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Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 248 Documents
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Pengaruh Tayangan Komedi Lapor Pak! terhadap Loyalitas Menonton Program di Trans7 Ridwan Allam Zhafarry; Amin Shabana
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.560

Abstract

One of the reality shows that recently appeared on Trans 7 is the Comedy Show Lapor Pak. The program stars well-known comedians in Indonesia, set in a police station and packed with comedy about criminal cases, current issues and celebrity gossip. A way of delivering that invites laughter for the audience. The aim of this research is to measure the comedy show Lapor Pak on Trans 7, viewing loyalty, and how much influence the comedy show Lapor Pak has on viewing loyalty. Sampling used Non Probability Sampling Technique with a sample of 89 people. The data analysis methods used in this research are validity testing, reliability testing, simple linear regression testing, and hypothesis testing. The results of the research show that the Comedy Show variable Report Pak! has a good score, this is based on the total calculated average value of 3.814. Then the variable Loyalty of watching has a good score, this is based on a total average value of 3.919. For a simple regression test, the result obtained is 0.624, which means the relationship or correlation between the variables Comedy Shows Report Sir! high or strong influence on the Watching Loyalty variable. For hypothesis testing, the results obtained were 1.663. calculated t value (3.893) > t table (1.663) then it can be concluded that H0 is rejected and H1 is accepted, which shows that there is an influence between the Comedy Show variable Report Sir! with the Watching Loyalty variable.
Pengaruh Tiktok Shop terhadap Pedagang Pasar Tradisional di Pasar Tanjung dan Ambulu Kabupaten Jember Nadia Ulva Febrianti; Shalsa Aina Widi Zahrafani; Wafiatul Afifah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.571

Abstract

A traditional market is a place built and managed by the government or private sector in the form of stalls, booths or shops. Without realizing it, the market is also a place for social interaction, because the market is a place where bargaining takes place between sellers and buyers. However, along with the development of technology and science, the existence of the tiktok shop application has made activities in the market increasingly quiet, the income of market traders has decreased, and customers have switched to online shops because they are looking for goods at more reasonable prices with better quality. This research uses the lens of conflict theory presented by Ralf Dahrendorf. According to Dahrendorf, conflict theory is that every society at every point is subject to processes of change. The purpose of this study is to determine the impact of the presence and absence of tiktok shop for traditional market traders. This type of research uses qualitative research with a phenomenological approach. The results of this study show that there is indeed a gap between market traders due to the impact of the covid phenomenon and the emergence of the tiktok shop, the impact is still felt even though the tiktok shop has been closed, such as the impact of decreased income for market traders. Market traders in Ambulu and Tanjung hope that market conditions will soon recover to what they were before the tiktok shop.
Peran Humas Kepolisian Resor Tangerang Selatan dalam Meningkatkan Citra Kepolisian Barikatul Hikmah; Syifa Astasia Utari; Winda Dwi Astuti Zebua
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.572

Abstract

With the various negative issues that have approached the Indonesian police, this can have a negative impact on the image of the police. Therefore, a maximum public relations role is needed in improving the image of the police. This research aims to find out about the role of public relations of the South Tangerang Resort Police in improving the image of the police. It is also done to find out the opinions of external parties, namely the community and journalists who partner with the South Tangerang Police regarding the role that has been carried out by public relations in improving the image of the police. The theory used is the Public Relations Role theory from Ruslan (2016), namely Communicator, Relationship, Back up Management, and Good Image Maker. The approach used in conducting this research is a qualitative approach, and uses descriptive methods using data collection techniques through interviews, documentation, and literature studies. There are four sources in this study, namely the head of the public relations section of the Tangsel Police, PS PIDM Sub Section, one of the people who live in South Tangerang and journalists who partner with the Tangsel Police. The results of this study indicate that the role of public relations of South Tangerang Police in improving the image is carried out in various ways, namely as a Communicator, Relationship, Back up Management, and Good Image Maker, the role of public relations has been carried out well, so that people can continue to believe in the police institution.
Pengaruh Promosi Penjualan H&M terhadap Keputusan Pembelian Konsumen: (Survei Pada Pengunjung Offline Store H&M) Setia Amelia; Jamiati KN
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.577

