MDP Student Conference
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
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<![CDATA[Faktor-Faktor Yang Mempengaruhi Keputusan Berkunjung Di Bird Park Palembang ]]>
<![CDATA[Hendry, Kelvin]]>;
<![CDATA[Widagdo, Herry]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7416
<![CDATA[The aim of this research is to determine the influence of accessibility and facilities on the decision to visit Bird Park Palembang recreational tourism. Data collection for this research distributed questionnaires to 382 respondents. Sampling used nonprobability sampling with a purposive sampling method with the help of SPSS 21. Partial test results show that Accessibility and Facilities have a significant positive effect on the decision to visit with a value of 0.000 < 0.05. The simultaneous test proves that the F value is 95.160 with a significant value of 0.000, which means that the variables of attractions and amenities can be said to have a positive and significant effect on interest in visiting.]]>
<![CDATA[Faktor Yang Mempengaruhi Minat Beli Paket Internet XL Axiata di Kota Palembang ]]>
<![CDATA[Suherman, Kenrick]]>;
<![CDATA[Artina, Nyimas]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7417
<![CDATA[This research aims to examine the influence of product quality,and price on interest in purchasing XL Axiata internet packages in the city of Palembang, both partially and simultaneously. The technique used for data collection was by distributing questionnaires on a Likert scale, with a total of 230 respondents. The type of research used in this research is a quantitative approach. The sampling technique uses non-probability sampling. Data processing in this research was assisted by SPSS 25 software. The results of this research show that partially product quality (X1), and price (X2), have a positive and significant influence on buying interest. This research simultaneously shows that all independent variables used in the research, namely product quality (X1), and price (X2) have an influence on purchasing interest.]]>
<![CDATA[Pengaruh ROE dan EPS Terhadap Harga Saham Pada Sektor Pertanian ]]>
<![CDATA[Putri, Amanda Yuliana]]>;
<![CDATA[Meirisa, Faradila]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7419
<![CDATA[Penelitian ini ditujukan untuk menguji pengaruh Return On Equity dan Earning Per Share terhadap harga saham pada perusahaan sektor pertanian yang terdaftar di Bursa Efek Indonesia periode 2013-2022. Metode pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel 25 perusahaan dari 40 perusahaan sektor pertanian yang terdaftar pada Bursa Efek Indonesia periode 2013-2022. Pengujian data menggunakan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa Return On Equity berpengaruh secara signifikan terhadap Harga Saham dan Earning Per Share berpengaruh secara signifikan terhadap Harga Saham.]]>
<![CDATA[Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Madu Kembang Joyo Sriwijaya Di Palembang ]]>
<![CDATA[Stefanni, Stefanni]]>;
<![CDATA[Meirisa, Faradila]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7427
<![CDATA[The purpose of this study is to examine partially and simultaneously how the influence of marketing mix on purchasing decisions at Madu Kembang Joyo Sriwijaya in Palembang. The sample used amounted to 250 respondents. Data collection method with questionnaire and using Likert measurement scale. This research approach uses associative research. The technique for sampling uses non-probability sampling with the purposive sampling method. The results of this study show that the independent variable has a partial effect on the dependent variable. Simultaneously, the independent variable affects the dependent variable with a Sig < 0.05.]]>
<![CDATA[Pengaruh Desain Produk Dan Harga Terhadap Keputusan Pembelian di Gallery Sriwijaya Palembang ]]>
<![CDATA[Ramadhani, Nabila Putri]]>;
<![CDATA[Lestari, Retno Budi]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7428
<![CDATA[This research aims to determine the influence of product design and price on purchasing decisions at the Sriwijaya Gallery in Palembang. Respondents were buyers from Gallery Sriwijaya with a sample of 240 respondents. The results of the research are that product design and price have a positive and significant effect on purchasing decisions at Gallery Sriwijaya partially or simultaneously.]]>
<![CDATA[Pengaruh Faktor Budaya, Sosial Terhadap Keputusan Pembelian Di Coffee Shop Enamdua Palembang ]]>
<![CDATA[Karyani, Karyani]]>;
<![CDATA[Lestari, Retno Budi]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7432
