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Journal of Business on Hospitality and Tourism

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Published by Institut Pariwisata dan Bisnis Internasional

ISSN : 25279092 EISSN : 25276921 DOI : https://doi.org/10.22334/jbhost

Core Subject : Social,

Social Sciences

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 410 Documents

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Prostitution and Women Empowerment’s Role Cikitta Nova Khanza; Olga Maharani Yuvia; Imam Al Rezki
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The feminist movement has been admitted by the society, which is bringing the positive changes for the women. Over the time, the paradigm of women’s role in society has been changed because nowadays the women has been entered the job sectors that used to be dominated by men. It cannot be denied that this feminist movement has developed since the 18 century, which has become the sign of the opening of public space for the women. This journal will investigate the influence of women empowerment towards the prostitute workers and their health in Pasar Kembang, Yogyakarta. Because these days, the role of the women has becoming special attention through the various jobs that done by women especially women who participate in the dark industry one like sex tourism which is still being controversial through the women’s role.

ENHANCING INNOVATION AND SUSTAINABILITY REGIONAL TOURISM DEVELOPMENT IN THE ERA INDUSTRY 4.0 Isdarmanto Isdarmanto; Christantius Dwiatmadja; Hari Sunarto; Antonius Suryo Abdi
Journal of Business on Hospitality and Tourism Vol 6, No 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study discusses how the sustainability tourism development strategy in every regency be able to improve the social welfare of local communities. The decentralization program has given freedom and policy to enhance the role of regional tourism to be more competitive. This study is using qualitative methods to be able to explore the empiric phenomenon of deeper problems that expected to be used as a reference for the strategy development of regional tourism applied in global and digital era, which is very competitive and professional through the strategy of well structure and systematic tourism program to be effective and efficient.

Generation Z Awareness on Food Waste Issues (a Study in Tangerang, Indonesia) Diena Mutiara Lemy; Audrey Rahardja; Cynthia Swastika Kilya
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

With resources becoming scarcer, waste of food is something to be avoided. Food waste must be minimized by using various ways to avoid waste in terms of food loss and food waste. In Indonesia itself, without realizing it, the issue of leftover food becomes very big. According to the Head of Representative of the United Nations Food Agency (FAO), Mark Smulders, of the approximately 1.3 trillion tons of food that was lost or wasted, Indonesia contributed around 13 million tons of food waste (food loss and food waste). This study will explore Generation Z's level of awareness of leftover food in Indonesia, especially in the Tangerang and surrounding areas. This research is exploratory in nature. The method is used to research something (which attracts attention) that is not yet known, not understood, or not well recognized. The date is collected using questionnaire that were distributed to respondents, namely Generation Z in Tangerang and its surrounding areas. From the results of data processing and tests carried out in this study, it can be concluded that the current awareness of Generation Z on the issue of leftover food must be raised, because the issue of leftover food itself is one of the issues of environmental preservation. The level of awareness of the issue of leftover food from Generation Z as the next generation must be increased, because only less than half of respondents are aware of this issue of leftovers.

THE SECREET GARDEN VILLAGE IS APPLYING “TRI HITA KARANA COCEPT” TO MAINTAIN SUSTAINABLE TOURISM Rai Sukmawati
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

In accordance with future tourism, there will be a movement from mass tourism to quality tourism. As a sequence, all sectors which take part in tourism development should develop quality tourism. (Suja, Ketut. 2015:1). A quality tourism means a tourism sector which is applying Tri Hita Karana (THK). THK is as a weapon to maintain sustainable tourism. By applying the THK the world Bali could be saved from destroy, to save nature, the ecology of Bali, economy and social benefit. (Ardika, I Gede. 2015,X1). This research is aimed to know the activities of The Secret Garden Village, if he applies the THK concept to maintain sustainable tourism ?. Data of this research was collected by using direct observation, depth interview and documentation. The data is obtained from informants who know well about the object of research such as : Mr. Billy Hartono Salim, the owner of Secret Garden Village, Mr. Putu Gede Arista DityaPradana, the operation Manager of Black Eye Coffee, Mr. Andra Martin, the Architech of building design. After that, the data was analyzed descriptively. The result of the research showed that the activities of all staff of Secret Garden Village was applying “Tri Hita Karana” (THK) concept to maintain sustainable tourism.

