Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
380 Documents
<![CDATA[Intellectual Property-Based Financing as Alternative Collateral for Creative Economy MSMEs: Implications for Financial Inclusion and Business Growth in Indonesia ]]>
<![CDATA[Stepanus Dwi Nugroho Adi]]>;
<![CDATA[Gustraprasaja Galih Jatisantosa]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v4i4.1207
<![CDATA[The creative economy is a major driver of innovation-led growth, yet creative economy MSMEs face limited access to formal financing because their business models depend on intangible assets rather than physical collateral. Indonesia has introduced a regulatory framework recognizing intellectual property (IP) as an alternative form of collateral for financing. This study examines how Indonesia’s IP-based financing framework is intended to expand financial inclusion for creative economy MSMEs, using a qualitative policy analysis approach evaluating five key regulatory instruments issued between 2019 and 2026 that collectively establish IP as a recognized, valuable, and financeable asset. The findings indicate that Indonesia has developed an initial institutional architecture for transforming intellectual property into a financing instrument, but this architecture remains partial rather than comprehensive: it stops short of specifying enforcement, liquidation, and dispute-resolution mechanisms, and implementation challenges remain significant, including institutional risk aversion, limited IP literacy among MSMEs, and unequal digital access. Recent developments, including the inauguration of Indonesia's first certified IP Appraisers and a dedicated IDR 10 trillion KUR Ekraf platform launched in February 2026, indicate the framework has begun moving toward operational practice, though no disbursement data are yet available to confirm effectiveness. This study contributes to the MSMEs financing literature by positioning IP as an instrument that may enhance financial inclusion and support business growth, while cautioning that regulatory recognition alone does not guarantee improved access without parallel investment in valuation capacity and MSMEs readiness.]]>
<![CDATA[Retail Mix Strategies to Increase Foot Traffic and Purchase Conversion at METRO Department Store Resinda Park Karawang ]]>
<![CDATA[Alia Cahyani Putri]]>;
<![CDATA[Sarah Aprilia]]>;
<![CDATA[Ario Setra Setiadi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1210
<![CDATA[In physical retail, the shift toward omnichannel shopping has made it increasingly important for department stores to not only attract visitors but also convert those visits into purchases, making the drivers of foot traffic and conversion rate a critical issue for retailers operating within shopping centers. This study analyzes the retail mix strategy affecting foot traffic and conversion rates at METRO Department Store, Resinda Park Mall, Karawang. The research model places store location, promotion, store atmosphere, and product as exogenous variables, foot traffic as a mediating variable, and conversion rate as the endogenous variable. A quantitative explanatory approach was applied to survey data from 200 respondents, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. The measurement model indicates that all indicators have outer loadings above 0.70, Cronbach’s alpha values above 0.85, composite reliability values above 0.89, and AVE values above 0.63, confirming adequate reliability and convergent validity. The structural model explains 51.9% of the variance in foot traffic and 73.0% of the variance in conversion rate. Bootstrapping results indicate that promotion, store atmosphere, and product significantly increase foot traffic, whereas store location has no significant effect. Foot traffic significantly affects conversion rate and mediates the effects of promotion, store atmosphere, and product on conversion rate. The findings suggest that METRO should prioritize promotional activation, engaging store atmosphere, and product assortment to increase visitor flow and purchase conversion.]]>
<![CDATA[Target and Reward Systems and Their Impact on the Performance of Marketing Employees in the Banking Industry: A Systematic Literature Review ]]>
<![CDATA[Boby Irawan Santosa]]>;
<![CDATA[Ahmad Rizki Sridadi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1211
