similar to St. Augustine's Civitas Dei (City of God) doctrine, in which he argues that a state has to base its philosophy on eternal universal values in God. This article aims to examine some relevances and differences between St. Augustine's philosophical doctrine of Civitas Dei and the Oneness of God in Pancasila as a state philosophy, which ultimately influences the formation of legal products in Indonesia in accordance with Hans Kelsen’s Stufenbau theory. The research employs a normative legal research method with a conceptual and philosophical approach to form a qualitative descriptive analysis using primary and secondary legal materials as references. The results of this article show that the main relevance between the Oneness of God in Pancasila and St. Augustine's Civitas Dei is that only in God can all ideal and universal values ​​​​be found, and thus should be the state’s highest norm. Consequently, the Oneness of God in Pancasila becomes a primary influence in forming domestic legal products by referring to the Pancasila as the highest norm to which all legal products must refer. Following this philosophy, the formation of law in Indonesia based on divine value is a strong reference to avoid the formation of law based on the personal ambitions of the rulers.
This study aims to analyze the influence of leadership, organizational culture, and education and training on employee performance at Sekolah Tinggi Ilmu Manajemen Kosgoro (STIMA Kosgoro), Jakarta. The research employs both descriptive and inferential sta Kamarul Zaman Rambe
Priviet Social Sciences Journal Vol. 2 No. 11 (2022): November 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i11.1778

Abstract

This study aims to analyze the influence of leadership, organizational culture, and education and training on employee performance at Sekolah Tinggi Ilmu Manajemen Kosgoro (STIMA Kosgoro), Jakarta. The research employs both descriptive and inferential statistical approaches. Primary data were collected through structured questionnaires distributed to 60 lecturers and employees of STIMA Kosgoro. The results of the study indicate that leadership is perceived positively by respondents, with agreement levels averaging 51.25% for leadership traits, 45.85% for leadership functions, 45.8% for leadership intelligence, and 50.7% for leadership competence. This suggests that leadership within the institution is generally considered effective in terms of characteristics, functions, and competencies. Organizational culture is also perceived positively, with agreement levels averaging 48.6% for individual initiative and 44.9% for integration. These findings indicate that organizational culture has successfully encouraged coordination, responsibility, and effective work planning among employees. Education and training are perceived as highly positive, with agreement levels averaging 65% for educational aspects and 63.3% for training activities. These programs have contributed to improving employee skills, knowledge, and work performance. Employee performance is also considered good, with agreement levels averaging 60.7% for work achievement and 52.2% for work motivation. This reflects employees’ ability to complete tasks effectively, demonstrate responsibility, and maintain high motivation levels. The results further reveal that leadership is the most dominant variable influencing employee performance, contributing 48.80%, followed by education and training (46%), and organizational culture (33.50%). Overall, leadership, organizational culture, and education and training have a positive and significant influence on employee performance. This study concludes that improving leadership quality, strengthening organizational culture, and enhancing education and training programs are essential strategies to improve employee performance in higher education institutions.
The Influence of Leadership, Organizational Culture and Career Development on the Work Ethic of Police Members at the North Jakarta Metro Police Edi Purnawan
Priviet Social Sciences Journal Vol. 2 No. 6 (2022): June 2022
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i6.1779

Abstract

This study examined whether leadership, organizational culture, and career development influence police work ethics in a public-service security institution. The empirical design was a quantitative correlational survey using simple random sampling, with 76 respondents drawn from an accessible population of 312 brigadier-level personnel in operational units. Leadership, organizational culture, and career development were treated as independent variables, and work ethic was the dependent variable. The findings show that all three predictors significantly affect work ethic, both individually and jointly. Leadership explained 46.4% of the variance in work ethic, organizational culture 47.4%, and career development 44.2%. Simultaneously, the three variables produced a strong positive relationship (R = .750) and explained 56.2% of the variance in the dependent variable. Among the three predictors, organizational culture made the largest individual contribution. These results indicate that police work ethics are shaped not only by formal rules but also by leadership quality, shared organizational norms, and the credibility of career opportunities. The updated discussion situates the original findings within 2021 organizational and human resource scholarship, which highlights the importance of leadership, culture, and development systems for employee behavior and performance.
The Impact of Corporate Culture, Competence, and Remuneration on Job Satisfaction and Its Implications for Employee Performance: Evidence from PT Aplikanusa Lintasarta Antonius Sapto Ariyanto
Priviet Social Sciences Journal Vol. 2 No. 12 (2022): December 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i12.1790

