Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROGRAM ON CUSTOMER LOYALTY ]]>
<![CDATA[Lutpiyani, Lutpiyani]]>;
<![CDATA[Prahesti, Riska Tyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.864
<![CDATA[The existence of competition among companies today, which can no longer be avoided, has made Public Relations (PR) one of the vital components in the success of modern companies in this digital era. One of the main roles of PR is to implement Customer Relationship Management (CRM) and maintain and enhance consumer loyalty. A business needs to implement CRM to enhance the overall customer experience throughout the organization. This includes all interactions, whether in-person or online, and covers everything from pre-sales activities to the experience with products and services, as well as post-sales support. As such, existing customers will be able to influence other customers that the company's service is good. PT. Telkom Indonesia implements a CRM to better recognize and understand their customers so that the business can respond to customer needs quickly and accurately. PT. Telkom Indonesia provides a product called IndiHome and continues to innovate to meet the community's need for better internet services. This research aims to determine whether there is an influence of the Customer Relationship Management (CRM) Program on Customer Loyalty. This research uses a positivistic paradigm with a quantitative method, employing non-probability sampling techniques with specific criteria to determine the sample and distributing questionnaires through Google Forms, followed by data processing using SPSS. The sample in this study consisted of 100 respondents using the Taro Yamane formula. The results of this study prove that Customer Relationship Management (CRM) has a very strong influence on customer loyalty at PT. Telkom Indonesia.]]>
<![CDATA[THE EFFECT OF JOB STRESS AND LOCUS OF CONTROL ON EMPLOYEE PERFORMANCE (Study on Employees of PT Bank Tabungan Negara Medan Branch Office) ]]>
<![CDATA[Sitinjak, Rihot]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.865
<![CDATA[The aim of this study is to examine how work stress and locus of control impact the performance of employees at PT Bank Tabungan Negara (Persero) Medan Branch Office. This research utilises a quantitative approach with an associative methodology. The target population includes 158 employees at the Medan branch office of the state savings bank. Sampling was conducted using probability sampling techniques and the slovin formula, resulting in a total of 61 respondents. Data was collected through primary sources such as observation, interviews, and questionnaires, while secondary data was obtained through a review of existing literature. The analytical methods used are validity testing, reliability testing, classical assumption testing, multiple linear analysis, and hypothesis testing the results of the research conducted show that the variables of work stress and locus of control have a partial and significant effect on employee performance. The work stress variable and locus of control have a simultaneous and significant effect on employee performance. The resulting coefficient value shows that the relationship between the work stress variable and locus of control on employee performance is very strong with an r value of 0.885 or 88.5%. The adjusted r square value also shows that work stress and locus of control variables can explain employee performance variables by 77.6% while the remaining 22.4% is influenced by other variables not explained in this research.]]>
<![CDATA[PENGARUH KOMUNIKASI ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS KONSUMEN BEAUTYHAUL ]]>
<![CDATA[Rahma, Adinda Namira]]>;
<![CDATA[Afriani, Anindita Lintangdesi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.871
<![CDATA[Online shopping is currently in great demand by the public, especially for skincare and cosmetic products. With the presence of beauty e-commerce, it makes easier for people to find beauty products. There are several beauty e-commerce companies that have emerged in Indonesia, one of them is BeautyHaul. BeautyHaul is also the first beauty e-commerce presence in Indonesia. With competition between e- commerce, it is important for BeautyHaul to identify what factors can form brand awareness among the public. The factor that forms brand awareness is the use of marketing communications, one of them is electronic word of mouth. In addition, other factors that can form brand awareness by using celebrity endorsers. This study aims to determine the effect of electronic word of mouth communication and celebrity endorsers on brand awareness among BeautyHaul consumers in Indonesia. The research method used quantitative with convenience sampling technique. The population of this research is visitors to the BeautyHaul website in the fourth quarter of 2022. Then, the data was processed using the SPSS application statistical method with multiple linear regression tests. The results showed that 1) electronic word of mouth has an effect on brand awareness; 2) Celebrity endorsers have an effect on brand awareness; and 3) Electronic word of mouth and celebrity endorsers have an effect on brand awareness. Between two independent variables, the celebrity endorser has a stronger influence.]]>
<![CDATA[PENGEMBANGAN WEBSITE PROFIL PERUSAHAAN BERBASIS WORDPRESS CMS SEBAGAI MEDIA PROMOSI DI PT AMD ACADEMY INDONESIA ]]>
<![CDATA[Priantoni, Sean]]>;
<![CDATA[Rochman, Fatkhur]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.876
<![CDATA[An effective online presence enhances a company's image and broadens its audience. PT AMD Academy Indonesia Malang, a human resource training institution, requires an optimized promotional platform. This study aims to develop, assess quality, and evaluate the effectiveness of a company website as a promotional tool. Using the R&D (Research & Development) method with a waterfall model, the process included analysis, design, implementation, testing, and maintenance. The website was designed with user needs in mind, incorporating wireframes, UI/UX elements, and optimized content. Testing confirmed its responsiveness, usability, and information quality. Results indicate the website is highly effective as a promotional medium, enhancing the company’s visibility and engagement in the training sector. Further development is recommended to align with the company’s growth.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR GIRL GROUP KOREA TWICE TERHADAP BRAND IMAGE SCARLETT WHITENING ]]>
<![CDATA[Hidayat, Muhammad Zikri]]>;
<![CDATA[Yulianto, Kresno]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.879
<![CDATA[According to kompas.co.id, Scarlett Whitening ranks second in the category of local skincare products in Indonesia. To improve brand image, Scarlett Whitening collaborates with girl group TWICE as brand ambassador. This study aims to analyze the influence of TWICE brand ambassadors on Scarlett Whitening's brand image. Using the positivism paradigm and quantitative approach, data was collected through a survey using the Taro Yamane method, involving 100 respondents from Sukmajaya, Depok, who knew TWICE's brand ambassador and used Scarlett Whitening. The sample was selected using purposive sampling technique (non-probability). Data were analyzed with simple linear regression test using SPSS. The results showed that TWICE brand ambassadors have a positive influence on Scarlett Whitening's brand image. The linear test results in a significance value (Sig) <0.01, indicating a significant relationship. The regression coefficient of the brand ambassador variable (X) of 0.449 shows a positive influence. The t value of 8.991 with Sig 0.01 <0.05 confirms that TWICE brand ambassadors have a significant effect on Scarlett Whitening brand image.]]>
<![CDATA[PENGARUH PROGRAM CSR MELALUI INSTAGRAM TERHADAP BRAND IMAGE FOODCYCLE INDONESIA ]]>
<![CDATA[Salsabila, Rifanda Hasna]]>;
<![CDATA[Dwiantari, Ririh]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.899
<![CDATA[On the Sehat Negeriku website from the Ministry of Health, nutrition and a balanced diet are things that determine the level of health and intelligence of society in Indonesia. Quoted from the United Nations Environment Program (UNEP), food waste in Indonesia is in first place in Southeast Asia. Then, this has encouraged the formation of groups that understand food waste, one of which is FoodCycle Indonesia which is a member of GFN or The Global Foodbanking Network from Indonesia. FoodCycle Indonesia carries out CSR activities to minimize food waste in Indonesia, one of which is through the FoodCycle Point program which is a place to distribute donations of food that is still fit for consumption, which has also been uploaded to FoodCycle Indonesia's Instagram to spread awareness. This research aims to determine the influence of the CSR program via Instagram on the brand image of Foodcycle Indonesia. This research uses a quantitative approach, to calculate sampling data using a survey with the Lemeshow formula because the population is unknown, can increase or decrease at any time and to distribute questionnaires to one hundred respondents of Foodcycle Indonesia Instagram followers. The data obtained was processed using the SPSS application using a simple linear test. The result is that there is a strong influence on the CSR program via Instagram on the FoodCycle Indonesia brand image. Respondents saw the dimensions of Community Volunteering and Strength of Brand Associations very well.]]>
<![CDATA[LABOR FORCE PARTICIPATION TRENDS: DOES SOCIO-DEMOGRAPHIC MATTERS? STUDY CASE IN BREBES DURING 2011-2023 ]]>
<![CDATA[Yusuf, Maulana Ghani]]>;
<![CDATA[Khusniati, Navi'ah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.908
<![CDATA[Brebes Regency is the regency with the largest population in Central Java. This regency faces major challenges in the employment sector, namely the condition of the Labor Force Participation Rate (LFPP) which is in the third lowest position among regencies/cities in Central Java. The low LFPP figure shows that many working-age residents are not absorbed in economic activities. The situation is worsened by the alarming rate of joblessness, which ranks second only to Tegal City, and the poor Human Development Index (HDI) ranking in Central Java. The main objective of this research is to examine the patterns and factors that impact the involvement of the workforce in Brebes Regency from 2011 to 2023. Employing a quantitative method, this research seeks to identify how sociodemographic elements influence labor force participation in Brebes Regency. Multiple linear regression analysis was utilized in this study to examine the connection between variables by employing SPSS software. The regression results indicated a significance level of 0.001 and an F value of 14.202. These findings suggest that sociodemographic factors collectively play a significant role in influencing labor force participation in Brebes Regency. Partially, the sociodemographic factor that has the highest significant influence is the HDI. Based on these findings, improving the quality of education and health is the government's main focus so that workforce participation can be more optimal. Thus, it is hoped that the high population can be utilized to increase regional development in Brebes Regency which is reflected in the high level of workforce participation.]]>
