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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 978 Documents
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Positioning the role of universities and science diplomacy in advancing Indonesia’s sustainable development goals agenda Anak Agung Mia Intentilia
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1297

Abstract

This study examines how Indonesian universities and the country’s evolving practice of science diplomacy jointly contribute to advancing the national Sustainable Development Goals (SDGs) agenda. Using a descriptive qualitative approach and relying on secondary data, this study analyzes the institutional roles, strategic initiatives, and policy frameworks that shape Indonesia’s SDGs implementation. The first part of the findings highlights the multidimensional role of universities through their core mandates of education, research, and community services. Universities are identified as key drivers of mainstreaming sustainability values into curricula, producing evidence-based research that informs policy, and implementing community outreach programs that directly address local development challenges. The second part explores Indonesia’s science diplomacy as an emerging tool for linking domestic scientific priorities to global platforms. Science diplomacy enables Indonesia to showcase local knowledge, attract international collaboration, and position its scientific innovations in global discussions on climate action, health security, and sustainable development. Together, universities and science diplomacy create complementary pathways to strengthen Indonesia’s SDGs ecosystem. The study concludes that integrating academic expertise with diplomatic engagement is essential for enhancing Indonesia’s global visibility and ensuring that local sustainability efforts contribute meaningfully to global SDGs targets.
Visual element analysis in the packaging design of the Ataraksia Horror Series perfume using Gillian Rose's visual approach M. Widyan Ardani; Akbar Seknun
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1298

Abstract

This study analyzes the visual elements of the Ataraksia Series Horor perfume packaging design, specifically the Peri Gandhamayit and Sanggar Hantu Laut variants, using Gillian Rose's framework of visual analysis (composition, modality, codes, and regime of truth). This qualitative approach aims to understand how elements such as dark colors, sharp serif typography, surreal illustrations, and symmetrical layouts interact to form a horror aesthetic, influence consumer perception, and build a strong brand identity. Primary data were collected through photographic documentation of the packaging and were analyzed descriptively and interpretively. The findings reveal that composition and modality create distorted visual horror narratives. Code analysis uncovers inspirations from local mythology (site of production) and the emotional responses of a gothic niche audience (site of audiencing). The regime of truth reinforces the brand's claim as a mystical cultural artifact that transcends mere fragrance. These findings offer theoretical implications for visual semiotics and practical implications for perfume design strategies.
Mapping the meaning of “Keadaan” in the news of DPR demonstrations demands: A natural semantic metalanguage study Ni Kadek Devi Rahayu Padmayanti
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1303

Abstract

This study aims to describe the variations in the use of the word "keadaan" ("state") in news about the DPR's demands demonstration and to map its meaning categories based on the Natural Semantic Metalanguage (MSA) approach. This study uses a qualitative method with documentation techniques on online news texts containing the word "keadaan" ("state") and collected from various national news portals during the period of August–September 2025. The analysis was carried out in three stages: data reduction, data presentation, and drawing conclusions based on the Natural Semantic Metalanguage theory of Wierzbicka and Goddard (2014). The results of the study found 20 words variations that represent five main categories of meaning of "keadaan" ("state"): stable and positive states, negative and chaotic states, states of density/mobility, psychological/emotional states, and uncertain states. The dominant semantic primes are PEOPLE, HAPPEN, and GOOD/BAD. This study confirms that the MSA approach is effective in explaining the meaning of state words in a simple but profound way, while at the same time shows that media language shapes socio political perceptions through lexical choices
Dietary adequacy and parenting practices associated with toddler stunting in UPT Puskesmas Koppe A. Ayus Valentino; Andi Nurlianih
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1307

Abstract

Stunting is a chronic nutritional problem that remains a serious concern in Indonesia, including Bone Regency. This condition is associated with long-term undernutrition, maternal knowledge of nutrition, and suboptimal caregiving practices and affects physical growth, cognitive development, productivity, and the risk of disease later in life. This study aimed to analyze the relationship between dietary adequacy, maternal nutrition knowledge, and caregiving practices with stunting among toddlers in the service area of UPT Puskesmas Koppe and to identify the dominant factors influencing it. An analytic quantitative study with a cross-sectional design was conducted in the UPT Puskesmas Koppe service area. A total of 43 respondents were selected using purposive sampling based on inclusion and exclusion criteria. Data were collected through interviews using questionnaires and a Food Frequency Questionnaire (FFQ) to measure dietary adequacy, maternal knowledge, and caregiving practices. Data analysis included univariate, bivariate (chi-square test), and multivariate (logistic regression) analyses. The prevalence of stunting in toddlers was 39.5%. There was a significant association between dietary adequacy and stunting (p=0.000), in which all toddlers with inadequate nutrition were stunted. Caregiving practices were also significantly associated with stunting (p=0.024), with a 6.75-times higher risk among toddlers receiving suboptimal care. Maternal knowledge was not significantly associated with stunting (P =0.783). Logistic regression confirmed that dietary adequacy was the most important factor influencing stunting. Adequate nutrition and optimal care are crucial for preventing stunting. Interventions should prioritize improving access to and the quality of nutrition, as well as strengthening caregiving practices at the household level through support from health workers.
Utilization of plastic waste using the ecobrick method in Nagari Tanjung Dony Novaliendry; Muhammad Devin Rahadi; Ilsa Amalinda; Jumaita Lestari; Nurul Aieni; Vanisa Tsuraya Yahmanita; Kharisa Ramadhani; Kiki Ardika
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1308

Abstract

Pollution caused by the continued practice of dumping waste into the river and burning it has become a serious problem in Nagari Tanjung, Koto VII Subdistrict, and Sijunjung Regency. The community and village government have not felt sufficiently supported by the existence of a final disposal site (TPA), so residents—especially housewives—dispose of waste around the river, and some residents burn it. This has led to pollution and negative health and environmental effects. Therefore, a community service program was implemented that involved educating the community on waste management and hands-on practice in making ecobricks as a practical approach to utilizing plastic waste. The program ran for three weeks, from June 19, 2025, to July 10, 2025, in Jorong Ujung Padang, involving 44 participants from the beneficiary community members, nagari officials, and students. Throughout the implementation, the activities were guided and facilitated by two supervising lecturers. The stages included delivering material on the importance of waste management, training on Ecobricks production, and mentoring in applying environmentally friendly concepts. The results showed increased community awareness in managing plastic waste and the successful production of 100 ecobricks, which were used as garden elements.
Design of a donation crowdfunding website using PHP and MySQL Elisha Windiarto; Lely Prananingrum
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1309

Abstract

The advancement of Internet technology has given rise to various digital innovations, including crowdfunding platforms that facilitate online fundraising. The Klik Amal website was developed as a medium for donations, fundraising, and sedekah subuh (pre-dawn alms) in an efficient manner to encourage public participation and social awareness. This website was built using the PHP programming language and a MySQL database, supported by XAMPP and Visual Studio Code on Windows 11 operating system. The system is equipped with three main features and is integrated with Midtrans payment services, which support QRIS, e-wallets, and Virtual Accounts. The SDLC waterfall model was used for development, covering analysis, design, implementation, testing, and maintenance. The development results show that the Klik Amal website is user-friendly, responsive, and easily accessible. This system is expected to serve as a practical and beneficial digital medium for sharing kindness among users. The Klik Amal website has been hosted at the link https://klikamal.my.id/
Dose-dependent muscle relaxant activity of avocado leaf (Persea americana Mill.) extract: Central nervous system effects in mice and implications for phytopharmaceutical development Nur Ahya Alsabianti; Dian Febrianti Putri Nampe; Ririn Arianti; Ihda Durratunnafisa; Raasikhah Aadilah Satria; Resky Wahyuni; Wa Ode Kezya Azhara; Nurjannah Nurjannah; Agniatul Azizah Jufri; Andi Utari Prasetya Ningrum
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1310

Abstract

Avocado leaves (Persea americana Mill.) contain flavonoids, saponins, and phenols, which are thought to exert muscle-relaxing effects through central nervous system depressant mechanisms. This study investigated the muscle-relaxing effects of avocado leaf extract (Persea americana) in male mice. Nine male mice were divided into three groups and administered 1%, 2%, and 4% avocado leaf infusions orally. Motor activity and reflex responses were observed every 15 min until the 100th min to assess muscle relaxation effects. The results showed that the muscle-relaxation effect increased with increasing extract concentration, at 15.55%, 34.44%, and 42.22%, respectively. Flavonoids and saponins are thought to play a role in increasing GABA activity, which reduces muscle tone. Avocado leaf extract showed muscle relaxation effects that increased with dose and has the potential to be a natural muscle relaxant through GABA activation.
The marketing strategy of grouper fish in increasing fishermen’s income in North Buton, Indonesia Nurul Ittaqullah
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1313

Abstract

This study examines how marketing strategy can enhance the income of small-scale grouper fishermen (Epinephelus spp.) in North Buton Regency, Southeast Sulawesi, Indonesia, where high market demand for premium marine products has not been matched by proportional income gains at the producer level. Despite the increasing domestic and export demand for grouper fish, fishermen in coastal regions remain constrained by traditional marketing channels, limited bargaining power, and rising operational costs. Using a descriptive mixed-methods approach, this study analyzes primary data collected from 15 purposively selected grouper fishermen in Kulisusu District, complemented by secondary data from official statistics and peer-reviewed literature. Fishermen’s income was assessed through cost–revenue analysis, and strategic priorities were formulated using an integrated SWOT framework, internal–External Factor Evaluation (IFE–EFE), and the Quantitative Strategic Planning Matrix (QSPM). The results show that the average net income of grouper fishermen is IDR 1,390,000 per month, indicating income vulnerability despite strong market demand. The SWOT and IE matrix results position the business in a “grow and build” quadrant, suggesting the feasibility of intensive strategies. QSPM analysis identified market penetration through increased catch efficiency while maintaining product freshness and quality as the most attractive strategy. This study contributes empirical evidence on small-scale fishery marketing strategies and provides practical insights for income improvement and sustainable coastal fishery development in eastern Indonesia.
Environmental concern as a green stimulus: An S-O-R approach to sustainable fashion purchase intention in Indonesia Fatullah Razi
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1315

Abstract

Despite the increasing global awareness, sustainable fashion consumption remains inconsistent. This study applies the stimulus-organism-response (S-O-R) model to examine the process through which environmental concern acts as a green stimulus influencing consumers’ internal psychological activation and purchase intention. Using data from Indonesian consumers analyzed through structural equation Modeling based on Partial Least Squares (PLS-SEM), incorporating 5,000 bootstrap resamples, the findings indicate that environmental concern has a statistically significant positive effect on purchase intention (β = 0.738; t = 18.756; p < 0.001; R² = 0.545; f² = 1.196; SRMR = 0.067). All reliability and validity criteria were met (α > 0.80, CR > 0.85, and AVE > 0.56). The findings confirm that environmental concerns function as psychological and emotional stimuli that shape sustainable purchase behavior. This study broadens the application of the S-O-R framework in sustainability research and offers practical guidance for eco-fashion marketers to design emotionally engaging green messages targeting emerging market consumers.
Integration of SDG values in Indonesian language course learning Tekad Budiantoro
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1320

Abstract

The Sustainable Development Goals (SDGs) have emerged as a global agenda to address challenges such as social inequality, environmental degradation, and the quality of education. Higher education plays a strategic role in achieving these goals by fostering students’ critical thinking, academic literacy, and social responsibility. This study employs a Systematic Literature Review (SLR) of scholarly publications from 2025 to examine the integration of SDG values into Indonesian Language courses in higher education. The review identifies key themes, including the role of higher education in SDG implementation, academic literacy development, character formation, social awareness, and strategies for integrating the SDGs into language learning. The findings indicate that Indonesian Language courses possess significant potential as a medium for SDG integration because of their emphasis on academic literacy, critical thinking, and scientific communication. However, the review also reveals that SDG integration remains partial and unsystematic, highlighting the need for a structured conceptual framework. This study recommends the planned incorporation of SDG values into learning objectives, instructional materials, teaching strategies, and assessments, as well as the development of SDG-based learning guides for lecturers. The results provide theoretical and practical implications for enhancing Indonesian Language instruction in alignment with sustainable development.

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