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Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Universitas Maritim AMNI Semarang
ISSN : 29635284     EISSN : 29635225     DOI : 10.58192
Core Subject : Science,
Decision Sciences, Operations Research & Management
Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 307 Documents
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Analisis Pengaruh Investasi, Upah Miinimum, dan Jumlah Penduduk terhadap Tingkat Pengangguran Terbuka (TPT) Kabupaten Gresik Tiara Az Zahra Yasmin; Kiky Asmara
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5215

Abstract

Gresik Regency is one of the largest industrial centers in East Java, supported by high investment realization and competitive minimum wage policies. However, this economic growth trend is confronted with the dynamic fluctuations of the Open Unemployment Rate (OUR). This study aims to analyze the effect of investment, Regency Minimum Wage (UMK), and population size on the Open Unemployment Rate in Gresik Regency for the 2011-2025 period. The method used is multiple linear regression analysis with a quantitative approach, utilizing secondary time series data sourced from BPS and BKPM, processed using EViews 12 software. The results indicate that simultaneously, investment, UMK, and population size have a significant effect on the Open Unemployment Rate. Partially, the UMK has a positive and significant effect on the Open Unemployment Rate, indicating that high wage setting creates an excess supply of labor and triggers companies to implement mechanization and efficiency measures to reduce employee cost burdens. Population size has a negative and significant effect due to the high labor absorption in the service sector and local MSME ecosystems. Meanwhile, investment has no significant effect due to the dominance of capital-intensive investments that absorb minimal local labor. The Adjusted R-Squared value of 0.3835 implies that the model can explain 38.35% of the variation in the Open Unemployment Rate in Gresik Regency.
Pengaruh Struktur Aset, Profitabilitas dan Likuiditas terhadap Struktur Modal pada Perusahaan Farmasi yang Terdaftar di Bursa Efek Indonesia Periode 2021-2025 Bunga Fahma Amalia; Kosasih Kosasih
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5228

Abstract

This study aims to examine the effects of asset structure, profitability, and liquidity on the capital structure of pharmaceutical companies listed on the Indonesia Stock Exchange during the 2021–2025 period. The research is motivated by fluctuations in the Debt-to-Equity Ratio (DER), indicating instability in corporate financing decisions amid operational challenges arising from dependence on imported raw materials. This study employed a quantitative approach using secondary data obtained from the annual financial statements of pharmaceutical companies. The sample was selected through purposive sampling, resulting in seven companies with a total of 35 observations. Data were analyzed using multiple linear regression with SPSS version 26, incorporating classical assumption tests, partial (t-test), simultaneous (F-test), and coefficient of determination analyses. The findings reveal that asset structure and liquidity have a negative and significant effect on capital structure, whereas profitability has no significant effect on capital structure. Simultaneously, asset structure, profitability, and liquidity significantly influence capital structure, with an Adjusted R² of 0.829, indicating that 82.9% of the variation in capital structure is explained by these three variables. These findings suggest that financing decisions in pharmaceutical companies are more strongly influenced by asset management and short-term liquidity than by profitability. This study provides practical implications for corporate management in formulating optimal financing policies and offers valuable insights for investors in assessing the financing risk and financial condition of pharmaceutical companies.
Pengaruh Anticipated Regret, Perceived Risk, dan Trust terhadap Keputusan Pembelian Konsumen serta Dampaknya Kepuasan: Studi Pada Gen Z Pengguna TikTok Shop di Semarang Adi Suhartono; Endang Tjahjaningsih
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5234

Abstract

 This study aims to examine and analyze the effect of anticipated regret, perceived risk, and trust on consumer purchase decision and its impact on satisfaction among Generation Z TikTok Shop users in Semarang City. A quantitative research approach was employed, utilizing a purposive sampling technique for sample selection. Data were collected by distributing questionnaires to 100 Generation Z respondents who met the criteria of having made a purchase on TikTok Shop at least once. The research data were analyzed using the multiple linear regression method facilitated by SPSS software. The results of the first model indicate that anticipated regret, perceived risk, and trust partially have a positive and significant effect on consumer purchase decision. Meanwhile, the testing results of the second model demonstrate that anticipated regret has a negative and non-significant effect on satisfaction, and perceived risk has a positive but non-significant effect on customer satisfaction. However, trust and purchase decision are proven to have a positive and significant effect on customer satisfaction. These findings enrich consumer behavior research regarding the importance of managing psychological factors, mitigating risks, and strengthening trust elements to drive transaction decisions and post-purchase satisfaction within the social commerce ecosystem.
Pengaruh Social Media Marketing, Brand Trust, dan Social Media Engagement terhadap Keputusan Pembelian Jasa Wedding Organizer: Studi Kasus Jasa WO Naza Collection Erinda Anasia Anasya; Haris Ihsanil Huda
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5246

Abstract

This study aims to analyze the influence of Social Media Marketing, Brand Trust, and Social Media Engagement on purchasing decisions for Wedding Organizer services at Naza Collection. The background of this research stems from the increasingly competitive wedding service industry in the digital era, where consumers heavily rely on online information before making purchasing decisions. The research method used is quantitative with a survey technique through distributing questionnaires to 102 respondents who are consumers or potential consumers who have interacted with Naza Collection's social media. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that: (1) Social Media Marketing has a positive and significant effect on purchasing decisions with a path coefficient of 0.252 (P-value < 0.001, f² = 0.094); (2) Brand Trust has a positive and significant effect with a path coefficient of 0.441 (P-value < 0.001, f² = 0.288) and is the most dominant factor; (3) Social Media Engagement has a positive and significant effect with a path coefficient of 0.206 (P-value 0.021, f² = 0.064); (4) simultaneously, the three variables have a significant effect with an R-square of 0.345 (moderate category). These findings confirm that Brand Trust is the key driver in encouraging purchasing decisions for Wedding Organizer services, thus companies are advised to focus on building brand trust through consistency in service quality and information transparency on social media.
Production Failure Risk Analysis and AHP-Based Decision Making For Mitigation Strategy Selection in Layer Poultry Farming Sekar Hanifa Fitri; Pri Hermawan
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5270

Abstract

Layer poultry farming in Indonesia face recurring production failures with severe financial consequences. This research investigates PT RHA which recorded 30 to 35 percent decline in egg output during the Q1-Q2 2023. The study aims to: (1) financially quantify the production failures using the Cost of Failure, Value at Risk, and Risk-Adjusted Return on Capital and (2) prioritize mitigation strategies through the Analytic Hierarchy Process.  The research adopts a mixed-methods explanatory case study design. Primary data were collected through semi-structured interviews and financial records from January 2021 through December 2024. The Cost of Failure analysis revealed that the total losses reached Rp 1,535,200,000. The VaR analysis produced a CvaR at 99 percent confidence of Rp 350,000,000, which was adopted as the recommended minimum capital buffer. Baseline RAROC stood at 21.4%, rising to 101.7% under the primary strategy. AHP analysis (CR =0.0099< 0.10) ranked the Preventive and Risk Elimination Strategy (A1) as optimal intervention with a composite score of 0.4843. This research demonstrates that integrating quantitative financial risk with AHP produces a defensible, evidence-based prioritisation framework for resource-constrained farm management. The findings may be applicable to similar layer operations across Indonesia and provide solid methodological framework agribusiness risk management studies.
Aligning Employee Values and Organizational Culture to Enhance Motivation and Employee Performance: A Case Study of PT Indo Samudera Perkasa Reyhan Almer Abdillah Ramadhan; Andika Putra Pratama
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5278

Abstract

This study analyzes how the alignment between employee personal values and perceived organizational culture contributes to work motivation and employee performance at PT Indo Samudera Perkasa (ISP), a freight forwarding and customs brokerage company in Semarang. An explanatory sequential mixed-methods design was applied. The quantitative phase used a census survey of 18 employees measuring personal values, perceived organizational culture, value-culture fit, work motivation, and self-rated employee performance, analyzed through reliability testing, descriptive statistics, Pearson correlation, simple and multiple regression, and exploratory mediation analysis. The qualitative phase used semi-structured interviews with five key informants from operations, import, finance, and human resources, analyzed through thematic analysis supported by open coding, axial coding, and selective coding. The results show that employees hold strong Conservation and Self-Transcendence values reflected in responsibility, discipline, accuracy, safety, loyalty, and helping others, and perceive ISP as family-oriented, flexible, supportive, and responsive, although decision making remains leader-centered and coordination remains informal. Value-culture fit is positively related to work motivation and employee performance, while work motivation shows the strongest direct relationship with employee performance. The exploratory mediation analysis indicates that work motivation is the main pathway linking value-culture fit to performance. The qualitative findings explain that employees feel comfortable, trusted, and socially supported, which encourages them to take initiative, resolve operational problems, and maintain service continuity. However, the strong family culture is not yet supported by written SOP, clear sanctions, formal accountability, and structured knowledge transfer. Therefore, ISP is advised to preserve its relational culture while strengthening formal work systems.
Pengaruh Beban Kerja, Budaya Organisasi dan Work Life Balance terhadap Kinerja Pegawai pada Badan Kepegawaian, Pendidikan dan Pelatihan Kota Semarang Beti Lita Kusuma; Heri Usodo
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5286