<![CDATA[THE INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RISK ON THE DECISION TO USE THE GOPAY APPLICATION IN MEDAN CITY ]]>
<![CDATA[Simangunsong, Maria Meilani]]>;
<![CDATA[Simanjorang, Feronica]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.910
<![CDATA[The potential impact of perceived ease of use and perceived risk on a user's choice to either continue using or switch from the Gopay app is being investigated in this study. The main objective of this research is to establish how perceived ease of use and perceived risk affect the decision to use the Gopay app within Medan City. This study utilises a quantitative research methodology with an associative perspective. The target population for this research consists of Gopay app users in Medan City, and the sample size is 96 respondents, selected using purposive sampling. Obtaining primary data involved directly distributing questionnaires, while secondary data was collected through studying literature. The findings of the study indicate that beliefs about how easy it is to use and the level of risk perceived both have a significant and positive impact, either partially or together, on the decision to utilise the Gopay application in Medan City. The Adjusted R Square value, at 0.846 or the determinant coefficient, underscores that the variables of perceived ease of use (X1) and perceived risk (X2) in relation to the decision to use (Y) account for 84.6% of the variance, with the remaining 15.4% influenced by factors not considered in this research model.]]>
<![CDATA[THE ROLE OF DOMESTIC AND FOREIGN INVESTMENTS IN REDUCING UNEMPLOYMENT IN ASEAN: A 1999-2023 PANEL ARDL ANALYSIS ]]>
<![CDATA[Pratysto, Tangguh]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.914
<![CDATA[Unemployment is a challenge in economic development in ASEAN countries because its members are mostly developing countries that have market potential in Asia. Many countries in ASEAN face a mismatch in workforce skills, high levels of workers in the informal sector, and limited job opportunities for less skilled job seekers. Therefore, the government needs to understand how FDI and domestic investment affect unemployment in ASEAN in order to formulate short-term and long-term public policies to optimize investment strategies to create sustainable jobs. This study analyzes the impact of domestic investment per GDP and FDI per GDP on unemployment in ASEAN countries in the period 1999-2023. This study uses the Panel Autoregressive Distributed Lag analysis method to see the short-term and long-term effects. The results of the research show that domestic investment per GDP and unemployment have no impact in the short term but have a negative and significant effect in the long term. Then, FDI per GDP and unemployment have a positive and significant effect in the short term but have a negative and significant effect in the long term. In conclusion, foreign and domestic investment has a role in reducing unemployment in the long term and needs to be encouraged by appropriate policies.]]>
<![CDATA[EFEKTIVITAS KOMUNIKASI INTERPERSONAL HOST SHOPEE LIVE TERHADAP PERILAKU KONSUMTIF GENERASI Y ]]>
<![CDATA[Stiawanty, Rita]]>;
<![CDATA[Andrini, Susi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.916
<![CDATA[The goal of this study is to assess how the quality of interpersonal communication by Shopee Live hosts impacts the consumption patterns of Generation Y. This study employs a descriptive quantitative methodology. Data collection was conducted using a closed-ended questionnaire distributed to one hundred Shopee Live respondents, selected based on calculations using Slovin’s formula. The questionnaire was administered via Google Forms, and the data was processed using SPSS version 26. Data analysis involved descriptive analysis, normality testing, simple linear regression testing, and hypothesis testing. The findings from this research show that the alternate hypothesis (Ha) is supported, revealing a favorable impact of effective interpersonal communication by Shopee Live hosts on the consumer behavior of Generation Y. The coefficient of determination is calculated at 53.6%, indicating a significant correlation. The unexplored factors in this study account for the remaining 46.4% of the influences on consumer behavior. Therefore, it can be stated that the effectiveness of interpersonal communication by hosts has a moderate impact on the consumptive behavior of Generation Y, as the coefficient of determination is above 50%. This research provides benefits for practitioners as a reference in understanding the consumptive behavior of Generation Y in the online shopping environment of Shopee Live. Additionally, it serves as a study material and foundation for future research, particularly in the field of communication studies, for other researchers interested in similar topics.]]>
