cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nageeta Tara Rosa
Contact Email
id.nageeta@gmail.com
Phone
+6285265442625
Journal Mail Official
inovbimk@polbeng.ac.id
Editorial Address
Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Bengkalis Jl. Bathin Alam, Sungai Alam Bengkalis Riau - 28711
Location
Kab. bengkalis,
Riau
INDONESIA
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Published by Politeknik Negeri Bengkalis
ISSN : -     EISSN : 27768139     DOI : https://doi.org/10.35314/inovbizmik.v2i1.2591
Core Subject : Economy,
Economics, Econometrics & Finance
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan (Inovbiz MIK) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation in management, investment and entrepreneurship. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas. Inovbiz MIK has a broad scope in the following areas including Management, Investment, and Entrepreneurship. Inovbiz MIK is an open access journal. Readers may read, download, copy, distribute, print, search, or link to the full texts of these articles without any charge. All submitted papers are peer reviewed before being accepted for publication. The authors who intend to submit manuscripts to Inovbiz should follow the norms described in the guidelines. Each volume in a year is published in electronic form with a different number. The publication with the number 1 is June and the number 2 is December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 63 Documents
 3   4   5   6   7 
Performance of Fighting Brands in Maintaining Market Share in Cement Trading during Oversupply Abdul Aziz; Ratni Prima Lita; Yulia Hendri Yeni; Veri nita; Alfit man
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 1 (2023): Edisi Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i1.3320

Abstract

Since March 2020 there has been a slowdown in infrastructure development which has resulted in a slowdown in the cement trade. The actual production of the Indonesian national cement company in 2021, which is under the BUMN Ministry, is 52.6 million tonnes. In the same year, sales realization until the end of December 2021 was only 40.469 million tonnes or only 76.94% of production capacity. At the end of 2021, there was an excess of national cement production capacity in Indonesia of 53.8 million tonnes. The purpose of the review is to find references for the application of fighting brands as a strategy to maintain market share in cement sales to cement producers. It was found the potential to use fighting brands in the cement trading sector in conditions of oversupply to maintain market share and loyal customers so as not to switch to other brands considering the cement trading market is a market with perfect competition. Even though the concept of fighting brand or fighter brand strategy was developed in the 1980s by Al Ries and Jack Trout, fighting brands are still widely used by manufacturing companies and service companies to win competition in the global market when there is oversupply. The ten reputable articles we have selected for this review have provided marketing managers with insights from research results on the positive effect of fighting brands in maintaining and increasing sales performance. We advise marketing managers in the cement industry and cement distributors to explore how to implement the use of fighting brands in the cement sector business when oversupply
Cover, Editor, Table of Contents Tim Redaksi
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 1 (2023): Edisi Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i1.3412

Abstract

COMPETITIVE STRATEGIES ANALYSIS AT MSME'S ID CAKE AND BAKERY BUKITTINGGI Lestari, Sindi Ayu
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4123

Abstract

 Micro, Small and Medium Enterprises (MSME’S) activities are a business sector that is classified as independent and can develop and be consistent in the national economy. With strategies created by each company or MSME’S, companies can compete more effectively to become superior in their market scope. This research aims to determine the competitive strategy set by  MSME’s ID Cake and Bakery in Bukittinggi City in running their business to be able to face competition. This research uses a qualitative approach with a case study method. Data collection was carried out through interviews and documentation. The research results show that the attraction of buyers to MSME’s ID Cake and Bakery is that the prices offered are relatively cheap or affordable with standard to good quality, MSME’s ID Cake and Bakery gets raw materials from local suppliers using a pre-order system. New competition has quite an influence on MSME’s ID Cake and Bakery, thus MSME’s ID Cake and Bakery carries out market analysis. MSME’s ID Cake and Bakery promotional media is through social media Instagram and Facebook. The economic factor that affects the company is inflation which causes the price of goods to rise, hence MSME’s ID Cake and Bakery has to increase the price of goods. MSME’s ID Cake and Bakery carry out marketing str ategies by utilizing technology such as social media.
Cover, Editor, Table of Contents Team, Editorial
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 2 (2023): Edisi Desember 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i2.3913

Abstract

The Influence of Customer Relationship Management (CRM) and Service Quality on Customer Satisfaction at the Bengkalis Chamber of Commerce and Industry Jannah, Raudahthul; Rosa, Nageeta Tara
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4062

Abstract

This study aimed to determine the effect of Customer Relationship Management (CRM) and Service Quality on Customer Satisfaction at the Bengkalis Chamber of Commerce and Industry. The data type of this research is quantitative. The sample in this study was 100 respondents, data processing using SPSS 27. using the F test, t test and R Square. Analysis method the analysis method used is multiple regression analysis. The results of this study indicate that: (1) The effect of CRM on customer satisfaction has positive and significant impact on customer satisfaction. (2) the effect of service quality on customer satisfaction positive and significant impact on customer satisfaction, and (3) the effect of Customer Relationship Management (CRM) and Service Quality has positive and significant impact on customer satisfaction. The conclusion is that Customer Relationship Management (CRM) and Service Quality simultaneously have a positive and significant effect on customer satisfaction.
The Infulence of Online Marketing on Increasing Sales and Brand Awareness of MSME Product Asra, Yunelly; Maulana, Hutomo Atman; Adam, Adam
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 2 (2023): Edisi Desember 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i2.3791

Abstract

This research aims to determine the effect of online marketing on increasing sales and brand awareness of MSME products assisted by PT. PHR in Duri, Mandau District. This type of research is Associative Descriptive. This study uses a quantitative approach. Sampling in the study used purposive random sampling technique, with 1,000 consumers who had purchased PT. PHR's MSME products online. Data testing was carried out using multiple linear regression analysis with the SPSS analysis tool. The results of this research are : Online Marketing has no partial influence on Brand Awareness. Increased Sales has a partial and negative  influence on Brand Awareness. Online Marketing and Increased Sales have a significant effect on Brand Awareness simultaneously.
A Feasibility Study of Bumdes in the Bengkalis District (Case Study at BUMDES Unggul Sari, Wonosari Village) Nanda, Juanda Ju; Maulana, Hutomo Atman
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4088

Abstract

BUMDES Unggul Sari is a business entity belonging to Wonosari Village, Bengkalis District, Bengkalis Regency, Riau Province that has business units, one of which is a savings and loan business unit. The savings and loan business unit at BUMDES Unggul Sari only provides loans to Wonosari Village residents with a minimal loan of IDR 5,000,000 and a maximal of IDR 60,000,000, with a minimal loan term of 1 year and a maximal of 5 years, where the length of the loan is determined based on the borrower's ability. The research results show that BUMDES Unggul Sari savings and loan business unit was declared viable financially with a Payback Period (PP) of 8.5 years (feasible). Net Present Value (NPV) IDR I71,672,418.77 (feasible). The Profitability Index (PI) 1,5 (feasible). However, the Internal Rate of Return (IRR) 11% MARR 13,25% the savings and loan business unit at BUMDES Unggul Sari is not oriented towards the benefits of BUMDES Unggul Sari management in terms of material, but rather to improve the economic development of MSMEs in Wonosari Village community. In this case, the researcher is neutral, and IRR is not the main factor in the feasibility study of the savings and loan business unit at BUMDES Unggul Sari..Keywords: feasibility,  Payback Period(PP), Net Present Value (NPV), Internal Rate of Return(IRR), Profitability Index (PI)
Analysis of Integrated Marketing Communication Strategies in Building Brand Awareness (Case Study of SAMASE Brand in Bengkalis) Rahmadhani, Putri Fajrin; Asra, Yunelly
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4049

Abstract

Integrated marketing strategy allows brands to consistently transmit their brand message and image through various channels, which helps build strong brand awareness among consumers. This research aims to analyze Integrated Marketing Communication strategies that can be used to build brand awareness of SAMASE brand products, especially among the people of Bengkalis. The research method in this study is descriptive qualitative. Data collection was done through observation, interviews, and documentation. Data analysis techniques uses data collection, data reduction, and conclusion drawing. The research results found that Ila Jannah Moslem Store uses various IMC elements. Specifically, Advertising is done through social media channels. Sales promotions are carried out by providing discounts, while Personal Selling is through providing direct sales services. Word of Mouth is facilitated by consumers spreading positive messages about SAMASE products. Through these four IMC elements, Ila Jannah Moslem Store succeeded in building brand awareness and achieving a Top of Mind level. The conclusion of this research for Ila Jannah Moslem Store is to focus more on increasing promotions and increasing product excellence. In addition, it is also necessary to maximize the use of social media and e-commerce platforms to reach a wider target market and build strong relationships with consumer.
Analysis of Factor That Affect The Closure of JD.ID Ecommerce Platform Sinaga, Devi
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4064

Abstract

There is a steady increase in platform start-ups. Despite this, many newly established companies fail within the first five years, with the majority going out of business in a shorter period of time. The cause of this kind of failure still needs to be investigated methodically. This study attempts to investigate the causes behind the failure of  JD.ID e-commerce platform to close its market in Indonesia, despite the fact that there are many independent investigations that have offered various explanations regarding the definition of failure in jd.id general. The theoretical framework will identify the factors that affect products, finances, and markets in organizations that make start-up platforms jd.id fail. An extensive review of library research was conducted to uncover and examine the failures of the jd.id platform. His research uses websites to collect research data. The results of this study reveal that what makes the jd.id platform fail and close its market in Indonesia are product factors, market factors, and financial factors. and the jd.id business failure category falls into the inadequate earnings category.Keywords : E-Commerce, Business Failure, Factors Business Failure
Financial Technology: MSME Capability To Connect In The Digital Ecosystem In The Field Of Finance (Case Study in Rokan Hilir Regency) Mubarak, Husni
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 2 (2023): Edisi Desember 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i2.3847

Abstract

This study aims to determine the financial knowledge capabilities of UMKM actors and digital payment systems that are often used by UMKM actors in Rokan hilir District in running their business. Data collection techniques were carried out using surveys and observations. The research population is all UMKM actors in Rokan hilir Regency. This study used a probability sampling design with a simple random sampling method of 238 people. Based on the results of the research that has been done, it can be concluded that there are still many UMKM actors who only have basic financial knowledge skills, which are 35%. UMKM actors use Mobile Banking the most to run their business, which is 78%, while the least is using SMS Banking at 7%.

Page 5 of 7 | Total Record : 63

 3   4   5   6   7 

Filter by Year

2021 2024


Reset
Filter By Issues
All Issue Vol 4, No 1 (2024): June 2024 Edition Vol 3, No 2 (2023): Edisi Desember 2023 Vol 3, No 1 (2023): Edisi Juni 2023 Vol 2, No 2 (2022): Edisi Desember 2022 Vol 2, No 1 (2022): Edisi Juni 2022 Vol 1, No 2 (2021): Edisi Desember 2021 Vol 1, No 1 (2021): Edisi Juni 2021