Abstract

Sales promotion is important for every business in any field and industry. Because sales promotion has the benefit of increasing sales and also to introduce products from a brand. The sales promotion carried out by H&M is to create an Up to 50% End of Season Sale. This study aims to measure how much influence H&M Sales Promotion has on Consumer Purchasing Decisions. The main theory used in this study is which includes three dimensions, namely Consumer Promotion, Trade Promotion and Salesperson Promotion. The data collection technique used is Random Sampling. This research is indicated by the average value of respondents' answers to variable X of 4.42 where the value is classified as high (agree). and the average on variable Y of 4.32 which has a value classified as high (agree). the influence of H & M Sales Promotion on Consumer Purchasing Decisions can be seen from the (R) correlation of 0.785 which is fairly high and the R square value of 0.616 or 61.1% of the effect while the rest is influenced by other things.
Pengaruh Komunitas Virtual Terhadap Perubahan Perilaku Remaja Yuliani Yuliani
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.587

Abstract

In today's digital era, there is less and less direct interaction and more and more people join virtual communities. So that virtual communities can form a change in behavior in adolescents with several factors including: personality factors, emotional factors, peer factors, environmental factors. This research uses a literature study by comparing and adding references from literature sources. The purpose of this study was conducted to determine changes in adolescent behavior in virtual communities and what the factors are. The results of this study indicate that behavior change is a change that a person experiences in an environment, due to a response or stimulus from a person in a community so that in here it can be seen in the virtual community of adolescents through the IT world can form a change based on four factors including personality, emotions, peers and the environment.
Nilai-Nilai Kebudayaan dalam Grup Musik Patrol Arken di Kabupaten Jember Haningdia Chintya Zaki Zabrina; Lusiana Agustiningtiyas; Sindi Ariska Dwi Agustin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.589

Abstract

Patrol music group is a unique platform to explore and express various cultural values in musical works. Patrol music group often combines several cultural elements from various backgrounds to create a unique and interesting musical work. This research aims to explore the role of cultural values in the creation of patrol music and its impact on cultural appreciation among the society. The research also revealed that patrol music has the potential to increase tolerance, understanding, and appreciation towards cultural diversity. Patrol music encourages the audience to enjoy a rich cultural experience through music, making it possible to expand understanding of cultural diversity. In addition, patrol music often serves as a means to facilitate meetings among different community groups and provides opportunity to strengthen national awareness and cultural identity. This study points out that patrol music serves not only as a means of entertainment, but also as a means to deliver powerful messages related to the power of culture in building and developing social relationship, as well as promoting cultural identity. The results of this research can give insights into how cultural values of patrol music influence the cultural identity, both of individuals and the broaden society.
Disrupsi antara Pemanfaatan Sungai dengan Ketidaksesuaiannya pada Regulasi, hingga Memunculkan Tindak Represif Pemerintah di Kelurahan Ditotrunan, Lumajang Wisnu Aji; Yoga Septa Nurivandi; Muhamad Feri Herdiansyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.603

Abstract

Rivers are a part of nature that has many benefits for life, quite a few people want to be involved in its use. Even though they do not know the exact rules that cover them, the result is that at some point in their development they will be trapped by the applicable rules or laws. Like a tree that gets taller, it is at risk of being toppled by someone or even the wind. If this analogy is correlated to a group of residents in Ditotrunan Village who can make the best use of the river and are very popular, it must be based on the rules that must be followed. As a result, the form of use is demolition and removal efforts by the authorities. What's interesting is that it's not just the rules, but there are interests of each party as well as a sense of personal jealousy between one group and another. All of these things give rise to conflict between each group and also the local government.
Peran Kelompok Wanita Tani ( KWT) di Tanjung Pinang Anisha Avazura; Olla Meldi Wasyifa; Pasika Utami; Ratna Sari; Risma Selvi Dewi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.667

