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Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan

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Published by Politeknik Negeri Bengkalis

ISSN : - EISSN : 27768139 DOI : https://doi.org/10.35314/inovbizmik.v2i1.2591

Core Subject : Economy,

Economics, Econometrics & Finance

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan (Inovbiz MIK) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation in management, investment and entrepreneurship. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas. Inovbiz MIK has a broad scope in the following areas including Management, Investment, and Entrepreneurship. Inovbiz MIK is an open access journal. Readers may read, download, copy, distribute, print, search, or link to the full texts of these articles without any charge. All submitted papers are peer reviewed before being accepted for publication. The authors who intend to submit manuscripts to Inovbiz should follow the norms described in the guidelines. Each volume in a year is published in electronic form with a different number. The publication with the number 1 is June and the number 2 is December.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 63 Documents

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The Influence Of Consumer Perceptions About Price, Product Quality And Service Quality Towards Purchasing Decisions (at Janji Jiwa Bengkalis) Yuni Sitta; M Alkadri Perdana
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Bengkalis

This study aims to determine the relationship and influence of price variables, product quality, service quality on purchasing decisions at the Janji Jiwa cafe in Bengkalis partially and simultaneously, to determine the magnitude of the influence of the price variable, product quality, and service quality on purchasing decisions. This type of research is associative. From the test results using partial and simultaneous tests that the variable price, product quality and service quality have a relationship and influence on purchasing decisions. The test results of the coefficient of determination variable price, product quality and service quality affect purchasing decisions with a value of price (22.8%), product quality (44.5%) and service quality (36.7%). This shows that the influence of price, product quality and service quality variables affect purchasing decisions by 60.8%. While the remaining 39.2% (100% - 60.8%) is explained by other causes.

The Role Of Management Ownership In Moderating The Effect Of Liquidity On Firm Value Aprih Santoso
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 2 (2022): Edisi Desember 2022
Publisher : Politeknik Negeri Bengkalis

This study aims to analyze the role of management ownership in moderating the effect of liquidity on firm value in Manufacturing Companies on the Indonesia Stock Exchange for the 2017 – 2021 period. Using purposive sampling, 135 companies were selected as research samples. The data was processed by multiple regression analysis using help of the IBM SPSS Statistic 26 application. The results showed that liquidity had no significant positive effect on firm value. The results of testing the moderating variable indicate that management ownership does not moderate the effect of liquidity on firm value. The managerial implication is the existence of managerial policies that can be carried out by management in an effort to increase the value of the company. The level of liquidity ratio needs to be maintained in a safe position to ensure the company's ability to meet short-term obligations, but does not cause large amounts of idle funds.

The Application of a Cost Plus Pricing Method in Determining the Selling Price of Dried Lomek Products (Case Study at Bumdes Kuala Alam) Siti Nurhaliza; Wan Junita Raflah
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022
Publisher : Politeknik Negeri Bengkalis

The determination of the selling price will affect the level of consumer purchasing power, specifically, if the price offered is too high, it will have an impact on the decline in consumer purchasing power. As a result, the product willbe unable to compete in the market and vice versa. Even though the products offered at low prices can compete in the market, the profit achieved by the company will not be maximized. This study aims to determine the selling price of dried lomek products at BUMDes Kuala Alam, as well as the selling price of dried lomek products using the cost plus pricing method. This study uses a quantitative descriptive research method by collecting data from BUMDes Kuala Alam, observing the data and displaying the results in the tables described. This study obtained the results that there are differences in determining the selling price of dried lomek between the methods used by BUMDes and the Cost Plus Pricing method. The difference in the inclusion of variable factory overhead costs and fixed factory overhead costs. The method of determining the selling price of Cost Plus Pricing is able to determine the selling price that is able to compete. Because the selling price is below the market selling price range for 100 Kg is Rp. 13,700/pcs and the selling price of 1000 Kg is Rp. 8,000/pcs. Keywords: Pricing Strategy, Selling Price, Cost Plus Pricing Method.