The effect of green product and green promotion on increased consumer loyalty at starbucks coffee erina subiantoro; Lexi Pranata Budidharmanto
Journal of Business on Hospitality and Tourism Vol 7, No 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Increasing public awareness of the environment has made companies implement green product and green promotion strategies to increase consumer loyalty. So, the purpose of this study was to determine the influence between green product and green promotion on consumer loyalty at Starbucks Coffee. This study used a sample of 203 respondents who were processed by multiple linear regression. The results showed that the green product and green promotion partially had a positive and significant effect on consumer loyalty. Green products have the biggest influence on consumer loyalty. This shows that green products have an important role in increasing consumer loyalty at Starbucks Coffee. Also the green promotion can increase the consumer loyalty too.

CRISIS MANAGEMENT CONDUCTED BY BALI TOURISM BOARD (BTB) DURING THE MOUNT AGUNG VOLCANO ERUPTION I Wayan Sukma Winarya Prabawa; Komang Ayu Ratika Dewi
Journal of Business on Hospitality and Tourism Vol 4, No 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aims to determine the implementation of crisis management, which was carried out by the Bali Tourism Board (BTB) in Bali tourism recovery efforts due to the disaster of the Mount Agung eruption. Crisis management is needed to help restore the trust of tourists and tourism industry players and minimize the impact of the crisis on the destination. This research is qualitative research by collecting data using interview methods and documentation. This research shows that the crisis that emerged in Bali's tourism sector was at a serious level, where the crisis caused losses to the Bali tourism industry, both in the form of economic losses and the image of Bali. A series of crisis management actions were carried out by BTB which was divided into 5 steps; 1) crisis identification; 2) crisis analysis; 3) crisis isolation; 4) choice of strategy; 5) controlling program.

Analysis of satisfaction levels of the business and industrial world on the quality of graduates of the tourism department politeknik negeri bali Sari, I Gusti Agung Mas Krisna Komala; Kanah, Kanah; Sadguna, I Gde Agus Jaya
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The purpose of this study was to analyse the satisfaction of graduates of Tourism Department Politeknik Negeri Bali. The source of data comes from the results of the questionnaire distributed to 72 companies as using Slovins’ technique, using the technique probability sampling with simple random sampling. The method of analysis was used the Importance Performance Analysis (IPA) technique with step validity test, reliability test, Importance Performance Analysis and measure Consumer Satisfaction Index. The satisfaction level of the graduates of the Tourism Departement Politeknik Negeri Bali was divided into two attributes, namely soft skill and hard skill consisting of 20 variables with the value of all positive gaps that show into 4 quadrants. The attribute in the III quadrant is GPA > 3.0 (Q20). To the value of Customers Satisfaction Index was 92.81% for soft skills and 93.43% for hard skills. It is categorized very satisfactorily.

Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry Putu Sucita Yanthy; Luh Gede Leli Kusuma Dewi; W. Citra Juwitasari
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.

THE EFFECTS OF SERVICE QUALITY, CUSTOMER PERCEIVED VALUE, AND CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY OF DAMRI TOUR BUS Suci Sandi Wachyuni
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Based on the data from Transportation Department of Indonesia, commonly total of tourist bus company and total unit of tour bus continues to increase every year. The increasing number of competitors will affect customers looking away easily from one service provider to another. Then, DAMRI as one of the providers, has to make efforts for maintaining and increasing customer’s loyalty. The purpose of this study to determine the effect of service quality, customer perceived value, and customer satisfaction towards customer loyalty of DAMRI Tourist Bus.This research is a quantitative research. Sampling technique is non Probability Sampling, purposive sampling. Data collection is done through interview and questionnaires. Statistical analysis techniques is done through regression analysis and hypothesis testing t test and F test (SPSS 20.0). The results being obtained: service quality (X1) and customer perceived value (X2) significantly influence customer loyalty (Y). In other hand, customer satisfaction (X3) does not significantly influence customer loyalty (Y); But X1, X2, and X3 simultanously influence Y. The manager is advised to continously make efforts in order to improve customer loyalty. Further research is needed to identify the factors that have more influence over customer loyalty of DAMRI Tourist Bus.

THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI Narita Narita; Astika Astika; Yapto Yapto; Francisca Titing Koerniawaty
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing.This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation. The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).

Page 12 of 41 | Total Record : 410

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Reviewer

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Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA

Abstract

Abstract

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Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name I Made Trisna Semara

Contact Email trisna.semara@ipb-intl.ac.id

Phone +62361426700

Journal Mail Official info@jbhost.org

Editorial Address Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA