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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 410 Documents
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Entrepreneurship Orientation and Holistic Marketing Mix in Creating Competitive Advantages Bumdes Winata, I Gusti Ketut Adi; Sanjaya, Ni Made Wulan Sari; Astana, I Gusti Made Oka
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.232

Abstract

Bumdes is a company in a village that needs to establish a competitive advantage. This is because there are many similar businesses throughout Buleleng district. This study aims to understand the relationship between entrepreneurial orientation and holistic marketing mix as a source of competitive advantage for BUMDes Buleleng Regency. The data analysis technique used in this study is the SEM GeSCA method. The results showed entrepreneurial orientation has no direct influence on competitive advantage, but the indirect effect through a holistic marketing mix. The competitive advantage of Bumdes in Buleleng district can be created through the development of an entrepreneurial orientation which is translated into marketing activities.
The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency Adnyana, I Putu Agus; Kusuma, Gusti Putu Eka
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.233

Abstract

This study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance.
Tourist Perception of Visitor Management Strategy in North Bandung Protected Area Ervina, Ersy; Wulung, Shandra Rama Panji; Octaviany, Vany
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.235

Abstract

Sustainable tourism is one of Djuanda Forest Park (Tahura) management goals in implementing a visitor management strategy in the North Bandung Protected Areas. Djuanda Forest Park is an important area to be preserved as a tourist destination because of its very strategic function for environmental sustainability in Bandung City and its buffer areas. The visitor management strategy's implementation level can be seen from the perception of tourist who comes to Djuanda Forest Park, which analyzes by the intensity of destination use, accessibility, and carrying capacity. Perception cannot be separated from the satisfaction of tourists when visiting. This study aims to analyze tourists' perceptions of the implementation of visitor management strategies together with tourist satisfaction in the Tahura protected area. The method used is descriptive with data collection techniques through questionnaires. The results showed that tourist perceptions and satisfaction with the Visitor Management Strategy application were quite good. In improving quality, management is expected to be able to design a more systematic flow of visits and limit the number of visits for each tourist area to minimize the impact of tourism activities on the environment. On the satisfaction side, managers need to improve product and service quality, especially the preservation of tourist areas to create tourists experience
Building Quality of Human Resources Through Job Skill Based on Local Wisdom of "Pageh, Puguh, Lan Jengah" at Village Credit Institutions (LPD) of Buleleng Regency Ningsih, Luh Kartika; Prastiwi, Ni Luh Putu Eka Yudi
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.236

Abstract

The purpose of the research was to determine how to build quality of human resources through job skill based on “Pageh, Puguh, lan Jengah” at the Village Credit Institute (LPD) in Buleleng Regency. Through testing several relationships to determine the improvement in the quality of human resources in the LPD.This research used a quantitative approach. The data analysis technique used was Structural Equation Modeling-SEM) variance-based or component based SEM, called Partial Least Square (PLS) Visual version 3.0. The sample used 60 people with a t-table value for a significant level of α=0.05 of 1.96. All of the relationships showed positive and significant results. From the results of this research it is known that through the implementation of job skill based on “Pageh, Puguh, lan Jengah” is able to improve the quality of human resources that impacts on improving the performance of the employee in LPD of Buleleng Regency.
The Development of Leadership Style of Chief Village Based on Local Wisdom "Asta Brata" in Buleleng Regency Prastiwi, Ni Luh Putu Eka Yudi; Ningsih, Luh Kartika
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.237

Abstract

The purpose of this study was to determine how the leadership of Asta Brata of the Chief Village and Leader Member Exchange was able to influence the performance of village apparatus in Buleleng Regency. This study used an associative quantitative method. The data analysis technique used in this study is a variance-based structural equation modelling (SEM) or component based SEM, which is known as Partial Least Square (PLS) Visual version 3.0. All the relationships studied showed positive and significant results. In its realization, Asta Brata’s leadership is able to improve the performance of village apparatus. Likewise, the Leader Member Exchange is able to increase the Performance of Village apparatus. The indicators that show the highest score are Kwera Brata and Loyalty, the combination of these indicators is a strong benchmark in improving the performance of village apparatus in Buleleng Regency.
Revitalizing Local Economy Through Village Tourism: Case Study of Dusun Gojang Utara, Selayar Islands, South Sulawesi, Indonesia Adhikerana, Asep Sunjaya; Nasruddin, Nasruddin; Zulkarnaen, Sultandar; Simandjuntak, Herman S.; Sugardjito, Jito; Rismayani, Andi
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.241

