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All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal SUBLIMAPSI Priviet Social Sciences Journal Jurnal Pengabdian West Science Jurnal Akademik Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan
Nurul Ittaqullah
Universitas Halu Oleo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EKSPLORASI PERILAKU KEPEMIMPINAN PUSKESMAS LIYA KECAMATAN WANGI-WANGI SELATAN KABUPATEN WAKATOBI Muhamad Raflianto Ode; Murdjani Kamaluddin; Laode Asfahyadin Aliddin; Asrip Putera; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27115

Abstract

This study aims to describe leadership behavior at the Liya Public Health Center, Wangi-Wangi Selatan District, Wakatobi Regency. Qualitative descriptive approach was used in conducting this research and used data collection methods by observation, interviews, and documentation. The technique used in data analysis is to organize the data , break it down into units, synthesize, arrange into patterns, choose which ones are important and what will be studied, and draw conclusions. The results of this study indicate that Liya Health Center leaders are leaders who have leadership behavior oriented to achievement. This is in accordance with the indicators of leadership behavior that uses the theory indicator of the path of road-goal (Path-Goal Theory) developed by Robert House which consists of: directive leadership behavior, supportive leadership behavior, leadership behavior participatory, and leadership behavior oriented towards achievement.
PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK MITSUBISHI XPANDER PADA PT. MAKASSAR MANDIRI PUTRA UTAMA Adhitya Al Qadri; Nursaban Rommy; Sinarwaty Sinarwaty; Hayat Yusuf; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30896

Abstract

This study aims to determine the effect of brand trust and consumer satisfaction on brand loyalty Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama. The population in this study were all consumers at PT. Makassar Mandiri Putra Utama meanwhile, the sample is 30 samples. Data analysis was performed using multiple linear regression analysis techniques. The results showed that brand trust and consumer goals had a positive and significant effect on brand loyalty on Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama
Gaya Hidup terhadap Perilaku Impulsive Buying pada Konsumen Marketplace Nurul Ittaqullah; Laode Surazal Qalbi; Isalman Isalman
Jurnal Sublimapsi Vol 4, No 2 (2023): Jurnal Sublimapsi
Publisher : Jurusan Psikologi FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/sublimapsi.v4i2.39127

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Hidup (Lifestyle)  terhadap Perilaku pembelian secara impulsif (Impulsive buying) pada Konsumen Marketplace. Subjek dari penelitian ini adalah pengguna aktif internet yang pernah melakukan pembelian pada online marketplace dalam kurun waktu 10 bulan terakhir, berjenis kelamin pria maupun Wanita yang berusia antara 19 hingga 30 tahun. Teknik pengambilan sampel menggunakan teknik sampel non probabilitas  (convenience sampling), dengan jumlah sampel sebanyak 100 responden. Metode yang digunakan yaitu metodologi penelitian deskriptif kuantitatif dengan metode survei eksplenatif. Hasil penelitian menunjukkan bahwa Lifestyle (Gaya Hidup) berpengaruh positif signifikan terhadap perilaku impulsive buying pada konsumen marketplace sebesar 64,9%. Sedangkan sisanya sebesar 35,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. 
ANALISIS POTENSI PAJAK KARBON PADA KENDARAAN BERMOTOR DI KOTA KENDARI Si Made Ngurah Purnaman; Andi Muhammad Fuad Ramadhan Basru; Nurul Ittaqullah; Unika Oktaviani Damau
Jurnal Akuntansi dan Keuangan Vol 9 No 2 (2024): Oktober
Publisher : Jurusan Akuntansi FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jakuho.v9i2.179

Abstract

Pajak karbon adalah kebijakan untuk mengurangi emisi gas rumah kaca dengan menaikkan biaya penggunaan bahan bakar fosil. Penelitian ini bertujuan menganalisis potensi penerapan pajak karbon pada kendaraan bermotor di Kota Kendari untuk menurunkan emisi karbon sekaligus mendorong penggunaan kendaraan ramah lingkungan. Data dari Badan Pusat Statistik Sultra menunjukkan bahwa jumlah kendaraan bermotor di Kendari meningkat 54% dari 2019 hingga 2021. Beberapa penelitian menunjukkan efektivitas pajak karbon. Contohnya, Lin & Li (2011) menemukan pajak karbon menekan pertumbuhan emisi CO2 di Eropa, sementara Bruvoll & Larsen (2004) mencatat penurunan emisi 2,3% di Norwegia dengan tarif pajak tinggi. Penerapan pajak emisi di Kendari dapat menjadi solusi mendorong penggunaan kendaraan lebih efisien dan bersih. Dengan demikian, penelitian ini diharapkan membantu merumuskan kebijakan fiskal yang efektif untuk menurunkan emisi karbon dari sektor transportasi di Kendari.
The marketing strategy of grouper fish in increasing fishermen’s income in North Buton, Indonesia Nurul Ittaqullah
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1313

