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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention Arief Yanto Rukmana; Moh Gifari Sono; Lina Affifatusholihah; Dewi Putri Anjar Wulan
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1283

Abstract

This study investigates the effects of social media strategy, customer interaction, and word of mouth on e-commerce purchase intention. Utilizing a quantitative approach, data were collected from 360 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The analysis employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to assess the relationships among the variables. The findings reveal that a well-implemented social media strategy significantly enhances customer interaction and positively influences word of mouth, which in turn drives purchase intention in the e-commerce sector. These results underscore the importance of strategic social media engagement and effective customer communication in fostering consumer intent to purchase online. The study provides valuable insights for e-commerce businesses seeking to optimize their marketing strategies and enhance customer engagement.
Exploration of Financial Statements CV. Wian Mandiri Based on Financial Accounting Standards for Micro, Small, and Medium Entities Dimas Wahyu Darmawan; Nina Martiana; Diyah Probowulan
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1286

Abstract

The title of the research is "Exploration of CV. Wian Mandiri Financial Report Based on the Standard of Financial Accounting for Micro, Small, and Medium-Sized Entities." The research uses a qualitative descriptive method with a case study approach on CV. Wian Mandiri. Data was collected from observation, interviews, and documentation, and then analyzed using a descriptive method. The research aims to determine the practice of recording and preparing financial reports based on SAK EMKM in CV. Wian Mandiri, located at Bhineka 1 Street, Number 52, Pasir Gunung Selatan, Cimanggis Depok, West Jakarta. The results of the research show that CV. Wian Mandiri's financial report is still simple, recording only income and expenses, which are then accumulated to determine the profit and loss at the end of the month. After applying SAK EMKM in reconstructing the financial report, it was found that CV. Wian Mandiri's profit and loss report showed a profit of Rp. 30,042,000.00 in October and Rp. 29,887,000.00 in November. The balance sheet report for October and November showed total assets of Rp. 76,408,000.00 and Rp. 106,446,000.00, with equity and liabilities of Rp. 76,408,000.00 and Rp. 106,446,000.00, respectively. The notes to the financial report, which describe the general statements of the entity, the accounting policies adopted, and explanations about the accounts on the income report, cannot be explained because the company considers them to be within the company's private domain.
Evaluation of Financial Performance with the Balanced Scorecard Approach in Retail Companies Loso Judijanto; Meiske Wenno; Muhammad Faisal; Hasmia Melati Arifin; Erfendi Regar
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1290

Abstract

This research assesses the financial performance of retail enterprises utilizing the Balanced Scorecard (BSC) methodology. The study used a quantitative methodology, gathering data from 75 retail firms via a Likert-scale questionnaire (1 to 5). The analysis use SPSS version 26, concentrating on four key Balanced Scorecard perspectives: financial, customer, internal business processes, and learning and growth. The findings indicate substantial positive relationships across the customer, internal processes, and learning and growth perspectives with financial success, with the customer viewpoint serving as the most robust predictor. The results indicate that retail firms can improve financial performance by prioritizing customer satisfaction, operational efficiency, and ongoing innovation. These insights offer significant recommendations for retail managers seeking to synchronize strategic objectives with operational performance.
The Factors Improving the Quality of Local Government Financial Reporting Performance: A Mini Review Approach Angginun Juwita Sari Harahap; Erlina Erlina
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1292

Abstract

The goal of this research is to investigate the variables applying accounting standards, internal control, using information technology, and the caliber of human resources that impact the caliber of local government financial reporting. Using the literature review method, this research examines various journals, articles, and books related to the topic under study. The findings indicate that the execution of Government Accounting Standards (SAP) significantly improves the transparency and accountability of financial statements. A strong internal control system helps reduce errors and fraud, while the utilization of information technology, such as accounting information systems, contributes to increasing the effectiveness and precision of financial reporting. For the purpose of maximizing the application of internal controls and accounting standards, the caliber of qualified human resources became crucial. This study advocates for local governments to enhance SAP adoption, fortify internal controls, optimize information technology usage, and cultivate human resource capabilities to attain superior financial reporting quality.
The Influence of Social Media Marketing and Product Quality on Brand Awareness and Purchase Decisions on Skintific Products in Pekanbaru City Raesela Raesela; Jushermi Jushermi; Henni Noviasari
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1312

Abstract

This study aims to see the influence of Social Media Marketing and product quality on brand awareness and purchase decisions on Skintific products in Pekanbaru City. This study was conducted in Pekanbaru City. The population in this study were the people of Pekanbaru City who bought Skintific products. The number of samples in this study was 175 people. The number of samples in this study was carried out using the non-probability sampling technique with the purposive sampling technique, namely sampling based on certain considerations. The results of the study found that: 1.) Social Media Marketing has a significant effect on purchase decisions. 2.) Product quality has a significant effect on purchase decisions. 3.) Social media marketing has a significant effect on brand awareness. 4.) Product quality has a significant effect on brand awareness. 5.) Brand awareness has a significant effect on purchase decisions. 6.) Social media marketing has a significant effect on purchase decisions moderated by brand awareness. 7.) Product quality has a significant effect on purchase decisions moderated by brand awareness.
The Influence Of Digital Marketing, Brand Ambassador And Electronic Word Of Mouth On Purchasing Decisions For Nivea Body Lotion Product In Pekanbaru Nazwa Aqiila Putri; Henni Noviasari; Sri Wahyuni Wildah
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1313