Abstract

The study was done in March 2020 in Dusun Gojang Utara, Bontomarannu Village, Bontomanai Sub-district, Selayar Islands District, South Sulawesi, Indonesia, aiming at exploring the opportunity and feasibility of “Kenari Forest” as a tourist attraction. A descriptive-status approach was used in this study that was sought to answer questions about real-life situations, and in addition, the scoring of potential tourism object/attraction utilized the 2003 ADO-ODTWA Guideline. Overall, Dusun Gojang Utara has a high potency as a community-based tourism destination, although there are four criteria needed improvement, nanely: accessibility, surrounding conditions, management and services, and climate. Unfortunately, Dusun Gojang Utara as a tourist village is yet to be the priority of the local government,. Indeed, as part of the Bontomarannu Village, this dusun is included as an agro-tourism development area, but the potential of this dusun is not for agro-tourism, instead its tourism attraction resides in the local livelihood itself.
Tourism Satisfaction Analysis of Tourism Packages as Tourism Products in Paksebali Village, Klungkung, Bali Pantiyasa, I Wayan; Prabawati, Ni Putu Diah
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.242

Abstract

The purpose of this study was to determine the level of satisfaction of tourists who visit and enjoy tour packages as a product of the tourism village of Paksebali, Klungkung, Bali. Data were collected by interviewing, observing, and distributing questionnaires to 100 tourists (incidental sampling). Data were analyzed using qualitative and quantitative descriptive analysis techniques through Index Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The result of the study is the tourists are satisfied. The indicators considered important by tourists are the friendliness of tour guides and the performance that exceeds their expectations. Indicator considered less important by tourists are the procedures for serving food and beverages, and the price suitability for tour packages. An indicator considered less important by tourists and felt too excessive is the cleanliness of the village environment. The tourists also hope that the tour time will be extended so they can be more involved in community activities.
Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan Wisnawa, I Made Bayu; Prayogi, Putu Agus; Sutapa, I Ketut
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.243

Abstract

The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.
Art Capital to Support the Establishment of Tourism Village of Tri Eka Buana Village in Sidemen, Karangasem Sadguna, I Gde Agus Jaya; Sari, I Gusti Agung Mas Krisna Komala; Sudhana, I G.P. Fajar Pranadi
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.246

Abstract

The various potentials of each village or area in Bali has made it an island of prosperous wonders for tourism. Tri Eka Buana Village currently is in the process of becoming a tourism village, where Arak, a local liquor, is the main magnet. The aim of this research is 1) identify other aspects that support the development for the tourism village; 2) to identify the arts and cultures to be a capital that can support the development of the tourism village; 3) the attitude of the artists in the village towards the development of the tourism village. This research is a qualitative research, using purposive sampling to retrieve qualitative data from five determined interviewees, and uses the concept of tourism village and green tourism as the applicative theory. The result shows that, 1). although Tri Eka Buana Village’s main magnet is arak, arts and culture reside together in the village as an important aspect for the establishment of the tourism village; 2). this village has several forms of arts and culture such as Utamaning Malini Dance, Jaga-jaga Dance, pesantian, drama gong (theater), and traditional dances that are commonly used as entertainment; and 3).the artists in this village is willing to support the establishment of the tourism village by creating new dances and performances that are more suitable to showcase to future tourists.
Strategies applied by accommodation service business in west sumatera to overcome the crisis of covid-19 pandemic Sari, Rini Eka; Yanita, Novi
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.249

Abstract

This research aims to formulate strategies applied by accommodation service providers in West Sumatra in coping with the Covid-19 pandemic. The limitation in the mobilization or traveling that was imposed to break the chain of Covid-19 infection had brought the accommodation services on its knees in all regions including West Sumatra. Strategies formulated by means of SWOT (Strength, Weakness, Opportunity, Threat) analysis; by minimizing the weaknesses and threat, and boosting existing strength and opportunities. The gathering of research data was conducted through interviews with several stakeholders in the acommodation services business by applying purposive sampling method. The gathered data was then descriptively analysed by considering the strength, weakness, opportunity, and threat owned by the accommodation services in West Sumatra in order to formulate strategies in coping with the Covid-19 pandemic. The results of the research indicated that several strategies were applicable for implementation by the accommodation services in West Sumatra, i.e. the short, medium, and long-term strategies for the sustainability of the business. 

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