cover
Contact Name
I Made Trisna Semara
Contact Email
trisna.semara@ipb-intl.ac.id
Phone
+62361426700
Journal Mail Official
info@jbhost.org
Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali
Location
Kota denpasar,
Bali
INDONESIA
Journal of Business on Hospitality and Tourism
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Articles 410 Documents
Inner Putra, Putu Mega
Journal of Business on Hospitality and Tourism Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.752 KB) | DOI: 10.22334/jbhost.v5i1.161

Abstract

AGROTOURISM AS THE ECONOMICS TRANSFORMATION OF THE TOURISM VILLAGE IN BALI (CASE STUDY: BLIMBINGSARI VILLAGE, JEMBRANA, BALI) I Wayan Ruspendi Junaedi; I Gusti Bagus Rai Utama
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.021 KB) | DOI: 10.22334/jbhost.v2i1.37

Abstract

In this research is focused on tourist behavior and the local communities on the demand   of agro tourism   development.   The study   is aimed   at formulating the best model to develop agro tourism in Bali. The model tourist attraction is expected by the rating is community activities, plantation area, and village's uniqueness. On the amenities, the tourist expect amenities which include, among others: local accommodations, tracking area, places to gain knowledge and experience, places to rest and relax, escape area, places to meet people and interaction,  places to escape the daily routine, learning experiences, and  new places. On the accessibility, the tourists rate that the distance of the village of Blimbingsari as the barriers factor, and difficult to reach by public transport. In addition to a considerable distance, the path that must be passed to the Village Blimbingsari also includes the busy lanes and frequent traffic jams. The results of the research that has been done indicates that Blimbingsari tourism village been managed well which is evident from their local community involvement as tourism committee, guide services or travel agents link, local guide services that handling by tourism committee, and government support by Regent licensee.
THE ANALYSIS OF THE SERVICE QUALITY ON FRONT OFFICE DEPARTMENT IN BALI NUSA DUA HOTEL Wayan Kiki Sanjaya; A.A. Agung Wijaya; Kadek Feni Aryati; Reinaldo Rafael
Journal of Business on Hospitality and Tourism Vol 6, No 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.422 KB) | DOI: 10.22334/jbhost.v6i1.188

Abstract

This study analyzes the guest satisfaction level of service quality on front office department in Bali Nusa Dua Hotel. As many hotels are emerging up, hence companies being required to improve the service quality on front office department in order to achieve customer satisfaction. In reality, although in generally, the services in Bali Nusa Dua Hotel is good, but having some shortcomings, this became an obstacle in improving the service quality. Therefore, the problem raised in this study is how the service quality and alternative strategies in improving the service quality on front office in Bali Nusa Dua Hotel. This is a quantitative descriptive research. The data of research were obtained from observations, questionnaires, interviews, and documentation studies. The data were further tabulated with the results of the study which found that although the average guest were satisfied with the front office service, empathy is needed to be optimized as one of the alternative strategies and as a screening study that led to the satisfaction of the guests staying overnight.
MODEL OF GREEN TOURISM DESTINATION AT NUSA LEMBONGAN, KLUNGKUNG REGENCY, BALI PROVINCE A.A.Ayu Ngurah Harmini
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (54.247 KB) | DOI: 10.22334/jbhost.v2i1.60

Abstract

This research was conducted in the area of Nusa Lembongan district, at Klungkung regency with the specifications of the main potential is nautical. The purpose of this research is to determine the characteristics of the tourist attractions in Nusa Lembongan and also to design a model of green tourism destination. The data collection is done by observation, interview, and literature.The analysis technique used is descriptive qualitative research that seeks to describe and illustrate the relationship between the phenomenon or phenomena studied by systematic, factual and accurate. From the discussion, it can be described that tourism development today is more directed to the development of green tourism rather than conventional tourism. To make this happen, the authors will try to design a model of the development of green tourism destination in Nusa Lembongan. Based on the above motivations there are three factors that play an important role in supporting green tourism destination, namely: green tourist, green area (object and attraction) , and information about the area. Therefore by the next implication, every object and attraction developed are expected to follow the model of the development of green tourism for Nusa Lembongan because Nusa Lembongan only suitable as a green tourism destination.
Performance Analysis of Sustainable Agrotourism in Lebakmuncang Village Ulya Rahmah; Endah Djuwendah
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.667 KB) | DOI: 10.22334/jbhost.v7i1.256

