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e-Jurnal Apresiasi Ekonomi

apresiasiekonomi
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Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat

ISSN : 23373997 EISSN : 26139774 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 417 Documents

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA BANK NAGARI CABANG LUBUK SIKAPING Yurasti Yurasti
Jurnal Apresiasi Ekonomi Vol 3, No 2 (2015)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BANK NAGARI BRANCH LUBUK SIKAPING This study aims to determine how much the influence of the dimensions of service quality to the level of satisfaction felt by customers who use the services of Bank Nagari Lubuk Sikaping Branch. The model which is used in this study is the method of observation, interviews, questionnaires, and literature study by using a likert scale and sampling method used was accidental sampling a total of 100 samples. The analytical method used is multiple linear regression method (multiple linear regression). The results showed that the dimensions of service quality consists of Tangible (X1), Empathy (X2), Responsiveness (X3), Reliability (X4), and Assurance (X5) collectively - have the same positive effect. Where the regression equation Y = 10.671 + 0.688 X1 + 0.057 X2 + 0.318 X3 + 0.996 X4 - X5 + 0.209 + e. In addition, the F-test shows that the quality of services has a significant impact on customer satisfaction with a significant level of 0.000 or 0%. While based on partial test (t), all the variables also have a significant impact on customer satisfaction for Tangible significance level is 0.001, or 0.1%; Empathy is 0,001, or 0.1%; Responsiveness 0.001 or 0.1%; Reliability 0,000 or 0%; Assurance of 0.004 or 0.4%. Keywords: Customer Satisfaction, Tangible, Empathy, Responsiveness, Reliability, and Assurance.

INFLUENCE OF SOCIAL MEDIA ADVERTISING ON BRANDS AWARENESS OF PT. INDAH TAMARA TOUR & TRAVEL CUSTOMERS shanti oktavia Putri; Angel Purwanti
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

One of the strategies use of the company in products introducing and services is by advertising. advertising media so many using now that is social media or marketing Social Media. One of the travel company used social media as advertising media is PT Indah Tamara Tour & Travel. In except to advertising strategy the company also needs to develop Brand Awareness will be the company's brand for its products familliar among consumers. The purpose of this research is to determine of the effect of advertising on brand awareness of consumers and the influence of social media on the relationship between Advertising with Brand awareness consumers. Sampling technique in this research use Simple Random sampling method. Data collection techniques use in this research was by means of questionnaires. The result of hypothesis 1, t test (13,347) ˃ t table (1,966) with significance value 0,000

PENGARUH TUNTUTAN TUGAS TERHADAP KEPUASAN KERJA ANGGOTA DPRD KABUPATEN PASAMAN BARAT DENGAN STRES KERJA SEBAGAI VARIABEL INTERVENING Yurasti Yurasti
Jurnal Apresiasi Ekonomi Vol 4, No 1 (2016)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

This study aimed toseehowthe task demandsaffectjob satisfactionandseealso whetherwork stressrole asa variableintervening. Theresults ofthis study, thevariabletask demands (X) effect significantly 0,002. However, the value ofthe variabletask demandsregression coefficienthas decreasedfrom0.409into0.272. Work stress variable(I) as an intervening variablesignificant effect onjob satisfaction(Y) with regression coefficientis0.311andsignificantlevelof0,000. The amount effect ofwork stresson job satisfaction(Y) is0.443(R2 = 4.43). In other words,an increase invariableeffectof work stresson job satisfaction(Y) by 18%orfrom2.93%to 4.43%.It can beinterpretedthat thework stress variable(I) partiallymediatethe relationshipbetweentask demandsvariables(X) to job satisfaction(Y). Keywords :Task Demands, Job Stress, Job satisfaction

