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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Articles 437 Documents
Analysis of Raw Material Inventory in Peuyeum Business Mr. Marsan in Batujaya Sub-District, Karawang Linawati Linawati; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.887

Abstract

This study aims to determine how the inventory of peuyeum raw materials and how to anticipate the quality mismatch of peuyeum raw materials in supporting the continuity of Mr. Marsan's peuyeum business. This research method using descriptive qualitative. Data collection through interviews with Mr. Marsan, direct observation, and document analysis related to raw material inventory. The result of this study is that sufficient supply of raw materials according to needs can facilitate the production process and can produce quality products. There are four raw material suppliers who work with Mr. Marsan, namely Bogor, Subang, Sukabumi, and Lampung. Of course, the prices offered from each supplier are different. Bogor with a price of Rp2,200, Sukabumi Rp2,300, Subang Rp2,150, and Lampung with a price of Rp2,500. Suppliers have their own advantages and disadvantages. Of these advantages and disadvantages, Bogor and Subang are the main suppliers. Bogor and Subang were chosen to be the main suppliers because they offer lower prices, the quality of cassava that suits the needs, in addition to the close delivery distance. With these advantages, cassava from Bogor and Subang is often the first choice compared to Sukabumi and Lampung. In preventing or reducing the risk of raw material quality mismatches, there are several efforts made, one of which is by sorting or checking each raw material sent before production.
Analysis Selling Price at MSMEs Rempeyek Nok Uus Ayu Anisa; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.889

Abstract

This study aims to investigate the product pricing process at the UMKM Rempeyek Nok Uus using the Cost Pricing strategy. The methodology applied is quantitative with descriptive analysis. The primary data source in this study comes from direct interviews with the owner of the UMKM Rempeyek Nok Uus. The findings of this study reveal that the prices set by this UMKM Rempeyek Nok Uus tend to be lower than those that would be set using the Cost Plus Pricing method. This occurs because the UMKM does not carry out detailed cost calculations but only bases its calculations on rough estimates. As a result, when using the Cost Plus Pricing method, which adds a 20% Margin, the resulting price becomes IDR 20,000, while the UMKM sets the price based on an estimate of around IDR 15,000 to IDR 15,500. This finding indicates that using Cost Plus Pricing with the planned Margin addition could be more profitable.
Income Analysis in Increasing Business Profits at MSMEs Seblak Bandung Slowdown Karawang Hoeriah Hoeriah; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.890

Abstract

Culinary developments are currently of great interest to the public, one of which is the spicy food seblak, seblak has many fans from adults to children. The researcher's aim is to find out and analyze the income received at UMKM Seblak Bandung Slowdown Karawang in order to increase business profits. In this research, quantitative descriptive methods were used as research methods in the form of observations, interviews, documents and journals. From the data that has been calculated, business profits during one period experienced increases and decreases each month with an average income of Rp. 151,296,212 from January to December 2023 and get an average operating profit of Rp. 112,240,462 per year. In February and March profits increased by 15%, from April to May operating profits increased by 141%, from August to September profits increased by 22%, and from November to December profits increased by 17%, operating profits increased four times in one annual period 2023. In February and March profit growth increased by 15%, from April to May operating profit increased by 141%, from August to September profit increased by 22%, and from November to December Profit increased by 17% as seen from income and expenditure data. If income increases, operating profit also increases, and if operational expenses increase but income is greater than expenses, it does not affect operating profit.
Analysis of Business Opportunities in Increasing The Income of MSMEs Actors at The Perumnas Karawang Morning Market Diah Kartika Afryani; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.891

Abstract

This research is a study of the Analysis of Business Opportunities in Increasing the Income of MSME Actors in the Perumnas Karawang Morning Market. This research aims to find out how the income of MSME actors is in their initial place of selling, as well as to find out how business opportunities can increase the income of MSME actors at the Perumnas Karawang morning market. The method used in this research is descriptive qualitative. The research respondents were 30 MSMEs, consisting of 24 MSMEs who had businesses elsewhere, and 6 MSMEs who did not have their initial businesses locally. The 30 respondents selected were due to the large number of the same type of business in the Perumnas morning market. The research results showed that 30 respondents stated that business opportunities at the Perumnas morning market could increase income. This business opportunity provides additional income for all respondents. For example, MSMEs wholesalers of household equipment initially earned income of around IDR 12,7500,000, then increased to IDR 30,500,000 at the Perumnas morning market. April coincides with the month of Ramadan, providing an increase in income of up to 79.2% and December is also a moment when MSME players can get an increase in income of up to 63.6%. December coincides with the end of the year where many people get year-end bonuses. Apart from April and December, the percentage increase in income was relatively stable at 55%. This shows that business opportunities in the Perumnas morning market really provide opportunities for MSME actors to be able to increase their income
Analysis of The Usefulness of BUMDes Funds in Klari Sub-District in 2023 Elsa Nurmalasari; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.893

