Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENDAPATAN UKM KULINER DI LUBUK PAKAM ]]>
<![CDATA[Rahma, Nazela Aulia]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v2i4.608
<![CDATA[The implementation of digital marketing aims to utilize the potential of digital media as a means to increase business visibility, reach a wider target market, build interactions with customers, and ultimately increase the revenue of MSMEs. The purpose of this study is to identify and analyze the strategies and forms of digital marketing implementation carried out by culinary MSMEs and their impact on business revenue growth. This research adopts a qualitative approach, with data collection methods including observation, interviews, and documentation. The results of this study indicate that the implementation of digital marketing by culinary MSMEs in Lubuk Pakam has made a significant contribution, with an increase in revenue of approximately 47%. Through the use of social media, delivery services, as well as promotions, discounts, and giveaways, MSMEs are able to expand their market reach and attract potential consumers.]]>
<![CDATA[THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI ]]>
<![CDATA[Sumelvia Dewi, Anita]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Syahputra, Erwin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.632
<![CDATA[The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.]]>
<![CDATA[PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Air Terjun Sikulikap) ]]>
<![CDATA[Br Sitepu, Clarine Oktaryani]]>;
<![CDATA[Harahap, Kartini]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.641
<![CDATA[This study aims to evaluate the impact of digital marketing and word of mouth on the decision to visit Sikulikap Waterfall. The research method used is quantitative research with an associative approach. The population studied was Sikulikap Waterfall visitors. Sampling was done with purposive sampling technique. Data collection was done through questionnaires for primary data and literature study for secondary data. The analysis was conducted with validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing. The results of the research conducted show that the digital branding and word of mouth variables have a partial and significant effect on the decision to visit. Digital marketing and word of mouth variables also have a simultaneous and significant effect on decision making. The coefficient value also shows the relationship between digital marketing and word of mouth on visiting decisions is very strong with an R value of 0.710 or 71%. Adjusted R Square value is also known that digital marketing and word of mouth on visiting decisions is 49.4% while the remaining 50.6% is influenced by other variables not discussed in this study.]]>
<![CDATA[TEENAGERS' PERCEPTIONS OF CITAYAM FASHION WEEK CONTENT ON @ABDULSOFIALLAIL'S TIKTOK ACCOUNT ]]>
<![CDATA[Ridzki, Annisa Ayu]]>;
<![CDATA[Darwinsyah, Muhammad]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.659
<![CDATA[Citayam Fashion Week content uploaded on the TikTok @abdulsofiallail feed, researches aim to find out the perceptions of teenagers and what make people interested in the simple fashion information content presented @abdulsofiallail and to find out the perception of teenage from @abdulsofiallail accounts, whether the information presented by TikTok accounts @abdulsofiallail be an up-to-date source and whether TikTok social media can be source of information. In this study, the method used is a qualitative method. Qualitative methods are used to research scientific objects, so the researcher is a key instrument. This study used triangulation acquisition techniques as data collection. This research is descriptive or utilizes qualitative data, this type of research is descriptive qualitative, used to analyze an event or situation socially. This study found 3 main categories based on qualitative coding. First, TikTok as a source of information known to various kinds of news and entertainment can be accessed on these social media. Second, the followers of TikTok accounts @abdulsofiallail cover all circles including teenagers. Thirdly, the disseminator of information is very entertaining with the content it creates. Social media is a medium that has many users and has access to any platform including TikTok and easily gets news and can spread the news, so that teenagers get information and entertainment quickly. As for the reason why the disseminator of information wants to entertain viewers virtually.]]>
<![CDATA[EFEKTIFITAS PENYUSUNAN LAPORAN KEUANGAN DENGAN MENGGUNAKAN SISTEM APLIKASI KEUANGAN TINGKAT INSTANSI (SAKTI) PADA SATUAN KERJA KEMENTERIAN AGAMA KOTA BINJAI ]]>
<![CDATA[Nasution, Indah Juli]]>;
<![CDATA[Br Purba, Rahima]]>;
<![CDATA[Maisyarah, Renny]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.663
