cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
garuda@apji.org
Phone
+6285727710290
Journal Mail Official
teguh_wiyono@apji.org
Editorial Address
Jl. Pulo Gebang No.107, RW.4, Pulo Gebang, Kec. Cakung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13950
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 248 Documents
 3   4   5   6   7 
Pengaruh Rebranding Terhadap Brand Image Taman Impian Jaya Ancol Uus Khusnul Khotimah; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.456

Abstract

Taman Impian Jaya Ancol has lost around 6 million visitors over the past three years due to the co-19 pandemic, this requires companies to think about the right strategy to exist and survive during the co-19 pandemic. One of the strategies implemented by Taman Impian Jaya Ancol is rebranding. By rebranding a company can change its image through adopting a name or changing a name that is more representative and distinguishes itself from its competitors. This study aims to determine and measure the effect of rebranding on the brand image of Taman Impian Jaya Ancol. Using a survey method with a quantitative approach. This research involved 343 followers of the Instagram account @Ancoltamanimpian as a population. The sample consists of 77 people who will answer, and are taken by the Slovin formula. The probability sampling method with simple random sampling technique is the sampling technique in this study. The data collection method is a questionnaire, and data analysis is a simple linear regression. The results showed that the correlation coefficient value of R for rebranding was 0.573 indicating that rebranding had a moderate or moderate effect on the brand image of Taman Impian Jaya Ancol. Meanwhile, the coefficient of determination has an R-square value of 0.329 indicating that the X variable, namely rebranding, influences the Y variable of the Taman Impian Jaya Ancol brand image by 32.1%, and the remaining 67.1% is influenced by other factors or variables that not included in the study. There is an influence between rebranding and the brand image of Taman Impian Jaya Ancol, as shown by the hypothesis test, namely H_1 is accepted and 〖H〗_0 is rejected where t_count (6.054) > t_table (1.992).
Sistem Komunikasi Pemerintah Dalam Pelestarian Budaya Karapan Sapi : Studi Kasus Di Kabupaten Sampang Shella Anggita Pramestika; Dwiningtyas Padmaningrum; Emi Widiyanti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.459

Abstract

Cultural preservation is one of the tasks of the Sampang Regency Government to maintain the cow race culture as one of the local cultural potentials of the region. The Sampang Government's communication system is very limited even though the system must remain balanced, so that the system can maintain its existence against environmental changes that occur. Some problems to date have not been able to be solved due to budget constraints, limited knowledge and communication intensity between the government and preservationists. The purpose of this research is to analyse the government's communication system in preserving the culture of the bull race. This research method uses a qualitative approach with a case study to analyse and examine the phenomenon of problems in the culture of cattle racing in Sampang Regency. The results of the study The communication system carried out by the Regional Government of Sampang Regency in the preservation of bull race culture includes several elements such as communication elements, message quality and the relationship between communicators and communicants: (1) communication elements include communicators, namely related agencies (Disperta KP and Disporabudpar), message content and communication media used by each communicator element. (2) problems and message quality there are two types of problems, namely events and livestock care in the quality of messages conveyed by the government has not been in accordance with what is needed so that problems are difficult to solve (3) communicator and communicant elements.
Peluang dan Tantangan Indonesia Menuju Poros Maritim Dunia: Perspektif Politik Internasional Fardhal Virgiawan Ramadhan; Ade Chaerul
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.460

Abstract

Indonesia has various benefits as a world maritime axis such as a large economic potential because Indonesia is the largest archipelagic country in the world, Indonesia has great economic potential in the maritime sector, including in the fields of fisheries, shipping and marine tourism. As the world's maritime axis, Indonesia must strengthen national security and defense as an archipelagic country, Indonesia has vast territorial waters, which need to be guarded against various threats, such as illegal fishing, ship theft, and terrorist activities at sea. The purpose of this research is to explain the world's maritime axis in an international political perspective. The research method used is qualitative research. The results of this study are that Indonesia has a very big opportunity to make itself the world's maritime axis. However, on the other hand, there are also several challenges that need to be overcome in developing Indonesia's maritime sector. Opportunities that exist include enormous maritime potential, strategic geographical position, the existence of international shipping lanes, and attractive maritime tourism potential. While the challenges faced are the lack of adequate infrastructure and technology, limited competent human resources, maritime security issues, and the lack of appropriate policies in regulating the maritime sector.
Produktivitas Organisasi Sekber PMVBI (Pemuda Buddhayana) Kabupaten Jepara Menurut Gaya Komunikasi Pemimpin Okki Setiya Wijaya; Santi Paramita; Adi Nugroho Susanto Putro
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.462

Abstract

According to (Oei et al., 2022), leadership communication style is very important for the productivity of an organization. Leadership is basically the ability that a person has to guide, nurture, and direct other people so that they can obey and work together to achieve the expected goals. According to Steward L.Tubbs and Sylvia Moss in (Ritonga & Islamy, 2019), there are six kinds of communication styles, namely The Controlling Style, The Equalitarium Style, The Structuring Style, The Dynamic Style, The Relinquishing Style, and The Withdrawal Style. This study aims to determine the productivity of PMVBI Secretariat Organization (Pemunda Buddhayana) in Jepara Regency based on leader communication. The sample data for this study took data from two leadership periods, the 2017-2020 and 2021-2024 leadership periods. The method used in this study is a qualitative research method, with a natural observation approach. The results of the study show that PMVBI Secretariat Organizational Leaders for the 2017-2020 period use the Withdrawal Style, Structural Style, Relinquishing Style, and Equalitarian Style of communication. Meanwhile, PMVBI Secretariat Organizational Leaders for the 2021-2024 period use the Structural Style, Relinquishing Style, and Equalitarian Style of communication. The application of the Withdrawal Style communication style causes the organization to experience inactivity. Meanwhile, Structural Style, Relinquishing Style, and Equalitarian Style make the organization more productive.
Pengaruh Program Acara “Family 100” MNCTV Terhadap Minat Menonton: Survei Pada Ibu- Ibu RW 04 Kelurahan Bojongsari, Kota Depok Novielda Rahmadania; Mulkan Habibi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.471

Abstract

The “Family 100” program was broadcast on MNCTV. After going through several rounds and getting high scores on survey questions, the team will struggle to get tens of millions of rupiah in prize money. The aim of this research is to evaluate how MNCTV's “Family 100” program influences viewers' attention. The Event Program bases its operations on the theories of Format Power, Star Power, and Information Power. Cognitive, Affective and Conative are the next elements that are interesting to pay attention to. This research uses a quantitative survey methodology. Questionnaires were distributed as part of the data collection process. uses probability sampling techniques to take samples. To produce accurate results, the data obtained was then processed using SPSS version 29. With tcount (5.872) > ttable (1.992), it can be concluded that the MNCTV "Family 100" program has a significant effect on viewing interest. The percentage of program viewing that influences viewing interest is 79.9%, and the remaining 20.1% is influenced by other factors.
Pengaruh Komunitas Virtual Terhadap Keputusan Pembelian Skincare Skintific : Survei Pada Komunitas Virtual @Ohmybeautybank Di Twitter Andini Desti Nur Rahmadina; Oktaviana Purnamasari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.480

Abstract

The growing technology in this digital age makes it easier for consumers to access information. When consumers want to buy goods from a brand like Skincare, consumers can access a virtual community related to skincare or beauty. Objectives of this study 1). Know the virtual community of Oh My Beauty Bank on Twitter at Skincare Skintific. 2). Knowing the purchasing decisions of Twitter followers @ohmybeautybank against skincare products Skintific 3). Measuring the virtual communities of Oh My Beauty Bank against Skintific skincare purchase decisions. The theories used in this research are virtual community theory (composition and activity, social organization, language and interaction, culture, and identity) and the theory of purchase decisions. (Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Evaluation). The study used a quantitative approach with a survey method, distributing questionnaires to 81 respondents. The virtual community has an average result of 2.96 with agreed-upon answers. 2). Purchasing decisions have an average outcome of 3.2 with agreeing answers. 3). The virtual community Oh My Beauty Bank has an influence on purchase decisions of 72.5%, while the other 27.5% comes from other factors outside the research variable.
Employee Relations Pada PT. Solusi Energy Nusantara Nurlina Aulia Santika; Siska Yuningsih
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.481

Abstract

Every employee who works has the motivation within himself that is needed in a company, every employee who has high work motivation can maintain the work style of each individual to achieve common goals in a company. Every company, of course, has a different way of employee relations or employee relations to build relationships with its employees. An employee who works must have motivation within himself, because employees who have high work motivation can maintain the work style of each individual to achieve goals together in a company, PT. Solusi Energy Nusantara is a company engaged in the service industry that requires the ability of employees to serve customers so that each employee's performance in providing service to its customers is the key to the good name of a company and customer satisfaction is also determined by employees, as well as employee involvement in achieving company success goals. So to achieve this it is necessary to have a harmonious relationship between employees. The purpose of this study is to determine employee relations at PT. Nusantara Energy Solutions. This research method uses a descriptive qualitative approach and employs Employee Relations theory. As for in this study data collection by means of in-depth interviews. As for the results in the study resulted from how employee relations at PT. Solusi Energy Nusantara, both in terms of communication which is carried out using discussion forums and coordination meetings every month, motivation in teamwork activities also uses agile transformation, employee welfare that is obtained by each employee also makes employees more enthusiastic to continue to provide the best performance results for the company , there is a commitment in the contract given to employees to remain loyal to the company and employee involvement is also considered very important which is the key to the company's success.
Redesain Identitas Visual SMK Taruna Bangsa Kota Bekasi Muhammad Furqon Nurfikri; Fauzan Aulia
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.492

Abstract

SMK Taruna Bangsa, a Vocational High School, is poised to enhance its value and brand image in the field of education. However, the school faces shortcomings in implementing its visual identity across various activities. These include inconsistency in identity, an inapplicable identity system, suboptimal design principles, and a lack of interactivity aligned with the target audience. Consequently, the author undertakes a redesign of SMK Taruna Bangsa's visual identity, leveraging the existing concept developed over its more than 20 years of existence. The redesign follows the Research and Development 4D model, encompassing Define, Design, Develop, and Disseminate stages. Data analysis for this redesign employs the SWOT methodology (Strengths, Weaknesses, Opportunities, and Threats).
Program “Gerakan Subuh Mengaji” Episode 152 “Pendidikan Lingkungan Hidup Pada Anak Dan Remaja” Di TVmu Dalam Menjalankan Fungsi Pendidikan Nurul Hana Aprilia; Makroen Sanjaya
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.493

Abstract

Currently, only a small amount of local television in Indonesia is operating as a teaching medium due to a close rivalry amongst local broadcasters. According to current thinking, functions of menghiburlah are more prevalent in television media, thus there is only a small amount of local television that airs programs with educational goals. To understand how TVMu performs its function of education through the program "Gerakan Subuh Mengaji," specifically in Episode 152, "Pendidikan Lingkungan Hidup Pada Anak dan Remaja," the study in question uses the theory of mass communication and a perspective on the functions of mass communication, specifically those related to education. Utilizing qualitative research techniques, this study. Results of the study indicate that TVMu frequently broadcasts educational programming, such as ceramah or khotbah that is widely distributed. One example is from the program "Gerakan Subuh Mengaji," a daily LIVE YouTube broadcast that uses Zoom Meetings from 5:00 a.m. to 6:00 a.m.
Representasi Kecantikan Rambut Perempuan Dalam Iklan YouTube Dove Indonesia Versi “Rambutku Mahkotaku” Rahma Ismianti; Aminah Swarnawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.494

Abstract

Women often lose confidence in their appearance. Dove Indonesia, through the "My Hair My Crown" version of the advertisement on YouTube, seeks to support women to be confident by recounting experiences of hair bullying in the form of negative comments. The aim of the research is to understand the construction of social reality and reveal meaning in advertising using Charles Sanders Peirce's semiotics analysis. The method used is content analysis of advertising texts with the unit of analysis in the form of scenes that refer to the research object. The results of the research show that the construction in the Dove Indonesia YouTube advertisement version "my hair is my crown" is contrary to advertisements in general, in this advertisement women are depicted as having self-esteem and confidence in the beauty of their diverse hair by expressing the meaning that the diversity of women's hair will slowly shift the concept beautiful on ideal hair. The existence of advertisements like this will be persuasive and encourage people, especially women, to be themselves and not force themselves to achieve beauty standards. So advertisements in Indonesia must highlight subjective beauty through visual images and the messages conveyed.

Page 5 of 25 | Total Record : 248

 3   4   5   6   7 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS) Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN Vol. 1 No. 1 (2023): Februari: TUTURAN