PENGARUH GAYA HIDUP DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE Mutiara Agnes Talia; Reminta Lumban Batu
Jurnal Apresiasi Ekonomi Vol 10, No 3 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh Gaya Hidup dan Atribut Produk terhadap Keputusan Pembelian Smartphone iPhone di Karawang. Populasi yang digunakan di penelitian ini adalah pengguna iPhone di Karawang. Dengan sampel sebanyak 96 responden. Pengumpulan data digunakan menggunakan teknik kuesioner. Berdasarkan hasil penelitian, hasil uji signifikansi pengaruh simultan dengan uji F, gaya hidup dan atribut produk secara bersama-sama atau simultan, berpengaruh signifikan (secara statistika) terhadap keputusan pembelian. Berdasarkan hasil uji pengaruh parsial dengan uji t, diketahui seluruh variabel bebas, yakni variabel gaya hidup terhadap keputusan pembelian dipengaruhi koefisien regresi 0.630 dan t hitung 4.733 > 1.98580 dengan nilai signifikansi 0.000 < 0.05. pengaruh gaya hidup terhadap keputusan pembelian dipengaruh koefisien regresi 0.656 dan t hitung 5.056 > 1.98580 dengan nilai signifikansi 0.00 < 0.05 jadi dapat disimpulkan bahwa atribut produk berpengaruh secara signifikan terhadap keputusan pembelian IPhone. Berdasarkan uji F gaya hidup dan atribut produk terhadap keputusan pembelian secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone merek iPhone pada pengguna iPhone di Karawang yang dapat dilihat dari nilai F sebesar 67.1412 > sebesar (3.09) nilai F hitung > F table atau 67.141 > 3.09 dengan tingkat signifikansi sebesar 0.000 < 0.05. Kata Kunci: Gaya Hidup, Atribut Produk, Keputusan Pembelian ABSTRACT This study aims to determine the effect of Lifestyle and Product Attributes on iPhone Smartphone Purchase Decisions in Karawang. The population used in this study were iPhone users in Karawang. With a sample of 96 respondents. Data collection was used using a questionnaire technique. Based on the results of the study, the results of the significance test of the simultaneous effect with the F test, lifestyle and product attributes together or simultaneously, have a significant (statistically) effect on purchasing decisions. Based on the results of the partial effect test with t test, it is known that all independent variables, namely lifestyle variables on purchasing decisions are influenced by regression coefficient 0.630 and t count 4.733 > 1.98580 with a significance value of 0.000 < 0.05. the influence of lifestyle on purchasing decisions is influenced by a regression coefficient of 0.656 and t count 5.056 > 1.98580 with a significance value of 0.00 < 0.05 so it can be concluded that product attributes have a significant effect on iPhone purchasing decisions. Based on the F test of lifestyle and product attributes on purchasing decisions, jointly a positive and significant effect on purchasing decisions for iPhone brand smartphones on iPhone users in Karawang which can be seen from the F value of 67.1412 > (3.09) F arithmetic value > F table or 67,141 > 3.09 with a significance level of 0.000 < 0.05.Keywords: Lifestyle, Product Attributes, Purchase Decisions

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI SEKRETARIAT DAERAH KOTA TASIKMALAYA Bayu Adhy Permana
Jurnal Apresiasi Ekonomi Vol 9, No 1 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Keberhasilan sebuah organisasi dalam pelaksanaan tugas dan fungsinya berdasarkan ketentuan yang telah ditetapkan, bukan saja tergantung pada kompetensi individu serta kelengkapan sarana prasarana yang ada dalam organisasi tersebut, namun ditentukan pula oleh beberapa komponen lainnya, antara lain sistem manajerial yang dijalankan oleh pimpinan, lingkungan kerja yang kondusif, motivasi, sikap dan perilaku pegawai dalam bekerja, yang tercakup menjadi satu kesatuan dan merupakan karakteristik organisasi dalam bentuk yang tercermin sebagai budaya organisasi. Penelitian ini merupakan eksplanatory research dengan instrumen penelitian berupa penyebaran angket terhadap 62 responden. Hasil penelitian diperoleh data bahwa budaya organisasi berpengaruh positip dan signifikan terhadap kinerja pegawai dengan kontribusi sebesar 56,8% kinerja pegawai dan sisanya yaitu 43,2% dipengaruhi variabel lain yang tidak diteliti. Kata Kunci: Budaya Organisasi, Kinerja Pegawai, Sekretariat Daerah

THEORETICAL REVIEW OF THE EFFICIENCY OF LEADERSHIP WORK FROM THE PERSPECTIVE ROLE OF THE SECRETARY Dedi Sufriadi
Jurnal Apresiasi Ekonomi Vol 7, No 2 (2019)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Tinjauan teoretis ini tentang peran sekretaris dalam meningkatkan efisiensi kerja pimpinan. sumber pengumpulan oleh penelitian perpustakaan. Pendekatan yang digunakan adalah melalui pendekatan kualitatif. Ini berarti bahwa sumber daya yang dikumpulkan bukan dalam bentuk angka, tetapi berasal dari studi literatur dalam bentuk referensi dari jurnal, buku atau dokumen resmi lainnya. Hasil tinjauan teoritis menemukan bahwa sekretaris bertindak sebagai asisten pemimpin dalam rangka memfasilitasi tugas-tugas dasar sehingga para pemimpin dapat melakukan kegiatan yang menjadi tanggung jawab mereka dengan tenang dan dapat mengelola perusahaan agar lebih berkembang dan mengalami kemajuan sehingga peran sekretaris berperan. sangat penting dalam memajukan perusahaan. Sekretaris profesional harus benar-benar dapat bekerja secara efisien dalam kepemimpinan mereka untuk meningkatkan kualitas perusahaan. Sebagai sekretaris profesional, ia juga perlu memiliki pikiran dan sikap mental positif sehingga ia dengan tulus memberikan layanan total kepada bos, organisasi, atau pihak lain yang dilayaninya. Seorang sekretaris profesional diperlukan untuk dapat menggunakan pikirannya untuk menyelesaikan masalah yang dihadapinya.

PENGARUH HALLYU, AMBASSADOR MEREK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ATAS PRODUK REPUBLIK NATUR DI YOGYAKARTA Ema Sukma Wardani; Awan Santosa
Jurnal Apresiasi Ekonomi Vol 8, No 2 (2020)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

ABSTRACTThis study aims to determine the Influence of Hallyu Wave, Brand Ambassador and Brand Image on the Consumer Purchase Decision on Nature Republic Products in Yogyakarta. The researcher conducted this study to Nature Republic consumers who live in Yogyakarta by distributing questionnaires so that the total sample is 100 respondents. The analysis in this study uses multiple linear regression. The results of this study indicate that brand image is the only variable that has a positive and significant influence on consumer purchasing decisions on Nature Republic products in Yogyakarta.

ANALISIS ASOSIASI MEREK TERHADAP RESPON KONSUMEN PADA MEREK HEDONIK Henryanto Abaharis
Jurnal Apresiasi Ekonomi Vol 3, No 3 (2015)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

This study was intended to test the brand association to consumer response at hedonic brand. Especially on the effect of dimensions brand function (guarantee function, personal identification function, social identification function, and status function) to consumer response (brand extension, recommendation and consumer willingness to pay at price premium). The model of this research is firstly advanced by Bele’n del Rio et al., (2001) in his article entitled “The effects of brand functions on consumer response”. The subjects of this study were193 students to hedonic brand who lived in Daerah Istimewa Yogyakarta (DIY). By using analysis instrument of Structural Equation Modeling in AMOS 4.01 program. The results of the analysis suggested on the hedonic brand had effects of dimensions brand function to consumer response, especially on personal identification and social identification. Keywords: Dimensions brand function, brand extension, recommendation, price premium, hedonic brand

THE EFFECT OF HUMAN CAPITAL, ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON COMPETITIVE ADVANTAGE (CASE STUDY ON HOSPITALITY INDUSTRY IN CENTRAL JAVA) Ricky Yohanes; Retno Hidayati
Jurnal Apresiasi Ekonomi Vol 7, No 3 (2019)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

This study aimed to determine the effect of human capital, entrepreneurial orientation and market orientation on competitive advantage in the hospitality or hotel service industry in Central Java. The method of data collection is done through a questionnaire. The population in this study are all lodging or hotel service business people in Central Java. there were 150 respondents involved in this study which resulted from random sampling. Data analysis was done by multiple regression. The results obtained in this study are human capital, entrepreneurial orientation and market orientation influence the competitive advantage in the hospitality or hotel service industry in Central Java. Keywords: Competitive advantage, human capital, entrepreneurial orientation, market orientation

ACTIVITY RATIO ANALYSIS FOR MEASURING COMPANY EFFECTIVENESS PT. MARTINA BERTO TBK JAKARTA Fauziah Rahmawati; R. Deni Muhammad Danial; Erry Sunarya
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

This research at PT. Martina Berto Tbk. a company listed in the cosmetics and household subsector of Indonesia Stock Exchange. The object of this research is the financial statement PT. Martina Berto Tbk. which is decreasing in sales every year. This research has a purpose to know the analysis of activity ratio to measure the effectiveness of the company PT. Martina Berto Tbk. observerd of seven aspects, its receivable turnover, days of receivable, inventory turnover, days of inventory, working capital turnover, fixed assets turnover and total assets turnover the period of 2012-2016. . The data of this research obtained from secondary data such as literature and company documentation. The analysis method applied in the research was descriptive. Based on the result of the research, it is found that the calculated result of activity of the company consist in effectiveness of company PT. Martina Berto Tbk. in terms of receivable turnovers from 2012-2016 are amounted to 2.4 times, 2.3 times, 2.2 times, 2,1 times, and 1.9 times. The days of receivable in 2012-2016 are amounted to 152 days, 158 days, 165 days, 173 days, and 192 days. The inventory turnovers in 2012-2016 are amounted to 13.5 times, 12,0 times, 8,9 times, 9,0 times, and 7,2 times. The days of inventory in 2012-2016 are amounted to 27 days, 30 days, 41 days, 40 days, and 50 days. The working capital turnovers in 2012-2016 are amounted to 1.9 times, 1.8 times, 2,0 times, 2,1 times, and 2,1 times. The fixed assets turnovers in 2012-2016 are amounted to 8,8 times, 4,7 times, 4.5 times, 4,7 times, and 4,6 times. The total assets turnovers in 2012-2016 are amounted to 1,1 times, 1,0 times, 1,0 times, 1,0 times, and 0.9 times. This fluctuation resulted in poor management of the assets and the ability to decrease sales.[Bold] Keywords: Effectiveness Company, Activity Ratio.

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