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Jurnal Mahasiswa Entrepreneur

jme
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Published by Universitas Abdurachman Saleh Situbondo

ISSN : 29648750 EISSN : 2964898X DOI : https://doi.org/10.36841/jme.v2i2

Core Subject : Economy, Social, Engineering,

Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 726 Documents

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PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI Oâ€™OCONG PANCING AMBULU Maharani, Andhika Putra Andryan; Fatimah, Feti; Izzudin, Ahmad
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

A high level of purchase of a product is proof that a business is growing well. So a company is required to always be innovative in marketing products at affordable costs that are attractive to consumers. Similarly, because of the rise of similar businesses, O'ocong Pancing, which is engaged in trade, must plan an appropriate strategy. Therefore, this research was conducted to examine the appropriate strategy for the company. The purpose of this research is to examine the influence of the marketing mix and service quality on purchasing decisions. There are five dimensions used for the marketing mix, namely: (X1) product, (X2) price, (X3) place, (X4) promotion, and (X5) service. The research uses quantitative methods, and 130 samples are involved with the criteria of consumers of O'ocong Pancing. After the data is collected, it is tested using multiple linear regression with the T test as a hypothesis test. The results showed that there was a significant positive effect of service on purchasing decisions. Promotion, place, price, and product dimensions do not significantly affect the partial decision.

PENGARUH FASILITAS DAN CITA RASA DALAM MEMPENGARUHI LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA RUMAH MAKAN LESEHAN IKAN BAKAR BU TATIK DI KAPONGAN KABUPATEN SITUBONDO Zulfa, Nailas; Arief, Mohammad Yahya; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is generally seen as the activity of creating, introducing, and delivering goods and services to consumers. Marketing is the process by which companies create value for customers and build strong customers to capture value from customers in return. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its interests in particular. for customers of Bu Tatik's grilled fish lesehan restaurant by improving the culinary arts in Situbondo Regency. The purpose of this study was to analyze and examine the influence of facilities and taste in influencing consumer loyalty through consumer satisfaction at the restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The population in this study are consumers at the Restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model â€“ Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Facilities have a positive but not significant effect on consumer satisfaction, Taste has a significant positive effect on consumer satisfaction, Facilities have a significant positive effect on consumer loyalty, Taste has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, facilities on consumer loyalty through consumer satisfaction have a positive but not significant effect, taste on consumer loyalty through consumer satisfaction has a significant positive effect.

PENGARUH PENGEMBANGAN KARIR DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PT. PERKEBUNAN NUSANTARA XI MEDIKA (PERSERO) RS. ELIZABETH SITUBONDO Dermawan, Arifandi; Kusnadi, Edy; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

The purpose of the study was to determine the effect of career development and competence on employee performance with work motivation as an intervening variable at PT. Perkebunan Nusantara XI Medika (Persero) RS. Elizabeth Situbondo. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that career development has a positive and significant effect on work motivation, competence has a positive and significant effect on work motivation, career development has a positive and significant effect on employee performance, competence has a positive but not significant effect on performance employees, work motivation has a positive and significant effect on employee performance, career development has a positive and significant effect on employee performance through work motivation, competence has a positive and significant effect on employee performance through work motivation

PENGARUH KOMPETENSI DAN KOMITMEN KERJA TERHADAP KINERJA GURU ASN DI SMA NEGERI 1 PRAJEKAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Maula, Zhylda Putri Inayatul; Harisandi, Yudhistira; Kusnadi, Edy
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Education is a very important element in the progress of the nation, in educational institutions teachers play an important role in the teaching and learning process so that by doing so produce superior and competitive human resources. The purpose of this study was to analyze and test the effect of competence and work commitment on the performance of ASN teachers at SMA Negeri 1 Prajekan with work motivation as an intervening variable. This study uses a quantitative approach. The population in this study were ASN teachers at SMA Negeri 1 Prajekan. Sampling technique using saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model â€“ Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Competence has a significant positive effect on Work Motivation, Work Commitment has a positive significant effect on Work Motivation, Competence has a positive significant effect on ASN Teacher Performance, Work Commitment has a positive but not significant effect on ASN Teacher Performance, Work Motivation has a significant positive effect on the Performance of ASN Teacher Performance, Competence on ASN Teacher Performance through Work Motivation has a significant positive effect, Work commitment on ASN Teacher Performance through Work Motivation has a significant positive effect

PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN MANAJEMEN LABA SEBAGAI VARIABEL INTERVENING (STUDI PADA BANK KONVENSIONAL) YANG TERDAFTAR DI BEI PERIODE 2018-2020 Kustiani, Kustiani; Sari, Lita Permata; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

The purpose of this study was to determine the effect of capital structure on firm value and earnings management as an intervening variable on the IDX for the 2018-2020 period. The population in this study were all conventional banking companies listed on the Indonesia Stock Exchange (IDX) totaling 46 companies. The sampling technique in this study used purposive sampling so that 10 samples were obtained. Data analysis and hypothesis testing in this study used the Structural Equation-Partial Least Square (SEM-PLS) method. The results of hypothesis testing direct and indirect effects using the Smart PLS 3.0 application, direct effect hypothesis testing shows that capital structure has a significant positive effect on earnings management, capital structure has a significant positive effect on firm value, earnings management has a negative but not significant effect on firm value. The results of the indirect effect test show that the capital structure has a negative but not significant effect on firm value through earnings management.

