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Jurnal Ilmiah Dan Karya Mahasiswa
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856329     EISSN : 29857732     DOI : 10.54066
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media
Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 315 Documents
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Pengaruh Motivasi terhadap Keputusan Berkunjung Wisatawan ke Taman Panorama Baru Kota Bukittinggi Suci Nurul Fadiya; Adek Kurnia Fiza
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2306

Abstract

This research aims to find problems related to the motivation of tourists' visiting decisions. This type of research is quantitative descriptive using a causal associative approach with a survey method which aims to see the influence of motivation on the decision to visit. This research involved 90 respondents selected through purposive sampling. Data collection was carried out through a questionnaire distributed via Google Form using a Likert scale. The questionnaire was tested for validity and reliability. Data were analyzed using SPSS 20.00. The results of this research show that the motivation variable is in the good category, namely with an average value of 3.73, and the visiting decision variable shows the adequate category with an average value of 3.89. From the motivation value (X), the calculated F value is 120.175 with Sig 0.000 < 0.05, meaning that the motivation variable can explain the visiting decision variable significantly. Furthermore, an Adjusted R Square value of 0.577 was obtained, meaning that the influence of the motivation variable (X) on the visiting decision variable (Y) was 57.7%, while 42.3% was influenced by other factors.
Pengaruh Electronic Word Of Mouth (E-Wom) terhadap Keputusan Pembelian Konsumen di Marula Coffee and Hungry Pasaman Barat Gusrilia Nelsa; Adek Kurnia Fiza
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2308

Abstract

This research aims to find problems related to electronic word of mouth on consumer purchasing decisions. This research uses quantitative descriptive research with a causal associative approach to determine the influence of electronic word of mouth on purchasing decisions. This research sampled 204 respondents from a population of 1,654 per month using purposive sampling techniques. Data was collected through a questionnaire distributed via Google Form with a Likert scale. The data collection technique was carried out using a questionnaire with a Likert scale that had been tested for validity and reliability. The collected data was analyzed using SPSS 20.00. The results of this research show that the electronic word of mouth variable is in the good category, namely with an average value of 3.74, and the purchasing decision variable shows the good category with an average value of 3.77. For the electronic word of mouth (X) value, the calculated F value is 910.753 with Sig 0.000 <0.05, meaning that the electronic word of mouth variable can explain the purchasing decision variable significantly. Furthermore, an Adjusted R Square value of 0.818 was obtained, meaning that the influence of the electronic word of mouth (X) variable on the purchasing decision variable (Y) was 81.8%, while 18.8% was influenced by other factors.
Pengaruh Destination Image dan Fasilitas Wisata Terhadap Minat Berkunjung Kembali Pada Objek Wisata Pantai Air Bangis Kecamatan Sungai Beremas Kabupaten Pasaman Barat Muhammad Alfarisyi; Hijriyantomi Suyuthie
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2310

Abstract

This research is motivated by the identification of issues related to destination image, tourism facilities, and revisit intention. The study employs a quantitative method, specifically a causal associative approach. The data used in this research are primary data. The population consists of individuals who have visited the Pantai Air Bangis tourist destination in Sungai Beremas Subdistrict, West Pasaman Regency. The sample size is 244 respondents, selected through non-probability sampling. Data collection was carried out using questionnaires based on a Likert scale, with validity and reliability tests conducted. The data were analyzed using SPSS versions 20 and 29. The results indicate that the destination image variable falls into the good category based on statistical calculations, with an average TCR score of 70.7. The tourism facilities variable is also categorized as good, with an average TCR score of 68.5. The revisit intention variable is similarly rated as good, with an average score of 72.7. Therefore, the study concludes that there is a positive and significant influence, leading to the acceptance of hypotheses H1, H2, and H3.
Pengaruh Team Building Terhadap Produktivitas Kerja Karyawan di The Axana Hotel Padang Charen Africia; Arif Adrian
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2312