<![CDATA[Banks worldwide rely on quantitative sales and cross-selling targets, supported by financial and non-financial reward systems, to direct the effort of marketing and frontline employees. Evidence remains mixed on whether these instruments enhance performance or generate pressure, dissatisfaction, and dysfunctional behavior, and this evidence remains scattered across the human resource management, marketing, and banking literatures. This article reports a systematic literature review (SLR) of peer-reviewed research published between 2022 and 2026 that examines the relationship between target-setting practices, reward and incentive systems, and the performance of marketing and sales-oriented employees in banking and closely comparable financial-service settings. Following a transparent, artificial-intelligence-assisted review protocol, 31 journal articles indexed in Scopus, Web of Science, ScienceDirect, and equivalent high-quality databases were retrieved, screened against explicit eligibility criteria, and thematically synthesized. Six recurring themes emerged from the corpus: target systems as performance drivers and sources of pressure; reward systems, incentives, and motivation; the interplay between targets, rewards, and job satisfaction; sales performance and marketing productivity in banking; the risks associated with excessive targets and poorly designed reward systems; and the strategic implications for banking human resource management and performance management. Well-calibrated, transparent, and equitable target-reward systems enhance motivation and productivity, while rigid or inequitable systems increase stress and turnover risk.]]>
<![CDATA[Development of Local Culinary Innovation to Support Cultural Tourism and the Creative Economy in Mojokerto Regency ]]>
<![CDATA[Achmad Taufiq]]>;
<![CDATA[Bawa Mulyono Hadi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI ]]>
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DOI: 10.55047/jekombital.v4i4.1212
<![CDATA[The local culinary potential in Mojokerto Regency has a close relationship with the cultural heritage and history of Majapahit, but its utilization as part of cultural tourism and creative economy development still needs to be strengthened. This research identifies the local culinary potential of Mojokerto and develops an integrative model that connects culinary, cultural heritage, tourism experience, and destination competitiveness. The research uses a qualitative descriptive approach with a case study design. Data were obtained through in-depth interviews, field observations, and document analysis involving culinary MSME actors, local government, cultural communities, tourism destination managers, and tourists in Mojokerto Regency. Data were analyzed using thematic analysis. The research results show that Mojokerto has strong local culinary potential, supported by the richness of Majapahit’s culture and history. Based on informants’ perspectives, six main themes are seen as playing a role in supporting local culinary development, namely product and process renewal, packaging innovation, digital marketing, cultural storytelling, and multi-stakeholder collaboration. The novelty of this research lies in the integrative model that positions local culinary potential as the foundation for development, then connects it with the strengthening of tourism experience, destination image and competitiveness, and the growth of the regional creative economy. This model shows that the integration of local culinary, cultural heritage, tourism experience, and digital marketing can become a strategic approach to strengthen the competitiveness of cultural tourism destinations sustainably.]]>
<![CDATA[Strengthening Rural Food SME Competitiveness through Digitalization and Village Cooperatives ]]>
<![CDATA[A. Taufiq Hidayat]]>;
<![CDATA[Khalilah Daud Isaac Makhmut]]>;
<![CDATA[Riski Febria Nurita]]>;
<![CDATA[Abdurrahman Yusuf]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1215
<![CDATA[The competitiveness of rural food micro, small, and medium enterprises (MSMEs) is constrained by limited market access, uneven digital literacy, and weak institutional support. This study aims to analyze these conditions and develop an integrative strategy for strengthening food MSME competitiveness through digitalization and the Merah Putih Village Cooperative (KDMP) in support of local economic development. A qualitative case study was conducted in Sekarpuro Village, Pakis District, Malang Regency. Data were collected through observations, semi-structured interviews, focus group discussions, and document analysis involving KDMP management, food MSMEs, village government, and subdistrict authorities. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, thematic analysis, and SWOT analysis. The findings show that KDMP functions as a coordination hub for MSME empowerment and digitalization, while its emerging digital information system supports institutional transparency and coordination. The study develops an Integrative Model for Strengthening Food MSME Competitiveness based on five stages: input, process, output, outcome, and impact. Conceptually, the model integrates the Resource-Based View (RBV), Dynamic Capabilities Theory, and Institutional Theory to explain how strategic resources, adaptive capabilities, and institutional coordination jointly strengthen competitiveness. The findings provide practical guidance for sustainable rural MSME empowerment and local economic development.]]>
