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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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Analysis of Factors Affecting Women's Productivity in the Gedogan Traditional Woven Fabric Industry In Pringgasela Village, Pringgasela District, East Lombok Regency Siti Maolida Yulianti; Wahidin Wahidin; Adhitya Bagus Singandaru
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1142

Abstract

The purpose of this study is to analyze the influence of the number of family dependents, marital status, allocation of working time, wages and length of work. This study uses an explanatory quantitative method with a sample of 68 people with a population of 218 people. The data obtained by distributing questionnaires and sampling in the study used simple random sampling. The results in this study show that partially of the five variables used in this study there is one variable that has a significant influence, namely wages (X4) with a significance of 0.0000 < 0.05 while there are four variables that do not have a significant influence, namely the number of family dependents (X1) with a significance value of 0.5773 > 0.05, marital status (X2) with a significance value of 0.1220 > 0.05, the allocation of working time (X3) with a significance value of 0.2099 > 0.05 and the length of working (X5) with a significance value of 0.9379 > 0.05 did not have a significant effect on labor productivity in the gedogan traditional fabric industry in Pringgasela Village. Meanwhile, simultaneously variable X affects work productivity with a significance value of 0.0000 < 0.05. Meanwhile, the R2 Adjusted R-Square value shows that all independent variables are able to explain the dependent variable by 57% and the remaining 43% are explained by other variables outside this study.
The Effect of Green Innovation on Business Sustainability Through Green Supply Chain Management as a Mediating Variable in Furniture SMEs in Yogyakarta Special Region Wahyu Kurniawan; Titik Kusmantini; Dyah Sugandini
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1150

Abstract

This study shows how business sustainability (SB) is affected by Green Innovation (GI) and uses the mediating role of Green Supply Chain Management (GSCM) to explain the relationship. Quantitative descriptive method was used in this study. The population of this study is all owners and managers of furniture SMEs in the Special Region of Yogyakarta. The data analysis method used in this research is SmartPLS 3. The results showed that: 1) GI has an influence on Business Sustainability; 2) GI has an influence on GSCM; 3) GSCM has an influence on Business Sustainability; 4) GSCM mediates the influence of GI on the Sustainability of furniture SMEs in the Special Region of Yogyakarta.
The Influence of Advertising Attractiveness and Online Customer Reviews on Trust – Mediated Purchase Decision on Consumers of Hotel Services in the Tiket.com Application Dwi Rahayu; Heru Tri Sutiono; Wisnalmawati Wisnalmawati
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1151

Abstract

The purpose of this research is to determine the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions through Trust. The sample for this research consisted of 95 people who had not used or had ever used hotel services on the Tiket.com Application. This research uses a quantitative descriptive approach. The collected data is then processed using SmartPLS 3.0 software. The findings of this research show that Advertising Attractiveness has a positive and significant effect on Purchase Decisions, Online Customer Reviews has a positive and insignificant effect on Purchase Decisions, then Trust mediates the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions and Trust has a positive and significant effect on Purchase Decisions.
The Influence of Brand Image, Product Quality, and Social Media Promotion on Customer Satisfaction through Purchase Decisions at Viera Cake House in Pekanbaru City Bagas Marcellino Rihandhika; Jushermi Jushermi; Henni Noviasari
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1160

Abstract

One of the cake shops in Pekanbaru is Viera Cake House. There is a phenomenon related to the decline in the level of customer satisfaction at Viera Cake House. Low customer satisfaction will have an impact on decreasing purchasing decisions at Viera Cake House. This research aims to see the influence of brand image, product quality, and social media promotion on customer satisfaction through purchasing decisions at Viera Cake House in Pekanbaru City. The number of samples taken in the research was determined using the Lameshow formula and a sample of 100 consumers was obtained. The data analysis method used is Structural Equation Model (SEM) using SmartPLS software. The test results showed that brand image, product quality and social media promotion had a positive and significant effect on purchasing decisions. Purchasing decisions have a positive and significant effect on customer satisfaction. Product quality and social media promotion have a positive and significant effect on customer satisfaction through purchasing decisions. Brand image does not have a significant effect on customer satisfaction through purchasing decisions.
Analysis of Factors that Affect the Length of Job Search for Educated Workers in West Lombok Regency Nova Junilasari; Helmy Fuadi; Eka Agustiani
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1163

Abstract

This research aims to analyze the influence of wage level, education level, age, gender, and job training on the length of time looking for work for educated workers in West Lombok Regency. This research uses a type of research, namely qualitative with secondary data. Data obtained from SAKERNAS in 2023. The amount of data obtained was 200 educated workers. The analytical tools used are multiple linear regression, coefficient of determination test (R2), partial significance test (t test) and simultaneous significance test (f test). The results of this study show that the variables of wage level, education level, age, gender and job training simultaneously do not have a significant effect on the length of looking for work. Meanwhile, the R2 value is 0.026, this means that 2.6% of the length of time looking for work for educated workers is influenced by variables above which the remainder is influenced by other variables outside this research.
Transformational Leadership and Intrinsic Motivation on Employee Performance in the Mechanical Division of Pt.Astra Internasional (Tbk) Toyota Auto 2000 Bumi Serpong Damai Branch, South Tangerang. Ardiansyah, Fikri; Pasaribu, Veta Lidya Delimah
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1180

