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Randika Fandiyanto
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Jl. Pb. Sudirman No.7, Karangasem, Patokan, Kec. Situbondo, Kabupaten Situbondo, Jawa Timur 68312
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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 2 No 12 (2023): DESEMBER 2023" : 15 Documents clear
PENGARUH KERAGAMAN PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE AYAH BUNDA DI KABUPATEN SITUBONDO ABDURACHMAN SALEH SITUBONDO Firdausia, Rini
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4222

Abstract

This study is to determine the effects of product diversity, price, and service quality on consumer satisfaction at Cafe Ayah Bunda in Situbondo. The data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, f-test, dominant test, and coefficient of determination. The results of multiple linear regression indicate that the variable product diversity (X1), price (X2), and service quality (X3) have a positive influence on the variable visitor satisfaction (Y). This is shown in the results of multiple linear regression analysis Y = 2.550E-16 + 0.671X1 -0.226X2 + 0.121X3+ e. The value for the product diversity variable is t-count 7,320 > t-table 1,985 has a partial effect on consumer satisfaction. Price variable -tcount -2.454 > ttable 1.985 has a partially negative effect on consumer satisfaction. The service quality variable t-count 1.472 < t-table 1.985 has no partial effect on consumer satisfaction at Cafe Ayah Bunda in Situbondo. The f-test shows the calculated f-value of 20.107 > 2.70, so it can be concluded that the research hypothesis (H2) which states that the variables of product diversity, price, and service quality have a simultaneous effect on consumer satisfaction. Based on the dominant test, the value of the product diversity variable is greater than the other variables by 7,320.
PENGARUH HARGA, PELAYANAN DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA PANGKAS RAMBUT BANG ARDHI DI SITUBONDO Nugraha, Ragil Putra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4214

Abstract

This research was conducted with the aim of knowing the impact of partially, simultaneously and dominantly variables of Price, Service and Location on the variable of consumer satisfaction at Bang Ardhi Barbershop in Situbondo. The research method uses observation, literature study, and documentation.The result of this reseach is multiple linier regression equation Y = 1.453E-16 – 0,004 X1 + 0,282 X2 + 0,351 X3 + e.. Value of tcount for the variable Price is -0.037. While the value of the 5% distribution ttable is 1.986, then tcount -0.037 > ttable -1.986 means Ho is accepted or Ha is rejected. The value of tcount for the Service variable is 2.750. While the value in the 5% distribution ttable is 1.986, then tcount 2.750 > ttable 1.986 means Ho is rejected or Ha is accepted. The tcount for the Location variable is 3.747. While the value of the 5% distribution ttable is 1.986, then tcount 3.747 > ttable 1.986 means Ho is rejected or Ha is accepted. Comparing the value of Fcount > Ftable, 8.508 > 2.71, based on statistical testing using the F-test method, where the significant level obtained is 0.000 < 0.05. The dominant test of research is the variable X3 Location of 3.747 which is greater than the value of the variabel X1 Price of -0.037 and the variabels X2 Service of 2,750.
HASIL STUDI KELAYAKAN BISNIS BAKSO HODO PRASMANAN Khairina, Vika; Afifah, Kuni; Aprilia, Nurismil Khoir; Novantri, Ralda Cigra; Atiyah, Khoriratul; Fitriani, Intan
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.3934

Abstract

Bakso Hodo is the newest culinary delight in the city center of Situbondo serving various kinds of meatballs made from beef and also various additions such as fried foods, tofu and somay. Bakso Hodo has a branch in the East Besuki Alun-alun area. Bakso Hodo has a very special concept and is currently popular in Situbondo, served at a buffet. This research method is observation, interviews and documentation with the admin who is the brother of the owner of the Bakso Hodo.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PADA BANK BRI UNIT PANJI DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Zulaeha, Iradatus; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4083

Abstract

In general, marketing is an activity that creates and delivers goods or services to consumers. It is a process by which companies create value for customers and build strong customer bases to capture value from customers in return. Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and cultivating customer relationships in ways that benefit the organization and its specific interests for BRI Unit Panji customers by increasing the needs of people in Situbondo. The purpose of this study is to analyze and test factors which influence customer satisfaction at Bank BRI Panji with customer satisfaction as an intervening variable. The population in this study are customers of BRI Unit Panji in Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing that used the Smart PLS 3.0 application showed that communication has a significant positive effect on customer satisfaction, products have a significant positive effect on customer satisfaction, communication has a positive but not significant effect on customer loyalty, products have a positive but not significant effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty, communication has a positive but not significant effect on customer loyalty through customer satisfaction, products have a significant positive effect on customer loyalty through customer satisfaction.
HASIL STUDI KELAYAKAN BISNIS PRODUK KERUPUK SERIUS SITUBONDO Santoso, Dery Iman; Farriyansyah, M. Fachri; Makki, Rofiki; Hadi, Ach. Syamsul; Rijal, Saiful; Bahrtizal, Alvieri Putra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.3915

Abstract

Kerupuk "Serius" is a factory for frying raw crackers into ready-to-eat crackers made from fish, located in Bataan Hamlet, Kilensari Village, Panarukan District, Situbondo Regency.This "Serius" cracker factory uses fish as the basic ingredient which makes the taste of the crackers different from other crackers in Situbondo Regency. This will increase the attraction of the people of Situbondo to try new things because these crackers are classified as a new product which has been around for more than a year. one year.This type of research is qualitative research using phenomenology as a method and data collection technique based on observation, interviews with the owner of the Situbondo "Serius" crackers and documentation.

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