STRATEGY ANLYSIS OF VILLAGE OWNED BUSINESS ENTITIES (BUMDES) IN IMPROVING THE COMMUNITY’S ECONOMY IN THE VILLAGE OF MADDANRENG PULU SUB-DISTRICT PATIMPENG asdar saputra
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 2 (2021): Edisi Desember 2021
Publisher : Politeknik Negeri Bengkalis

This study aims to determine the strategy of Village Owned Enterprises (BUMDes) in improving the economy of the community in Maddanreng Village, Patimpeng Pulu District, Bone Regency. The population in this study were the community and the management of Village Owned Enterprises (BUMDes) Maddanreng Village, Patimpeng Pulu District, Bone Regency. The data collection techniques are carried out by literature, documents, interviews and observations. Data analysis techniques are reduction, data presentation and conclusion drawing. The results of the study show that: 1) The presence of BUMDes has made it easier for the people of Maddanreng Pulu Village, especially the farmers in the village, whose harvests they used to harvest sometimes often fail due to lack of knowledge to deal with pests, now they can harvest better than previous years. Because of the socialization and training on pests provided by the BUMDes management on how to choose seeds and plant them properly in order to produce good quality. 2) The role of BUMDes has proven to be very good, this can be seen from its role in providing easy access for the community to obtain business capital. with a very easy procedure and also eased because of the gradual payment system. So that it can overcome poverty in Maddanreng Pulu village even though this BUMDes Maddanreng Pulu has only been operating for 2 years and only has several business units and savings a

The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis Malika Nefti Budi Asih; Hutomo Atman Maulana
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Bengkalis

This study aims to determine the effect of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decisions at dealer CV.Andalas Motor Bengkalis. This research is associative research. The population used by consumers who buy motorbikes at dealer CV Andalas Motor Bengkalis with a sample size of 100 respondents. The technique used is multiple linear regression with the regression model Y=1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e. The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions with tcount 2.466, price has a positive and significant effect on purchasing decisions with tcount 4.045. Brand loyalty has a positive and significant effect on purchasing decisions with tcount 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at dealer CV.Andalas Motor Bengkalis with Fcount 67.837 seen from the coefficient of determination 67.9%.

Jember Creative Industry Distribution Model Towards the International Market Alif Mirzania; Abdul Muhsyi; Agus Priyono
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022
Publisher : Politeknik Negeri Bengkalis

The creative industry is one of the industries that currently supports the Indonesian economy. The purpose of this study is to formulate the distribution model of Jember's creative industry towards the international market, especially in the performance art sector. This study is quantitative-eksploratif research conducted in Jember using SMEs as a population. The analytical tool used in this study was FGD and a fishbone diagram. The results of the fishbone diagram analysis showed several causes of SME growth problems such as the lack of HR skills in foreign languages, the inadequate sophisticated technology in business, and the minimal amount of business capital. The inappropriate adoption of the technology was then identified as the root cause of the problem. Thus, the distribution model for the creative industry to increase competitiveness in the international market is the technology application in every element of the SMEs.

The Effect of Salary and Working Period on Employees Performance at Ued-Sp Bengkalis Sub-District Nur Afiza
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 2 (2021): Edisi Desember 2021
Publisher : Politeknik Negeri Bengkalis

One of the factors that affect the level of organizational success is employee performance. Every company always expects its employees to have achievements, because employees who excel will provide optimal contributions to the company. This research is focused on the influence of salary and working period on employee performance. The purpose of this study was to determine the effect of salary on employee performance at UED-SP Bengkalis District, the effect of tenure on employee performance at UED-SP Bengkalis District. The effect of salary and tenure on employee performance in UED-SP Bengkalis District. The method used in this research is to use a questionnaire. While the data analysis method used is descriptive statistics, classical assumption test, correlation analysis,Linear Regression Analysis. Based on the results of the F test in Table 4.16, it can be seen that Fcount is 22,908 with a value of Ftable 3.19. So the value of Fcount> Ftable or 22,908 > 3.19 and significant level 0.000 <0.05 so that H0 is rejected and H1 is accepted. Can It can be concluded that the variable salary (X1) and the variable working periode (X2) Simultaneously a significant effect on the performance of employees of UED-SP Bengkalis District.Therefore the institution must pay attention to the welfare of its employees by adjusting employee salaries, in addition to providing other compensation, for example by providing health insurance, safety guarantees, work leave guarantees, vacation bonuses, etc. employee performance through training, so that employees have a lot of experience in the field of work. We recommend that you do and use automatic timekeeping tools and optimize the performance of existing employees by adding tasks and responsibilities that form a function of monitoring the employee's attendance.