Abstract

This study examined the impact of transformational leadership and intrinsic motivation on employee performance. A quantitative approach was adopted, employing a saturated sample consisting of all 54 employees. Data analysis involved validity and reliability tests, classical assumption checks, regression analysis, correlation coefficients, coefficients of determination, and hypothesis testing. The results revealed that transformational leadership positively influences employee performance. The regression equation Y = 37.836 + 0.115X1 indicated a weak relationship, with a correlation coefficient of 0.294. The coefficient of determination (R2) of 0.119 suggests that transformational leadership accounts for 11.9% of the variance in employee performance, while other factors explain the remaining 88.1%. Hypothesis testing further supported this relationship, with a calculated t-value of 2.680 exceeding the critical value of 1.675 (p <.05), thus confirming H1. Intrinsic motivation also demonstrated a positive impact on employee performance. This was evident in the regression equation Y = 20.529 + 0.517X2. Hypothesis testing corroborated this finding, with a calculated t-value of 3.164 surpassing the critical value of 1.675 (p <.05). Finally, the combined effect of transformational leadership and intrinsic motivation on employee performance was explored through the regression equation Y = 23.637 + 0.136X1 + 0.582X2. The coefficient of determination for this model was 0.171, indicating that these two factors collectively explain 17.1% of the variance in employee performance. H3 was accepted following an F-test that confirmed its significance (F = 5.265, p <.05).
The Impact of Service Quality and Ease of Use on Customer Loyalty for BRILink in Pekanbaru City with Customer Satisfaction as a Mediating Variable Sauli Alfath; Jushermi Jushermi; Henni Noviasari
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1184

Abstract

This research aims to determine the effect of service quality and ease of use on customer loyalty using BRILink services in Pekanbaru city with customer satisfaction as a mediating variable. The research population is customers at BRILink agents in Pekanbaru City who have made transactions more than once at the same outlet in Pekanbaru City, the number of which is unknown with a sample size of 120 respondents. Sampling used probability sampling techniques. Research data was collected using questionnaires. In terms of data analysis, this research used Structural Equation Modeling (SEM) analysis with Smart Partial Least Squares (SPLS) Version 3.0. The research results show that service quality and ease of use have a positive and significant effect on customer satisfaction, service quality and ease of use have a positive and significant effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty, service quality and ease of use have a positive and significant effect on customer loyalty which is mediated by customer satisfaction among BRILink users in the city of Pekanbaru.
The Influence of Content Marketing, Brand Ambassadors and Product Reviews on Purchasing Decisions for Scarlett Whitening Consumers in Pekanbaru City Yolanda Harmila Putri; Alvi Furwanti Alwie; Henni Noviasari
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1191

Abstract

This study was conducted to determine the effect of content marketing, brand ambassadors, and product reviews on purchasing decisions for Scarlett Whitening consumers in Pekanbaru City. With 190 responders the population in examination was Scarlett Whitening in Pekanbaru City. Purposive and non-probability sampling techniques are used in sample dedicating. Multiple linear regression analysis is the analytical technique utilized in this research, and SPSS V.25 helpline to process the data. Research findings indicate that content marketing has a partial effect on purchasing decisions, brand ambassadors has a partial effect on purchasing decisions, product reviews has a partial effect on purchasing decisions. In addition, there is a simultaneous relationship betweeen content marketing, brand ambassadors, and product reviews and purchasing decisions
The Influence of Social Media, Price, and E-Word of Mouth on Purchasing Decisions at Florist Flower Shops Ni Putu Ayu Putri Maharani; Ni Made Widnyani; A A Ngurah Bagus Aristayudha
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1230

Abstract

The study aims to determine how Social Media, Price, and E-Word of Mouth influence Purchase Decisions, particularly in flower shops in Denpasar city. This research uses a quantitative approach. Sampling was done using Nonprobability Sampling with Random Sampling, resulting in a sample size of 100 respondents. Data were processed using SPSS version 26 software. The analysis method used was multiple linear regression analysis, with respondents being customers of flower shops in Denpasar city. The research instrument was a questionnaire. Statistical analysis methods used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and correlation tests. The results showed that the t-value for social media was 6.123, which is greater than the t-table value of 1.66088, indicating that social media affects purchase decisions. The t-value for price was 2.829, greater than the t-table value of 1.66088, indicating that price affects purchase decisions. The t-value for E-WOM was 3.734, greater than the t-table value of 1.66088, indicating that E-WOM affects purchase decisions. The F-test value was 91.937, which is greater than the F-table value of 2.699, indicating that social media, price, and E-WOM simultaneously influence purchase decisions.
Does Activity Based Budgeting Matters? Dwi Nita Aryani; Christian Prasetyo
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1247

Abstract

This study aimed to assist AF company in reducing production costs from a financial perspective by employing Activity Based Budgeting (ABB), and to measure its performance by using non-financial perspectives namely operational efficiency, quality and time. The ABB is a tool for determining costs related to activities more accurately, as well as making the planning process more precise and corrections more effective so as to increase the company's competitive advantage. This research is a case study that AF company in Malang as the object. Data was collected by doing observation about the operational and manufacturing process, and analysing financial report year 2022. The results suggested that the company can reduce the selling price due to its lower production costs, thereby making its products more competitive in the market. This should resolve the company's main problem of declining sales. ABB can also improve teamwork among employees, budget design and the elimination of non-value-added activities. One potential benefit of an activity-based budget is that it can provide company with more accurate information regarding costs and resources needed in the work process. This result can be employed as a guideline for carrying out company activities.

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