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Randika Fandiyanto
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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 833 Documents
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PENGARUH KUALITAS KONTEN TIKTOK, INFLUENCER MARKETING, DAN E-WOM TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO ZAYNDY AQUATIC Zaynul Mursyidin; Riska Ayu Pramesthi; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 8 (2026): AGUSTUS 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i8.9371

Abstract

In the realm of social commerce, consumer purchasing decisions are no longer driven by expensive advertisements or conventional discounts, but rather by trust built organically through content that is relatable, transparent, and informative. This social validation is crucial for overcoming the skepticism of potential buyers, particularly given that transactions involving high-value items such as live animals and fragile goods require a higher level of trust. This study aims to analyze the influence of TikTok content quality, influencer marketing, and electronic word-of-mouth (e-WOM) on consumer satisfaction, with purchasing decisions serving as an intervening variable at Zayndy Aquatic. A simple random sampling technique was employed. Data analysis and hypothesis testing were conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Hypothesis testing results regarding direct effects, obtained using SmartPLS 3.0 software, indicate that TikTok content quality has a positive but insignificant effect on purchasing decisions. Influencer marketing has a positive and significant effect on purchasing decisions. E-WOM has a positive and significant effect on purchasing decisions. TikTok content quality has a positive and significant effect on consumer satisfaction. Influencer marketing has a positive and significant effect on consumer satisfaction. E-WOM has a negative yet significant effect on consumer satisfaction. Purchasing decisions have a positive and significant effect on consumer satisfaction. TikTok content quality has a positive but insignificant effect on consumer satisfaction mediated by purchasing decisions. Influencer marketing has a positive and significant effect on consumer satisfaction mediated by purchasing decisions. E-WOM has a positive and significant effect on consumer satisfaction mediated by purchasing decisions.
PENGARUH CITA RASA, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA WISATA KULINER LALAPAN KALI SEROJA SITUBONDO Zidane Aji WIjaya; Randika Fandiyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 8 (2026): AGUSTUS 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i8.9052

Abstract

Culinary tourism is one of the rapidly growing sectors that contributes significantly to regional economic development. Consumers' purchase decisions at culinary tourism destinations are influenced by various factors, including taste, location, and word of mouth. This study aims to examine and analyze the effects of taste, location, and word of mouth on purchase decisions through visiting interest as an intervening variable at Lalapan Kali Seroja Culinary Tourism, Situbondo. The study employed a purposive sampling technique, resulting in a sample of 105 respondents. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach with SmartPLS 3.0 software. The results indicate that taste has a positive and statistically significant effect on visiting interest. Location has a negative but statistically insignificant effect on visiting interest, while word of mouth has a positive and statistically significant effect on visiting interest. Furthermore, taste has a positive and significant effect on purchase decisions, whereas location and word of mouth exhibit positive but statistically insignificant effects on purchase decisions. Visiting interest has a positive and statistically significant effect on purchase decisions. The indirect effect analysis further reveals that visiting interest significantly mediates the relationship between taste and purchase decisions. In contrast, visiting interest does not significantly mediate the relationship between location and purchase decisions. However, visiting interest significantly mediates the relationship between word of mouth and purchase decisions.
PENGARUH CAPITAL ADEQUACY RATIO (CAR), NON PERFORMING LOAN (NPL), DAN NET INTEREST MARGIN (NIM) TERHADAP PROFITABILITAS DAN NILAI PERUSAHAAN PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2022-2024 Cindy Pamela Aprilia; Lita Permata Sari; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 8 (2026): AGUSTUS 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i8.9373

Abstract

This study aims to analyse the effect of Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), and Net Interest Margin (NIM) on Profitability and Firm Value in banking companies listed on the Indonesia Stock Exchange (IDX) for the 2022–2024 period. This study employs a quantitative approach utilizing secondary data derived from financial and annual reports published on the IDX. The sampling technique was conducted using purposive sampling, resulting in 16 companies that met the criteria, with a total of 48 observation data points over the 2022–2024 period. Data analysis was performed using Smart-PLS version 3.0 through classical assumption tests (normality and multicollinearity tests), structural equation modelling, coefficient of determination, and hypothesis testing. The results indicate that Capital Adequacy Ratio (CAR) has a positive but insignificant effect on Profitability, Non-Performing Loan (NPL) has a negative and significant effect on Profitability, and Net Interest Margin (NIM) has a positive and significant effect on Profitability. Furthermore, Capital Adequacy Ratio (CAR) has a positive but insignificant effect on Firm Value, Non-Performing Loan (NPL) has a positive but insignificant effect on Firm Value, Net Interest Margin (NIM) has a negative but insignificant effect on Firm Value, and Profitability has a positive and significant effect on Firm Value. The indirect test results show that Profitability is unable to mediate the effect of Capital Adequacy Ratio (CAR) on Firm Value, but it successfully mediates the effects of Non-Performing Loan (NPL) and Net Interest Margin (NIM) on Firm Value.

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