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INDONESIA
Jurnal bintang manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29636035     EISSN : 29634830     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 264 Documents
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Pengaruh Motivasi, Lingkungan Kerja Non Fisik dan Konflik Kerja terhadap Kepuasan Kerja Karyawan pada PT. Karya Sukses Usaha Mandiri Lilis Evhelia Sihotang; Ananda Fitriani Dewi
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3363

Abstract

The research was conducted to determine the influence of motivation, non-physical work environment and work conflict on employee job satisfaction at PT. Karya Sukses Usaha Mandiri. The data in the study were obtained through questionnaires, observations and interviews. The sampling technique used in this study is Nonprobability Sampling with a total sample technique. The results of the study show that 1. The results of the T test calculated for the work motivation variable of 5,336 > T-table 2,024 and the sig value of 0.000 < 0.025, namely work motivation had a significant effect on job satisfaction. 2. The results of the T test calculated on the non-physical work environment variable of 2,955 > t-table 2,024 and the sig value of 0.005 < 0.025, namely the non-physical work environment had a significant effect on job satisfaction. 3. The results of the T test calculated on the work conflict variable of 3,269 > t-table 2,024 and The SIG value is 0.002 < 0.025, namely work conflict has a significant effect on job satisfaction. The results of the determinant coefficient showed that work motivation, non-physical work environment and work conflict had an influence on the job satisfaction variabel of 49.7% while 50.3% was influenced by other variabels that were not studied in this research
Pengaruh Customer Experience, Discount, dan Strategy Location terhadap Loyalitas Pelanggan pada PT. Lion Parcel Pos Rawe Tangkahan Delara Sidebang; Yuli Arnida Pohan
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3370

Abstract

This research aims: to find out whether there is an influence of customer experience discounts, location strategy on customer loyalty at PT. Lion Parcel Rawe Tangkahan branch, The method used in this research is a quantitative method, the number of samples in the research was 100 respondents. The blood collection technique in this research is a questionnaire and questionnaire given to customers at PT. Lion Parcel Rawe Tangkahan branch. Data processing in research uses SPSS23 for windows. Based on the results of this research, it shows that customer experience has a partial and significant effect on customer loyalty as seen from the t-count value of 7.454 > 1.984 with a sig value < 0.05. Discounts have a partial and significant effect on customer loyalty as seen from the t-count value of 2.006>1.985 with a sig value <0.05. Location strategy has a positive and significant effect on customer loyalty as seen from the t-count value of 2.381> 1.985 with a sig value <0.05. Customer experience, discounts, and location strategy simultaneously and significantly influence customer loyalty with an f-value of 83.421> 2.699 f-table value, with a value of 0.00 < 0.005.
Proses Penerbitan Billing Ship Sanitation Control Excamption Certificate Melalui Sistem Indonesia National Single Window (INSW) Sinkarkes pada Kapal Sea Win III Oleh PT. Putra Samudera Inti Batam Jesika Avilla Br Sembiring; Syarifur Ridho; Masringgit Marwiyah Nst
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3382

Abstract

This research aims to find out how the process of issuing a billing ship sanitation control exemption certificate through the Indonesian National Single Window (INSW) syncarceral system on the Sea Win III ship by PT. Putra Samudera Inti Batam. The method used in collecting and writing this paper uses the field research method in library research. The purpose and writing of this paper is to find out the flow of making a billing ship sanitation control exclusion certificate when you want to extend an expired Ship Sanitation Control Excamption Certificate (SSCEC). In accordance with applicable provisions, ships can sail if the certificate is still valid and the ship is declared healthy or free from pests or pollution, and in accordance with the route, ships entering Batam port must have complete documents and have a yellow flag which is one of the proofs that states The ship is healthy from the Port Health Quarantine office. The agent must have good relationships with the relevant agencies in Batam, so that the ship's arrival and departure process can run smoothly so that there are no obstacles in the system or in the field and runs in accordance with government regulations.
The Influence of Personal Selling, Innovation Capacity, and Distribution Effectiveness on the Marketing Performance of MSMEs with a Competitive Environment as a Moderation Variable Nanik Wahyuningtiyas; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3391

Abstract

This study aims to analyze the influence of personal selling, innovation capacity, and distribution effectiveness on the marketing performance of MSMEs, as well as the role of moderating the competitive environment. This study uses the Structural Equation Modeling (SEM) approach with 387 MSME respondents in Indonesia. The results showed that personal selling and innovation capacity had a positive and significant influence on marketing performance, while distribution effectiveness did not show a significant influence. The competitive environment plays a significant moderating variable on the influence of innovation capacity but does not moderate the relationship between personal selling and distribution and marketing performance. These findings indicate that to improve marketing performance, MSMEs need to focus on personal selling strategies and product innovation, especially in markets with a high level of competition. This research also provides recommendations for MSMEs to improve their distribution strategies and better adapt to the development of marketing technology.
Analysis of Marketing Strategy as a Business Competition Strategy in SMES: a Study on achieved.co Diki Egie Nugraha; Fadhilah Nur Oktaviani; Dwi Andre Vebriansyah; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3411