Abstract

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.
Blangsinga gianyar waterfall tourism object. current destinations that are hits in bali Firlie Lanovia Amir; Gusti Ngurah Yoga Semadi
Journal of Business on Hospitality and Tourism Vol 7, No 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.606 KB) | DOI: 10.22334/jbhost.v7i3.324

Abstract

In Bali, in particular, more and more tourist attractions are made for the development of tourist areas that have not been touched by tourists. This tourist destination is undeniably a place to compete to visit. New destinations are always popping up on the island of Bali. One of the contemporary tourist destinations that is now crowded with tourists is Blangsinga Gianyar Waterfall. You could say, this now popular waterfall is a new but old destination. The reason is because this waterfall was popularly known as Tegenungan Waterfall. Research related to the development strategy of Blangsinga waterfall tourism. Blangsinga Waterfall is actually the same waterfall as Tegenungan Waterfall. The difference in the two names is only obtained because of the login access used. The name Tegenungan is attached to this waterfall because it passes through Banjar Tegenungan. Similar conditions are also used because of the use of access via Blangsinga Village. Its development is very necessary in the context of the existence of these tourist destinations. One of the efforts made by Blangsinga Village as a tourist village is the preservation of the Kecak dance which has begun to recede amidst the rampant competition for the Kecak dance in Bali. Creative activities carried out by village officials by involving local communities in the effort to preserve the Blangsinga Kecak dance which was staged at the Blangsinga waterfall is a new breakthrough in order to promote this tourist attraction. This research is a preliminary study of how the best strategy for developing a tourist attraction with the main goal of tourists. The approach taken is qualitative, with reference to the theory of creativity and promotion theory Tour. In order to spread evenly, and obtain comprehensive data, the focus of the research is on Blangsinga Waterfall, Saba Village, Blahbatuh District, Gianyar Regency. Data will be collected through interviews, literature studies are expected, academically, this research is able to examine and explore more deeply with respect to the background, socialization patterns that are applied, and their implications for the local community as well as tourists, especially those visiting Blangsinga Waterfall, Saba Village. , Blahbatuh District, Gianyar Regency. Then it is also expected to be one of the contributions of thought in developing innovative, creative, and sustainable culture-based tourism.
STRATEGIES FOR DEVELOPING MANGROVE ECOTOURISM IN RIAU PROVINCE, INDONESIA Musadad Musadad; Mariaty Ibrahim Ibrahim
Journal of Business on Hospitality and Tourism Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.292 KB) | DOI: 10.22334/jbhost.v5i1.142

Abstract

Mengkapan Mangrove Ecotourism, located in Siak Regency, Riau Province, was once visited by a large number of visitors soon after it was opened for public in 2015. Nevertheless, since the beginning of 2016, the number of visitors has been drastically dropped. One of the causes of this unfortunate condition is that there is no established planning to guide the development of the mangrove ecotourism. Therefore, this study was aimed to formulate strategies for developing the Mengkapan Mangrove Ecotourism by using the SWOT analysis. The data was collected through conducting interviews with related stakeholders, distributing questionnaires to them, and performing field observations. The collected data was then analyzed inductively to capture the key strategy alternatives. Based on the results of SPACE Matrix and SWOT Matrix, this study formulates the following priority strategies: diversifying tourist attractions and promoting them massively by using online media, creating tour packages, and making a cooperation with travel agents.
Position Improvement Strategy for Balinese Tourism Human Resources to Manager Level in Rated Hotels in Bali Sulistyawati Sulistyawati
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.092 KB) | DOI: 10.22334/jbhost.v1i1.26