Abstract

This study examines how marketing strategy can enhance the income of small-scale grouper fishermen (Epinephelus spp.) in North Buton Regency, Southeast Sulawesi, Indonesia, where high market demand for premium marine products has not been matched by proportional income gains at the producer level. Despite the increasing domestic and export demand for grouper fish, fishermen in coastal regions remain constrained by traditional marketing channels, limited bargaining power, and rising operational costs. Using a descriptive mixed-methods approach, this study analyzes primary data collected from 15 purposively selected grouper fishermen in Kulisusu District, complemented by secondary data from official statistics and peer-reviewed literature. Fishermen’s income was assessed through cost–revenue analysis, and strategic priorities were formulated using an integrated SWOT framework, internal–External Factor Evaluation (IFE–EFE), and the Quantitative Strategic Planning Matrix (QSPM). The results show that the average net income of grouper fishermen is IDR 1,390,000 per month, indicating income vulnerability despite strong market demand. The SWOT and IE matrix results position the business in a “grow and build” quadrant, suggesting the feasibility of intensive strategies. QSPM analysis identified market penetration through increased catch efficiency while maintaining product freshness and quality as the most attractive strategy. This study contributes empirical evidence on small-scale fishery marketing strategies and provides practical insights for income improvement and sustainable coastal fishery development in eastern Indonesia.
Peningkatan Literasi Artificial Intelligence Melalui Sosialisasi Peluang Bisnis Digital Bagi Mahasiswa Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11802

Abstract

Artificial Intelligence (AI) has become one of the most transformative technologies in the digital era and significantly influences business development, entrepreneurship, and workforce transformation. However, many university students still have limited understanding regarding the practical implementation of AI in digital business opportunities. This community service activity aimed to improve students’ literacy and awareness regarding the utilization of Artificial Intelligence for digital entrepreneurship development. The activity was conducted through socialization sessions, interactive discussions, demonstrations of AI-based digital tools, and practical case studies related to online business opportunities. Participants consisted of undergraduate students from the Faculty of Economics and Business. The implementation method included preparation, material delivery, simple simulation, and evaluation stages. The results indicated an increase in participants’ understanding of AI concepts, digital business opportunities, content creation strategies, and the ethical use of AI technology. Participants also demonstrated higher motivation to develop digital entrepreneurship initiatives utilizing AI-based platforms such as content generators, chatbot services, and digital marketing tools. This activity contributes to strengthening students’ digital competencies and entrepreneurial mindset in facing the challenges of the digital economy era. Furthermore, the program is expected to encourage universities to continuously integrate AI literacy into academic and community empowerment activities.
Pelatihan Pembuatan Katalog Digital sebagai Media Promosi Produk UMKM Kota Kendari Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11863

Abstract

The development of digital technology has transformed product marketing from conventional approaches to digital-based promotional strategies. Although many Micro, Small, and Medium Enterprises (MSMEs) have utilized social media as a promotional platform, the quality of their promotional content remains limited and often fails to present product information in an attractive and professional manner. This condition highlights the need to strengthen MSMEs' competencies in developing effective digital promotional media. This community service program aimed to improve the knowledge and practical skills of MSME owners in designing digital product catalogs as a promotional tool. The program was conducted in Kendari City using a participatory educational approach consisting of three stages: preparation, implementation, and evaluation. The implementation included presentations on the importance of digital promotion for MSMEs, demonstrations of digital catalog examples on Instagram, hands-on training in creating digital catalogs, participants' presentations, and program evaluation. The results indicated that participants gained a better understanding of digital promotion strategies, acquired practical skills in designing digital catalogs, and successfully produced attractive and informative promotional catalogs ready for publication on social media platforms. Overall, the program contributed to strengthening participants' digital competencies and supported the improvement of digital marketing practices among MSMEs.
Optimalisasi Kegunaan Smartphone dalam Praktik Social Media Marketing bagi Masyarakat Kota Kendari Nurul Ittaqullah
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3037

Abstract

Perkembangan teknologi digital telah mendorong penggunaan smartphone sebagai perangkat utama dalam berbagai aktivitas, termasuk pemasaran melalui media sosial. Namun, masih banyak masyarakat yang memanfaatkan smartphone hanya sebagai alat komunikasi dan hiburan, tanpa mengoptimalkan potensinya sebagai sarana pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam mengoptimalkan penggunaan smartphone untuk praktik social media marketing. Metode pelaksanaan kegiatan berupa pelatihan dan pendampingan dengan pendekatan ceramah interaktif, diskusi, serta praktik langsung menggunakan smartphone. Materi pelatihan meliputi konsep dasar smartphone, pengenalan media sosial, social media marketing, serta langkah-langkah praktis pembuatan konten dan pengelolaan media sosial menggunakan smartphone. Hasil kegiatan menunjukkan bahwa peserta mampu memahami peran strategis smartphone dalam pemasaran digital serta mulai mengaplikasikan keterampilan dasar social media marketing. Kegiatan ini diharapkan dapat meningkatkan literasi digital masyarakat di Kota Kendari dan mendukung pengembangan aktivitas ekonomi berbasis teknologi digital.
Diseminasi E-Book Komunikasi Pemasaran sebagai Media Literasi Pemasaran Digital bagi Pelaku UMKM Nurul Ittaqullah
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3056

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung perekonomian masyarakat, namun masih menghadapi keterbatasan dalam aspek komunikasi pemasaran digital. Rendahnya literasi pemasaran menyebabkan pelaku UMKM belum mampu memanfaatkan media digital secara optimal dalam mempromosikan produk dan membangun citra merek. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi komunikasi pemasaran digital pelaku UMKM melalui metode diseminasi e-book sebagai media edukasi yang mudah diakses dan fleksibel. Metode yang digunakan adalah diseminasi informasi, meliputi identifikasi sasaran, penyusunan materi e-book Komunikasi Pemasaran Digital yang dilengkapi dengan QR Code dan video pembelajaran, penyebaran materi melalui media digital, serta evaluasi secara deskriptif-kualitatif berdasarkan umpan balik peserta. Hasil kegiatan menunjukkan bahwa pelaku UMKM memperoleh pemahaman yang lebih baik mengenai konsep dasar komunikasi pemasaran, pentingnya merek dan segmentasi pasar, serta pemanfaatan media digital sebagai sarana promosi. Diseminasi e-book dinilai efektif sebagai media literasi pemasaran digital karena memberikan kemudahan akses dan mendukung pembelajaran mandiri. Kegiatan ini diharapkan dapat menjadi langkah awal dalam penguatan kapasitas pemasaran digital UMKM dan dikembangkan lebih lanjut melalui program pengabdian lanjutan yang lebih aplikatif.
SOSIALISASI ENTREPRENEUR MINDSET BAGI MAHASISWA UNTUK MENINGKATKAN MINAT BERWIRAUSAHA Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10202

Abstract

The development of digital technology and increasingly competitive job market challenges require university students to possess not only academic competence but also entrepreneurial skills and adaptive mindsets. However, many students still tend to orient themselves as job seekers rather than job creators. This community service activity aims to provide socialization regarding entrepreneur mindset to improve students’ understanding, motivation, and entrepreneurial interest in the digital era. The activity was conducted through educational seminars, interactive discussions, motivational sessions, and sharing experiences related to digital business opportunities. The method used in this activity was descriptive qualitative with a participatory approach. Data collection techniques included observation, documentation, and participant responses during the activity. The results showed that the socialization activity positively impacted students’ understanding of entrepreneurial concepts, entrepreneurial motivation, self-confidence, and awareness of digital business opportunities. Students also demonstrated higher enthusiasm in developing creative business ideas based on technology and social media. Therefore, this activity is expected to become an initial step in shaping entrepreneurial mindsets among students and encouraging the emergence of young entrepreneurs within higher education environments.
Co-Authors Adhitya Al Qadri Alidin, La Ode Asfahyadin Andi Muhammad Fuad Ramadhan Basru Asrip Putera Hayat Yusuf Isalman, Isalman La Ode Surazal Qalbi Muhamad Raflianto Ode Murdjani Kamaluddin S., Nursaban Rommy Si Made Ngurah Purnaman Sinarwaty Sunarjo Unika Oktaviani Damau