Abstract

In the era of the global economy and increasingly intense competition in Industry 4.0, Micro, Small, and Medium Enterprises (MSMEs) are required to continuously innovate to remain competitive. This study highlights the application of segmentation, targeting, and positioning (STP) strategies and the use of the marketing mix by Achieved.co. The research used a descriptive qualitative approach, with interviews as the primary data collection method. The results of this study reveal that Co's success in maintaining its presence amid intense competition was achieved through the implementation of effective marketing strategies. The segmentation process was based on geographical, demographic, and psychographic factors, primarily focusing on the Gen-Z demographic. Targeting was directed at consumers who value uniqueness and product innovation at affordable prices. Achieved. Co's positioning is strengthened through unique services such as customizable orders and offering specialized design services, although it does not yet have a specific slogan. This study underscores the importance of in-depth market analysis to enhance the competitiveness of MSMEs, particularly through the implementation of well-planned STP strategies and a structured marketing mix.
Business Marketing Strategy Analysis as a Business Competition Strategy in the Cafe Business: A Study of Cafe Janaloka Nur Afika Fitriani; Dewi Sinta Puspitasari; Yaumi Rohmah; Ahmad Gozi; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3414

Abstract

In an increasingly competitive business world, marketing strategies are essential for success, especially for coffee shop businesses. In recent decades, coffee shops have increased in popularity worldwide. This study focuses on the segmenting, targeting, and positioning (STP) strategies used by Cafe Janaloka. The method used in this study is a qualitative research case study. Which is a research approach used to explore an in-depth understanding of a particular phenomenon, in a real and specific context. The technique used is to conduct interviews. The results of this study are the success of maintaining its existence amidst tight competition through the implementation of effective marketing strategies. The segmentation process is carried out based on geographic, demographic, and psychographic factors, with the main focus on students. Targeting is directed at those who come to the cafe to hang out, and work on assignments with friends, or community partners. Cafe Janaloka's positioning is strengthened through coffee with quality ingredients which are black coffee produced by ourselves, as well as the existing menu, and what has been done by Janaloka Cafe is the creation of black ginger coffee. This study shows the importance of in-depth market analysis to improve the competitiveness of MSMEs, especially through the implementation of a well-planned STP strategy.
Analisis Strategi Pemasaran STP (Segmenting, Targeting, Positioning) pada UMKM Pengrajin Keramik : (Studi Kasus pada UMKM Denis Souvenir Sulastri) Abdullah As Shoib; Ayu Putriana Dewi; Dynda Prista; Fajar Dio Wahyu; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3419

Abstract

The research aims to analyze the application of the STP (Segmenting, Targeting, Positioning) marketing strategy to the MSME ceramic craftsman Denis Souvenir Sulastri in Dinoyo Ceramic Village, Malang. The STP approach is expected to help ceramic craftsmen identify potential market segments, determine the right target market, and strengthen product positions in a competitive market. The method used in this research is descriptive qualitative with data collection through observation and interviews with owners and craftsmen. The research results show that implementing the STP strategy is able to increase the attractiveness of Dinoyo ceramic products among tourists and local consumers who appreciate cultural and aesthetic values. However, the results also show that the implementation of digital marketing strategies still needs to be improved to reach a wider audience range. By understanding market needs and strengthening product positions, this ceramic craft MSME has the potential to become a sustainable local cultural and economic icon in Malang City.
Why Indonesian MSMEs Should Go International : Economic and Social Benefits Afifudin Afifudin; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3420

Abstract

Purpose: With a proper understanding of these opportunities and challenges, it is hoped that Indonesian MSMEs can be increasingly integrated into the global economy, thus providing great benefits to the Indonesian economy as a whole. The transformation of MSMEs to be more open to the international market is not only an option, but also a necessity to ensure economic and social sustainability and growth. Design/methodology/approach: The research uses mixed methods that combine qualitative and quantitative approaches, and the techniques used are in-depth interviews and focused discussions with the owner of CV Arjuna 99 (UMKM). Findings: The results of the study show that the success of CV Arjuna 99 in penetrating and maintaining the international market lies in continuous product innovation, high quality, and close partnerships with local farmers. By utilizing modern processing technology and continuing to develop variants of chips from natural ingredients, this business has succeeded in attracting interest from foreign markets, including countries such as Canada, Japan, Turkey, and Korea. This success not only has a positive impact on business growth, but also creates social benefits for local communities and employees.
Product Innovation as a Catalyst for International Expansion of MSMEs : An Analysis of the Indonesian Creative Sector Khalikussabir Khalikussabir; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3421

Abstract

The creative sector in Indonesia has great potential for economic growth, but many Micro, Small, and Medium Enterprises (MSMEs) face challenges in adopting product innovation for international expansion. This study aims to analyse the role of product innovation, marketing strategy, and collaboration with creative industries in supporting the international expansion of MSMEs. The method used is Structural Equation Modeling (SEM) analysis with AMOS, involving 600 registered MSMEs in the creative sector. The results showed that product innovation, effective marketing strategies, and collaboration have a significant influence on the ability of MSMEs to enter the global market. The findings imply that an increased focus on innovation and the development of adaptive marketing strategies, as well as building strong collaboration with stakeholders, are critical to the successful international expansion of MSMEs in Indonesia.
Ontologi Sains Modern: Fondasi Filsafat Di Balik Pengetahuan Ilmiah Ayu Putriana Dewi; Enjelika Enjelika; Agung Winarno
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3427

Abstract

Science is considered a theory of understanding the universe that uses philosophical foundations to determine what counts as reality, based on empirical findings. The main objective in this study is to identify how the ontology of science forms the basis of scientific theory, whether in physics, biology, or social sciences, and how it relates to recent developments in technology and scientific research. Based on this research, it seeks to explain the ontology of modern science in terms of the philosophical foundations behind scientific knowledge. Philosophy of science, ontology, and science are intertwined in the effort to understand reality. In the modern era, the main challenge in philosophy and ontology is to maintain the essence of human existence in the face of rapid technological developments, such as the metaverse. Critical efforts are needed to maintain a balance between technology and human values.

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