Abstract

This study aims to examine the influence of corporate culture, competence, and remuneration on job satisfaction and their impact on employee performance at PT. Aplikanusa Lintasarta. The research adopts a quantitative approach using a survey method, where primary data were collected through structured questionnaires distributed to employees. A total of 88 valid responses were analyzed using descriptive statistics and path analysis to evaluate both direct and indirect relationships among variables. The results indicate that corporate culture and remuneration have a significant positive effect on job satisfaction, while competence does not significantly influence job satisfaction. Remuneration is identified as the most dominant factor affecting job satisfaction. Furthermore, competence and corporate culture are found to have significant direct effects on employee performance, with competence being the most influential variable. In contrast, remuneration and job satisfaction do not have a significant direct impact on employee performance. Additionally, job satisfaction does not act as a strong mediating variable between independent variables and performance. These findings suggest that employee performance is primarily driven by competence and supported by a strong organizational culture, whereas remuneration mainly influences employees’ level of satisfaction rather than performance outcomes. The study highlights the importance of aligning human resource strategies, particularly in enhancing employee competence and strengthening organizational culture, while also improving compensation systems to increase job satisfaction
Review of social behaviors and cultural reproduction from the perspective of Bourdieu’s Theories practice and reproduction Enayatullah Dadman; Wafiullah Aminzai; Masoma Moradi
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.343

Abstract

This study provides a comprehensive review of social behaviors and cultural reproduction using Bourdieu’s theories of practice and reproduction. Social behaviors and cultural patterns are central to understanding the reproduction of societal structures, yet they often go unexplored regarding power dynamics and individual agency. Bourdieu’s concepts of "habitus," "capital," and "field" offer a nuanced framework for analyzing how cultural practices and social behaviors perpetuate inequalities across generations. This study aims to critically examine how Bourdieu’s theoretical constructs contribute to the reproduction of cultural and social norms, focusing on the mechanisms that sustain social order. Utilizing a qualitative methodology, this study reviews the existing literature and theoretical applications of Bourdieu’s work by drawing on case studies across diverse social contexts. The findings indicate that Bourdieu’s theories provide valuable insights into how social behaviors are shaped by both individual actions and systemic structures. The research highlights that cultural reproduction is not merely an individual process but is deeply embedded in social fields where power dynamics are continuously negotiated. This review not only enriches the understanding of social behaviors but also demonstrates the relevance of Bourdieu’s theories in contemporary social and cultural studies.
Development of public service advertisement about environmental cleanliness using after effect based on motion graphic animation Dandi Rajki Nurpadilah; Amir Hamzah Pohan; Charmiyanti Nurkentjana Aju; Mochamad Sanwasih; Khadijah Khadijah
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.346

Abstract

Advertising is one of the most powerful promotional ways to convey a message or promote something, public service advertisements are one type of advertisement that contains a message to be conveyed to the public. Conventional public service advertisements are usually less interesting because they are not very creative so that people who watch are not interested in the advertisement and the content of the message of the public service advertisement is not conveyed. In making this Motion Graphic Animation mutimedia-based public service advertisement, the author uses the literature study method for data collection and the author uses multimedia-based software such as Adobe After Effect and Adobe Illustrator as support in working on this public service advertisement. This research aims to make people more interested in watching public service advertisements and can understand and apply the useful messages in these public service advertisements.

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