Abstract

This research is motivated by the necessity to enhance employee productivity as a means to boost customer satisfaction. One effective approach to achieve this is by focusing on and improving team building. When employees feel more comfortable, happy, and motivated, they are better able to deliver exceptional customer service. The objective of this study is to evaluasi the effect of team building on employee work productivity at The Axana Hotel Padang. This quantitative research employs a causal associative analysis approach, involving 89 employees from The Axana Hotel Padang as respondents. Regression analysis, facilitated by SPSS version 25, was used for the study. The findings reveal that team building is rated as sufficient (average score: 3.85, TCR value: 77.06%), while work productivity is considered fairly good (average score: 3.83, TCR value: 76.50%). The study also indicates a significant 60% effect of team building on employee work productivity at The Axana Hotel Padang.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Kopigo Padang Maulidia Putri; Yuke Permata Lisna
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2315

Abstract

This research is encouraged by issues with service quality, cost, and consumer happiness. This kind of quantitative study employs the survey method and the causal associative approach (cause and effect). Primary and secondary data kinds are employed. This study examines Kopigo Padang customers. One hundred clients made up the research sample, which was selected using the non-probability sampling method. The data collection method was through a questionnaire, also known as a This makes use of a Likert scale whose validity and reliability have been examined. SPSS 26.00 was used to process the study data. Based on the results, the Service Quality Variable with a percentage of 55%, the Price Variable with a percentage of 70%, and the Customer Satisfaction Variable with a percentage of 62% were all in the right group. Regarding the service quality value (X1), the beta or standard coefficient is obtained, which is 0.479, with a T count of 7,167, and 0.000 <0.05 as the significant level. Customer satisfaction (Y) is positively impacted by the service quality variable (X1). A standardized coefficient of 0.493 Using a significance The 0.000 <0.05 threshold is found Regarding the price value (X2). Customer satisfaction (Y) is positively impacted by the pricing variable (X2). Additionally, we discovered an Adjusted R Square value of 0,877, indicating that There is an 87.7% influence of the independent variable on the dependent variable. 12.3% was contributed by additional variables that this study did not look into.
Analisis Biaya Kualitas untuk Mencapai Zero Defect pada UMKM Mie Wahyu SPJ Tiara Ayu Andini; Insyirah Putikadea
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2316

Abstract

This study aims to analyze the cost of quality at Mie Wahyu UMKM to achieve zero defects. The background of this study is the high number of defective products experienced by MSMEs during September-December 2023. The purpose of the quality cost analysis is to determine the amount of quality costs and to be useful as a basis for further quality improvements so that there are no more defective products (zero defects). The method used in this study is a case study with sources from observations, interviews, and documentation at the Mie Wahyu UMKM production site. Furthermore, the data collected was processed and analyzed using the quality cost method. The results of the study showed that during the year from September to December, the average total cost of quality per sale was 6,5%. This means that the total cost of quality per sale is still above the optimal figure of 2.5% per actual sale. The high cost of quality proves that there are still customer complaints, so that Mie Wahyu UMKM must improve quality by carrying out regular maintenance, periodic inspections, employee training, etc. in order to achieve zero defects.
Analisis Loyalitas Kerja Karyawan di UNP Hotel & Convention Center Padang Biaggi Aldhinata; Waryono Waryono
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2317

Abstract

This research is motivated by problems that occur regarding employee loyalty at UNP Hotel & Convention Center Padang. The purpose of this study is to analyze employee loyalty as reviewed from the indicators: 1) Obedience or compliance, 2) Responsible, 3) Devotion, and 4) Honesty. This research is descriptive with qualitative data obtained through observation, interview, and documentation techniques, with research informants selected using purposive sampling techniques. After that, the data was analyzed through data reduction, data presentation, conclusion drawing and verification. Overall, the results of the study indicate that the analysis of employee work loyalty at UNP Hotel & Convention Center Padang is reviewed from the indicators: 1) Obedience or compliance, it can be concluded that employees are still not loyal, as evidenced by not complying with applicable regulations 2) Responsible, it can be concluded that employees are already loyal, as evidenced by having done their job desk well, 3) Devotion, it can be concluded that employees are already loyal because they have devoted themselves to the company. 4) Honesty, it can be concluded that employees are already loyal, as evidenced by having done their work honestly.
The Impact of Tourism Attraction Revitalization on the Economy of the Local Community of Lubang Jepang Gunung Pangilun Padang Hafiz Al Haqqi; Adek Kurnia Fiza
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2321

Abstract

This study examines the impact of revitalizing the Lubang Jepang tourist attraction in Gunung Pangilun, Padang City, on the local community's economy. The background of this research is the importance of tourism development as an effort to improve the welfare of the surrounding community. The aim of this research is to analyze the extent to which the revitalization contributes to increasing local community income, business opportunities, and overall economic development. The research method used is descriptive qualitative, with data collected through surveys and interviews with stakeholders, the local community, and business actors in the tourism sector. The results show that the revitalization of the Lubang Jepang tourist attraction has a positive impact on the local economy, as evidenced by increased community income and the emergence of business opportunities, especially initially. However, the sustainability of this positive impact is highly dependent on adequate infrastructure support, the expansion of the tourist area, and effective promotion. The implications of these findings indicate that sustainable management and active community participation are crucial to ensuring that the positive impact can continue and develop.
Formulasi Pembuatan Shampoo dari Ekstrak Daun Sirih Cina untuk Rambut Berketombe Yekti Rahayu; Tyas Asih Surya Mentari
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 5 (2024): Oktober : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2326

Abstract

Chinese betel leaf extract (Peperomia et al.) contains active compounds such as flavonoids, tannins, and saponins that can potentially be antimicrobial and anti-inflammatory and can be used as a hair care ingredient, especially to treat dandruff. This study aims to determine the effect of the concentration of Chinese betel leaf extract and its formulation on the characteristics of pH, foaming power, organoleptic and hedonic tests on the resulting shampoo products. Three shampoo formulations were made with variations in extract concentrations, namely 0.5%, 0.75%, and 1%, and were tested for pH, foam, organoleptic test (colour, texture, and aroma), and hedonic test (preference level). The results showed that the increase in Chinese betel leaf extract concentration tended to decrease the foaming power but produced a pH close to the ideal range for shampoo, which is 4.5-6.5. Organoleptic tests showed that the panellists accepted all formulations, although formulations with higher concentrations of extracts (1%) resulted in more robust aromas and darker colours. Hedonic tests showed that formulations with 0.75% Chinese betel leaf extract were the most preferred, with the highest aroma, colour, and texture scores. Overall, shampoo formulations with Chinese betel leaf extract have great potential to develop effective and environmentally friendly anti-dandruff products. However, further adjustments may be necessary to improve the lather's power without compromising its therapeutic benefits.  
Pengaruh Brand Image Terhadap Keputusan Pembelian Tiket Pesawat pada Maskapai Super Air Jet di Bandar Udara Internasional Yogyakarta Meigy Ismi Abustan; Andityo Pujo Laksana
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2330

Abstract

In the past two years, Super Air Jet has successfully established a significant brand image through the implementation of a Low-Cost Carrier (LCC) strategy with affordable fares. This strategy is relevant to Indonesia's needs as a developing country requiring fast and affordable transportation. The fresh and trend-following approach has attracted consumer interest. The researcher seeks to further explore the influence of the LCC brand image on passengers' purchase decisions, considering the rapid technological developments that affect information exchange and potential risks to brand image. This study aims to determine whether there is an influence, and to what extent brand image affects the purchase decision of airplane tickets for Super Air Jet at Yogyakarta International Airport. This research uses a descriptive quantitative approach, and the types of data used are primary and secondary data. The data collection technique used in this research is through the distribution of questionnaires to passengers who have flown with Super Air Jet on the BPN-YIA or YIA-BPN routes at Yogyakarta International Airport. The study concludes that brand image has a positive and significant influence of 73.9% on passenger satisfaction, while 26.1% is influenced by other variables not examined in this study. This is evidenced by the result of Tcount > Ttable, i.e., 16.656 > 1.984.

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