<![CDATA[This research aims to analyze the implementation of the agency level financial application system (SAKTI) in order to increase the effectiveness of preparing financial reports in the Binjai City Ministry of Religion work unit. The research approach used is descriptive research. This research was conducted at the Work Unit at the Ministry of Religion (Kemenag) Binjai City which is located at Jalan Jenderal Gatot Subroto No. 55, Limau Mungkur, West Binjai District, Binjai City. The data used is primary data, and the second is secondary data. This research uses the independent variable, Implementation of the Institutional Level Financial Application System and the dependent variable, namely the Effectiveness of Preparing Financial Reports. Data collection techniques are observation, interviews and documentation. The data analysis technique used is descriptive statistical analysis. The results of this research show that the Binjai City Ministry of Religion work unit has implemented the SAKTI application since the beginning of 2022, although it is still very new, its implementation is quite effective and optimal, but employees still need more knowledge so that its application can be maximized.]]>
<![CDATA[DETERMINAN YANG MEMPENGARUHI OPINI AUDIT ATAS LAPORAN KEUANGAN PEMERINTAH DAERAH KABUPATEN/KOTA DI SUMATERA UTARA ]]>
<![CDATA[Telaumbanua, Erikson Andrianus]]>;
<![CDATA[Triprlyono, Agus]]>;
<![CDATA[Maisyarah, Renny]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.664
<![CDATA[This research aims to analyze the determinants that influence audit opinions on district/city government financial reports in North Sumatra in the form of the level of disclosure and audit findings on regional government financial reports. The number of samples used in this research was 33 Regency/City LKPD in North Sumatra province period 2019-2021. This research was processed using SPSS (Statistical Package for the Social Science) software version 26. The focus of the research is partial and simultaneous in the multiple linear regression research model. The results of this research show that partially the level of disclosure has no effect on audit opinion and audit findings have no effect on audit opinion, but simultaneously the level of disclosure and audit findings have an effect on audit opinion.]]>
<![CDATA[THE ROLE OF INFORMATION TECHNOLOGY AND CREATIVITY IN ACHIEVING BUSINESS SUSTAINABILITY ]]>
<![CDATA[Widiastuti, Ekaningtyas]]>;
<![CDATA[Sulistyandari, Sulistyandari]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.672
<![CDATA[This research investigates how information technology and creativity contribute to the sustainability of businesses run by students enrolled in the Student Entrepreneurship Program at Universitas Jenderal Soedirman. To gather empirical data, a structured questionnaire was administered to 100 entrepreneurial students participating in the program. The sample was selected using convenience sampling, a method often employed in exploratory research to quickly gather relevant data from a readily accessible population. The collected data was subjected to rigorous statistical analysis using the SPSS software, specifically employing the Multiple Linear Regression method to ascertain the relationship between the independent variables (information technology and creativity) and the dependent variable (business sustainability). The results of the analysis revealed a significant positive impact of both information technology and creativity on the sustainability of student-run businesses. Information technology, with its ability to streamline operations, enhance communication, and provide access to broader markets, emerged as a crucial factor in ensuring business continuity and growth. Concurrently, creativity was identified as a key driver of innovation, enabling businesses to adapt to changing market conditions and develop unique value propositions. In light of these findings, the study underscores the importance of optimizing the use of information technology and fostering a creative mindset among student entrepreneurs. To enhance business performance and sustainability, it is recommended that educational institutions and policy-makers support initiatives that provide students with access to cutting-edge technological tools and encourage creative problem-solving.]]>
<![CDATA[PENGARUH IKLAN TERHADAP PERILAKU PENDENGAR SIARAN RADIO PRAMBORS (Studi Kasus Pengaruh Iklan TELKOMSEL Pada Acara Desta Gina In The Morning) ]]>
<![CDATA[Ramadani, Rachmafira Muthia]]>;
<![CDATA[Tahapary, Hanoch]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.748
<![CDATA[Basically, all media owners create their own media content to get revenue, one of which is from advertisers. Advertising itself according to KBBI is a message made to persuade the audience to be interested in the goods offered and this activity is not new in the world of broadcasting, it is commonly done where business people can promote the goods they have through mass media, one of which is radio. Therefore, this study was conducted to see the behavior of Prambors radio listeners after listening to the advertisements presented also to see the effectiveness in terms of advertising a product in the form of goods or services and in this study the author chose a product in the form of Telkomsel provider. In this study there are data from 50 respondents who have been distributed for approximately one week. The results of this study itself showed that radio was still chosen as a means to get entertainment and advertise using radio as a medium is still effective because some of the respondents who bought products, namely internet packages after listening to advertisements presented on DGITM program.]]>
