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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 12, No 2 (2024)" : 15 Documents clear
THE INFLUENCE OF ADVERTISING ON INSTAGRAM SOCIAL MEDIA AND CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN DEAR ME BEAUTY PRODUCTS Amilia, Suri; Lindung Bulan, Tengku Putri; Dewi, Meutia
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.777

Abstract

This research aims to determine the effect of advertising on Instagram social media and celebrity endorsements on purchasing interest in Dear Me Beauty products in Langsa City. This research used a sample of 96 respondents with the criteria for respondents who used Dear Me Beauty products in the Langsa City area and were aged 17 years and over. The data analysis method uses multiple linear regression, t-test, F test, and coefficient of determination test (Adjusted R2). The results of the t-test state that the advertising variable on Instagram social media has a significant effect on buying interest in Dear Me Beauty products in Langsa City, and the celebrity endorsement variable has a significant impact on buying interest in Dear Me Beauty products in Langsa City. The results of the F test state that advertisements on Instagram social media and celebrity endorsements simultaneously significantly affect purchasing interest in Dear Me Beauty products in Langsa City. Keywords: Advertising on Instagram Social Media, Celebrity Endorsement, Buying Interest.
STUDY ON THE PERCEPTION OF LUXURY VALUES, CONSUMER KNOWLEDGE, AND PERSONALITY: THEIR INFLUENCE ON THE INTENTION TO PURCHASE LUXURY FASHION PRODUCTS Dieni, Lidya; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.788

Abstract

The intention of this paper is to investigate: (1) The effect of luxury value perceptions, consumer knowledge, and consumer personality on luxury product consumption. (2) The direct impact of luxury value perceptions, consumer knowledge, and personality on purchase intention, both independently and in the extended Theory of Planned Behavior framework (including attitude toward behavior, subjective norms, and perceived behavioral control). (3) Examine the managerial implications, particularly for the luxury goods industry. This research employs a causative research design, targeting the population of luxury customers in Greater Jakarta (Jabodetabek). The total sample for this study consisted of 180 participants who completed a questionnaire. The research results indicate that out of 15 hypotheses, three were rejected. Luxury value perceptions, consumer knowledge, and personality demonstrated a significant direct influence on purchase intention. However, no indirect effect was observed between certain personality variables and consumer knowledge when mediated by intervening variables. Keywords: Consumer Knowledge, Extended Theory of Planned Behavior, Luxury Value Perceptions, Personality, Purchase Intention
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY BPJS EMPLOYMENT PEKANBARU CITY) Hardiansyah, Muhammad Untung; Jer, Abdul Razak; Nugroho, Gilang
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.767

Abstract

ABSTRACTThis research aims to test the analysis of organizational culture factors and leadership style through job satisfaction as an intervening variable on the performance of BPJS Employment Employees in Pekanbaru City. The analytical technique used to analyze the effects of intervening variables is the path analysis method, with several tests carried out, including, validity test, reliability test, descriptive analysis, classic tests which include multicollinearity tests, autocorrelation tests, heteroscedasticity tests, and normality tests. The population and sample in this research were 162 BPJS Employment employees in Pekanbaru City. The results of the path analysis prove that Organizational Culture has an indirect positive and significant influence on the Performance of BPJS Employment Employees in Pekanbaru City which is mediated by Job Satisfaction. This is evident from the results of the t test where the t-count of 2.164 for Organizational Culture is greater than the t-table of 1.990. Meanwhile, Leadership Style has an indirect positive and significant influence on the Performance of BPJS Employment Employees in Pekanbaru City which is mediated by Job Satisfaction. This is evident from the results of the t test where the t-count of 2.103 for Leadership Style is greater than the t-table of 1.990. Keywords :Organizational culture; Leadership Style; Job satisfaction; Employee Performance
STRATEGY TO ENHANCE THE COMPETENCIES OF CIVIL SERVANTS AT THE REGIONAL REVENUE AGENCY OFFICE OF BEKASI CITY Handayani*, Kuntari; Rivai, Firman Hadi; Asropi, Asropi
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.780

Abstract

The Regional Revenue Agency of Bekasi City, a government body providing public services, exhibits a competency gap between the civil servants' (ASN) current skills and those required by the organization. This study aims to identify the factors causing this gap and develop strategies to enhance ASN competencies at the agency. Employing a qualitative descriptive approach, the research utilized interviews, observations, and literature review. The analysis, based on theories by Zwell and West, identified Belief, Skills, Experience, Personality Characteristics, Motivation, Emotional Issues, Intellectual Abilities, and Creativity as key competency factors. The findings indicate that the primary gaps are in Skills, Employee Characteristics, and Intellectual Abilities. In contrast, Belief, Experience, Motivation, Emotional Issues, and Creativity are strengths supporting competency improvement. Based on these insights, the study proposes a competency enhancement strategy for the Bekasi City Regional Revenue Office. This includes redesigning job competency standards, conducting competency assessments, allocating budget for competency development, implementing educational and training programs, and evaluating the effectiveness of these initiatives in improving competencies. Keywords: Competence, Human Resources, Strategy
INFLUENCE OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON JOB SATISFACTION WITH EMPLOYEE ENGAGEMENT IN WEST JAKARTA MALLS Putri*, Indri Youlanda; Rezeki, Fitri
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.800

Abstract

This study uses quantitative methods to examine the effect of work-life balance and work environment on job satisfaction, with employee engagement as an intervening variable among mall employees in West Jakarta. Using the SmartPLS program version 4.0, this study tested the validity, reliability, and causal relationships between variables. The results showed that work-life balance and work environment significantly influence job satisfaction, with employee engagement as a mediating variable. Good work-life balance, low work pressure, job stability, and a comfortable and supportive work environment increase job satisfaction. High employee engagement also contributes positively to job satisfaction, although it weakens the effect of work-life balance. This study concludes that mall management needs to maintain a work-life balance, a good work environment, and enhance employee engagement to achieve optimal job satisfaction. Additionally, survey data indicate that job satisfaction among employees is still relatively low, due to suboptimal work-life balance, work environment, and employee engagement. Improving job satisfaction depends not only on employees but also on various factors within the company. This study provides additional insights into employee engagement as an intervening variable in the impact of work-life balance and work environment on job satisfaction. Keywords: Work-Life Balance, Work Environment, Job Satisfaction, Employee Engagement

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