Abstract

Creating superior Indonesian tourism requires that it be managed by tourism human resources who are qualified and professional in their field. Pitana (2011) stated that Indonesian tourism human resources are of sufficient quality. On the other hand, Pangestu (2012) asserted that although national tourism has shown growth with increasing competitiveness rankings, yet Indonesian tourism is still inferior when compared to neighboring countries. Bali, as a quickly growing tourist region, has become a magnet for job seekers from other provinces, even foreigners. This, of course, is an ironic matter for local human resources in terms of competing to occupy managerial positions. Problems taken up were: 1) what are the obstacles faced by Balinese tourism human resources in order to be able to occupy manager positions at rated hotels in Bali, and 2) how is the strategy for increasing the number of Balinese tourism human resource manager positions at rated hotels in Bali. This research aimed to produce a model strategy for improving the position of Balinese tourism human resources to the level of manager at rated hotels in Bali. An exploratory sequential mixed method with qualitative to quantitative data was used through interviews with fourteen informants who are managers at rated hotels in Sanur, Nusa Dua, and Kuta and tourism practitioners and academics as well as questionnaires. Data analysis applied competence theory (Spencer & Spencer, 1993), hegemony theory (Gramsci, 1971), and motivation theory (Clelland, 1976). The research results show six informants stated that the number of Balinese tourism human resources who occupy manager positions is still low. Meanwhile, eight informants stated the opposite. The results of the research analysis are: 1) the cause of Balinese tourism human resources not being selected for manager positions are: (a) underestimation of Balinese tourism human resources; (b) low competitiveness; (c) politicization of positions; (d) adat (customary) commitments; and (e) lack of mobility. And, 2) a strategy to increase positions can be carried out by: (a) providing opportunities for achievement; (b) creating a cooperative atmosphere; and (c) providing opportunities for status improvement.
DIGITAL MARKETING IN PROMOTING EVENTS AND FESTIVITIES. A CASE OF SANUR VILLAGE FESTIVAL I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.664 KB) | DOI: 10.22334/jbhost.v2i1.51

Abstract

Digital marketing intends to influence consumers’ desire, cognition, feelings, belief, attitude and image concerning products and brands which has the ultimate goal to influence consumers’ purchase behaviour.  Digital marketing has been widely used to promote tourism around the world, including Sanur Village Festival in Bali.  Sanur Village Festival is one of the famous events in Bali which has been held annually since year 2005 in order to recover image and reputation of Bali as a peaceful destination after terrorism attacks.  Research was designed to examine the role of digital marketing in visitors’ behavioural intention in visiting Sanur Village Festival 2015.  Research was undertaken in the area of Sanur Village Festival (SVF) on 26 - 30 August 2015.  The number of respondents was 207 visitors. Data was analysed by using SmartPLS program.The results show that among four indicators, only indicator of event advertisement significantly influences visitors’ intention in visiting SVF with Alpha Cronbach coefficient is 0.59 (≥ 0.6) and  correlation coefficient is 0.369 (≥ 0.3).  Meanwhile, three other indicators, namely source of event’s information, accompany to visit, and event’s arrangement is not significant to influence visitors’ intention to visit SVF.  Among types of advertisement, the results show that the highest percentage of advertisement’s type which affected the visitors’ intention to visit SVF is the use of digital advertisement, namely television (41.2%), internet (32.7%), and broadcast (13.4%).  However, non-digital advertisement has less influence, namely printed media (4.8%), banner (4.5%) and brochure (3.4%).  Understanding development of preferred weblogs and portals by internet users is very important to be able to get more success in gaining specific target market, as people are getting more internets oriented.  The results indicate that successful promotional strategy in the information and technological era should be focused on digital marketing with a clear focus on efficiency, sustainability and experiences enrichment.  However, it cannot be denied that other factors such as attitudes toward behaviour and perceived behaviour control are also defining factors in influencing consumers’ purchase behaviour which is also need to be focused on.
RETRACTED: The Role of Tourism Destination and Human Resources in Sustainable Tourism Implementation in Indonesia Komang Trisna Pratiwi Arcana; I Wayan Eka Sudarmawan
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.014 KB) | DOI: 10.22334/jbhost.v6i2.224

Abstract

This article has been retracted at the request of the Editor-in-Chief. It is reported that this article has been published in Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019) [https://jbhost.org/jbhost/index.php/jbhost/issue/view/8]. Authors have been contacted regarding this and have admitted submitting this paper by mistake.    We apologize to readers of the journal that this was not detected during the submission process.The development of world tourism experienced a surge in tourist arrivals both international and domestic. Developments, the share of the global tourism market and new opportunities to serve the middle class is growing rapidly. The group of potential domestic tourists are expected to ensure that tourism remains a strategic sector in the national development agenda. Indonesia is very much has a very attractive tourist destination, and Bali in particular, of course, strongly felt the impact of the surge in tourist arrivals. Readiness of Tourism Human Resources are needed to support the sustainable tourism program.

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