Abstract

Food safety can be implemented by optimizing outdoor space, namely: planting sustainable food crops. In addition, outdoor land can increase the role of farmer income reducing consumer spending and environmental sustainability. For research purposes, it is used to describe the role of women farmers and the obstacles faced by their group. The survey method is used as a research method with primary and secondary data. The group of women farmers consisted of 1 person, and one of the respondents we interviewed was the KWT manager. One of KWT’s tasks is to plant various vegetables such as spinach, kale, green beans, limes, etc. Vegetables grown at the market are also sold every two weeks by groups of women farmers and sold online. The government is also involved in women’s farming groups, such as donating money to KWT. Apart from its mission, there are several obstacles such as rotten beans during planting due to rain, and rotten beans having to be thrown away because they cannot be planted. Recycle.
Strategi Memenangkan Pitching Pada Social Media Marketing Satria Rangga Pamungkas; Duddy Zein; Teddy Kurnia Wirakusumah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.678

Abstract

This research aims to find out the strategy for winning the Plaza Senayan social media marketing pitch by Clay Creative House. This research uses a qualitative method with a descriptive study approach and data collection is carried out through in-depth interviews and documentation. The research results show that in responding to the social media marketing brief provided by Plaza Senayan, Clay Creative House went through previous research stages to ensure that Clay Creative House had prepared itself with sufficient background information to better understand the client's needs. Apart from that, in preparing the process of working on Plaza Senayan's social media marketing pitch deck, Clay Creative House organized it by carefully analyzing the social media marketing brief provided by Plaza Senayan to then translate it into specific tasks and job descriptions. As for carrying out the idea filtering process while working on Plaza Senayan's social media marketing pitch deck, Clay Creative House filters the ideas that have been raised by implementing a combination of control and creativity carried out by the project manager. There are several activities carried out by Clay Creative House during the process of working on Plaza Senayan's social media marketing pitch deck which are categorized into a creative process which includes initiation, knowledge distribution, polyphony, imagination, idea formulation, and consolidation. The structure of content preparation in the pitch deck proposal presentation slides is also prepared based on the AIDA approach where the introductory part of the proposal uses a persuasive approach through narrative storytelling to get attention, then uses data descriptions and strategy visualization to attract interest, after that a presentation of strategy implementation and content mockups to build a sense urgency, needs and desires of the client, and finally the implementation of the slogan in the closing as a form of CTA to encourage action (conversion). Meanwhile, in direct presentations to clients, Clay Creative House implements aspects of mutual attentiveness, positivity and coordination which enable them to implement adjustments to the character and interaction style of the interlocutor, namely Plaza Senayan.
Analisis Perspektif Influencer Pada Beauty Privilege Dalam Sosial Media Instagram Niki Anartia; Riska Amaretha; Ridma Meltareza
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.679

Abstract

Beauty privilege is a very lively issue being discussed by some people. Many things cite this phenomenon, especially on the social aspect, and one of them is Instagram. The presence of the beauty privilege phenomenon makes people more aware of the importance of maintaining their appearance, both physical body and their appearance, as well as other potential that they have as a human. However, many also say that the phenomenon of beauty privilege triggers unfair treatment in terms of public morality. All of those opinion will be discussed in this journal by qualitative approach using data triangulation with the study of phenomenology theory, literature, and observation with data taken by interview techniques specified by taking samples using purposive sampling techniques on sample triangulation in various fields of work on Instagram social media, namely among influencers, youth, adults, and social media specialists. The results of the discussion show that there is a public view of beauty standards; (1) there is an influence of beauty privilege on careers on social media platforms like Instagram; (2) the importance of having awareness of beauty privilege; and (3) there are deficiencies in the issue of beauty privileges for individuals who have them.

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