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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol 11, No 2 (2023)" : 25 Documents clear
FACTORS THAT INFLUENCE PURCHASE INTENTION CREATIVE ECONOMY PRODUCTS Hafrizal Okta Ade Putra; Rafi Ridhwan; Yuni Candra
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.646

Abstract

This study aims to determine and analyse the effect of price and trust on purchase intention in culinary subsector creative economy products (Kripik Balado Christine Hakim). This research was conducted using descriptive quantitative methods, sampling was carried out by accidental sampling technique, which amounted to 100 respondents. The data analysis techniques used include descriptive analysis, multiple linear regression analysis, t test, F test, and coefficient of determination test. Based on the results of the study, it can be seen that price and trust, both partially and simultaneously, have a positive and significant effect on purchase intention. While the results of the coefficient of determination test show that price and trust contribute to purchase intention by 23.8%.
THE IMPACT OF TRAINING AND EXPERIENCE ON THE WORK PERFORMANCE OF CRIMINAL INVESTIGATION UNIT WEST PASAMAN POLICE STATION MEMBERS Endang Tirtana Putra; Citra Suci Mantauv; Reni Romauli; Nailal Husna
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.671

Abstract

ABSTRACT The goals of this research are to (1) determine and analyze the impact that Training has on the Work Performance of Members; (2) determine and analyze the impact that Work Experience has on the Work Performance of Members; and (3) determine and analyze the impact that both Training and Work Experience have on Work Performance of Members. The sample for this research project included 37 people who filled out the survey. This type of research is an example of associative research, which aims to determine the relationship between one or more variables and how one variable affects other factors. Specifically, this type of study examines how one variable impacts others. Both descriptive analysis and multiple linear regression are applied in this particular instance as methodologies for data analysis. It can be seen from the findings of the research that has been carried out that: (1) Training has a positive effect with a t-test value of 2,217 and is significant on Member work performance with a significant value of 0.033 (0.05); (2) Work Experience has a positive effect with a t-test value (2,380) and significant on Member work performance with a significant value of 0.023 (0.05); and (3) There is a positive and significant influence of Training and Work Experience on Member work performance.Keywords: Training, work experience, job performance
AN INFLUENCE OF USER EXPERIENCE AND BRAND EXPERIENCE ON THE CUSTOMER SATISFACTION AT DISNEY+ HOTSTAR DIGITAL STREAMING SERVICES Firsan Nova; Putri Elma Fitria
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.638

Abstract

Nowadays, we have entered the era of digitalization 4.0 which makes the internet play a very important role in supporting and facilitating humans in their daily activities through a variety of existing technologies. The problems identified were several poor ratings accompanied by complaints submitted by Dinsey+ Hotstar customers regarding the use of the application and there was a lot of competition among Video On Demand (VOD) which caused an unstable subscription rate in Q4 2020 until Q1 2022. This study objectives to examine the influence of User Experience and Brand Experience on Customer Satisfaction at Disney+ Hotstar digital streaming services in Bekasi City. This study applied a causal research type by a quantitative approach. The final was 100 which were rounded off from the results of the calculation of Slovin's formula, and also with conditions met, i.e., at least three times in 1 month final. The data analysis technique uses a multivariate approach with a regression technique. The results of empirical research after the alternate hypothesis test was carried out on User Experience and Brand Experience to Customer Satisfaction resulted in research findings that stated a significant influence on Disney+ Hotstar Customers as partially and simultaneously.
EFEKTIVITAS ATAS KEPUTUSAN PEMBELIAN KONSUMEN PADA J.CO DONUTS FORESTA BSD TANGERANG Rissa Hanny; Wasis Prianto
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.647

Abstract

Consumers demand a product that matches their wants, price, service, lifestyle, and needs. This causes companies to experience intense competition due to the increasingly complex demands of consumer desires. This research examines explicitly consumer perceptions regarding the effectiveness of purchasing decisions at J.Co Donuts Foresta Tangerang. This research is a type of causality with a quantitative approach to analysis. The research population is consumers from J.Co Donuts Foresta BSD Tangerang with a sample of 93 respondents using Slovin's calculations. The analysis technique uses multivariate analysis with multiple linear regression techniques. The study results show that promotions and services significantly affect consumer purchasing decisions of J.Co Donuts Foresta BSD Tangerang with positive direction regression coefficients both simultaneously and partially. The effectiveness of consumer purchasing decisions J.Co Donuts Foresta BSD Tangerang only contributes 26.5 percent based on Promotion and Service factors.
DETERMINANTS OF EMPLOYEE PERFORMANCE ON BANKING EMPLOYEES IN BATAM CITY Sabri Sabri; Sumardin Sumardin; Amirullah Amirullah; Muhammad Fadli Luran; Rahman Syahputra
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.667

Abstract

The purpose of this study was to determine and analyze the effect of work stress, leadership style, and motivation on employee performance. The management of the organization must immediately look for and find out the reasons that cause decreased employee motivation. Based on observations, the results show that there are still employees who lack enthusiasm at work, work is sometimes sluggish, and do not respond well to the public when serving customers, it is suspected that this problem is due to a lack of employee motivation at work. The method used for sampling is the purposive sampling technique. The respondents used in this study were 100 employees who worked at state-owned banks in Batam. The results of this study indicate that the stress variable sometimes has no significant effect on employee performance. The leadership style variable partially has a significant effect on employee performance and the work discipline variable partially has a significant effect on employee performance. The variable ratio of work discipline, work stress, and leadership style is 66.5%, and the remaining 33.5 is influenced by other factors such as organizational culture, communication, etc. Based on the results of the F test, it can be interpreted that the variables of work discipline, work stress, and leadership style simultaneously have a significant effect on employee performance.

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