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Contact Name
Randika Fandiyanto
Contact Email
jementrepreneurship@gmail.com
Phone
+6285746814826
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jementrepreneurship@gmail.com
Editorial Address
Jl. Pb. Sudirman No.7, Karangasem, Patokan, Kec. Situbondo, Kabupaten Situbondo, Jawa Timur 68312
Location
Kab. situbondo,
Jawa timur
INDONESIA
Jurnal Mahasiswa Entrepreneur
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Articles 833 Documents
PENGARUH PRODUCT QUALITY, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PADA KONSUMEN KOPI NESCAFE (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO) Dimas Alif Firdaus; Ediyanto Ediyanto; Riza Rachman
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 5 (2026): MEI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i5.9105

Abstract

Instant coffee is one of the beverages widely consumed by students due to its practicality and easy availability. Nescafé, as one of the most popular instant coffee brands, needs to pay attention to factors that may influence purchasing decisions and consumer satisfaction. This study aims to analyze the influence of Product Quality, Brand Image, and Brand Trust on Consumer Satisfaction through Purchase Decision among Nescafé coffee consumers (a study on students of the Faculty of Economics and Business, Abdurachman Saleh University Situbondo). This research employed a quantitative approach using a survey method through questionnaires distributed to 85 respondents who were Nescafé coffee consumers. The sampling technique used was the Slovin formula, while data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results indicate that product quality has a positive and significant effect on purchase decisions, brand image has a positive and significant effect on purchase decisions, while brand trust has a positive but insignificant effect on purchase decisions. Furthermore, product quality has a positive but insignificant effect on consumer satisfaction, brand image has a positive and significant effect on consumer satisfaction, whereas brand trust has a significant negative effect on consumer satisfaction. Purchase decision has a negative and insignificant effect on consumer satisfaction. The results of the indirect effect test indicate that purchase decision is unable to mediate the influence of product quality, brand image, and brand trust on consumer satisfaction.
DETERMINAN KETEPATAN WAKTU PELAPORAN KEUANGAN DAN PROFITABILITAS PADA PERUSAHAAN SEKTOR BARANG KONSUMEN NON-PRIMER YANG TERDAFTAR DI BEI PERIODE 2022-2025 Claudya Resya Anandya; Mohammad Yahya Arief; Lita Permata Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 7 (2026): JULI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i7.9316

Abstract

The obligation to submit financial statements in a timely manner is a requirement established by the Financial Services Authority for all public companies. Compliance with this obligation reflects both a form of communication and corporate accountability in conveying financial information to stakeholders. Failure to meet this requirement may result in administrative sanctions. Accordingly, this study aims to analyze and examine the impact of firm size and leverage on the timeliness of financial reporting, with profitability serving as a moderating variable. This study employs a quantitative approach utilizing secondary data derived from companies’ annual financial reports. The research population comprises all companies in the consumer cyclicals listed on the Indonesia Stock Exchange during the 2022-2025 period. The sample was selected using a puposive sampling technique based on estabilished criteria. Data analysis involved classical assumption tests specifically multicollinearity and normality tests, followed by an analysis of the coefficient of detrmination, structural equation analysis, and hypothesis testing using SmartPLS 3.0 software. The results indicate that firm size has a negative but insignificant effect on the timeliness of financial reporting. Leverage has a positive but insignificant effect on the timeliness of financial reporting. Furthermore, profitability was found to positively and significantly strengthen the effect of firm size on the timeliness of financial reporting. Conversely, the moderating effect of profitability on the relationship between leverage and the timeliness of financial reporting was found to be negative but insignificant.
PENGARUH DEBT TO EQUITY RATIO (DER), RETURN ON ASSET (ROA) DAN LIKUIDITAS TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PROPERTI YANG TERDAFTAR DI BEI PERIODE 2022 2024 Munzilatis Shodiqiyah; Triska Dewi Pramitasari; Ida Subaida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 6 (2026): JUNI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i6.9219

Abstract

The basic and chemical industry sector within manufacturing companies plays a strategic role in supporting national industrial activity because it produces various basic products used in production processes across various sectors. The purpose of this study is to analyze and test the role of financial performance in mediating the influence of company size, capital structure, and sales growth on firm value. The method used in this study is descriptive quantitative. The population in this study were manufacturing companies in the basic and chemical industry sector listed on the Indonesia Stock Exchange (IDX) in 2022-2024. Purposive sampling was the sampling technique in this study. This study used Partial Least Squares – Structural Equation Modeling (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 statistical application indicate that company size has a negative but insignificant effect on financial performance, capital structure has a significant negative effect on financial performance, sales growth has a significant positive effect on financial performance, company size has a significant positive effect on firm value, capital structure has a negative but insignificant effect on firm value, sales growth and financial performance have a positive but insignificant effect on firm value. Financial performance negatively but insignificantly mediates the influence of firm size and capital structure on firm value. Financial performance positively but insignificantly mediates the influence of sales growth on firm value.
PENGARUH PRICE, CONTENT MARKETING, BRAND IMAGE DAN FITUR LIVE STREAMING TERHADAP PURCHASE DECISION TIKTOK SEPLY STORE JANGKAR MELALUI BUYING INTEREST SEBAGAI VARIABEL INTERVENING Isma Abela; Randika Fandiyanto; Nur Faiza
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 6 (2026): JUNI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i6.9164

Abstract

The fashion industry has experienced rapid digital transformation alongside the increasing use of social media as a platform for marketing and online transactions. Business operators are required to implement effective digital marketing strategies and continuously innovate across various marketing dimensions to enhance consumers' Buying interest and remain competitive in an increasingly dynamic business environment. This study aims to examine and analyze the effects of Price, Content marketing, Brand image, and Live streaming features on Purchase decisions at TikTok Seply Store Jangkar, with Buying interest serving as an intervening variable. The study employed a non-probability sampling technique using the accidental sampling method. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach with SmartPLS 3.0 software. The findings indicate that Price, Content marketing, and Live streaming have positive and statistically significant effects on Buying interest, whereas Brand image has a positive but statistically insignificant effect on Buying interest. Furthermore, Live streaming and Buying interest exert positive and significant influences on Purchase decisions, while Price, Content marketing, and Brand image demonstrate positive but statistically insignificant effects on Purchase decisions. Buying interest was found to play a significant mediating role in the relationship between Price and Purchase decisions. However, Buying interest did not significantly mediate the relationships between Content marketing, Brand image, and Live streaming and Purchase decisions.
PENGARUH BUDAYA ORGANISASI, KOMUNIKASI INTERNAL DAN KOMPENSASI TERHADAP LOYALITAS PEGAWAI ASN DAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA DPUPP KABUPATEN SITUBONDO Ahmad Ali Fikri; Ediyanto Ediyanto; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 5 (2026): MEI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i5.8907

Abstract

This study aims to determine the influence of Organizational Culture, Internal Communication, and Compensation on Civil Servant Employee Loyalty and Job Satisfaction as Intervening Variables at the Public Works and Public Housing Agency in Situbondo Regency. The sampling technique used in this study was saturated sampling, involving 51 respondents. The data analysis tool used was Smart PLS 3.0. Data analysis methods included convergent validity, reliability, classical assumption testing, goodness-of-fit (GOF) testing, coefficient of determination testing, structural equation analysis (inner model), and hypothesis testing. The results of the direct effect hypothesis test revealed that Organizational Culture had no significant effect on job satisfaction, internal communication had no significant effect on job satisfaction, and compensation had no significant effect on job satisfaction. Organizational Culture had a significant effect on Civil Servant Employee Loyalty. Internal communication has no significant effect on Civil Servant employee loyalty, and compensation has no significant effect on Civil Servant employee loyalty. Job satisfaction has a significant effect on Civil Servants’ loyalty. The results of the indirect effect hypothesis test indicate that organizational Culture has no significant effect on Civil Servant employee loyalty through job satisfaction, internal communication has no significant effect on Civil Servant employee loyalty through job satisfaction, and compensation has no significant effect on Civil Servant employee loyalty through job satisfaction.
PENGARUH DIGITAL MARKETING, ONLINE CUSTOMER REVIEWS, PRICE DISCOUNT, DAN LOKASI PADA MINAT BELI TERHADAP TRUST SEBAGAI VARIABEI INTERVENING PADA APLIKASI SHOPEE RENGGINANG IBU SHINTA SITUBONDO Dita Aprilia; Ika Wahyuni; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 7 (2026): JULI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i7.9290

Abstract

Increasingly intense business competition in the digital era requires business owners to continually enhance their Digital marketing strategies, leverage customer reviews, offer attractive Price discounts, and consider business Location to strengthen consumer Trust and increase Purchase intention. This study aims to examine the effects of Digital marketing, Online customer reviews,Pprice discounts, and Location on Purchase intention with Trust as a mediating variable among consumers of Ibu Shinta Rengginang on the Shopee platform. This study employed an explanatory research design using a quantitative approach. The population consisted of all consumers of Ibu Shinta Rengginang on the Shopee platform. A purposive sampling technique was used to select 154 respondents. Data analysis and hypothesis testing were conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of Smart PLS 3.0 software. The results of the direct hypothesis testing indicate that Digital marketing and Location have significant positive effects on Trust, whereas Online customer reviews and Price discounts do not have significant effects on Trust. Furthermore, Digital marketing, Online customer reviews, and Location have significant positive effects on Purchase intention, while Price discounts and Trust do not have significant effects on Purchase intention. The results of the indirect effects analysis indicate that Trust does not mediate the effects of Digital marketing, Online customer reviews, Price discounts, and Location on Purchase intention. Therefore, Trust does not function as an intervening variable in the relationships between the independent variables and Purchase intention among consumers of Ibu Shinta Rengginang on the Shopee platform.
PENGARUH DIVERSIFIKASI PRODUK, WORD OF MOUTH, KENYAMANAN TEMPAT DAN HARGA TERHADAP MINAT BELI ULANG MELALUI KEPUTUSAN PEMBELIAN PADA CAFE SPORTS CORNER SITUBONDO Moh. Abu Naim; Siti Soeliha; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 6 (2026): JUNI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i6.9123

Abstract

This study aims to determine the influence of product diversification, word of mouth, venue comfort, and price on repurchase intention, mediated by purchasing decisions, at Cafe Sports Corner Situbondo. A non-probability sampling technique specifically purposive sampling was employed, involving 120 respondents. SmartPLS 3.0 software was used for data analysis. The analytical methods included convergent validity testing, reliability testing, classical assumption testing, goodness-of-fit (GoF) testing, determination coefficient analysis, structural equation modeling (inner model), and hypothesis testing. The results indicate that product diversification has a significant negative effect on purchasing decisions, whereas price has a significant positive effect. Conversely, word-of-mouth and venue comfort do not significantly affect purchasing decisions. Regarding repurchase intention, venue comfort has a significant positive effect, while product diversification, word of mouth, and price do not show a significant effect. Purchasing decisions were found to have a significant positive effect on repurchase intention. In the analysis of indirect effects, purchasing decisions mediated only the impact of price on repurchase intention; the mediating effects of purchasing decisions on the relationships involving product diversification, word-of-mouth, and venue comfort were not statistically significant. These findings suggest that increasing consumer repurchase intention is primarily driven by venue comfort, purchasing decisions, and pricing strategies that effectively encourage purchasing decisions.
PENGARUH LIVE STREAMING, PRODUCT DIVERSITY, PRICE, DISCOUNT, TERHADAP LOYALITAS MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO FITRI GROSIR (Sumberkolak, Kabupaten Situbondo) Alfiatur Rosida; Ediyanto Ediyanto; Lita Permata Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 7 (2026): JULI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i7.9234

Abstract

This study aims to analyze the influence of live streaming, product diversity, price, and discount on customer loyalty, both directly and indirectly through purchase decision as an intervening variable at Toko Fitri Grosir, Sumberkolak, Situbondo Regency. Digital distribution via live streaming and marketing mix management have become key focuses to trigger transaction conversions and customer loyalty amid the dynamics of the modern market. The research method used is a quantitative approach. The population in this study is infinite, consisting of all consumers of Toko Fitri Grosir who have transacted more than once. The sample size was determined using Hair’s formula, resulting in a total of 105 respondents. Data collection techniques were carried out through observation, interviews, literature review, and the distribution of questionnaires using a Likert scale. Data analysis was processed using SmartPLS software with the Partial Least Square (PLS-SEM) method, which includes convergent validity testing, reliability testing, classical assumption testing, goodness-of-fit (GoF) testing, coefficient of determination, and hypothesis testing (path analysis). The results of the study show that among several independent variables tested, only price (β = 0.207; p = 0.036) and discount (β = 0.201; p = 0.038) were proven to have a positive and significant direct effect on purchase decision. Meanwhile, live streaming and product diversity did not show a significant effect on either purchase decision or customer loyalty directly. The results of the coefficient of determination (R²) test indicate that the contribution of all independent variables to purchase decision is 17.5%, while the contribution to customer loyalty is 15.5%, with the remainder influenced by other variables outside this research model.
PENGARUH LIFESTYLE, WORD OF MOUTH DAN PRICE TERHADAP MINAT BELI ULANG PADA KONSUMEN GOLDA COFFEE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Muhammad Firdaus; Ika Wahyuni; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 5 (2026): MEI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i5.9111

Abstract

Golda Coffee is one of the ready-to-drink coffee beverages that is widely favored by various groups, especially university students. The increasingly intense competition in the ready-to-drink beverage industry encourages companies to understand the factors that can enhance consumer satisfaction and repurchase intention. This study aims to analyze and examine the influence of Lifestyle, Word of Mouth, and Price on Repurchase Intention among Golda Coffee consumers, with Consumer Satisfaction serving as an intervening variable. The sampling technique used in this study was Probability Sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach.The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that Lifestyle has a positive and significant effect on Consumer Satisfaction, Word of Mouth has a positive but insignificant effect on Consumer Satisfaction, Price has a positive and significant effect on Consumer Satisfaction, Lifestyle has a negative but insignificant effect on Repurchase Intention, Word of Mouth has a positive but insignificant effect on Repurchase Intention, Price has a positive and significant effect on Repurchase Intention, and Consumer Satisfaction has a positive and significant effect on Repurchase Intention. The results of the indirect effect hypothesis testing indicate that Lifestyle has a positive and significant effect on Repurchase Intention through Consumer Satisfaction, Word of Mouth has a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction, and Price has a positive and significant effect on Repurchase Intention through Consumer Satisfaction among Golda Coffee consumers.
PENGARUH INOVASI PRODUK, PROMOSI, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA UTI DIMSUM DI SITUBONDO Aulia Putri Andini; Triska Dewi Pramitasari; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 7 (2026): JULI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i7.9326

Abstract

This study examines the effect of product innovation, promotion, product quality, and price on purchase decisions through purchase intention as an intervening variable at Uti Dimsum in Situbondo. This study uses a quantitative method with random sampling techniques. The population in this study includes all Uti Dimsum consumers. The sample consists of 135 respondents obtained from the distribution of questionnaires by the researcher. The data analysis method used in this study is PLS-SEM (Partial Least Squares Structural Equation Modeling) with the help of the SmartPLS 3.0 application. The results of the study show that product innovation has a positive but not significant effect on purchase intention, promotion has a positive and significant effect on purchase intention, Product quality has a positive and significant effect on Purchase Intention, Price has a positive and significant effect on Purchase Intention. Product innovation has a positive but not significant effect on Purchase Decision, Promotion has a positive and significant effect on Purchase Decision, Product quality has a positive but not significant effect on Purchase Decision, Price has a positive but not significant effect on Purchase Decision, Purchase Intention has a positive and significant effect on Purchase Decision, Product innovation has a positive and significant effect on Purchase Decision through Purchase Intention, Promotion has a positive and significant effect on Purchase Decision through Purchase Intention, Product quality has a positive and significant effect on Purchase Decision through Purchase Intention, Price has a positive and significant effect on Purchase Decision through Purchase Intention.

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