Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, art, architecture, natural science, social science and engineering, MARCOPOLO publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
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<![CDATA[The Effect of Promotion Mix Costs on Room Occupancy Rates in Hotels in Jakarta ]]>
<![CDATA[Cantika, Ni Putu Ayu Chandra]]>;
<![CDATA[Kalpikawati, Ida Ayu]]>;
<![CDATA[Jata, I Wayan]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11289
<![CDATA[This study was conducted in one of the hotels in Jakarta, aiming to examine the inefficiency of promotional mix costs on room occupancy rates. This quantitative study with secondary time series data uses statistical tests including t-test, F-test, and coefficient of determination. The results show that promotional costs have a significant positive effect on room occupancy rates of 58%. Promotion components such as sales promotion, personal selling, advertising, and public relations all have a significant effect. Other factors not studied affect 42% of the variation in occupancy rates.]]>
<![CDATA[The Influence of Training on the Performance of Food & Beverage Service Department Employees at Four Seasons Resort Bali At Sayan ]]>
<![CDATA[Winarsa, Ni Putu Bintang Pertiwi]]>;
<![CDATA[Sadjuni, Ni Luh Gde Sri]]>;
<![CDATA[Sulistyawati, Ni Luh Ketut Sri]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11290
<![CDATA[Declining employee performance can cause problems for the company. Declining guest comments can indicate a decline in performance, which can affect the hotel's reputation. Developing employee competencies and skills to improve company operations that lead to improved performance. The study was conducted with the intention of determining the effect of training on the performance of food and beverage service employees at the Four Seasons Resort Bali at Sayan Hotel. The data collection methodology was carried out by distributing questionnaires to 38 respondents. The methodology used was the classical assumption test, unit regression analysis, T-test and determination coefficient test using SPSS version 25 for Windows. Based on the analysis, training has a good and significant effect on employee performance (tcount> ttable = 9.279> 2.028). Training has a contribution to influencing employee performance by 70.5% in the strong category.]]>
<![CDATA[The Influence of Service Quality and Facilities on Purchase Intention at Bukit Asah Bali Camping Ground ]]>
<![CDATA[Sari, Ni Komang Della Puspita]]>;
<![CDATA[Witarsana, I Gusti Agung Gede]]>;
<![CDATA[Suastini, Ni Made]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11291
<![CDATA[Service quality and facilities are important factors to increase purchase intention, so that with good service quality and facilities, it can influence the increase in purchase intention. This research was conducted at Bukit Asah Bali Camping Ground. This study aims to determine the effect of service quality and facilities on purchase intention at Bukit Asah Bali Camping Ground which was analyzed by SPSS. Data collection was carried out by distributing questionnaires and using a 5-point Likert scale. The analysis methods used are: classical hypothesis testing, multiple linear regression, t-test, F-test and coefficient of determination. The results of this study indicate that service quality and facilities partially have a positive and significant effect on purchase intention at Bukit Asah Bali Camping Ground and service quality and facilities simultaneously have a significant effect on purchase intention at Bukit Asah Bali Camping Ground. Service quality and facilities contribute to purchase intention by 49.9% which is obtained through the analysis of the coefficient of determination, while the remaining 50.1% is the influence of other variables not examined in this study.]]>
<![CDATA[The Effect of Job Stress on Turnover Intention at SIX SENSES Uluwatu, Bali ]]>
<![CDATA[Juniastuti, Ni Made]]>;
<![CDATA[Sulistyawati, Ni Luh Ketut Sri]]>;
<![CDATA[Jata, I Wayan]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11292
<![CDATA[Human resources are an important aspect that determines the success of a company in achieving its goals. However, companies often face problems such as turnover intention, which is the willingness of employees to change jobs. This study aims to examine the effect of work stress on turnover intention at Six Senses Uluwatu, Bali. A total of 74 respondents were selected through a purposive sampling method. Data were collected using a 5-point Likert scale questionnaire with 30 statements. Data analysis was carried out using the classical assumption test, simple linear regression, t-test, and coefficient of determination with SPSS 24 Windows version. The results showed that work stress had a positive and significant effect on turnover intention, with a tcount>ttable value of 15,409> 1,996 and a significance value of 0.000 <α<0.05. Work stress contributed 76.7% to turnover intention. This study is the basis for evaluating employee work stress.]]>
<![CDATA[The Effect of Brand Image and Price on Tourist Purchasing Decisions Choosing The Westin Resort Nusa Dua Bali as a Mice Venue ]]>
<![CDATA[Wedari, Ni Kadek Maedha]]>;
<![CDATA[Pitanatri, Putu Diah Sastri]]>;
<![CDATA[Wiartha, Nyoman Gede Mas]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11293
<![CDATA[The tourism industry has great potential in generating foreign exchange and improving the welfare of the community. MICE (Meeting, Incentive, Convention, and Exhibition) is a rapidly growing sector in this industry. The MICE industry in Indonesia has been severely impacted by the COVID-19 pandemic, with many events postponed or canceled, affecting related economic sectors. Recovery of the sector requires strategies to adapt to the "new normal", event innovation, implementation of health protocols, and utilization of technology. Understanding brand image and personality is important for employees in creating a positive company image, such as at The Westin Resort Nusa Dua Bali. This study uses quantitative methods to evaluate the effect of brand image and price on purchasing decisions. The results showed that brand image and price have a positive but significant influence on purchasing decisions.]]>
<![CDATA[The Influence of Green Marketing and Green Awareness on Green Attitudinal Loyalty at Luxury Brand Pramana ]]>
<![CDATA[Weda, Ni Putu Risa Sasikirana]]>;
<![CDATA[Witarsana, I Gusti Agung Gede]]>;
<![CDATA[Suastini, Ni Made]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11294
<![CDATA[This study aims to examine the contribution of green marketing and green awareness to green attitudinal loyalty. This community service targets people who have stayed at Luxury Brand Pramana, with a sample of 100 respondents. The methods used include Multiple Linear Regression, Coefficient of Determination, t-test, and F-test. The research process was carried out over a period of 6 months starting from December 2023 to May 2024. The results of the study showed that green marketing and green awareness, both individually and together, have a significant effect on green attitudinal loyalty with an effect of 58.8%. The implication is that Luxury Brand Pramana is expected to increase promotion through advertising and social media with environmental messages, consistently apply environmentally friendly concepts, and adjust pricing policies.]]>
<![CDATA[The Influence of Work Environment and Career Development on Employee Retention at Golden Tulip Jineng Resort Bali ]]>
<![CDATA[Dhari, Anak Agung Ayu Tantri Pradnyan]]>;
<![CDATA[Sulistyawati, Ni Luh Ketut Sri]]>;
<![CDATA[Sabudi, Nyoman Sukana]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11296
<![CDATA[Decreasing Employee Retention can be a problem for companies that show an increase in employee turnover. Factors influencing employee retention are career development and creating a conducive work environment. The purpose of this study was to determine how the work environment and career development impact employee retention at GT Jineng Resort Bali. All employees of GT Jineng Resort Bali were 64 sample respondents using saturated sampling techniques. The data analysis techniques used were multiple linear regression, coefficient of determination, tt test and F test. The results explain that the work environment and career development have a positive and significant effect on employee retention partially and simultaneously. The work environment and career development variables have an influence of 58.9% on employee retention. Researchers suggest that GT Jineng Resort Bali rearrange the work space, always be fair in giving promotions and always listen to every employee's career aspirations.]]>
<![CDATA[The Influence of Job Satisfaction and Organizational Commitment on Employee Loyalty at Capella Ubud Bali ]]>
<![CDATA[Widyaningsih, Ni Luh Nyoman]]>;
<![CDATA[Diwyarthi , Ni Desak Made Santi]]>;
<![CDATA[Sulistyawati, Ni Luh Ketut Sri]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.11297
<![CDATA[Decreasing employee loyalty can be a problem for the company, this is related to the increase in turnover rates where companies must re-recruit to ensure the sustainability of the company's operations. The purpose of this study was to test partially and simultaneously the effect of job satisfaction and organizational commitment on employee loyalty at Capella Ubud Bali. To collect data, questionnaires were distributed to 59 respondents. The t-test, coefficient of determination test, classical assumption test and F-test were used to analyze the data. Based on the data analysis, the results of Job Satisfaction and organizational commitment with partial have a good and significant impact on Employee Loyalty. In addition, with the simultaneous job satisfaction and organizational commitment also have a significant impact on employee loyalty. Together they contribute to influencing Employee Loyalty by 66.4% which is included in the category of strong influence.]]>
<![CDATA[Arrangement of the Rumah Lontiok Area as a Living Monument for Malay Traditional Architecture Tourism in Kampar Regency ]]>
<![CDATA[Husaini, Muhd. Arief Al]]>;
<![CDATA[Hidayat, Wahyu]]>;
<![CDATA[Mashuri, Mashuri]]>;
<![CDATA[Djuniati, Sri]]>;
<![CDATA[Fikri, Asyrul]]>;
<![CDATA[Mustaqimmah, Nurul]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.12128
<![CDATA[Rumah Lontiok is a traditional Malay house in Kampar Regency. One of the Rumah Lontioks that exists as residences and tourist attractions is the Rumah Lontiok in Kampung Pulau Belimbing which is a hundred years old. However, currently, there is damage in the spatial layout of the Rumah Lontiok area which is characterized by not placing the building according to its original condition. This will eliminate the value of the cultural significance of the Rumah Lontiok area. The purpose of this writing is to obtain a conservation plan for the arrangement of the Rumah Lontiok area. The method used is qualitative descriptive. The author conducted an interview, excavated historical information, and observed the state of the Rumah Lontiok area. The results obtained are the concept of adaptive use in area conservation by restoring buildings to their original state and adding tourist facilities to support cultural tourism activities in the Rumah Loniok area.]]>
<![CDATA[Design of Photography Center in Pekanbaru with Hi-Tech Architecture Approach ]]>
<![CDATA[Mazairi, M. Nuril]]>;
<![CDATA[Husaini, Muhd. Arief Al]]>;
<![CDATA[Firzal, Yohannes]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i11.12202
<![CDATA[Photography center is used for photography activities as a meeting place for photographers, professional or amateur, and art lovers. Pekanbaru is experiencing a growing trend of photography enthusiasts with the growth of photography communities and the use of photography media in various activities. Studio facilities with existing equipment allow for intensive photography practice and learning. The need for the construction of a Photography Center in Pekanbaru is due to the absence of a building as a place for the photography community to share and collaborate. The purpose of this design is to create a photography center building that reflects technological advances and provides a visual experience. The method used is descriptive qualitative by conducting observations and interviews in data collection. The design of the Photography Center is designed with a visual aesthetic design approach and responds to today's needs.]]>
