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Journal of Business on Hospitality and Tourism

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Published by Institut Pariwisata dan Bisnis Internasional

ISSN : 25279092 EISSN : 25276921 DOI : https://doi.org/10.22334/jbhost

Core Subject : Social,

Social Sciences

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 410 Documents

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CONSTRUCTION MODEL OF TOURIST VILLAGE DEVELOPMENT TOWARDS SMART ECO-TOURISM VILLAGE DESTINATION IN PAKSEBALI TO BECOME TOURISM ICON IN KLUNGKUNG REGENCY, BALI I Wayan Pantiyasa; Ni Made Ayu Sulasmini; Putu Devi Rosalina
Journal of Business on Hospitality and Tourism Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Paksebali is a newly developed tourist village in Bali. The development encounters challenges on the destination management, promotion, and stakeholders’ support. This study aimed at formulating strategy and construct the tourist village development model. Observation, interview, documentation, and FGD were used to collect data which then analyzed descriptively using qualitative and SWOT analysis. The study displayed the current condition of Paksebali is in the growth-oriented strategy. The construction of Paksebali development model towards smart eco-tourism village destination was initiated with identification of supporting components. This can be formulated into a tourist village development strategy including ICT-based management.Paksebali is a newly developed tourist village in Bali. The development encounters challenges on the destination management, promotion, and stakeholders’ support. This study aimed at formulating strategy and construct the tourist village development model. Observation, interview, documentation, and FGD were used to collect data which then analyzed descriptively using qualitative and SWOT analysis. The study displayed current condition of Paksebali is in the growth oriented strategy. The construction of Paksebali development model towards smart eco-tourism village destination was initiated with identification of supporting components. This can be formulated into tourist village development strategy including ICT-based management.

Contextualizing Learning: Becoming A Tourism and Hospitality Professional Gayle Jennings
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Over three years, a final semester, undergraduate project-based tourism and hospitality course was successively refined using action research processes. The course required students to integrate and put into practice learnings from all courses. Each offering of the course required students to develop, implement and evaluate a tourism and hospitality project specifically related to their interests. The majority of students developed projects in conjunction with industry partners, a few with hypothetical industry partners, and several with themselves as entrepreneurs. Initially, role-play was variously used to engage students in experiential profession-based learning. By the third year of offering, role-play was replaced by simulation. Students became a community of practice, wherein each week’s face-to-face contact involved a focused round-table departmental meeting. During meetings, there was a strong emphasis on intrapersonal, interpersonal and oral communication skill development. Project assessment involved 5-minute pitches, a written proposal, ethics “test”, an oral presentation and a written report. Students were required to self-evaluate all assessment tasks. In addition, students anonymously voted and provided written feedback on the best project pitch, as well as written feedback on all oral presentations. Student involvement in self and peer assessment aided personal reflection and constructive feedback with respect to professional practice.

ANALYSIS OF THE POTENTIAL FOR TOURISM ATTRACTION IN THE DISTRICT KETAPANG SAWI ISLAND, WEST KALIMANTAN Elen Giantino
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The background of this study was to determine the potential Sawi Island in detailing on the side is still very limited facilities and infrastructure on the island Sawi. This study aims to determine the potential on the island Sawi so as to identify the weaknesses and advantages of tourism Sawi Island. Data collection techniques used were interviews, observation and documentation. The analysis technique used is descriptive qualitative analysis. Results from the study showed there is a lack of completeness of infrastructure, facilities and infrastructure on the island Sawi. Given this research is expected to help stakeholders as supporting data for developing Sawi Island neighborhood.

Advertising Effectiveness in Purchasing Decision on Instagram Luh Putu Ayu Wulandari; Gede Sri Darma
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The aim of this research is to observe the impact of advertising creativity, advertising appeal and endorser credibility to the advertising effectiveness and purchase decision on Instagram. This research was conducted in Ilsproject Store. It is an online and offline store in Denpasar which sells fashion product. The design of this research is a quantitative research which shows a causality relationship between variables. The technique of collecting data was done using questionnaire to 168 consumers. The technique of analyzing data was done using structural equation modeling (SEM) with the AMOS program version 22. The result of this research shows that the advertising creativity has a positive and significant impact of 0,783 to the advertising effectiveness and 0,203 to the purchase decision. The advertising appeal has a positive and significant impact of 0,783 to the advertising effectiveness and 0,648 to the purchase decision. The endorser credibility has a positive and significant impact of 0,803 to the advertising effectiveness and 0,656 to the purchase decision. The advertising effectiveness has a positive and significant impact to the purchase decision with the number 0,831.

STRATEGY OF AGRO TOURISM DEVELOPMENT IN GOMBENGSARI DISTRICT BANYUWANGI Ninik Puji Astutik
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The purpose of this research is to find out agro-tourism development strategy of Gombengsari based on SWOT analysis result. By determining External Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). While the key variables of this research discussion is the Marketing Mix that consists of product, price, place, and promotion. The results of research coffee plantations and cultures that deserve to be a tourist attraction with affordable pricing that is managed by the local community by forming a group of tourism awareness and use of internet media as a means to market tourism. Gombengsari agro-tourism development strategy that is; 1) To develop tourism product; 2) Socialization to the society; 3) Infrastructure development; 4) Tourism product differsivication; 5) To develop the agro tourism marketing; 6) Human resources development; 7) To develop an operational team.

An empirical study of food blogger influence on coffee shop brand image and consumer purchase decision in delapan gram Suci Sandi Wachyuni; Kadek Wiweka; Indri Softia
Journal of Business on Hospitality and Tourism Vol 7, No 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

In recent years, food blogging has become a popular medium for sharing thoughts, feelings, opinions, and ideas. However, its impact on the beverage industry has not been widely studied. This study aims to examine the effect of food blogger promotion on brand image and purchasing decisions partially. This study took samples at the Delapan Gram Coffee Shop. The research method used in this research is the quantitative method. While the independent research variable is food blogger promotion (X), and the dependent variable is the brand image (Y1) and purchase decision (Y2). The data analysis method used in this study is multiple linear regression analysis using the SPSS program. This study found that food blogger promotion partially influences the brand image and purchasing decisions. However, brand image has a higher contribution to purchasing decisions than food blogger promotion. The practical implication of this research is as a reference for entrepreneurs, especially coffee shops, regarding the role of food bloggers in increasing sales. Meanwhile, the limitation in this study is that the sample scope is limited to one company. This study expects further research related to other factors that may have a greater influence on purchasing decisions.

THREE BUCKETS SYSTEM FOR FOOD STREET INDUSTRY. CASE STUDY IN BANDUNG AND PALEMBANG Dony Riyadi; Yusuf Kusuma Bangun
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Food Street has become an Industry in Indonesia with growth Manificiently year by year, Many Business Cities such as Bandung- Capital City of West Java and Palembang- Capital City of South Sumatera, Food street industry in Indonesia is very rapidly development, All major cities in Indonesia have main area for food street vendors, and has become part of Lifestyle, Cleanliness is a Important issue that Domestic and Foreign Tourists are very detail mentioned on this matter, Food Hygiene, This research emphasizes the Solution of Cleaning Equipment and Cooking Hygiene Problems, Three Buckets System is adopted from cleanliness procedure on cruise ship, with the Wash - Rinse and Sanitize System then the Hygiene Guarantee will be more effective.Based on 6 (six) Principles of Food Hygiene,one of mentioned is Hygiene of Cookware and Dinner wares,Use of the Three Buckets System at a Street Vendor using the Portable (Three Bucket System) Tool to make it easier for Street Merchants to use the tool at a cost that is not large.Of the 250 Respondents interviewed 90% stated that cleanliness is very important in considering buying decisions in the street vendors.Some obstacles faced by Food Street Vendors in maintaining cleanliness are the availability of clean running water, Places and costs incurred in making washing Equipment, with Three Buckets System is expected to be a solution in maintaining cleanliness so that customer health can be maintained with cleanliness of Cooking Equipment and Utensils till Dinner Wares.