<![CDATA[Penelitian ini menggunakann data primer berupa kuesioner yang disebarkan kepada responden sebanyak 276 responden. Hasil dari data kuesioner selanjutnya dianalisa dengan menggunakan uji asumsi klasik, pendekatan regresi linier berganda dan uji hipotesis berupa uji simultan (f) dan parsial (t) dengan menggunakan spss versi 21. Hasil dari penelitian ini menunjukan bahwa faktor budaya, sosial, berpengaruh signifikan secara parsial maupun secara simultan terhadap keputusan pembelian di coffee shop enamdua palembang. Hasil menunjukan bahwa variabel faktor budaya, sosial, secara bersama-sama berpengaruh terhadap keputusan pembelian.]]>
<![CDATA[Investigasi Dampak Shopping Motivation Pada Generasi Z Pengguna Smartphone Merek iPhone di Kota Samarinda ]]>
<![CDATA[Anugrahni, Sisilia]]>;
<![CDATA[Bharata, Wira]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>;
<![CDATA[Andriana, Ana Noor]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7436
<![CDATA[This study aims to determine whether utilitarian motivation and hedonic motivation can affect satisfaction which later leads to the loyalty attitude of generation Z iPhone brand smartphone users in Samarinda City. This research is a type of quantitative research with associative methods. The population in this study is generation Z who use iPhone smartphones in Samarinda City. The sample was obtained using accidental sampling technique and using data analysis techniques in the form of Structural Equation Modeling (SEM)-PLS method. Based on the results of the study, it shows that hedonic motivation has a significant effect on customer satisfaction and loyalty. While utilitarian motivation only has a significant effect on customer satisfaction, it has no significant effect on customer loyalty.]]>
<![CDATA[Pengaruh Kualitas Produk, Kualitas Pelayanan Terhadap Keputusan Pembelian Di Foodcourt Le Garden PIM ]]>
<![CDATA[Vinanda, Vinanda]]>;
<![CDATA[Juwita, Ratna]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7437
<![CDATA[This research aims to see the effect of product quality and service quality on purchasing decisions at the Le Garden Palembang Indah Mall food court partially and simultaneously. The sample of this research is consumers who buy at the Le Garden Palembang Indah Mall Food Court totaling 398 respondents. Data analysis techniques use instrument feasibility tests, linear regression analysis, hypotension tests, R2 tests. This data was processed using IBM SPSS 25 software. The results of this research state that product quality and service quality have a partial and simultaneous positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Harga dan Promosi tehadap Keputusan Pembelian di E-Commerce Zalora ]]>
<![CDATA[Febindra, Febindra]]>;
<![CDATA[Artina, Nyimas]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7439
<![CDATA[Tujuan penelitian ini adalah untuk menguji pengaruh penetapan harga dan promosi secara parsial dan simultan terhadap keputusan pembelian pelanggan pada e-commerce. Sebanyak 140 orang menjawab kuesioner skala Likert yang digunakan sebagai teknik pengumpulan data. Penelitian deskriptif adalah metodologi yang digunakan. Dengan menggunakan program SPSS 22 for Windows, strategi pengambilan sampel memadukan pendekatan sampel purposif dengan pengambilan sampel non-probabilitas. Temuan penelitian menunjukkan bahwa uji parsial harga (X1) dan promosi (X2) (uji t) mempunyai pengaruh yang baik dan besar terhadap keputusan pembelian konsumen. Variabel independen Harga (X1) dan Promosi (X2) mempunyai pengaruh terhadap variabel dependen yaitu keputusan pembelian (Y) yang dibuktikan dengan Uji Simultan (Uji F).]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Ms Glow Palembang ]]>
<![CDATA[Rizkiana, Rina]]>;
<![CDATA[P, Charisma Ayu]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7441
<![CDATA[This research was conducted to see the effect of service quality and product quality on customer loyalty at Ms. Glow Palembang. The sample size taken was 267 respondents with purposive sampling method. The data analysis technique used in this study was multiple linear regression analysis method with SPSS Statistics 21 software carried out to analyze the research data. The partial test results (t test) show the results of Service Quality has a significant value of 0.000 <0.05. and product quality variables have a significant value of 0.000 <0.05. Service Quality and Product Quality in the simultaneous test (f test) simultaneously have a significant effect on customer loyalty with a sig number of 0.000 <0.05.]]>