Abstract

This research was conducted with the aim of knowing the effect of Digital Marketing, Brand Ambassadors and Electronic Word Of Mouth on Purchasing Decisions for Nivea Body Lotion products in Pekanbaru. The population in this study were Pekanbaru people who had bought Nivea Body Lotion. The method used in this research is descriptive and quantitative, with research data sources coming from primary and secondary data. The number of samples in this study amounted to 105 people with the sampling technique using purposive sampling technique. The method of analysis of this research is multiple linear regression analysis and through validity tests and reliability tests. In this study, the results obtained that Digital Marketing has a significant influence on purchasing decisions for Nivea body lotion products in Pekanbaru, Brand Ambassadors have a significant effect on purchasing decisions for Nivea body lotion products in Pekanbaru, and Electronic Word of Mouth on purchasing decisions for Nivea body lotion products in Pekanbaru.
The Influence of Online Customer Reviews and Perceived Quality on Purchase Intention Through Customer Trust of Luxrime Official Shop Cosmetic Products on Shopee Dina Savira; Jushermi Jushermi; Sriwahyuni Wildah
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1335

Abstract

This research aims to determine the influence of Online Customer Reviews and Perceived Quality on Purchase Intention through Customer Trust of Luxrime Official Shop Cosmetic Products on Shopee . The population in this study were people in Pekanbaru City who knew Luxcrime cosmetic products on the Official Shop Shopee. The sampling technique used in this research is the Non-Probability Sampling technique with the number of samples used being 100 respondents. The data analysis method in this research uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS version 4.0 software . The research results show that Online Customer Reviews have a significant effect on Customer Trust, Perceived Quality has a significant effect on Customer Trust, Online Customer Reviews have a significant effect on Purchase Intention, Perceived Quality has a significant effect on Purchase Intention, Customer Trust has a significant effect on Purchase Intention, Online Customer Reviews have a significant effect on Purchase Intention through Customer Trust and Perceived Quality has a significant effect on Purchase Intention through Customer Trust.
Extrinsic Motivation vs. Intrinsic Motivation: Dynamics of Influence on Millennial Generation and Generation Z Employees Jihan Sabila; Theresa Sisilia; Ritha Dalimunthe
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.1387

Abstract

This article reviews literature examining the impact of extrinsic and intrinsic motivation on Millennial and Gen Z employees. As workplaces evolve under the influence of technology and globalization, the work expectations of these two generations continue to shift. This literature review employs a descriptive qualitative approach to evaluate previous studies on extrinsic and intrinsic motivation in Millennials and Gen Z. The primary goal of this approach is to present and synthesize various research findings related to the dynamics of motivation between these two generations. This literature review analyzes research comparing the effectiveness of both types of motivation, evaluating both classic and modern motivational theories, and provides recommendations for human resource managers to effectively manage a multigenerational workforce.
The Effect of Digital Recruitment Platform and Accessibility on the Recruitment and Selection Effectiveness at a State-Owned Bank in North Sumatra R. Meutia Fransiska; Fitri Dwiana; Johan Manurung; Ritha F. Dalimunthe
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.1389

Abstract

This study examines the effect of digital recruitment platforms and accessibility on recruitment and selection effectiveness at a state-owned bank in North Sumatra. This quantitative research employed simple random sampling to obtain 100 job applicants as respondents from a population of 308 applicants across 14 branch offices. Data collection utilized closed questionnaires, unstructured interviews, and documentation. Multiple linear regression analysis revealed that digital recruitment platforms and accessibility simultaneously influence recruitment effectiveness (F = 129.612, p < 0.001). Partially, digital recruitment platforms significantly influence recruitment effectiveness (β = 0.826, t = 15.357, p < 0.001), while accessibility shows a smaller but significant effect (β = 0.111, t = 2.065, p < 0.05). The regression model explains 72.2% of the variance in recruitment effectiveness (Adjusted R² = 0.722). This study demonstrates the crucial role of digital platforms in enhancing recruitment effectiveness in the banking sector, particularly for state-owned banks adapting to digital transformation
The Effect of Training and Decent Work on Employee Performance with Motivation as Mediation at PTPN IV KSO Reg. II Kebun Tanjung Garbus Putri Latifah Anum; Shalsabilla Shafira; Mira Fitriyanti; Ritha F. Dalimunthe
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1391

Abstract

This study aims to examine the effect of training and decent work on employee performance with motivation as a mediating variable at PTPN IV KSO Reg. II Tanjung Garbus Gardens. This research is included in quantitative research, the population is employees of PTPN IV KSO Reg. II Kebun Tanjung Garbus totaling 341 employees and the method of determining the sample using non probability sampling, namely permanent employees at PTPN IV KSO Reg. II Kebun Tanjung Garbus which is determined using the slovin formula, so the sample amounted to 184 employees. The data analysis method used SEM PLS and the data collection method used a questionnaire. The results of this study found that training has no effect on employee performance, decent work has a positive and significant effect on employee performance, training has a positive and significant effect on motivation, decent work has a positive and significant effect on motivation, motivation has a positive and significant effect on employee performance, training has a positive and significant effect on employee performance through motivation and decent work has a positive and significant effect on employee performance through motivation.

Page 16 of 44 | Total Record : 437

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