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INDONESIA
Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 410 Documents
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The effect of green product and green promotion on increased consumer loyalty at starbucks coffee subiantoro, erina; Budidharmanto, Lexi Pranata
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.252

Abstract

Increasing public awareness of the environment has made companies implement green product and green promotion strategies to increase consumer loyalty. So, the purpose of this study was to determine the influence between green product and green promotion on consumer loyalty at Starbucks Coffee. This study used a sample of 203 respondents who were processed by multiple linear regression. The results showed that the green product and green promotion partially had a positive and significant effect on consumer loyalty. Green products have the biggest influence on consumer loyalty. This shows that green products have an important role in increasing consumer loyalty at Starbucks Coffee. Also the green promotion can increase the consumer loyalty too.
The Role of Pentahelix Actors for Sawahlunto City to be Deemed a Unesco World Heritage Permadi, Reza; Junizar, Fahriza; Siregar, Nurul Aldha Mauliddinna; Khadijah, Ute Lies Siti
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.253

Abstract

The coal mine closures have turned Sawahlunto into an idle city. By integrating the post-mining sites landscape and the Dutch colonial architecture heritage, Sawahlunto becomes a city of a kind. Therefore, the local government and the legislature (DPRD) as well as other stakeholders created a vision for Sawahlunto as a “A Cultural Tourism Mining City” in 2020, set in Local Government Regulation (PERDA) No 2 of 2001. The year 2020 was set as a target to motivate the local government and stakeholders to achieve the vision. As a matter of fact, Sawahlunto has been included as a World Heritage site by UNESCO as of 2019. This research aims to understand the role of stakeholders in developing and rebranding Sawahlunto, by using the Pentahelix model. This research uses a qualitative method along with the case study approach as well as utilizing interviews, observations and archival study as the types of research methodology. Finally, the result of this research shows that the stakeholders carry out their roles well and fully support the vision of Sawahlunto city.
Generation Z Awareness on Food Waste Issues (a Study in Tangerang, Indonesia) Lemy, Diena Mutiara; Rahardja, Audrey; Kilya, Cynthia Swastika
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.255

Abstract

With resources becoming scarcer, waste of food is something to be avoided. Food waste must be minimized by using various ways to avoid waste in terms of food loss and food waste. In Indonesia itself, without realizing it, the issue of leftover food becomes very big. According to the Head of Representative of the United Nations Food Agency (FAO), Mark Smulders, of the approximately 1.3 trillion tons of food that was lost or wasted, Indonesia contributed around 13 million tons of food waste (food loss and food waste). This study will explore Generation Z's level of awareness of leftover food in Indonesia, especially in the Tangerang and surrounding areas. This research is exploratory in nature. The method is used to research something (which attracts attention) that is not yet known, not understood, or not well recognized. The date is collected using questionnaire that were distributed to respondents, namely Generation Z in Tangerang and its surrounding areas. From the results of data processing and tests carried out in this study, it can be concluded that the current awareness of Generation Z on the issue of leftover food must be raised, because the issue of leftover food itself is one of the issues of environmental preservation. The level of awareness of the issue of leftover food from Generation Z as the next generation must be increased, because only less than half of respondents are aware of this issue of leftovers.
Performance Analysis of Sustainable Agrotourism in Lebakmuncang Village Rahmah, Ulya; Djuwendah, Endah
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.256

Abstract

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.
The Effect of Regulations on Using Disposable Plastic in Community and Tourism Behaviors in Denpasar, Bali Agustina, Arik; Aprinica, Ni Putu Isha
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.257

Abstract

Plastic waste have been a problem for the sustainability of tourism, especially Bali. Efforts to reduce plastic waste have been carried out by the government, such as the issuance of Denpasar Mayor Regulation Number 36 of 2018 and then followed by Bali Governor Regulation Number 97 of 2018. This paper aims to find out the opinions and changes in behavior of Balinese people, especially in Denpasar City after the enactment of the Denpasar Mayor Regulation and the Bali Governor Regulation about plastic waste. Data collection carried out through questionnaires distributed to tourists, students (tourism department), traders, the general public, and Lecturer. The result is everyone is aware of the government regulation on limiting single-use plastic bags, but some residents only know about the existence of government regulations without knowing where the regulations came from. Most of the people agree with the policy, but there are also people who disagree because the use of plastic bags is more efficient, however. This policy has led people to cultivate bringing their shopping bags.
Community Evaluation on The Effects of Tourism in Doot Poktoy, Lanuza arreza, mariae khrisna baring; Esguerra, James Garcia
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.258

