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Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Universitas Maritim AMNI Semarang
ISSN : 29635284     EISSN : 29635225     DOI : 10.58192
Core Subject : Science,
Decision Sciences, Operations Research & Management
Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 307 Documents
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Analisis Pengaruh Kredibilitas Host dan Persepsi Risiko Konsumen terhadap Niat Pembeli dalam Model Penjualan Fashion Cross-Platform (TikTok Live-Shopee Checkout) “Queenneed.Id” Indira Maryam; Sukma Nugraha; Teten Mohamad Sapril Mubarok
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5312

Abstract

The development of live streaming commerce has encouraged changes in consumer behavior in shopping, especially in the cross-platform fashion sales model that utilizes TikTok Live as a promotional medium and Shopee Checkout as a transaction medium. This study aims to analyze the influence of Host Credibility and Consumer Risk Perception on Purchase Intent on the cross-platform fashion sales model (TikTok Live–Shopee Checkout) in Queenneed.id. This study uses a quantitative method with a descriptive and correlational approach. Sampling was carried out using the purposive sampling technique with a total of 186 respondents. Data was collected through questionnaire deployment using the Likert scale and analyzed using multiple linear regression with the help of IBM SPSS Statistics. The results of the study show that Host Credibility has a positive and significant effect on Purchase Intention, Consumer Risk Perception also has a positive and significant effect on Purchase Intention, and simultaneously both variables have a positive and significant effect on Purchase Intention. An Adjusted R Square value of 0.614 indicates that Host Credibility and Consumer Risk Perception are able to explain 61.4% of the variation in Purchase Intent, while the remaining 38.6% is influenced by other factors outside the study. This study concludes that the success of the TikTok Live–Shopee Checkout cross-platform fashion sales model in Queenneed.id is influenced by the host's ability to build trust and reduce consumer risk perception through the delivery of product information and clear transaction processes.
Pengaruh Pengungkapan Aspek-aspek Laporan Keberlanjutan terhadap Profitabilitas Perusahaan, Dimoderasi oleh Ukuran Perusahaan: Studi Empiris Bank yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2025 Rebeca Arlinda Putri Indrasari; Diana Sari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5315

Abstract

Bank profitability, reflected by Return on Assets (ROA), is a key indicator of a bank's ability to generate earnings from its assets. Although some Indonesian banks maintain strong ROA performance, many continue to record profitability below the industry average. This condition highlights the importance of sustainable business practices through the disclosure of economic, environmental, and social information in sustainability reports. This study examines the effects of sustainability disclosure on bank profitability and investigates the moderating role of firm size. A quantitative approach was employed using secondary data obtained from annual reports and sustainability reports of banking companies listed on the Indonesia Stock Exchange during 2021 to 2025. Using purposive sampling, 23 banks were selected, resulting in 115 firm-year observations. Panel data regression with the Random Effects Model was used to test the direct effects (H1 to H3), while Moderated Regression Analysis (MRA) examined the moderating effects of firm size (H4 to H6). The findings reveal that economic and social disclosure do not significantly affect ROA, whereas environmental disclosure has a positive and significant effect. Furthermore, firm size positively moderates the relationship between economic disclosure and profitability but negatively moderates the relationship between environmental disclosure and profitability. In contrast, firm size does not moderate the relationship between social disclosure and profitability. These findings support Signaling Theory and Stakeholder Theory in explaining the positive effect of environmental disclosure on profitability and Resource-Based Theory in explaining the strengthening role of firm size in the relationship between economic disclosure and profitability. The results also support Legitimacy Theory, suggesting that sustainability disclosure does not always improve profitability, particularly for large banks facing higher environmental implementation costs. The study implies that banks should prioritize high-quality environmental disclosure and evaluate the costs and benefits of sustainability initiatives, while regulators should develop more proportional sustainability reporting policies and incentive schemes..
Optimalisasi Peningkatan Gross Merchandise Value (GMV) terhadap Startupreneur Kosmetik dengan Metode SEO Aura Aphrodita; Richard Andre Sunarjo; Stella Veronika
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5321

Abstract

TikTok Shop has grown rapidly as a social commerce channel in Indonesia, particularly in the beauty and personal care category, yet many sellers still face a gap between high traffic and low purchase conversion. This study analyzes the contribution of sales channels (LIVE, video, and product cards) to Gross Merchandise Value (GMV), the view-to-payment conversion pattern, and the effectiveness of product bundling in managing the @dailybestie.id TikTok Shop account, which markets beauty products from five brands. A descriptive case-study approach was used, drawing on primary data from the authors' direct involvement in account management from February to July 2026 and secondary data from the TikTok Shop Seller Center dashboard. Results show the product card contributed the largest share of GMV (47.7%), followed by LIVE (30.9%) and video (21.4%). The view-to-payment conversion rate consistently stayed below 1% despite high traffic, and the products with the highest conversion were not always those with the most views. These findings support bundling flagship products with complementary items to raise transaction value and reduce dependence on a single product. The study recommends a data-driven marketing framework integrating product-card SEO, centralized live-streaming scheduling, and bundling as a practical approach for social commerce actors in the beauty industry.
Analisis Pelaksanaan Live Streaming sebagai Strategi Digital Marketing di MPOIN Indonesia Tuti Nurhaeni; Mutia Zahra; Aprilliana Lista Hartanto
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5322

Abstract

Advancements in digital technology and shifts in consumer behavior have driven companies to adopt various digital marketing strategies, one of which involves utilizing live streaming features as an interactive promotional medium. This strategy enables companies to establish direct communication with potential customers, convey product information in real-time, and boost audience engagement throughout the marketing process. This study aims to analyze the implementation of live streaming as a digital marketing strategy at Mpoin Indonesia and examine its role in supporting the company's digital marketing activities. A qualitative approach with a descriptive design was employed, utilizing observation, semi-structured interviews, and documentation for data collection. Data analysis was conducted systematically through data reduction, data presentation, and conclusion drawing to obtain a comprehensive overview of the live streaming implementation. The findings indicate that live streaming at Mpoin Indonesia fosters more intensive customer interaction, builds trust through the direct delivery of product information, expands promotional reach, and positively influences consumer interest. However, the effectiveness of its implementation remains contingent upon content quality, the host's communication skills, broadcast consistency, and the readiness of supporting infrastructure. Based on these results, it can be concluded that live streaming is an effective digital marketing strategy for Mpoin Indonesia, provided it is implemented in a planned and consistent manner and supported by ongoing content management and performance evaluation.
Transformasi Digital dalam Pengembangan Jurnal Ilmiah untuk Meningkatkan Kualitas Publikasi dan Kredibilitas Akademik Muhamad Yusup; Shofiyul Millah; Agung Rizky; Alni Cahyani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5325

Abstract

The rapid advancement of digital technologies has fundamentally transformed scholarly publishing, creating both opportunities and challenges for improving publication quality and strengthening the academic credibility of scientific journals. This study aims to develop and evaluate a comprehensive digital transformation framework that integrates editorial management, peer review optimization, metadata standardization, research integrity mechanisms, and digital dissemination strategies to enhance journal performance. The research employs a qualitative approach using a systematic literature review and conceptual analysis of contemporary digital publishing practices, international indexing requirements, and scholarly quality assurance standards. Relevant literature from reputable academic databases was synthesized to identify the key dimensions of digital transformation and examine their relationships with publication quality, editorial effectiveness, and institutional credibility. The findings reveal that the effective implementation of integrated digital technologies improves editorial workflow efficiency, accelerates manuscript processing, enhances transparency in peer review, strengthens metadata interoperability, reinforces publication ethics, and increases the visibility, accessibility, and citation impact of scientific publications. The analysis further indicates that digital transformation is not limited to the adoption of technological tools but also requires organizational readiness, effective governance, stakeholder collaboration, capacity building, and continuous quality monitoring to ensure sustainable journal development. A holistic and strategic approach to digital transformation enables scientific journals to achieve higher publication standards, strengthen academic credibility, meet international indexing requirements, and remain competitive within the evolving global scholarly publishing landscape. The proposed framework provides practical guidance for journal managers, editors, publishers, and higher education institutions in implementing sustainable digital innovation to improve journal quality, enhance research dissemination, and support long-term excellence in academic publishing.
Pengaruh Komitmen Organisasi dan Kepuasan Kerja terhadap Kinerja Karyawan Transporter JNT Cargo Pekanbaru Indah Sri Kumala Dewi; Maivalinda Maivalinda
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5346

Abstract

This study aims to determine and analyze the effect of organizational commitment and job satisfaction on the performance of transporter employees at JNT Cargo Pekanbaru. The research employed a quantitative approach using a survey method. The population consisted of all transporter employees at JNT Cargo Pekanbaru, with a sample of 48 employees selected as research respondents. Data were collected through the distribution of questionnaires developed based on the indicators of each research variable. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 26 through statistical tests, including multiple regression analysis, partial significance tests (t-test), simultaneous significance tests (F-test), and the coefficient of determination. The results indicate that organizational commitment has a partial effect on employee performance. Meanwhile, job satisfaction does not have a partial effect on employee performance. However, organizational commitment and job satisfaction simultaneously have a significant effect on the performance of transporter employees at JNT Cargo Pekanbaru. The coefficient of determination (R-square) value of 0.422 indicates that organizational commitment and job satisfaction jointly contribute 42.20% to employee performance, while the remaining 57.80% is influenced by other factors outside the variables examined in this study.
Pengaruh Konten Media Sosial dan Kepuasan Pelanggan terhadap Niat Beli Ulang yang Dimoderasi oleh Keterlibatan Produk: (Studi pada pelanggan merek parfum SAFF & Co) Made Dwi Satria Semadi Putra; Ni Wayan Ekawati
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 4 (2025): Oktober: Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i4.5037

Abstract

The rapid development of the beauty industry has driven an increased demand for perfumes. Perfume is no longer merely a body fragrance but has evolved into a vital aspect of personal appearance, identity, and lifestyle. This shift has triggered competitive rivalry among local perfume brands, including SAFF & Co. High social media interaction alone does not guarantee repeat purchases without accompanying customer satisfaction. This study aims to examine the effect of social media content and customer satisfaction on repurchase intention, and evaluates product involvement as a moderating variable. This quantitative causal-associative research utilized primary data from questionnaires. Using purposive sampling, 105 respondents were selected, specifically Instagram users who follow and use SAFF & Co. products. Data analysis was conducted utilizing Moderated Regression Analysis (MRA). The results indicate that social media content, customer satisfaction, and product involvement have a direct, positive, and significant effect on repurchase intention. However, product involvement does not moderate the effect of social media content or customer satisfaction on repurchase intention. Implicatively, consumers perceive SAFF & Co. as an affordable luxury product; therefore, repurchase decisions are primarily driven by direct satisfaction and visually appealing promotional content, without requiring in-depth consideration of functional risks.

Page 31 of 31 | Total Record : 307

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