<![CDATA[The Effects of Social Media, E-WOM, and Online Interactions on Customer Loyalty Toward Justincase’s Parcel Delivery Service Through Consumer Trust ]]>
<![CDATA[Puti Sarah Jayati]]>;
<![CDATA[Daman Sudarman]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1216
<![CDATA[Reconfigured by the swift advancement of digital technology has been consumer conduct in the quest for information and engagement with service providers, personal shopper services included. Cardinal determinants in the cultivation of customer trust and loyalty have been constituted by social media, electronic word of mouth (e-WOM), and online interaction. Scrutinized by this study are the effects exerted by social media, electronic word of mouth, and online interaction upon customer loyalty, both directly and indirectly via customer trust, within the ambit of the Justincase personal shopping service. A quantitative approach, operationalized through survey methodology, was enlisted. Questionnaires disseminated to 140 Justincase patrons, culled via purposive sampling, constituted the means whereby data were gathered. Data analysis was undertaken by means of Structural Equation Modeling-Partial Least Squares (SEM-PLS), a methodology enabled through the application of SmartPLS 4.0. Subsumed within this analytical process were validity and reliability testing, appraisal of both the outer and inner models, and hypothesis testing, the latter effected via bootstrapping procedures. Propitious and consequential effects upon customer trust are exerted by social media, electronic word of mouth, and online interaction. Customer loyalty is appreciably shaped by social media, electronic word of mouth, online interaction, and customer trust. Mediating the influence of social media, electronic word of mouth, and online interaction upon customer loyalty is customer trust. Intimated by these findings is the notion that, through efficacious digital communication, favorable online recommendations, and responsive interactions, customer trust may be fortified, engendering heightened loyalty toward the Justincase personal shopping service.]]>
<![CDATA[The Role of Co-Innovation and Absorptive Capacity on Speed of Innovation and Its Impact on New Product Performance in the Small Sector Industry ]]>
<![CDATA[Fadhlan Ridhwana Sujana]]>;
<![CDATA[Fansuri Munawar]]>;
<![CDATA[Kahfi Gunardi]]>;
<![CDATA[Ardi Susanto]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1219
<![CDATA[Co-innovation is essential in the innovation literature, particularly for small-sector industries. This study examines how co-innovation, absorptive capacity, and speed of innovation influence new product performance. A cohort of 134 participants, drawn from disparate industries encompassing handicrafts, textiles, and food and beverage, was surveyed to garner data. Partial least squares structural equation modeling was employed to subject the research hypotheses to examination. A pronounced, affirmative direct association between co-innovation, speed of innovation, and new product performance was evidenced by the results. A considerable moderating influence exerted by absorptive capacity upon the co-innovation, new product performance relationship was subsequently unearthed. The cultivation of co-innovation practices with a multiplicity of partners; suppliers, competitors, customers, and industrial enterprises, is underscored as vital for securing a wider array of resources capable of enhancing new product performance. Moreover, businesses must possess the capacity to assimilate and reconcile newly acquired knowledge with their extant knowledge base, so that it might be exploited to fullest effect.]]>
<![CDATA[Market Reaction to Middle East Geopolitical Shocks: Evidence from Iran Conflict Escalation and Energy Stocks on the Indonesia Stock Exchange ]]>
<![CDATA[Alana Sabila]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1224
<![CDATA[The escalation of the Iran conflict, which threatens global energy supply through the Strait of Hormuz, raises the question of how energy sector stocks on the Indonesia Stock Exchange (IDX) respond to such geopolitical risk. The study aims to determine whether the conflict generates significant abnormal returns and cumulative market effects and to assess the speed of investor response to the geopolitical shock. A quantitative event study design is employed using daily stock returns over an 11-day event window from H-5 to H+5. Expected returns are estimated using the Market Model, while abnormal returns (AR) and cumulative abnormal returns (CAR) are evaluated using a one-sample t-test. The results show a significant negative abnormal return of -1.93% on H-1 (p < 0.01), indicating an anticipatory market response before the event. No significant abnormal returns are observed on H=0 and H+1, suggesting that the market rapidly incorporated the publicly available information. However, the cumulative abnormal return reaches -19.24% (p < 0.001) over the event window, indicating a substantial and persistent decline in the valuation of energy stocks. The findings imply that geopolitical shocks affect emerging-market energy equities not only through immediate information effects but also through persistent uncertainty and risk repricing. These results are relevant for investors in managing geopolitical exposure and for policymakers and market regulators in strengthening market resilience during periods of heightened geopolitical uncertainty.]]>
<![CDATA[Brand Image and Digital Advertising as Determinants of Consumer Purchase Intention ]]>
<![CDATA[Ahmad Yusup]]>;
<![CDATA[Nofiar Nofiar]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1228
<![CDATA[A decrease in sales combined with shifting consumer perceptions within the dishwashing liquid market signals the importance of studying what factors might determine purchase intention. This study focuses on assessing how Brand Image and Digital Advertising shape Consumer Purchase Intention for Sunlight products. The investigation relied on a quantitative method featuring a descriptive-associative research design. The study obtained its data by distributing questionnaires to 100 respondents, chosen from a population of 25,625 consumers via probability sampling and the Slovin formula. Data analysis involved validity and reliability checks, classical assumption tests, simple and multiple linear regression, correlation analysis, the coefficient of determination, and hypothesis testing, each conducted through SPSS version 26. According to the results, Brand Image has a positive and significant impact on Consumer Purchase Intention, reflected in a regression coefficient of 0.465, a correlation coefficient of 0.440, and a coefficient of determination of 19.4%. A similar positive and significant impact comes from Digital Advertising, which records a regression coefficient of 0.509, a correlation coefficient of 0.519, and a coefficient of determination of 26.9%. When considered simultaneously, Brand Image and Digital Advertising significantly affect Consumer Purchase Intention, with a correlation coefficient of 0.551 and a coefficient of determination of 30.3%. These findings indicate that strengthening brand perceptions and improving the effectiveness of digital advertising can support higher consumer purchase intention. The study provides practical implications for marketing strategies through consistent brand communication, clear advertising messages, and relevant digital content.]]>
<![CDATA[Shaping the Future of Pottery Industry in Bangladesh: Market Opportunities and Challenges ]]>
<![CDATA[Rajib Chandra Das]]>;
<![CDATA[Md Ridoy Hasan Rony]]>;
<![CDATA[Md Azim Chowdhury]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 5 No 1 (2026): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v5i1.1229
<![CDATA[Pottery is the mainstay of the rural economy of the country along with a testimony of the creative and traditional wealth of Bangladesh. The study analyses the situation, market potential and main challenges of the sector, as well as the respondents’ demographic characteristics, production capacity, product demand, use of technology, environmental awareness and institutional support. It seeks to pinpoint the barriers and opportunities to sustainable development. Qualitative approach was adopted in the research in a potter’s village. 70 people (50 community members and 20 pottery workers) responded directly to the face-to-face interviews and observations conducted. The study revealed that there is a strong market potential, but there is a problem of limited technology use, lack of institutional support, financial needs and market constraints. A return of this loss can be encouraged and accelerated by guaranteed and facilitated access to raw materials, new product designs, fresh production processes, skill training and a well-thought out marketing campaign. It is recommended a comprehensive development plan is put in place, with creative design, capacity building, and a website to reach more people and boost production, which will help to protect and promote this important heritage restoration. Overall, the findings suggest that financial assistance, technology adoption, better market access, and institutional support are important for the sustainable development of the sector.]]>
