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JURNAL EKONOMI BISNIS DAN MANAJEMEN
Published by CV ALIMS PUBLISHING
ISSN : 29853249     EISSN : 29853117     DOI : https://doi.org/10.59024/jise.v1i1.126
Core Subject : Economy, Humanities, Education,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli dan Oktober)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 278 Documents
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Sosiopreneurship Berbasis Inovasi Produk Lokal Kopi Daun Kelor Kelopi On Wheels Virnanda Septiana Putri; Ahmad Fikri Aryaputra; Anik Widiastuti
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1800

Abstract

. Sociopreneurship has become a strategic concept in inclusive economic development in Indonesia, particularly in integrating social missions with sustainable business models. This article aims to examine the implementation of sociopreneurship at Kelopi On Wheels through the innovation of coffee made from Moringa oleifera leaves, which has proven to be able to increase community empowerment, especially women's farmer groups (KWT), and provide tangible socio-economic impacts for local communities. This research uses a descriptive qualitative approach with documentation study methods and in-depth interviews with the founder of Kelopi On Wheels as the main informant. The results of the study indicate that Kelopi On Wheels has succeeded in developing an innovative product based on local potential that combines coffee drink trends with a healthy lifestyle, while addressing social issues such as stunting and low nutritional consumption in the community. A strategic partnership with KWT Nglipar Village, Gunungkidul Regency, strengthens the inclusive value chain in the supply of raw materials. Despite facing challenges such as low consumer literacy and market preference for conventional coffee, the social innovation promoted by Kelopi On Wheels serves as a relevant and replicable sociopreneurship model in the context of community-based economic development.
Analisis Strategi Lead Generation dalam Optimalisasi Customer Acquisition Cost (CAC) pada Digital Marketing Scuto Paint shilla khairani putri
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1817

Abstract

This study analyzes lead generation strategies in optimizing Customer Acquisition Cost (CAC) in Scuto Paint’s digital marketing within the Indonesian automotive car care industry. The increasingly competitive digital ecosystem requires companies not only to increase the number of leads but also to improve lead quality in order to maintain efficient customer acquisition costs. This study employs a literature review method with a descriptive-analytical approach by examining scientific literature related to digital marketing, lead generation, CAC, lead scoring, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and artificial intelligence-based marketing technologies. The findings indicate that content marketing, social media utilization, WhatsApp integration, predictive lead scoring, and the combination of SEO, SEM, and Generative Engine Optimization (GEO) contribute to improving lead quality while reducing customer acquisition costs. In addition, CRO, retargeting, and data analytics support marketing effectiveness and customer experience. The study concludes that CAC optimization is achieved not only through reducing promotional costs but also through data-driven marketing strategies, effective resource allocation, and integrated digital customer experiences to sustain business competitiveness in the digital era.
Pengaruh Customer Experience Dan Product Uncertainty Terhadap Repurchase Intention Dengan Perceived Value Sebagai Variabel Mediasi Pada Konsumen Blind Box E-Commerce Di Surabaya Aqeela Istigfarin Yarbo; Muhammad Fachmi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1818

Abstract

Perkembangan ekonomi digital dan meningkatnya tren konsumsi berbasis pengalaman telah mendorong munculnya fenomena blind box di kalangan konsumen muda, khususnya Generasi Z. Produk ini menawarkan sensasi kejutan dan ketidakpastian yang membentuk pengalaman emosional unik bagi konsumennya. Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan product uncertainty terhadap repurchase intention dengan perceived value sebagai variabel mediasi pada konsumen blind box di Kota Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Sampel penelitian berjumlah 200 responden yang dipilih melalui teknik purposive sampling dengan kriteria konsumen Generasi Z yang pernah membeli blind box di E-commerce. Pengumpulan data dilakukan melalui kuesioner daring menggunakan skala bipolar adjective, dan data dianalisis menggunakan metode SEM-AMOS. Hasil penelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap repurchase intention, namun berpengaruh negatif dan signifikan terhadap perceived value. Sementara itu, product uncertainty berpengaruh positif dan signifikan terhadap perceived value serta repurchase intention. Selain itu, perceived value berpengaruh positif dan signifikan terhadap repurchase intention. Hasil uji mediasi menunjukkan bahwa perceived value memediasi secara parsial pengaruh product uncertainty terhadap repurchase intention serta memediasi secara parsial pengaruh customer experience terhadap repurchase intention dengan arah mediasi negatif. Penelitian ini memberikan implikasi bahwa pelaku bisnis blind box perlu memperkuat pengalaman konsumen dan mengelola ketidakpastian produk secara tepat agar meningkatkan nilai yang dirasakan dan mendorong pembelian ulang.
Pengaruh Fear Of Missing Out Dan Hedonic Shopping Motivation Terhadap Post-Purchase Dissonance Dengan Impulse Buying Pada Generasi Z Pengguna Tiktok Shop Syafira Nasution; Fresha Kharisma
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1820

Abstract

Penelitian ini dilatarbelakangi oleh pesatnya perkembangan social commerce pada platform TikTok Shop, yang mendorong perubahan perilaku konsumsi Generasi Z menjadi lebih impulsif dan berpotensi menimbulkan Post-Purchase Dissonanace. Penelitian ini bertujuan menganalisis pengaruh Fear of Missing Out dan Hedonic Shopping Motivation terhadap Post-Purchase Dissonance dengan Impulse Buying sebagai variabel mediasi. Penelitian ini menggunakan teori Stimulus-Organism-Response (S-O-R) dengan metode penelitian menggunakan pendekatan kuantitatif melalui survei kuesioner pada Generasi Z pengguna TikTok Shop di Indonesia dengan teknik purposive sampling dan analisis SEM-PLS. Hasil menunjukkan bahwa seluruh variabel positif signifikan serta Impulse Buying mmemediasi hubungan antar variabel. Temuan ini menegaskan bahwa dorongan emosional dapat meningkatkan pembelian impulsif yang berujung pada penyesalan pasca pembelian.
Integrating Prophetic Leadership into Modern Strategic Agility: A Literature Synthesis for Sharia-Based Organizations in the Digital Era Aisyah Sukata
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1864

Abstract

This study presents a comprehensive synthesis regarding the integration of prophetic leadership models into modern strategic agility frameworks for sharia-based organizations navigating the digital era. The introduction emphasizes the urgency of the research, driven by massive digital disruption that demands organizations to respond to market dynamics swiftly without compromising ethical principles and sharia compliance. The method explains the systematic literature review approach applied to select, review, and extract data from high-reputability literature indexed in Scopus, Web of Science, and Sinta databases. The theoretical framework analyzes contemporary strategic agility concepts alongside Islamic epistemology. The results describe that the integration of prophetic values functions as a crucial catalyst in managing digital transformation holistically and avoiding technocentric biases. The analysis and discussion examines these findings against contemporary meta-capability theories, revealing that integrating Siddiq and Amanah values significantly strengthens leadership unity and builds virtual integrity. Furthermore, the Fathanah value is identified as an essential driver for strategic sensitivity that generates pedagogical and operational discretion, while the Tabligh value facilitates effective omnichannel advocacy. This synthesis produces a hybrid governance design and a highly resilient Digital Prophetic Leadership framework. The conclusion contains the formulation that the application of prophetic leadership on digital platforms successfully balances technological innovation with theological mandates, ultimately producing entities that are agile, resilient, and comprehensively ethical.
Pengaruh Pajak Kendaraan Bermotor Dan Investasi Terhadap Pendapatan Asli Daerah Menurut Kabupaten/Kota Di Sumatera Utara Monika Caramoy Sitorus; Essi Laura Amanda; Ellyka EvitaSari Purba; Selpiana Selpiana; Khairunnisa br Marpaung; Ananda Sakinah; Muhammad Yusuf Harahap
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1867

Abstract

Studi ini menelaah kontribusi Pajak Kendaraan Bermotor dan tingkat investasi terhadap besaran Pendapatan Asli Daerah (PAD) di kabupaten dan kota Provinsi Sumatera Utara sepanjang tahun 2009–2024. Metode penelitian bersifat kuantitatif dengan penerapan regresi linier berganda untuk mengidentifikasi hubungan pengaruh antar variabel penelitian. Data sekunder diperoleh dari Badan Pusat Statistik, publikasi pemerintah daerah, dan institusi terkait lainnya. Dalam kerangka analitis, PAD berfungsi sebagai variabel dependen, sementara Pajak Kendaraan Bermotor dan investasi dimasukkan sebagai variabel independen. Temuan empiris memperlihatkan bahwa investasi berpengaruh positif dan signifikan terhadap PAD, dengan probabilitas 0,0020. Begitu pula, Pajak Kendaraan Bermotor menunjukkan pengaruh positif signifikan terhadap PAD dengan nilai signifikansi one‑tailed sebesar 0,0472. Ketika diuji secara bersama, kedua variabel bebas tersebut secara signifikan menjelaskan variasi PAD, yang ditunjukkan oleh Prob(F‑statistic) = 0,000198. Nilai R² sebesar 73,06% mengindikasikan bahwa 73,06% variasi PAD dapat dijelaskan oleh kedua variabel tersebut, sedangkan 26,94% variasi lainnya berasal dari faktor lain yang tidak tercakup dalam model penelitian. Implikasi dari hasil ini adalah bahwa penguatan kebijakan pemungutan pajak daerah dan upaya meningkatkan investasi menjadi instrumen penting dalam memperkuat kapasitas fiskal dan kemandirian keuangan daerah di Sumatera Utara.
Pengaruh Program Magang, Soft Skill, dan Minat Kerja terhadap Kesiapan Kerja Mahasiswa Indonesia Banking School Ikraman Wahyudin; Meta Andriani
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1883

Abstract

Abstract. This study aims to analyze the influence of internship programs, soft skills development, and work interest on the work readiness of students at STIE Indonesia Banking School, Class of 2022. Work readiness is an important aspect that helps students prepare for the transition from higher education to the professional world. This research employed a quantitative approach using data collected through questionnaires distributed to students who had participated in internship programs. A total of 31 respondents were involved in the study, and the data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that internship programs and soft skills development have a positive and significant effect on students’ work readiness. Internship experiences provide opportunities for students to gain practical knowledge, understand workplace culture, and develop professional competencies. Meanwhile, soft skills development supports communication, teamwork, leadership, and problem-solving abilities that are needed in the workplace. In contrast, work interest does not have a significant effect on work readiness. These findings suggest that practical experience and soft skills play a more important role in preparing students for employment than work interest alone.
Analisis Kepuasan Konsumen Ditinjau dari Fitur Marketplace dan Pengalaman Belanja pada Pengguna Shopee di Kabupaten Purworejo Riski Nur Wulandari; Dewi Shanti Nugrahani; Hesti Respatiningsih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1990

Abstract

This study aims to examine the influence of service features and shopping experiences on Shopee customers' satisfaction, particularly among users in Purworejo Regency. This study employed a quantitative approach using a survey method. Data were collected by distributing questionnaires to 97 respondents selected through a purposive sampling technique. The collected data were analyzed using multiple linear regression, t-test, and F-test with IBM SPSS version 26. The results indicated that both service features and shopping experiences have a positive and significant influence on customer satisfaction, both partially and simultaneously. These findings suggest that well-designed marketplace features, such as ease of navigation, secure payment systems, and efficient transaction processes, combined with positive shopping experiences, play an important role in enhancing customer satisfaction. A satisfying shopping experience encourages customers to develop positive perceptions of the platform and increases the likelihood of repeated use and customer loyalty. Therefore, Shopee should continue to improve the quality of its digital services while maintaining a seamless and enjoyable shopping environment. This research contributes to the literature on E-commerce consumer behavior and can serve as evaluation material for the Shopee marketplace in developing strategies to improve customer satisfaction and maintain competitiveness in the digital marketplace.
Penerapan Budaya Kerja ASN BerAKHLAK di Dinas Pemberdayaan Perempuan dan Perlindungan Anak Kota Palembang Nabila Nabila; Irwan Septayuda
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2037

Abstract

This study aims to analyze the implementation of the State Civil Apparatus (ASN) BerAKHLAK work culture at the Office of Women's Empowerment and Child Protection (DPPPA) Palembang City. The research is motivated by the demands of bureaucratic reform that emphasize cultural change through strengthening organizational culture based on ASN Core Values. The research method uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data triangulation was used to test the validity of the information. The results showed that the implementation of the seven ASN BerAKHLAK Core Values (Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative) has generally been well implemented at DPPPA Palembang City. This is reflected in employees' commitment to providing excellent service, compliance with regulations, efforts to improve competence, the creation of harmonious working relationships, loyalty to the organization, adaptability to change, as well as effective coordination and collaboration. However, the study also identified several obstacles that are still faced, including the adaptation process to policy and technological changes that takes time, the need for continuous improvement of employee competence, and challenges in cross-sector coordination and collaboration. The implications of this study emphasize the need for continuous improvement and development efforts so that the implementation of the ASN BerAKHLAK work culture can run more optimally in supporting the improvement of public service quality.
Efektivitas Sistem Penggajian ASN, Implikasinya terhadap Kompensasi Gaji pada Satpol PP Kota Palembang Feri Santoro; Siti Nurhayati Nafsiah
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2039

Abstract

This study aims to analyze the effectiveness of the Civil Apparatus (ASN) payroll system and its implications for salary compensation at the Palembang City Civil Service Police Unit (Satpol PP). The study employed a descriptive method with a qualitative approach. Data were collected through observation, interviews, documentation, and literature review conducted from March to June 2026. The findings indicate that the ASN payroll system has been implemented effectively, as reflected in the timeliness and accuracy of salary payments, accurate employee data management, system transparency, simple administrative procedures, employee satisfaction, and the system’s ability to minimize administrative errors. The effective payroll system positively affects salary compensation by improving employee welfare, increasing work motivation, strengthening discipline, and enhancing organizational productivity. However, several technical and administrative challenges remain, including delays in updating employee data, inconsistencies in attendance records, data input errors, and occasional information system disruptions. These constraints have not significantly affected the salary payment process and remain manageable. Therefore, this study recommends optimizing the payroll information system, improving employee data accuracy, strengthening internal control mechanisms, enhancing the competence of payroll management personnel, and increasing coordination among work units to further improve the effectiveness and reliability of the ASN payroll system.

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