Abstract

Doot Poktoy is an emerging surfing destination in Mindanao. In developing tourism, Policymakers could aim for long-term tourism growth. Sustainable tourism is intensely dependent on the host community's support, view, and contribution to tourism programs; this safeguards the community and diminishes any adverse effects that can harm the environment and culture. However, literature is scarce about comparing the positive and negative effects of tourism.  Thus, this paper focuses on the following objectives: Determine the positive and negative effects of tourism and; Test the significant difference between the positive and negative responses. The study gathered 93 responses from Doot Poktoy residents'. It utilized the descriptive approach, with questionnaires indicating the agreement level in the values of tourism development: economic, socio-cultural, and environmental. The results revealed that the respondents had experienced both negative and positive effects of tourism and that they have a more negative view of tourism than a positive one.
Rendang Lokan as A Culinary Tourism Attraction in Pesisir Selatan Nadra, Abdiani Khairat; Nora, Efmilia
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.259

Abstract

The tourism trend in which culinary tourism is one of the favorite tourist attractions that is favored provides opportunities for areas that have distinctive culinary delights, Pesisir Selatan is one of the areas that has traditional culinary specialties which if developed will become one of the tourist attractions. This study aims to see whether the culinary specialties of Pesisir Selatan Rendang Lokan has the potential to be developed as a tourist attraction. This research is descriptive with a qualitative approach, using Damanik and Weber's theory of uniqueness, originality, authenticity and diversity and is supported by Yoeti's theory of tourist attraction, namely having something to see, something to do and something to buy. Data collection was carried out by interview and observation. The results showed that Rendang Lokan has the potential to be developed as a tourist attraction. This can be seen from the uniqueness of its taste, its originality and consistency in the use of the same ingredients that has not changed since the past, its authenticity in the traditional manufacturing process, and its diversity on its flavors. As a tourist attraction, Rendang Lokan also meets the criteria of "Something to be seen" which is the process of making and processing ingredients and spices. It also has "Something to do" which is being able to involve tourists to join in cooking Rendang Lokan, and also "Something to buy" which acts as a souvenir.
Marketing Strategy for Chinese Market to Increase Room Occupancies at The Plataran Ubud Hotel Muliadiasa, I Ketut; Aprinica, Ni Putu Isha
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.260

Abstract

Nowadays, Chinese tourists dominate Indonesian tourism, an increase in the number of Chinese tourists visiting Bali is quite significant every year. The marketing method that focuses on the Chinese market is still not maximized. This is evidenced by a decrease in the number of Chinese tourists visits. Even now the room occupancy rate targeted by Plataran Hotel Ubud has not yet reached the desired target. The urgency of this research is a degradation in the volume of sales of rooms at Hotel Plataran Ubud, which causes a derivation in the quantity of tourist visits which results in a decrease in employment for the community. Data collection techniques used were observation, interviews, document studies and questionnaires. The data analysis technique is using qualitative descriptive analysis, IFAS EFAS and SWOT analysis. The results of this study are to produce the right marketing strategy used in increasing the sales volume of hotel rooms at the Ubud Plataran Hotel.
Bali Travel Package Advertisements: The Analysis of Verbal and Visual Signs Wiyanti, Ni Luh Gede Elsa; Pratiwi, Desak Putu Eka; Santika, I Dewa Ayu Devi Maharani
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.261

Abstract

Advertisement is "an announcement or news online, or in a newspaper, on television, or on a poster about something such as a product, event, or job to persuade and encourage people to be interested in the goods or services offered". Verbal and nonverbal are communication tools that humans use to interact, whether it's through messages, sounds, pictures, and gestures. . This study aims to analyse the verbal and non-verbal signs used in travel advertisements and to find out the meaning of those signs. Travel advertisements aim to promote tourist attractions or destinations to tourists who are going to make a trip to Bali. The data were taken from several travel websites. The data were collected by observation method and then analysed by descriptive qualitative method. The analysis started by analysing the verbal and non-verbal signs based on the theory of semiotic by Saussure (1893). The analysis of the meaning of the verbal and non-verbal signs was done by using the theory of meaning proposed by Barthes (1977). And the analysis of colors was done by using the theory of color term proposed by Wierzbicka (1996). The result of the research shows that travel advertisements provide information for readers or tourists who are going to travel in Bali about interesting places to visit, such as romantic spots for dinner or honeymoon and natural view for the ones who love nature and adventure. The colors displayed in the advertisement express the atmosphere that will be obtained by readers or tourists. The advertisements promote Bali as wonderful place to visit and travel package offers which interesting and affordable.
Factors supporting the success of community-based tourism in ciletuh geopark Nurlena, Nurlena; Musadad, Musadad
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.264

Abstract

Compared to 15 villages located in Ciletuh Geopark, Tamanjaya is the center of geotourism activities and the village has the most rapid progress, as well as has active tourism management. Therefore, this study was aimed to identify the factors supporting the success of the Community-Based Tourism (CBT) project in Tamanjaya Village and explore the community's constraints in participating in the project. The data was collected through observations and interviews with various stakeholders and local residents. The analysis results suggested that the success factor of the CBT project in Tamanjaya Village cannot be separated from some involved parties, ranging from the private sector, academia, and governmental institutions. Meanwhile, the local residents' barriers to participation in the tourism activities include the community's lack of interest in the tourism activities, busy activities in household affairs, and lack of tourism knowledge of Ciletuh Geopark.

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