ANALISIS LOYALITAS PELANGGAN BERDASARKAN DIVERSIFIKASI PRODUK, HARGA, DAN KEPUASAN PELANGGAN (Studi Empiris Loyalitas Pelanggan Pada Mie Apong Sampurna Gebang Jember) Ayuningtyas, Erika; Santoso, Budi; Winahyu, Pawestri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Customer loyalty is an important aspect that is considered by a company, as well as in the food business, along with the development of the culinary business in the city of Jember, the competition faced by Mie Apong Sampurna Gebang Jember is also getting tougher, to overcome competitive competition and also maintain customer loyalty. it is necessary to have a strategy, namely through product diversification, price and customer satisfaction to continue to increase customer loyalty so that they can continue to compete and open up opportunities to expand their business. This research was conducted on Mie Apong Sampurna Gebang Jember customers. The purpose of this study was to measure whether there is an effect of product diversification, price, and customer satisfaction on customer loyalty at Mie Apong Sampurna Gebang Jember. This type of research is quantitative associative research. The population in this study were customers of Mie Apong Sampurna Gebang Jember. The data analysis technique used to test the hypotheses in this study used multiple linear regression analysis with the t test and the coefficient of determination (R2) which was processed using the Statistical Product and Service Solution (SPSS) 23 program. Data collection techniques used questionnaires, observations and interviews. The sample of this research is 150 respondents of Mie Apong Sampurna Gebang Jember customers using purposive sampling technique which aims to determine the respondent's perception of each variable. The results of this study prove that Product Diversification, Price, and Loyalty have a significant effect on Customer Satisfaction of Mie Apong Sampurna Gebang Jember

PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN MINAT BELI ULANG PADA TOKO INAYAH STORE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Aisyah, Yunia; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Clothing is the most important element to protect and beautify one's appearance. Along with the development of human life, clothing is usually used as a symbol of status, position, or position of someone who wears it. Therefore, choosing quality clothing products in order to maintain appearance and look elegant in public. The purpose of this study is to analyze and test the Effect of Location and Product Quality on Repurchase Interest at Inayah Stores through Consumer Satisfaction. This research is an explanatory research. The population in this study are consumers of the Inayah Store. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a significant positive effect on consumer satisfaction, product quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on repurchase interest, product quality has no significant positive effect on repurchase interest, Consumer satisfaction has a significant positive effect on repurchase intention. The results of the hypothesis test of location on repurchase intention through consumer satisfaction have a significant positive effect, product quality on repurchase interest through consumer satisfaction has a positive but not significant effect.

PENGARUH PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SALON SHERYL Trianto, Feren Ebrik; Azhad, Muhammad Naely; Hermawan, Haris
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

This research is motivated by an increase and a decrease, Salon Sheryl experienced a decline in 2020 - 2021 due to a pandemic. in this study that Salon Sheril is in the midst of an increasingly fierce competition phenomenon. Theepurposeeoffwritinggthissthesississtoo determine consumer satisfaction and marketing strategy by forming loyal customers to increase the wider market through promotion, price and service quality. This type of research is quantitative is a type of research that uses measurements and numbers. Theepopulationnin thissstudyyareepeopleewhoouse the services of Salon Sheryl. Theesampleeused was 70 people with purposive sampling technique, the analysis tool useddmultipleelinearrregression. The resultssshoweddthattpromotionnanddprice had aasignificantteffect on consumer satisfaction while service quality had no significant effect on customer satisfaction.

PENGARUH LEVERAGE TERHADAP INCOME SMOOTHING DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2018-2020 Arifah, Ila Nur; Wahyuni, Ika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

The rapid growth in the banking sector in recent years has presented a serious challenge to the company's management. The management is indirectly forced to show the best performance of the company. High leverage can affect profitability because the higher the leverage value, the smaller the company's profitability, so when profitability is small, the company can carry out income smoothing activities to stabilize the profits listed in the financial statements. This can be a source of reference for outside banks to invest funds in the form of savings and creditors who are interested in making loans to banks so that they can increase the company's income. The purpose of this study is to determine how influence Leverage has on Income smoothing through the Profitability variable. The population in this study are banking sector companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2020 period. The sampling technique used is purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Leverage has a significant negative effect on Profitability, Leverage has a significant negative effect on Income smoothing, Profitability has a negative but not significant effect on Income smoothing. The results of the indirect effect hypothesis test show that the Leverage variable on Income smoothing through Profitability has a positive but not significant effect.

PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. MELIO INDOTAMA SEJAHTERA SITUBONDO Bari, Muhammad Misbahul; Kusnadi, Edy; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

The research objective is to determine the effect of work stress and work environment on employee performance with job satisfaction as an Intervening Variable at PT. Melio Indotama Sejahtera Situbondo. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that work stress has a positive and significant effect on job satisfaction, work environment has a positive and significant effect on job satisfaction, job stress has a positive and significant effect on employee performance, work environment has a negative and insignificant effect on employee performance, job satisfaction has a positive and significant effect on employee performance, job stress has a positive but not significant effect on employee performance through job satisfaction, work environment has a positive and significant effect on employee performance through job satisfaction

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Home Page

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Editorial Team

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Contact Name Randika Fandiyanto

Contact Email jementrepreneurship@gmail.com

Phone +6285746814826

Journal Mail Official jementrepreneurship@gmail.com

Editorial Address Jl. Pb. Sudirman No.7, Karangasem, Patokan, Kec. Situbondo, Kabupaten Situbondo, Jawa Timur 68312

Location Kab. situbondo, Jawa timur INDONESIA

Abstract

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Abstract

Contact Name
Randika Fandiyanto

Contact Email
jementrepreneurship@gmail.com

Phone
+6285746814826

Journal Mail Official
jementrepreneurship@gmail.com

Editorial Address
Jl. Pb. Sudirman No.7, Karangasem, Patokan, Kec. Situbondo, Kabupaten Situbondo, Jawa Timur 68312

Location
Kab. situbondo,

Jawa timur

INDONESIA