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Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Universitas Maritim AMNI Semarang
ISSN : 29635284     EISSN : 29635225     DOI : 10.58192
Core Subject : Science,
Decision Sciences, Operations Research & Management
Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 307 Documents
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Pengaruh Motivasi Kewirausahaan, Orientasi Kewirausahaan, dan Inovasi Produk terhadap Kinerja Usaha: (Studi Kasus UMKM pada Pelaku Usaha Daging Sapi di Kecamatan Bekasi Timur, Kota Bekasi) Ihya Nur Falah; Indra Muis
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5079

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the beef trading sector in East Bekasi District face various challenges, including fluctuating beef prices, unstable supply availability, and increasing business competition. These conditions affect selling price stability and reduce business turnover, which affects business performance. This study aims to analyze the influence of entrepreneurial motivation, entrepreneurial orientation, and product innovation on the business performance of beef MSMEs in East Bekasi District, Bekasi City. This research used a quantitative approach with a survey method. The sample consisted of 127 respondents selected using purposive sampling techniques. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 29. The results showed that entrepreneurial motivation, entrepreneurial orientation, and product innovation partially and simultaneously had a positive and significant effect on business performance. Product innovation had the most dominant influence on business performance with a regression coefficient of 0.460, followed by entrepreneurial orientation (0.410) and entrepreneurial motivation (0.190). The coefficient of determination (R²) value was 0.904, indicating that 90.4% of business performance could be explained by the three independent variables, while the remaining 9.6% was influenced by other factors outside this study. Therefore, improving entrepreneurial motivation, entrepreneurial orientation, and product innovation can help improve the business performance of beef MSMEs.
Pengaruh Inovasi Produk dan Electronic Word Of Mouth terhadap Keputusan Pembelian Serta Dampaknya terhadap Kepuasan Pelanggan : (Studi pada Pelanggan Holland Bakery Majapahit Semarang) Letvy Melinda Putri; Endang Tjahjaningsih
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5152

Abstract

The increasingly competitive bakery industry requires companies to continuously innovate and utilize digital communication to improve purchasing decisions and customer satisfaction. This study aims to analyze the effect of product innovation and Electronic Word of Mouth (e-WOM) on purchasing decisions and customer satisfaction at Holland Bakery Majapahit Semarang. This research employed a quantitative approach using a survey method involving 132 Holland Bakery customers as respondents. Data were collected through a structured questionnaire using a seven-point Likert scale and analyzed using descriptive statistics, validity and reliability tests, multiple linear regression, coefficient of determination, F-test, and t-test. The results show that all research instruments are valid and reliable. Product innovation has a positive and significant effect on purchasing decisions (β = 0.417; p < 0.05) and customer satisfaction (β = 0.289; p < 0.05). Meanwhile, e-WOM also positively influences purchasing decisions (β = 0.394; p < 0.05) and customer satisfaction (β = 0.428; p < 0.05). Purchasing decisions significantly affect customer satisfaction (β = 0.305; p < 0.05). These findings indicate that product innovation and positive online reviews are important strategies for strengthening competitiveness and customer loyalty at Holland Bakery.
Pengaruh Environment, Social, Governance (ESG) Disclosure terhadap Biaya Utang (Cost of Debt) pada Perusahaan Sektor Consumer Non-Cyclicals yang Terdaftar di Bursa Efek Indonesia Periode 2021-2025 Fania Ainur Ramadiani; Sri Hasnawati; Fajrin Satria Dwi Kesumah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5171

Abstract

This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure and its individual dimensions, namely environmental, social, and governance disclosure, on the cost of debt of consumer non-cyclicals companies listed on the Indonesia Stock Exchange during the 2021–2025 period. This research employed a quantitative approach using secondary data obtained from companies' annual reports and Bloomberg ESG Disclosure Scores. The sample was selected using a purposive sampling technique. Data were analyzed using panel data regression with EViews 13, supported by descriptive statistics, classical assumption tests, and hypothesis testing. The findings indicate that ESG disclosure and the control variables jointly have a significant effect on the cost of debt. However, partially, ESG disclosure as well as its environmental, social, and governance dimensions have no significant effect on the cost of debt. These findings suggest that creditors continue to place greater emphasis on financial information, particularly profitability, rather than ESG-related information when assessing credit risk and determining borrowing costs. The study implies that improving ESG disclosure alone is insufficient to influence creditors' financing decisions. Therefore, companies should integrate ESG implementation with stronger financial performance to maximize the potential benefits of sustainable practices in reducing financing costs.
Pengaruh Inflasi, Suku Bunga, Kurs, ROA, dan DER terhadap Harga Saham pada Perusahaan Perbankan Tahun 2021–2024 di BEI Sthevy Angelina Putri; Sigit Puji Winarko; Andy Kurniawan
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5176

Abstract

This study examines the effects of inflation, interest rates, the rupiah exchange rate, Return on Assets (ROA), and Debt-to-Equity Ratio (DER) on the stock prices of banking companies listed on the Indonesia Stock Exchange during the 2021–2024 period. An associative quantitative approach was employed using a population of 48 banking companies, with 34 companies selected through purposive sampling. Secondary data from annual financial reports and sustainability reports were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination. The results indicate that inflation, interest rates, and the rupiah exchange rate do not have a significant partial effect on stock prices, with significance values of 0.802, 0.623, and 0.867, respectively (p > 0.05). In contrast, ROA and DER have significant partial effects on stock prices, with significance values of 0.000 and 0.012 (p < 0.05). Simultaneously, inflation, interest rates, the rupiah exchange rate, ROA, and DER significantly influence stock prices, as indicated by an F-value of 9.201, exceeding the F-table value of 2.28, with a significance level of 0.000 (p < 0.05). These findings suggest that financial performance indicators play a more important role than macroeconomic variables in explaining stock price movements in the banking sector.
Studi Eksploratif Strategi Konten Digital Marketing Akun @Rumahpekanbaru_Id pada Pasar Perumahan Kota Pekanbaru Salman Alfarisi; Cliff Kohardinata; Hilda Yunita Wono
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5186

Abstract

 This study aims to explore the digital marketing content strategy of the Instagram account @rumahpekanbaru_id in the Pekanbaru housing market, using the RACE Framework (Reach, Act, Convert, Engage) as a sensitizing concept. A qualitative approach was employed through case study method and Reflexive Thematic Analysis with a combined deductive–inductive strategy. Data were collected via in-depth interviews with four informants — the account owner, social media manager, and two audience members — complemented by digital content observation and documentation. The analysis produced seven themes: four deductive themes aligned with the RACE stages and three inductive themes emerging from empirical data. Deductively, the Reach stage operates through a combination of paid and organic content driven by visual quality; the Act stage employs an information gap technique that generates polarized audience responses depending on their purchase readiness; the Convert stage is executed through a consultative selling approach via WhatsApp and location-based site visits as the critical conversion point; and the Engage stage is realized through structured follow-up and comprehensive After Sales support. Inductively, findings reveal that the account's function remains limited to a digital sales catalogue without community development, trust is built through verifiable physical evidence of transactions, and WhatsApp serves as the primary conversion channel effectively replacing Instagram's role. This study concludes that @rumahpekanbaru_id's content strategy is oriented toward transactional conversion, effective for audiences with active purchase intent, characterized by a cross-platform conversion model that extends beyond the Instagram platform as a distinctive feature of local digital property marketing.
Pengaruh Work-Life Balance dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Moderasi di DKI Jakarta Ariel Garren; Oey Hannes Widjaja
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5187

Abstract

This study aims to analyze the influence of work-life balance and work environment on employee performance with job satisfaction as a moderating variable in companies located in DKI Jakarta. In the post-pandemic era characterized by flexible work patterns and high productivity demands, the balance between work and personal life as well as the quality of the work environment have become crucial factors affecting employee motivation, retention, and productivity. This research employs a quantitative approach using an online survey method. Primary data were collected through questionnaires distributed to 240 permanent employees from various industrial sectors in DKI Jakarta using purposive sampling technique. The research instruments were tested for validity and reliability before being analyzed using Structural Equation Modeling (SEM) with Smart Pls software. The results show that work-life balance and work environment have a positive and significant effect on employee performance. Job satisfaction is proven to function as a moderating variable that strengthens these relationships, where the higher the level of employee job satisfaction, the stronger the influence of work-life balance and work environment on improving their performance. These findings indicate that job satisfaction plays an important role in maximizing the effectiveness of performance-supporting factors. This study provides theoretical contributions to the development of human resource management models as well as practical implications for companies in DKI Jakarta in designing policies that support work-life balance, improvement of work environment, and enhancement of employee satisfaction to achieve optimal performance amid competitive business dynamics.
Optimasi Portofolio Saham Konvensional dan Syariah di Qatar Exchange Menggunakan NSGA-II Eva Nadia; Dwi Eko Waluyo; Bara Zaretta; Amalia Nur Chasanah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5191

