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Jurnal bintang manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29636035     EISSN : 29634830     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 14 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)" : 14 Documents clear
Pengaruh Bauran Promosi dan Brand Awareness terhadap Minat Beli Produk Makanan Ringan dalam Platform Tiktok dengan Mediasi Konten Kreatif pada Mahasiswa Program Studi Manajemen Aulia Farrel El Amien
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3706

Abstract

This study aims to analyze the impact of promotional mix and brand awareness on the purchase intention of snack products on TikTok, with creative content as a mediating variable. Using an associative quantitative approach, data were collected through a survey of 222 Management students at Universitas Negeri Malang. The findings indicate that both the promotional mix and brand awareness positively and significantly influence creative content and purchase intention. Creative content serves as a significant mediator between independent variables (promotional mix and brand awareness) and the dependent variable (purchase intention). Statistically, the research model fulfills validity and reliability criteria, with R-Square values indicating moderate to strong relationships. This study offers implications for social media marketing strategies, particularly in optimizing creative content to enhance purchase intention among younger generations.
Pengaruh Beban Kerja dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan PT CityNeon Prima Mandiri Siti Toipah; Joko Ariawan
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3727

Abstract

This study aims to determine the effect of workload and work motivation variables on employee job satisfaction at PT CityNeon Prima Mandiri partially and simultaneously. Where a problem phenomenon was found related to the decline in job satisfaction of PT CityNeon Prima Mandiri employees, which is one of the important factors in influencing the course of the company’s activities as a whole. The research method used in this study is the quantitative statistical method. The sample in this study used the entire population sampled with a total of 36 employees of PT CityNeon Prima Mandiri. The data collection technique used was a likert-scale questionnaire. The results of the study showed that partially workload had a negative and significant effect on job satisfaction with a calculated t of -6.656 > t table 2.034 and sig. 0.000 < 0.05. In addition, work motivation had a positive and significant effect on job satisfaction with a calculated t of 2.799 > t table 2.034 and sig. 0.008 < 0.05. Simultaneously, workload and work motivation affect job satisfaction with f count 28.653 > f table 4.139 and sig. 0.000 < 0.05.
Pengaruh Kearifan Lokal dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Harga pada Restoran Bebek Sawah di Kota Padang Christine Dwi Hendria; Emil Salim; Sivia Sari
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3733

Abstract

This research aims to find out how much influence local wisdom and service quality have on purchasing decisions with price as an intervening variable at the Bebek Sawah Restaurant in Padang City. The population in this study is unknown, therefore this study uses the ferdinant formula. and the sample used in this research was Bebek Sawah customers in Padang City, namely 68 people. The method used is Structur Equation Modeling (SEM) with Particular Least Square (PLS) 3.0. by using a questionnaire as many as 68 respondents. The results of data analysis conclude that there is a positive and significant influence of local wisdom variables on purchasing decisions. There is a positive and significant influence of service quality variables on purchasing decisions. There is a positive and significant influence of the price variable on the purchasing decision variable. There is a positive and insignificant influence of the local wisdom variable on the purchasing decision variable through the price variable as an intervening variable. There is a positive and insignificant influence of the service quality variable on the purchasing decision variable through price as an intervening variable.
Pengaruh Cyberloafing terhadap Kinerja Karyawan melalui Self Control Sebagai Variabel Moderasi pada PT Swadharma Sarana Informatika Surabaya Hanum Sulistyowati; Dewi Nuraini
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3739

Abstract

The purpose of this study was to determine the test results and analysis of the effect of cyberloafing on employee performance through self-control as a moderating variable at PT Swadharma Sarana Informatika Surabaya. The population and sample in this study were 86 active employees at PT Swadharma Sarana Informatika Surabaya, the sampling used was a census. The analysis method used was SPSS with Moderated Regression Analysis (MRA) analysis for testing hypothesis 3 which is a special application of multiple linear regression. The results showed that cyberloafing had a negative and significant effect on employee performance, self-control had a positive and significant effect on employee performance and self-control weakened the relationship between cyberloafing and employee performance.
Analisis Strategi Penggunaan Digital Marketing dalam Meningkatkan Penjualan : (Studi Kasus pada UMKM Alfa di Kota Medan) Torang Daud Panjaitan; Mohd. Nawi Purba; Ara Auza
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3796