Abstract

The primary objective of this scientific inquiry was to comprehensively examine how workload, organizational culture, and work-life balance influence individual employee performance within the specific context of the Semarang City Personnel, Education, and Training Agency (BKPP). Adopting a rigorous quantitative methodology, the study conducted a detailed survey involving a total of 62 employees. A saturated sampling approach was intentionally employed to ensure that the entire population was represented in the final data set. Data analysis was meticulously performed using multiple linear regression techniques to evaluate the statistical connections between the three independent factors and professional performance outcomes. The final findings reveal that workload, organizational culture, and work-life balance significantly and positively impact employee performance on both individual and collective levels. With a calculated R-squared value of 0.367, these specific variables account for approximately 36.7% of the observed performance variance among the staff. Consequently, these results imply that management should prioritize ensuring a balanced task distribution, fostering a supportive and collaborative workplace culture, and providing the necessary flexibility for personal-professional balance to enhance overall organizational productivity.
Keamanan Tradisional atau Kenyamanan Digital? Analisis Kepercayaan Generasi Z terhadap Investasi Emas Fisik dan Emas Digital Desy Dewi Pratiwi; Ignatius Hari Santoso
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5306

Abstract

The rapid development of financial technology has transformed investment behavior, particularly through the emergence of digital gold investment platforms. Although digital gold offers convenience, flexibility, and accessibility, many investors still prefer physical gold because it is perceived as more secure and tangible. This study aims to analyze Generation Z's trust in physical and digital gold investments and examine how investment type influences investment decisions through trust. A quantitative approach was employed using a survey of Generation Z respondents who were familiar with or had experience investing in gold. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that the type of gold investment significantly influences investment decisions, both directly and indirectly through trust. Trust also has a significant positive effect on investment decisions, indicating that higher trust encourages stronger investment intentions among Generation Z. These findings suggest that digital gold providers should strengthen transparency, security, and service quality to enhance investor trust while maintaining the advantages of accessibility and convenience offered by digital investment platforms.
Pengaruh Viral Marketing dan Fear of Missing Out (FOMO) terhadap Purchase Intention dengan Brand Image sebagai Variabel Mediasi: Studi Kasus pada Gigi Susu Canggu Ni Putu Anggie Tisnayanthi; Nyoman Sri Manik Parasari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5309

Abstract

This study aims to examine the influence of viral marketing and Fear of Missing Out (FOMO) on purchase intention, with brand image serving as a mediating variable among consumers of Gigi Susu Canggu. This study employed a quantitative approach involving 160 respondents selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4. The results indicate that viral marketing has no significant effect on purchase intention, whereas FOMO and brand image have a positive and significant effect on purchase intention. Furthermore, viral marketing has a positive and significant effect on brand image, while FOMO has no significant effect on brand image. Brand image fully mediates the relationship between viral marketing and purchase intention but does not mediate the relationship between FOMO and purchase intention. Overall, the findings reveal that consumer’s purchase intention toward Gigi Susu Canggu is formed through two different processes: through the development of brand image in the relationship between viral marketing and purchase intention, and directly through the psychological influence of FOMO. The findings of this study are expected to provide practical insights for businesses in the food and beverage industry in developing marketing strategies that focus not only on creating viral content but also on building a positive brand image.
Pengaruh Kredit Bermasalah terhadap Likuiditas Bank BNI, BRI, dan CIMB Niaga Andika Putri Cahyani B; Andi Basru Wawo; Tuti Dharmawati
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5310

Abstract

This study aims to analyze the effect of Non-Performing Loans (NPL) on bank liquidity in three major Indonesian banks, namely BNI, BRI, and CIMB Niaga, during the 2019–2023 period. The second objective is to describe the importance of credit risk management in maintaining banking liquidity stability amid changing economic conditions. This study employs a quantitative approach using secondary data obtained from the annual financial reports of the selected banks. Bank liquidity is measured using the Loan to Deposit Ratio (LDR), while the relationship between variables is analyzed through simple linear regression. The findings indicate that Non-Performing Loans (NPL) have a negative effect on bank liquidity, suggesting that an increase in problematic loans tends to reduce a bank’s liquidity level. However, the effect is not statistically significant. Furthermore, the coefficient of determination (R-Square) shows that NPL accounts for only 2.4% of the variation in bank liquidity, while the remaining 97.6% is explained by other factors not included in this study. These findings highlight that although NPL is an important indicator of credit risk, banking liquidity is influenced by a broader range of financial and operational factors. Therefore, effective credit risk management remains essential to support liquidity stability and overall banking performance.

Page 30 of 31 | Total Record : 307

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