Abstract

Portfolio optimization is an essential aspect of investment management, as investors seek to achieve optimal returns while maintaining an acceptable level of risk. This study aims to optimize conventional, Shariah-compliant, and combined stock portfolios listed on the Qatar Exchange using the Non-Dominated Sorting Genetic Algorithm II (NSGA-II). Daily closing price data from January 2022 to December 2025 were used in this study. NSGA-II was employed to simultaneously maximize expected return and minimize portfolio risk, while portfolio performance was evaluated using Expected Return, Standard Deviation, Sharpe Ratio, Sortino Ratio, and Omega Ratio. The results show that all portfolio groups formed an efficient frontier, with the combined portfolio achieving the best performance, recording an expected return of 16.64%, a standard deviation of 15.47%, a Sharpe Ratio of 0.7526, a Sortino Ratio of 0.7978, and an Omega Ratio of 1.1513. These findings indicate that the combined portfolio provides greater diversification benefits and a better risk-return balance than either the conventional or Shariah-compliant portfolio individually. This study provides empirical evidence of the application of NSGA-II to portfolio optimization in the Qatar Exchange and demonstrates that the combined portfolio can serve as a more efficient investment alternative for investors.
Pengaruh Employee Engagement, Work-Life Balance, dan Kepuasan Kerja terhadap Kinerja Karyawan di PT XYZ Berliana Novalina Dewi; Anton Budi Santoso
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5202

Abstract

Employee performance is a critical factor in determining organizational competitiveness and sustainability. PT XYZ has experienced declining production output, increasing employee absenteeism, and rising overtime hours during the 2023–2025 period, indicating suboptimal employee performance. This study aims to examine the effects of Employee Engagement, Work-Life Balance, and Job Satisfaction on Employee Performance at PT XYZ. A quantitative approach with a descriptive-verificative design was employed. The study involved all 50 employees using a census sampling technique. Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 26. The findings indicate that Employee Engagement, Work-Life Balance, and Job Satisfaction each have a positive and significant effect on employee performance. Simultaneously, the three variables significantly influence employee performance (F = 136.141; p < 0.001). The coefficient of determination (R² = 0.899) demonstrates that 89.9% of the variation in employee performance is explained by the three independent variables, while the remaining 10.1% is attributed to factors outside the research model. Among the predictors, Job Satisfaction emerged as the most influential variable. These findings suggest that strengthening employee engagement, maintaining a healthy work-life balance, and improving job satisfaction are essential strategies for enhancing employee performance. The study highlights the importance of integrated human resource management policies to support sustainable organizational performance and improve employee productivity in the long term.
Analisis Pengaruh Indeks Pembangunan Manusia, Pertumbuhan Ekonomi, dan Tingkat Pengangguran Terbuka terhadap Tingkat Kemiskinan Kabupaten Tuban Dwi Liya Kurniawati; Kiky Asmara
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5204

Abstract

Poverty is a structural problem that continues to be a primary focus of development policy, including in Tuban Regency, which despite having significant economic potential from the industrial, agricultural, and mining sectors, consistently remains among the regencies with the highest poverty rates in East Java Province. This study aims to analyze the influence of the Human Development Index (HDI), Economic Growth, and the Open Unemployment Rate (OUR) on the Poverty Rate in Tuban Regency for the period 2010–2024. This research employs a quantitative approach using secondary time-series data obtained from the Central Bureau of Statistics (BPS) of Tuban Regency, with multiple linear regression analysis processed using EViews 12. The results show that the Human Development Index has a negative and significant effect on the Poverty Rate, while Economic Growth and the Open Unemployment Rate have a positive but not significant effect on the Poverty Rate. This is because the benefits of economic growth have not been evenly felt by the community, and the employment structure remains dominated by the informal sector, meaning that a decline in unemployment does not necessarily reflect a decline in poverty. Simultaneously, all independent variables have a significant effect on the Poverty Rate in Tuban Regency. This research is expected to serve as a consideration for the Tuban Regency Government in formulating policies to improve the quality of human resources and promote equitable economic development in order to sustainably reduce the poverty rate.  
Pengaruh Komunikasi, Karakteristik Individu, Komitmen Organisasi terhadap Kinerja Pegawai Kantor Inspektorat Daerah Purworejo Israitsaniatul Latifah; Hardin Hardin; Fitri Rahmawati
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5205

Abstract

This study aims to determine and analyze the influence of communication, individual characteristics, and organizational commitment on employee performance at the Purworejo Regency Inspectorate Office. Quality human resources play a crucial role in the success of government agencies, especially in internal supervisory institutions that demand high professionalism and integrity. The research method used is quantitative. The population in this study were all employees at the Purworejo Regency Inspectorate Office, totaling 60 respondents. Data collection was through distributing questionnaires using a Likert Scale. Data analysis techniques used were instrument testing (validity and reliability tests), classical assumption tests (normality tests, multicollinearity tests, and heteroscedasticity tests), and multiple linear regression analysis using SPSS software version 25.0. The results of the study indicate that communication, individual characteristics, and organizational commitment have a positive effect on employee performance at the Purworejo Regency Inspectorate Office. These findings indicate that the more effective communication between employees, the better individual characteristics in carrying out tasks, and the higher organizational commitment possessed by employees, the more employee performance will increase. This research is expected to provide theoretical contributions to the development of human resource management, particularly regarding factors influencing employee performance, and provide practical input for the Purworejo Regional Inspectorate Office in improving employee performance.

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