Analysis of Consumer Behavior in Online Shopping During in the Pandemic Covid-19 Period in Bengkalis Sub-District Suriyani Suriyani; Teguh Widodo
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Bengkalis

This study aims to determine the factors that influence consumer behavior in online shopping, determine the dominant factors and determine the lowest factor consumer behavior in shopping online during the covid-19 period in Bengkalis district. Method of collecting data is through a survey through a questionnaire instrument. Research questionnaires were presented to respondents through distributing online questionnaires on uploaded internet links, number of samples obtained was 100 respondents in total. The sampling technique used was a non-probability sampling technique, a type of snowball sampling. The results show that personal is the dominant factor while culture is the lowest factor influencing consumer behavior, where both of these factors are included in the high category. respondents who filled out the questionnaire to be able to help pass it on to other potential respondents. It is hoped that in the future this research can continue to be developed in accordance with the times.

THE INFLUENCE OF BUSINESS LOCATION AND STORE ATMOSPHERE ON PURCHASING DECISIONS IN RUANG NAMU COFFEE & EATERY Fadikha Fahruriza; Deni Adha Akbari
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 2 (2022): Edisi Desember 2022
Publisher : Politeknik Negeri Bengkalis

This research is a type of quantitative research with a data collection method using a questionnaire. The population used in this study was consumers of Ruang Namu Coffe & Eatery with a total sample of 110 respondents, using a simple random sampling technique. In this study, the analysis method used was multiple linear regression. Then based on the simulates test obtained, it can be found that the independent variables of business location (X1) and store atmosphere (X2) simultaneously have a significant influence on purchasing decisions (Y) with a Fhirung > Ftabel score of 84,830 > 0.08 with a significance value of 0.000 < 0.05

COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION BETWEEN CORNER BAKEY AND CAFE AND MM BAKERY IN BENGKALIS Nabela Nabela; Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022
Publisher : Politeknik Negeri Bengkalis

This study aims to analyze differences in customer satisfaction between Corner Bakery and Cafe and MM Bakery, determine the factors that differentiate customer satisfaction between Corner Bakery and Cafe and MM Bakery. The type of research is comparative research with a quantitative approach. The population in this study was all consumers of Corner Bakery and Cafe and MM Bakery in Bengkalis. The number of samples in the study was 100 people. The data analysis used is descriptive statistics analysis. The dimensions used to measure customer satisfaction of the two bakery shops are product quality, service quality, emotional factors, and price. The study result that customer satisfaction of Corner Bakery and Cafe gets a better rating than MM Bakery based on dimensions of product quality, service quality, and emotional factors. The results also show that service quality is the most factor that differentiate customer satisfaction between Corner Bakery and Cafe and MM Bakery with a difference value around 0.21.

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Contact Name
Nageeta Tara Rosa

Contact Email
id.nageeta@gmail.com

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+6285265442625

Journal Mail Official
inovbimk@polbeng.ac.id

Editorial Address
Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Bengkalis Jl. Bathin Alam, Sungai Alam Bengkalis Riau - 28711

Location
Kab. bengkalis,

Riau

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Nageeta Tara Rosa

Contact Email id.nageeta@gmail.com

Phone +6285265442625

Journal Mail Official inovbimk@polbeng.ac.id

Editorial Address Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Bengkalis Jl. Bathin Alam, Sungai Alam Bengkalis Riau - 28711

Location Kab. bengkalis, Riau INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Nageeta Tara Rosa

Contact Email
id.nageeta@gmail.com

Phone
+6285265442625

Journal Mail Official
inovbimk@polbeng.ac.id

Editorial Address
Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Bengkalis Jl. Bathin Alam, Sungai Alam Bengkalis Riau - 28711

Location
Kab. bengkalis,

Riau

INDONESIA