Abstract

The regulation of Village-Owned Enterprises (BUMDes) is stated in Law No. 6 of 2014 concerning Villages article 88 paragraph 1 which states that the establishment of BUMDes is carried out through a village deliberation agreement. This research aims to find out how BUMDes funding in Klari District in 2023, find out the benefits and role of BUMDes to the community, and find out the income and results of BUMDes in Klari Sub-district in 2023. The research method used is qualitative method. Of the 13 villages in Klari sub-district, there are 5 villages with active BUMDes in 2023, namely, Belendung village with BUMDes funds of Rp. 23.256.000 has assets in the form of cages and livestock, Sumur Kondang village with BUMDes funds of Rp. 57.000.000 has a net income of Rp. 7.100.000, Walahar Village with BUMDes funds of Rp. 200.000.000 has assets in the form of bottled drinking water machines, gallons, cups, cup sealer machines, and fertilizer machines, Gintung Kerta Village with BUMDes funds derived from net income in 2023 of Rp. 6.969.120, and Duren Village with BUMDes funds of Rp. 181.672.900 has net income of Rp. 112.004.000. BUMDes that have been built, benefit the community who are included as partners who manage, maintain and develop the business. Suggestions for villages that have active BUMDes or not, to conduct training or counseling on utilizing opportunities and resources owned by each region so as to open up jobs and encourage the activeness of village communities in contributing to utilizing BUMDes funds.
Analysis of Product Sales on Credit at NR Beauty Care in Lemahabang Sub-District Karmila Agustin; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.894

Abstract

This research is a study on the Analysis of Product Sales on Credit at NR Beauty Care in Lemahabang District. This study aims to determine how product sales on credit at NR Beauty Care and analyze how product sales on credit can increase revenue. The method used in this research is qualitative. The results of this study indicate that product sales on credit are given to NR Beauty Care customers who have joined for at least 3 months. The credit facility given to customers still refers to the terms of credit sales that apply at NR Beauty Care by checking in advance about the character of the customer, the activeness of the customer in buying products at NR Beauty Care, and customers who are loyal to NR Beauty Care. NR Beauty Care takes a profit of 2-3% from each product. Based on the results and discussion that has been stated in this article that credit sales aim to help customers, especially reseller customers, to develop their business. If credit is channeled for business development or opening a new business, it will increase their income as well as reduce unemployment. The difference in revenue from credit and cash sales each month reaches Rp. 82,127,000, so selling products on credit at NR Beauty Care is effective for increasing revenue. The results of this study are used as input for NR Beauty Care owners in selling products on credit appropriately, making commitments with customers to avoid late payments and creating good relationships with customers. In addition, to increase revenue NR Beauty Care owners can utilize other E-commerce promotional media.
The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang Haekal Fitrayassa; Citra Savitri; Syifa Pramudita Faddila
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.901

Abstract

In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.
Literature Review of Leadership for Youth: Identifying the Most Effective Styles for Change Agents A A Ngr Bagus Aristayudha
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.913

Abstract

According to the UU Kepemudaan, the youth are those aged 16 to 30 who have a vital role in driving change in social, economic, and political domains. The objective of this study is to determine the leadership styles that have a beneficial impact on young people, examine how these styles influence them, and uncover any common qualities among these styles. Although there has been considerable research on leadership, there is a lack of studies explicitly concentrating on youth. Young people display distinct attributes, including a significant reliance on technology and a drive to have a positive impact. Effective leadership styles should elicit inspiration, motivation, and empowerment in individuals. This study used a literature review methodology to investigate the following research questions: What are the most appropriate leadership styles for young people? What impact do these methods have on young people as agents of change? Do these styles share any similar characteristics? The results suggest that transformational, transactional, and supporting leadership have a major impact on young people by increasing their motivation, engagement, and productivity. Typical antecedents encompass well-defined objectives, unambiguous job expectations, assistance, acknowledgment, personal growth opportunities, and consistent evaluation. The study asserts that comprehending different leadership styles is crucial for optimizing the potential of young individuals and suggests additional empirical investigation and examination of the function of technology in leadership.
Challenges and Opportunities: Cattle / Sheep Farming Business in the City : Case Study of Good Cattle in Depok City Djano Lastro; Windarko Windarko; Putri Maharani; Tiara Yuristina Yusup; Chajar Matari Fath Mala; Yusuf Iskandar; Cynthia Sari Dewi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.947

Abstract

This research investigates the challenges and opportunities associated with cattle and sheep farming businesses in urban environments, particularly emphasizing outstanding cattle farming enterprises in Depok. The study aims to provide an in-depth analysis of these businesses' strategies to address existing challenges and leverage potential opportunities. By exploring the innovative practices and adaptive measures employed by urban livestock farmers, this research seeks to uncover effective methods for breeders to navigate market dynamics, enhance operational efficiencies, and sustainably improve the productivity and quality of their livestock operations. Focusing on success stories from Depok, the study highlights how exemplary cattle farming businesses have thrived despite the constraints of an urban setting. It examines the role of technology, community engagement, and sustainable farming practices in driving their success. The findings offer valuable insights and recommendations for breeders, policymakers, and stakeholders on fostering a resilient and prosperous urban livestock farming sector. Ultimately, this research contributes to the broader discourse on urban agriculture, providing lessons on sustainable growth and productivity enhancement in urban livestock farming.
The Effect of Service Quality on Customer Retention and Customer Experience as Mediating Variable Reza Suriansha; Ngadino Surip Diposumarto; Hari Muharam
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.948

Abstract

The customer's role is crucial in business, including modern retail. Therefore, this research aims to discover ways to enhance customer retention in modern retail by exploring the impact of relationship quality and customer experience at Ramayana department stores. The study focuses on customers from Ramayana department stores in the DKI Jakarta region. Using proportional random sampling, a sample of 400 customers was selected. Path analysis with JASP software was used for data analysis. The research findings are: 1) Service quality has a significant and positive impact on Customer Experience at Ramayana Department Store. 2).Customer Experience significantly and positively influences Customer Retention at Ramayana Department Store. 3). Service quality positively impacts Customer Retention through Customer Experience as a full mediator at Ramayana Department Store.

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