The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry Munawaroh Munawaroh
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Brand image is how a brand perceived by the customer. The brand image perception shaped by certain attributes of the company that has been delivered through Corporate Visual Identity (CVI). CVI is a visible elements of a brand, often regarded as one aspect that creates company’s image through logo or symbol. The purpose of this research was to determine the significant impact between shapes and colors used in logo design and customers’ brand perception in hotel industry. This research was done with quantitative method where the data was primarily collected through distributing the questionnaires. The data collecting process involves 100 respondents who reside in the Greater Jakarta Area. Multiple regression analysis in SPSS version 21.0 was used to analyze the data. The result of this research showed that both shapes and colors used in the logo have strong impact on how brand image perceived by the customers. Shapes of the logo influence the brand image perception with a percentage of 92.5%, while colors affect the brand image perception with a percentage of 92.4%. Based on the result, it can be concluded that applying certain shapes and colors in the logo design can help hotel industry to enhance the desired brand image and create a strong brand positioning in the market.

THE MULTIPLIER EFFECT OF BALINESE LABOR WORKING ON CRUISE SHIP I Made Darma Oka
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

As one of the most popular destinations for international tourists, Bali has attracted a sizeable and growing labor force in the tourism sector of the economy. This fact has triggered Balinese labor force to participate in such a service industry. As a supplier of tourism labor force Bali has been increasingly successful in promoting the number of workers to be employed in cruise tourism industry. The participation rate of Balinese labor in cruise tourism industry over the last years has dramatically increased. The growth of Balinese labor who works on cruise ships in the past four years reached more than 18 percent. It is happening because they have been prepared themselves in accordance to the competencies and qualifications needed in cruise tourism industry. The Balinese labor’s participation in cruise tourism industry employment has brought major implications for their life and culture. The present study aimed to analyze the multiplier effect of Balinese labor works in cruise tourism industry overview from economic and socio-cultural perspective. The research subjects were Balinese labor who used to or were still working in the cruise tourism industry. This research used qualitative data. The collected data started from one Balinese labor having experience in the cruise tourism industry and then spread to the other workers. To answer the research questions, data collection was conducted through observation and deep interviews. The data were analyzed by qualitative analysis. In analyzing the data of economic and socio-cultural perspective of Balinese labor who work in the cruise tourism industry in the environment of life, it was done through the processing and interpretation of the data which is a series of periodic review, grouping, systematization, interpretation and reification of data so that a phenomenon has social academic and scientific value. The data analysis was conducted to find the hidden reasons behind the actions of the perpetrators of social action or geared towards social significance of social phenomena. The focus is to find what kind of mindset that glows behind a social phenomenon or to find the rationality that lies behind the social phenomena. The multiplier effect of Balinese labor working in cruise tourism industry was overviewed from economic and socio-cultural perspectives. The economic perspective likes: Balinese labor working on cruise ship able to improve the family economy, and employment for the community directly or indirectly in the cruise tourism industry. The socio-cultural perspective likes: by working on cruise ships able to motivate the other Balinese labor to works on cruise ships, with working on cruise ships can open the horizons and the way of thinking society, increase the personal discipline, make clean and healthy in their live, and then improve the science and technology in tourism especially at cruises, able to strengthen the unity of nation, anticipation for disintegration, and growth the awareness to conserve the cultural after seeing the variety of cultures in the word. Based on the conclusions above, the following suggestion can be made: the government should pay attention to the existence of Balinese labor, who work in cruise ships, to the protection of their rights as well as the relevant acts should be made clear, knowing that they serve as ambassadors of the nation that generate income for the country; and the government should provide support to Balinese laborers in accordance with their potential

The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency I Putu Agus Adnyana; Gusti Putu Eka Kusuma
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.

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Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA

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Abstract

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Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name I Made Trisna Semara

Contact Email trisna.semara@ipb-intl.ac.id

Phone +62361426700

Journal Mail Official info@jbhost.org

Editorial Address Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA