Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan (Inovbiz MIK) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation in management, investment and entrepreneurship. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas. Inovbiz MIK has a broad scope in the following areas including Management, Investment, and Entrepreneurship. Inovbiz MIK is an open access journal. Readers may read, download, copy, distribute, print, search, or link to the full texts of these articles without any charge. All submitted papers are peer reviewed before being accepted for publication. The authors who intend to submit manuscripts to Inovbiz should follow the norms described in the guidelines. Each volume in a year is published in electronic form with a different number. The publication with the number 1 is June and the number 2 is December.
Articles
63 Documents
<![CDATA[Observation Study of Business Capital Factors, Business Location, and Marketing Strategies on the Succes of Culinary MSME Business in Dumai City ]]>
<![CDATA[Monica Putri]]>;
<![CDATA[Wan Junita Raflah]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 2 (2022): Edisi Desember 2022 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v2i2.2825
<![CDATA[This study aims to determine the factors of venture capital, business location and marketing strategy on the success of MSME businesses in Dumai City. In this study, the author focuses his research on culinary SMEs. The type of research used is observational with a quantitative approach. The variables in this study include business capital, business location, marketing strategy and business success. The population in this study are people who have culinary businesses. The sample used in this study was 100 respondents who were taken by purposive sampling technique and the data collection method used a questionnaire. Analysis of the data used isdescriptive analysis. The results of this study indicate that the dominant factor of venture capital on business success with an average indicator of 3.22 with a medium category. The dominant factor of business location on business success with an average indicator of 4.08 in the high category. The dominant factor of marketing strategy on business success with an average indicator of 3.91 in the high category. And the dominant factor of business success with an average indicator of 3.51 in the high category.]]>
<![CDATA[The Influence of Religiosity, Trust, Knowledge and Location on People Interest in Saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis ]]>
<![CDATA[Azizatul Aulia]]>;
<![CDATA[M. Alkadri Perdana]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v2i1.2488
<![CDATA[This study aims to determine the influence of religiosity, trust, knowledge and location on people interest in saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis. The number of samples in this study was 100 respondents by distributing questionnaires to people who saved at Bank Syariah Indonesia Sub-Branch Office Bengkalis. The research method used is a quantitative approach using a non-probability sampling method with purposive sampling and the analysis method is multiple linear regression. The results of this study indicate that partially religiosity, trust, knowledge and location variables have a significant influence on people interest in saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis. Simultaneously, the variables of religiosity, trust, knowledge, and location have a significant influence on people interest in saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis. The coefficient of determination of religiosity, trust, knowledge and location is 66.1% of the interest in saving.Keywords: Religiosity, Trust, Knowledge and Location ]]>
<![CDATA[Analysis of Customer Satisfaction Level on International Departure Terminal Waiting Room Facilities at Sultan Syarif Kasim II International Airport ]]>
<![CDATA[Chai runnisa]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 2 (2021): Edisi Desember 2021 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v1i2.2233
<![CDATA[ The waiting room facilities service is very important to increase comfort and increase customer satisfaction. Improving services in terms of waiting room facilities needs to be done from time to time because the dynamic nature of customers and because of any customer tendency that wants to get something more and different. The research objective that wants to be achieved in this study is to know how the international departure terminal waiting room facilities at Sultan Syarif Kasim II International Airport influence on the customer satisfaction level. In this study, the population of the research is the users of the Sultan Syarif Kasim II International Airport flight services, especially the international departure terminal. The obtained research result has shown that the formulated hypothesis in proven that the international departure terminal waiting room facilities at Sultan Syarif Kasim II International Airport have a positive and significant influence on the customer satisfaction level.]]>
<![CDATA[The Influence of Destination Image, Food Image, and Perception on Revisit Intention on Culinary Tourism at Permindo Night Market in Padang City ]]>
<![CDATA[Dhini Denisa]]>;
<![CDATA[Verinita Verinita]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v1i1.1807
<![CDATA[This study aims to see the influence of the Food Image, Perception and Destination image on the Revisit intention of consumers at Permindo night market in Padang. Research objects are consumers who have visited Permindo Night Market Padang and the research samples taken are consumers who have visited Permindo Night Market Padang, who are members of The Happy Store. The sampling technique used was purposive sampling technique, in which the selected sample was purposely determined based on predetermined criteria in order to obtain a representative sample. The data used is cross section data. The data collection technique is to collect data directly with the field method (field research) where the questionnaire is distributed directly to the members of The Happy Store who have visited Permindo Night Market, Padang, represented by 205 respondents. The data analysis technique used is the frequency distribution, validity test, reliability test, multiple linear regression analysis, F&T test and the coefficient of determination (R2). The result of this research is that food image and perception have no effect on revisit intention, while destination image affects revisit intention.Keywords: Food Image, Perception, Destination Image, Revisit Intention. ]]>
<![CDATA[THE EFFECT OF PRODUCT UTILITARIAN ON SWITCHING OF PREMIUM TO PERTALITE PRODUCTS IN BENGKALIS ]]>
<![CDATA[Annisa April Liyani]]>;
<![CDATA[Hutomo Atman Maulana]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 2 (2022): Edisi Desember 2022 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v2i2.2818
<![CDATA[This study aims to the effect of product utilitarian on switching of premium to pertalite products in Bengkalis. The independent variable is productutilitarian and the dependent variable is switching. The type of research used is associative research with a quantitative approach by collecting primary data through a survey method by distributing questionnaires to 100 consumers who have used pertalitein Bengkalis. Data processing uses the SPSS 23 application. The data analysis used is descriptive analysis, classical assumption, simple linier regression, and t-test. Based on the tests carried out, the results of this study indicate that the product utilitarian has a positive and significant effect on the switching of premium to pertalite products. The quality T value product utilitarian 11.805 which shows that utilitarian affect switching then can be seen with the analysis R square 0.587, which means that 58.7% variables of ProductUtilitariancan affect the variable of s Switching, and 41.3% Other variable that affect products switchingoutside of this study. Respondentsprefer to switch premium products to Pertalite because the quality of Pertalite is good for vehicles, it is more economical and the materials used are more environmentally friendly.]]>
<![CDATA[Pengaruh Dukungan Rekan Kerja terhadap Kualitas Pekerjaan pada Karyawan ]]>
<![CDATA[Muhammad Hanif]]>;
<![CDATA[Bintan Zamzabila]]>;
<![CDATA[Zharfan Amadeus Darmawan]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v2i1.2262
<![CDATA[Saat terjun pada dunia kerja yang baru, maka seseorang akan mulai berusaha untuk beradaptasi dengan lingkungan, sistem serta orang baru yang ada dalam lingkup pekerjaannya tersebut. Dalam hal ini diperlukannya dukungan rekan kerja pada proses adaptasi. Ketika seseorang tidak mendapat dukungan serta merasa tidak ada yang mempedulikannya maka hal tersebut dapat mempengaruhi kualitas kinerja seseorang dalam menjalankan tugas-tugasnya. Oleh karena itu, kami melakukan penelitian literatur ini untuk mencari jawaban mengenai pengaruh dukungan rekan kerja terhadap kualitas pekerjaan. Artikel ini bertujuan untuk meninjau secara sistematis pengaruh dukungan rekan kerja terhadap kualitas pekerjaan. Kami mengidentifikasi artikel terkait topik melalui database Google Scholar, Proquest, dan Inovbiz. Berdasarkan hasil dari penelitian yang telah dilakukan para peneliti dalam lima jurnal yang menjadi referensi kami, maka dapat diambil kesimpulan bahwa hasil Systematic Literature Review atau SLR menunjukkan, dukungan rekan kerjasangat dibutuhkan oleh seorang karyawan agar dapat menunjang kualitas kinerjanya di suatu perusahaan dan dukungan rekan kerja terbukti berpengaruh terhadap kinerja tugas karyawan.]]>
<![CDATA[The Influence of Perceived Risk toward Online Purchase Intention (Case Study: Students of Bengkalis State Polytechnic) ]]>
<![CDATA[Sur Yani]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 2 (2021): Edisi Desember 2021 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v1i2.2237
<![CDATA[In this globalization era business competition cannot be avoided. As a result, competition arises in offering quality products at prices that are able to compete in the market. The current phenomenon that is interesting among young people is online shopping. Online shopping is an online trading activity or transaction that takes into account the ease, convenience, conformity and the price offered to consumers as well as the risks that can arise when shopping online. The purpose of this research is to study and try to investigate and also clarify how consumer students of Bengkalis State Polytechnic perceived risk toward online purchase intention.The results obtained have shown that all the formulated hypothesis is proven to have positive and significant influence. Based in hypothesis testing which is conducted, showing that there is a influence between the perceived risk toward online purchase intention. Based on the results of the study showed that the calculated value of each independent variable is 8.652 for perceived risk, while the value of t table is 1.984467 (t count > t table) means that the perceived risk variable significantly influences the online purchase intention. While the results of the analysis of the coefficient of determination obtained a value of 0.441 or 44.1%, which means the effect of the independent variable (perceived risk) on the dependent variable (online purchase intention) of 0.441, this shows that the contribution of the independent variables amounted to 44.1% while the remaining 55.9% is influenced by other factors not examined in this study.]]>
<![CDATA[A COMPARATIVE STUDY THE EFFECTIVENEESS OF SHOPEE AND TOKOPEDIA INSTAGRAM SOCIAL MEDIA BY USING THE EPIC MODEL (A CASE STUDY AT THE COLLEGE STUDENT IN BENGKALIS) ]]>
<![CDATA[Citra Ashira Forkan]]>;
<![CDATA[Mohammad Alkadri Perdana]]>;
<![CDATA[Nageeta Tara Rosa]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 2 (2022): Edisi Desember 2022 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v2i2.2809
<![CDATA[An advertisement can be said to be effective if the objectives of the advertisement can be achieved or not. The purpose of this study was to determine the difference between the effectiveness of Instagram ads on Shopee and the effectiveness of Instagram ads on Tokopedia. The type of research used in this study is a quantitative method with questionnaire data collection techniques. The research was conducted on Bengkalis district students which included State Polytechnic of Bengkalis, STAIN, and STIE who were still active in the 2020/2021 academic year as many as 100 respondents. The variables studied to measure effectiveness were empathy, persuasion, impact, communication including testing the validity and reliability test instruments and the EPIC scale as a measurement scale. The research method used is survey research with data description analysis to test differences in the effectiveness of Instagram ads. By calculating the EPICrate of respondents' opinions on statements that measure each dimension, we get a value of 3.9 for Shopee's EPICrate and 3.5 for Tokopedia. Based on these calculations, it shows that the effectiveness of Shopee's Instagram ads has a higher level of effective scale than Tokopedia's E-Commerce. Thus, Shopee Instagram ads are more effective in attracting consumers than Tokopedia Instagram ads.]]>
<![CDATA[The Influence Of Customer Perceived Value And Customer Trust On Customer Loyalty In J&T Delivery Services Bengkalis ]]>
<![CDATA[Mira Ernilawati]]>;
<![CDATA[Hutomo Atman Maulana]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v2i1.2489
<![CDATA[The development of the delivery service business is quite rapid with the presence of various shipping companies that are tough competitors for other shipping companies. This study aims to determine the effect of customer perceived value and customer trust on customer loyalty on J&T delivery services in Bengkalis. The type of research used is associative research with a quantitative approach. The variables in this study include the value of customer perception, customer trust and customer loyalty. The population of this research is people who use J&T delivery services in Bengkalis. The sample used in this study was 100 respondents who were taken using purposive sampling technique and the data collection method was using a questionnaire. The data analysis used is descriptive analysis, classical assumptions, multiple linear regression, T test, and F test. The results of this study indicate that the variable perceived value by customers partially has a positive and significant effect on customer loyalty, customer trust also has a positive and significant impact. significant to customer loyalty. And simultaneously the two independent variables have a significant effect on customer loyalty.]]>
<![CDATA[Analysis of Customer Satisfaction in The Online Shopping System for Fashion Product ]]>
<![CDATA[Rini Gusnita]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 2 (2021): Edisi Desember 2021 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v1i2.2235
<![CDATA[Consumer interest in online shopping will be very high if they are satisfied with the products offered by online stores. The satisfying experience that is felt when buying a certain product will support consumers to buy again. Therefore, the research objectives to be achieved in this study are to determine the factors that affect customer satisfaction in the online shopping system for fashion products, to know the most dominant factors affecting consumer satisfaction in the online shopping system for fashion products and to know the lowest factors. which affects customer satisfaction in the online shopping system for fashion products. In this study, the study population is all consumers who have experience doing an online shopping system for fashion products in Bengkalis. The method of data collection is carried out by researchers by means of a survey through a questionnaire instrument. The research questionnaire was presented to respondents through the distribution of questionnaires online in an internet link uploaded by researchers The total number of samples obtained was 100 respondents overall. The sampling technique used is a non-probability sampling technique with the type of snowball sampling. The results obtained indicate that the cost aspect is the most dominant factor affecting customer satisfaction while product quality is the lowest or less dominant factor affecting customer satisfaction, where both factors are included in the high category. This research basically has several limitations, namely the difficulty in distributing questionnaires during the COVID-19 pandemic in the City of Bengkalis, so researchers have to distribute questionnaires through social media and the limited sources of information used as reference material. It is hoped that in the future this research can continue to be developed further according to the times.]]>