Abstract

Social media marketing expands market reach through platforms such as Instagram, Facebook, and TikTok, while video marketing displays products more attractively on TikTok, Instagram Reels, or YouTube to increase customer engagement. Social media analytics functions to analyze customer data, measure campaign effectiveness, and optimize promotional strategies to be more targeted. This research used a quantitative method with 100 samples from Medan Selayang District using the cluster sampling method. The research results show that social media marketing has a positive and significant effect on increasing sales (t-statistics 6.249 > 1.66, p-values ​​0.000), while video marketing has no significant effect (t-statistics 0.784 < 1.66, p-values ​​0.433). Social media analytics has a positive and significant influence (t-statistics 2.589 > 1.66, p-values ​​0.010). Adjusted R-Square of 0.482 shows that 48.2% of the variation in the increase in MSME sales is explained by these three variables, while 51.8% is influenced by other factors outside this research.
Pengaruh Job Enrichment, Budaya Organisasi dan Komunikasi Organisasi terhadap Kinerja Karyawan pada PT. Semen Padang Sonia Rahmayani; M. Afuan; Bayu Pratama Azka
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3807

Abstract

This study aims to find out and try to analyze how much the Influence of Job Enrichment, Organizational Culture and Organizational Communication on Employee Performance at PT. Semen Padang. The data analysis method used a questionnaire, with a sample of 75 people with a population and a sample of PT. Semen Padang. The data analysis method uses structural equation modeling (SEM) with the SmartPLS 4.1 analysis tool. The results of the study found that there was a significant influence between Job Enrichment and Employee Performance. There is a significant influence between Organizational Culture and Employee Performance. There is a significant influence between organizational communication and employee performance.
Pengaruh Komunikasi dan Kerja Sama Tim terhadap Efektivitas Kerja Pegawai melalui Kepuasan Kerja sebagai Variabel Intervening pada UPTD RSUD Sungai Dareh Syifa Malika Anzanie; M. Afuan; Bayu Pratama Azka
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3808

Abstract

This research aims to determine and try to analyze the influence of communication and teamwork on employee work effectiveness through job satisfaction as an intervening variable at UPTD RSUD Sungai Dareh. This research is a structural equation modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were employees of UPTD RSUD Sungai Dareh. The research results found that there was a significant influence between communication and job satisfaction. There is a significant influence between teamwork and job satisfaction. There is no significant influence between communication on employee work effectiveness. There is a significant influence between teamwork on employee work effectiveness. There is a significant influence between job satisfaction and employee work effectiveness. Job satisfaction is able to mediate communication on employee work effectiveness. Job satisfaction is able to mediate teamwork on employee work effectiveness.
The Influence of Social Media Marketing and Live Streaming on Skintific Product Purchases via TikTok in Jambi City Nita Safitri; Musnaini Musnaini; Sigit Indrawijaya
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3811

Abstract

This research aimed to examine the influence of social media marketing and live streaming on purchasing decisions for skintific products through the TikTok platform in Jambi City. This research is a type of quantitative research. Determination of the number of samples in this research was 96 respondents with the sampling technique used as Purposive Sampling and the sampling method used was Non-Probability Sampling. The primary data used was obtained through a digital questionnaire, namely Google Form with a Likert scale. The data analysis method in this research uses SPSS (Statistical Product and Service Solution) using IBM SPSS Statistics 25 For Windows software. The results of this research indicate that social media marketing and live streaming have a positive and significant effect on purchasing decisions for skintific products through the TikTok platform in Jambi City.
Pengaruh Kompensasi terhadap Kinerja Karyawan Melalui Kepuasan Kerja sebagai Variabel Intervening pada PT. Jambi Ekspres Televisi Ronaldo Simarmata; Zulfina Adriani; Erwita Dewi
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3813

Abstract

This study aims to see the effect of compensation on employee performance through job satisfaction as an intervening variable at PT Jambi Ekspres Televisi. The technique applied for this study is quantitative research. The population for this study was all employees of PT Jambi Ekspres Televisi as many as 30 people and for the research sample as many as 30 people. The data collection method used was a questionnaire that had been proven valid and reliable. The research analysis method used descriptive statistical analysis using the equation model structure (SEM), with Smart PLS 4.0 Software as a tool to process the data. The output of this study shows that compensation has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee job satisfaction, job satisfaction has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance through job satisfaction as an intervening variable.
Pengaruh Employee Engagement dan Budaya Organisasi Terhadap Kinerja Karyawan pada Yayasan Pendidikan Avicenna Prestasi Gita Aulia Darma Putri
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3814

Abstract

Strong organizational culture and engaged employees will improve performance which has a very positive effect on the sustainability of an organization. This study aims to analyze the impact of employee engagement and organizational culture on employee performance at the Avicenna Prestasi Education Foundation. The research method used is a quantitative method with a descriptive approach. The data was collected through a questionnaire distributed to 50 respondents selected using the Slovin method. The results showed that employee engagement and organizational culture significantly have a positive effect on employee performance. This means that maintaining and improving employee engagement and organizational culture can improve employee performance at the Avicenna Prestasi Education Foundation. This study contributes to the understanding of human resource management in companies and can be the basis for policies to improve employee performance and satisfaction.

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